What is the ideal online video ad experience?

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Ad blocking, at its core is a reaction against negative advertising experiences. As the debate around its use continues to rage across the industry, Brightcove recently conducted research to examine consumers’ evolving relationship with online video advertising, asking 4,000 viewers across the UK, France and Germany about their experiences, feelings and preferences.

One of the major findings of...

By Mark Blair, 05 January 2017, 0 comments. Categories: Advertising Technology.

How to create a better online video ad experience

More video is being consumed online than ever before. According to some of the latest stats Facebook now receives 8 billion video views per day, while Cisco has predicted that by 2020 80% of the world’s mobile data traffic will be video.

That’s no doubt music to the ears of those of you in the publishing, advertising and marketing industries, all of whom are turning to video more and...

By Mark Blair, 24 October 2016, 1 comment. Categories: Video & Audio Marketing.