Why the future of live TV has implications for marketers
With the news recently that AdBlock Plus has launched its own ad-tech platform, it’s clear that the long-running debate over adblockers is set to continue for some time yet.
In the world of video, however, the narrative has taken a different turn, mainly due to the widespread adoption of server-side ad insertion technology. Driven initially by live streaming, server-side is fast becoming the de facto method of monetising video.
When broadcasters first deployed their online platforms the focus was on...