Why you need to swap channel-first for consumer-first thinking
In the ever-changing world of marketing, barely a week goes by without a new way of reaching and engaging with consumers emerging.
From the rise of new technologies, such as augmented reality (Pokemon Go, anyone?) to new channel features, for example Instagram Stories, marketers face a plethora of new channels to explore. Finding a channel is no longer a problem, knowing what to focus on and why,...