How to succeed on new platforms like Instagram Stories

(c)iStock/Wachiwit

From VR and augmented reality content to influencer marketing, new inventions and practices in media are allowing brands to tell their stories in new ways.

These tools are making marketing professionals more creative and strategic, and branding experts are getting excited about them.

Now that Instagram has announced that its Explore tab will also feature ‘stories’; rolling posts that disappear 24 hours after they are posted, brands are interested in how they can use this to engage new...

By Chris Hall, 01 December 2016, 0 comments. Categories: Social Media Marketing.

Video, pictures or VR: The best options for brand storytelling

(c)iStock.com/Eva Katalin Kondoros

When was the last time you clicked through a Facebook ad? For most of us, it’s actually quite tricky question to answer despite using the social media service on a daily basis.

The fact is even targeted audience technologies that are deemed sophisticated within the industry are still viewed by consumers as an annoyance and a barrier to their desired content.

According to LinkedIn, 4.6 billion pieces of content are produced every day and in many cases these simply...

By Chris Hall, 02 September 2016, 1 comment. Categories: Branding, Video & Audio Marketing.