Use consumer intelligence to win hearts, not minds

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In today’s digital age, products have become increasingly commoditised, requiring organisations to shift their focus towards ensuring the customer experience becomes their biggest differentiator.

Previously, the ‘customer experience’ journey was a string of static, one-dimensional encounters.

But now, thanks to big data and the resulting innovations it can provide, customer experiences can be a seamless exchange over different channels between people and the...

By Mike Blanchard, 03 August 2016, 1 comment. Categories: Big Data, Data-driven marketing.