Use consumer intelligence to win hearts, not minds


In today’s digital age, products have become increasingly commoditised, requiring organisations to shift their focus towards ensuring the customer experience becomes their biggest differentiator.

Previously, the ‘customer experience’ journey was a string of static, one-dimensional encounters.

But now, thanks to big data and the resulting innovations it can provide, customer experiences can be a seamless exchange over different channels between people and the...

By Mike Blanchard, 03 August 2016, 1 comment. Categories: Big Data, Data-driven marketing.