Is automation the marketing stack’s Holy Grail?

(c)iStock.com/Rawpixel Ltd

For marketers, it’s imperative to deliver relevant, personalised content to customers to be heard above the noise; and technology is the surest path to enabling today’s new vision of automated marketing.

The $1.8bn acquisition of Marketo is a recent indication of marketing automation’s importance to the growing marketing stack and driving a more personalised customer experience. But marketing challenges don’t just end once marketing automation is...

By Corinne Sklar, 26 July 2016, 0 comments. Categories: Automation.