Misleading social media marketing faces serious consequences, CIM warns

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For marketers, technology and social media have advanced far beyond what we comprehended, and consumers are more immersed and more in control than ever before.

As a result, the way businesses go to market and how they utilise social media to represent their brand has to significantly change in order to keep up.

In 2014, we launched our research ‘Keep Social Honest’ which explored the path to positive engagement between brands and consumers on...

By Chris Daly, 29 June 2016, 0 comments. Categories: Social Media Marketing.