How a unified data strategy unlocks hidden sales opportunities
Dissect almost any broken or damaged relationship, and you will find a breakdown in communication:
- The partner who feels unloved;
- The surprise resignation of the star salesperson who feels taken for granted;
- The employee who is injured because of inadequate training; and
- The community who is aggrieved because they don’t feel they were consulted.
All are the results of bad or non-existent communication.
These communication failures can be even worse when third parties are involved. They impose personal opinions, politics and Chinese whispers which all...