How a unified data strategy unlocks hidden sales opportunities

(c)iStock.com/Bercutt

Dissect almost any broken or damaged relationship, and you will find a breakdown in communication:

  • The partner who feels unloved;
  • The surprise resignation of the star salesperson who feels taken for granted;
  • The employee who is injured because of inadequate training; and
  • The community who is aggrieved because they don’t feel they were consulted.

All are the results of bad or non-existent communication.

These communication failures can be even worse when third parties are involved. They impose personal opinions, politics and Chinese whispers which all...

By Jakob Bignert, 04 October 2016, 0 comments. Categories: Commerce, Data-driven marketing, Data Science, E-Commerce.

Examining eCommerce and the ‘one armed bandit problem’

(c)iStock.com/mbbirdy

There is a perception in eCommerce that a focus on promoting top selling products is a sound strategy.  That is perfectly logical, reasonable – and wrong.

Infact, promoting only top selling products is a complete waste of time, money and effort, which springs from a fundamental misunderstanding of the eCommerce challenge and how it differs from the offline world.

Intelligent exposure

Product promotion via recommendation and search builds on one of retail’s oldest...

By Jakob Bignert, 31 March 2016, 0 comments. Categories: Commerce, E-Commerce, Search Marketing, Web Analytics.