Directly.me’s Rocky Mirza: We’re more of an “anti-social network”
This week MarketingTech got to speak with Rocky Mirza, the co-founder of an ambitious search engine called “Directly.me” which can allow you to get your message to anyone – yes, anyone.
Is Social Media putting extra strain on marketers?
Where most of us think of social media as a way of easily reaching out to friends and family, for marketers, it’s a powerful tool for engaging new audiences. A report from marketing production services firm Charterhouse however, shows extra strain being put on departments.
Looking to improve your commercial performance? Get FTSE 350 Social.
We can probably all think of times we’ve received great customer service; moments which stand-out, will be remembered, and we’ve walked away feeling pleased our opinion matters, has influence, and has been dealt with to the best of a third party’s ability.
Microsoft tries to gain back Windows 8 ad trust with Ad Pano
Nearly two months ago I’d written an article on our sister site DeveloperTech how Windows 8 developers were not being paid for their in-app advertisements, and how it was affecting their finances. Now Microsoft could be trying to restore trust and rival Apple’s “iAds” with Ad Pano.
Google Glass is “the next iPhone” says analyst, prime for marketing?
According to a new report by Forrester - 21.6 million US online consumers, or 12 percent of the population; would consider augmented reality glasses as long if they were from a trusted brand.
Microsoft rewarding users for watching TV? Count me in!
The Xbox One contains an “achievements” feature, the way of bragging to friends of your accomplishments. Question is, will this be their only use?
Google’s advertising under fire by FTC
It’s not the first time Google has come under scrutiny by the FTC, but this time it’s whether the world’s favourite search engine is using its advertising platform to harm the competition.
Twitter helps your marketing with “Lead Generation” Cards
Just over a month ago, DeveloperTech wrote about Twitter updating its expandable “Cards” to include apps, products, and photo galleries. In a blog post; Twitter has announced “Lead Generation” cards to further help with your digital marketing.
Regulator shuts down TweetDeck due to accounting irregularities
In less than 140 characters, let’s explain the situation: “TweetDeck fails to file financial records, gets ‘dissolved’ by Cardiff-based Companies House”.
Monolith collects digital analytics for the real-world
Certain times technology advances in a way which can briefly shock you, before you step-back and realise this is the future. ‘Monolith’ – a hardware device which tracks your “real life” engagement from users and customers, categorising by various criteria such as gender and age, is a perfect example of one of these technologies.
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