Why Google loves a persona-led approach to content

Google has made it very obvious that in order to succeed at SEO you need to be producing high quality content that is targeted to your audience. One of the best ways to ensure that you are creating this specialist content is to write for a specific persona. Logically speaking, this makes sense as you are writing for a tailored group of people who will be interested in your products and services, but why does Google love it? I’ll explain:

Google’s Affinity Segments

Hang on, what’s this? In plain and...

By Gareth Morgan, 12 September 2014, 0 comments. Categories: Organic Search, Search Marketing.

9 things every online brand could learn from The Wire

Did you know that there are a number of prescient parallels between the world of online marketing and the bloody streets of David Simon's Baltimore?   I’ve listed some of them. Some are more tenuous than others.    WARNING: May contain (starred-out) F-bombs, spoilers and Baltimore vernacular: 

"Pawns, they get capped quick. They're out of the game early. Unless they some smart-ass pawns” – D’angelo Barksdale / Bodie 

By Gareth Morgan, 03 September 2014, 0 comments. Categories: Advertising Technology, Campaigns.

The pros and cons of buying followers on Twitter

How many followers do you have? 10s, 100s, 1000s, more? When you first start out on social media, building a following can be slow. And for that reason many people are now opting to buy their friends. But apart from being a bit sneaky, are there any other disadvantages of buying Twitter followers? We’ll discuss that here.

How Do You Buy Followers? 

The most common way of buying followers is through a method called ‘zombie account following’. This is where you enlist the services of a 3rd party...

By Gareth Morgan, 02 September 2014, 0 comments. Categories: Social Media Marketing.

How is social media affected by the big sporting events?

In 2014 we’ve already seen the success of the Winter Olympics in Sochi and we still have many sporting events to come including the World Cup in Brazil and the Commonwealth Games in sunny Scotland.

These sporting events are also big social events. We plan to book tickets using instant messengers and we brag about our good seats to friends – or we moan about that missed opportunity through posts or tweets before keeping up with the news on other events that we can’t attend.

Sporting events...

By Gareth Morgan, 01 May 2014, 0 comments. Categories: Social Media Marketing.

The best Twitter fights of all time

From global pop stars to footballers and all the Z-listed celebrities in between, Twitter has become the modern day social platform for a good old fashioned slanging match. Using the instant message platform to their advantage, insults can be published immediately, reaching all corners of the globe and with the potential to be seen by millions.

In amongst the insults are some comedy...

By Gareth Morgan, 30 April 2014, 0 comments. Categories: Social Media Marketing.

What is VK? Your guide to Russia’s largest social network

Did you know that Russians are the most active social network users for anywhere in the world? More active even than Britain’s 15 year old girls who Tweet their every thought and Instagram every cat, food or sunset they see. And yet they aren’t on the globally popular sites like Facebook and Twitter, all 100 million users (yes one hundred million!) are on the social site VK.

What is VK?

Put very simply, VK is a much larger and more efficient version of Facebook. If the more efficient comment made...

By Gareth Morgan, 23 April 2014, 1 comment. Categories: Social Media Marketing.

Is Google Glass going to revolutionise football?

Slowly but surely, Google Glass is making its way into the mainstream. On Sunday night, in Atletico Madrid’s match against Getafe, it was used for the first time at a football match. 

As Atleti edged three points closer to their first league title in 18 years, the glasses were used by their Assistant Coach Muno Burgos to get an instant stream of real-time statistics on both his team and their opposition during the match.

— marcwebber (@marcwebber)

By Gareth Morgan, 16 April 2014, 0 comments. Categories: Campaigns, Publishing, Search Marketing.

Google Glass: What will it bring to businesses?

We’re sure you’re all in the know about Google Glass by now, but have you considered the effect these specs might have on your business? The techno-enthusiasts at Google HQ have designed and implemented a whole new way of browsing and using a computer with an innovative optical head-mounted computer in the form of glasses; the headset is...

By Gareth Morgan, 20 August 2013, 0 comments. Categories: Search Marketing.

The handiest SEO tools for Firefox

According to W3school’s browser stats, Firefox is the second most popular browser today. So what makes Firefox so great?

·  Mozilla Firefox is a free, cross platform browser (it is available for windows, Mac OS & Linux platforms).

·  Firefox is equipped with a search bar that allows users to perform a web search directly from their browsers.

By Gareth Morgan, 31 May 2013, 0 comments. Categories: Organic Search.

Why guest blogs can be your brand’s best friend

Since the Google Penguin update hit earlier this year, online marketers have been faced with a simple choice: go ethical, go high-quality, or go home. 

Black-hat techniques such as keyword stuffing, duplicated content and link bombing were heavily penalised by Panda and Penguin – with many search queries affected. What this means today is that it’s more important than ever for a website to feature good quality, regularly-updated content and links from reputable, relevant sources.

These...

By Gareth Morgan, 04 December 2012, 1 comment. Categories: Campaigns, Content Marketing, Organic Search, Search Marketing.

Should you be focusing on local SEO?

Should your online marketing campaign be focusing on local SEO? Here, Liberty’s new recruit Ben Magee offers some helpful hints and tips.With so many facets of online marketing out there, it can be hard to know whether to use local, organic or PPC optimisation to bring traffic to your website.

Ultimately the importance of local SEO depends on the size and type of your business, but it’s hard to dispute that it has a huge role to play in any optimisation campaign and...

By Gareth Morgan, 27 November 2012, 0 comments. Categories: Data-driven marketing, Organic Search.

What is the state of digital marketing in 2012? [infographic]

The Webmarketing123 “State of Digital Marketing 2012 Report” is out and it is full of fascinating figures for marketing professionals and SEO specialists alike. Drawing on responses from over 500 Business to Consumer (B2C) and Business to Business (B2B) marketers, this report and the infographic it produced makes very interesting reading indeed.

Amongst the findings is the news that increasing numbers of B2C & B2B marketers are turning to SEO to secure firm results for their brand and...

By Gareth Morgan, 14 September 2012, 0 comments. Categories: Organic Search.

Pinterest and Instagram thrive: Ideas for a social media campaign

Once the realm of hipsters and the dedicated social media disciples, Pinterest and Instagram are now positively thriving.

Whilst Facebook continues to stagnate, these alternative social media platforms are proving that the big picture is big money. 

New data from Experian has shown that the popularity of both Pinterest and Instagram is burgeoning. Just take a look at these figures measured between July 2011 and July 2012:

Worldwide Instagram growth:

  • 17319% in North America
  • 8121% in Singapore
  • 2028% in the UK
  • 843% in New Zealand
  • 362% in...

By Gareth Morgan, 06 September 2012, 0 comments. Categories: Organic Search, Social Media Marketing.

Google changes AdWords ad rotation: Not for the better

Yesterday on the Inside AdWords blog, Google announced a new change to AdWords and the way adverts are rotated.

Advertisers have the option to rotate adverts in three ways. Optimise for Clicks, Optimise for Conversions or Even Rotation. We always test adverts on the Even Rotation setting as it allows you to split test your adverts and find out what copy works.

Over time, this can...

By Gareth Morgan, 02 May 2012, 0 comments. Categories: Advertising, Data-driven marketing, Organic Search, Search Marketing.

New Google trial showing Wikipedia snippets in the search results

Of the numerous and varies tests that Google keeps performing, this has to be one of the more interesting ones - snippets of information from Wikipedia, all neatly boxed up alongside the search results:

We stumbled across this yesterday and could only get this to work in Chrome, whilst not signed in. This must mean that it is in beta testing and they are likely monitoring click-through-rate to see if...

By Gareth Morgan, 29 August 2011, 0 comments. Categories: Commerce, Data-driven marketing, Organic Search, Search Marketing.

How Google and Bing searches compare

Bing vs. Google

A recent study has shown that Google may be falling short of Microsoft's search engine, Bing, when it comes to the helpfulness and relevance of their search results. The study looked at just how many searches made using the search engines actually resulted in a visit to one of the suggested websites. The findings were very interesting;...

By Gareth Morgan, 17 August 2011, 0 comments. Categories: Organic Search, Search Marketing.

What you need to know about Google Plus

It seems that Google launches a new service or upgrade to its infrastructure every week!  The latest addition to its services, Google+, has left many scratching their heads wondering what it’s all about - especially seeing as most people can't access it yet. That's why we have put together this brief guide to Google+ and what it means to businesses looking to market themselves on the social media networks...

What is Google+?

Google+ is the latest attempt by the search engine giants to create a...

By Gareth Morgan, 01 August 2011, 0 comments. Categories: Social Media Marketing.

Google releases Analytics benchmarking newsletter. How do your bounce rates and traffic sources stack up?

Google has released its first Analytics Benchmarking Newsletter, which highlights data collected anonymously from hundreds of thousands of Google Analytics accounts that opted-in to sharing data.

Comparing data from 1st November 2010 to 1st February 2011 against the same period 12 month prior, some very interesting changes are taking place in the way people use websites. A couple of highlights…

People are spending less time on websites. They are also visiting slightly...

By Gareth Morgan, 02 July 2011, 0 comments. Categories: Data-driven marketing, Search Marketing.

Google testing out URLs above the meta description

If you are logged into Google then along with the +1 badges that are now showing up in the UK results, you may start to see this strange looking test:

Google has changed the order of the green URL and black meta description in the search results. This isn't just for organic results, it is also being applied to the Pay Per Click ads:

By Gareth Morgan, 29 June 2011, 0 comments. Categories: Organic Search, Search Marketing.

Embedded ad sitelinks now appearing within Google AdWords PPC ads

Today Google has introduced a new feature of Ad Sitelinks - embedded ad sitelinks - which brings targeted links to within the advert itself. e.g...

How does it work? There are no additional lines available for the ad text. Alternatively, text in your advert that exactly matches one or more of your existing sitelink extensions in that campaign will automatically be linked with that sitelink’s URL....

By Gareth Morgan, 08 June 2011, 0 comments. Categories: Advertising, Organic Search, Search Marketing.