Will Airtime be the next hot trend?

You have probably heard of Airtime by now. It's the new social media site, created by Napster co-founders Sean Parker and Shawn Fanning, that links our lives online at random and in real time.

By buddying up with Facebook, Airtime enables you to make direct calls - aka video chats - to Facebook friends, family, and fans. It also enables matched video chat with virtual strangers, through Facebook’s “liked” topics.

So, if I like, say, a retail store and you like it too, we...

By Tara Hornor, 02 August 2012, 0 comments. Categories: Industry, Social Media, Strategy.

Should you use web personalisation for your website?

Web personalisation is the process of tailoring a website to the visitor based on different pieces of data collected about them.

The data can come from what social media sites they're logged into, where they are accessing your site from geographically, what kind of device they're accessing your site from, among other gathered information.

Every company, at some point or another, has to take a good long look at their marketing and ask themselves the question: is web personalisation right for us?

To help you...

By Tara Hornor, 20 July 2012, 0 comments. Categories: Branding, Community, Reputation.

Advantages of using a minimum viable product approach

For small businesses that are looking to bring a new product to market, the concept around a minimum viable product is an excellent way to test your idea with your customers. A minimum viable product (MVP) is a design of a product that has the absolute least amount of features needed for testing purposes.

One of the cornerstone principles of the MVP process is to test on your ideal customers. These are people you can coach and observe while collecting information. As you release various iterations of your...

By Tara Hornor, 10 July 2012, 0 comments. Categories: Design.

Best practices for using LinkedIn to grow your startup

Growing your startup using LinkedIn is a “practice makes perfect” recipe. The key ingredient is, and always will be, to be helpful and useful to others first.

Once you present yourself and your product, infuse yourself into the mix of LinkedIn. Study others. Spy their business needs and wants, and blend in with the following ingredients:

Help yourself by helping others

As the old saying goes: "If you want friends, you have to be friendly". If you are an expert in an area, provide some of your...

By Tara Hornor, 05 July 2012, 0 comments. Categories: LinkedIn, SME Tips, Strategy.

Email newsletters: the secret to knowing your customers

Email newsletters are a useful sales tool, but are highly underutilised as a way of creating conversations. Sending out a regular newsletter is a wonderful way to send information to customers, but communication is a two way street.

Collecting information at sign up isn’t the only way to obtain valuable information from customers; there are several other methods to glean wonderful customer insights from newsletters.

Imagine Every Newsletter is a Test

Sending the same newsletter to the entire contact...

By Tara Hornor, 21 June 2012, 0 comments. Categories: Advertising, Email, SME Tips.