Will Airtime be the next hot trend?
Learn about Airtime, a new form of social media in which users video chat through their Facebook profiles. What are the concerns, advantages, and business implications for this video chat platform?
Should you use web personalisation for your website?
Every company, at some point or another, has to take a good long look at their marketing and ask: is web personalisation right for us?
Advantages of using a minimum viable product approach
Learn why your small business should use minimum viable product testing before launching the full version of a product to consumers. An MVP is often used to cut costs, roll out product testing faster, and overall make for a better end product. Small businesses especially benefit from the MVP approach because of limited resources available.
Best practices for using LinkedIn to grow your startup
Growing your startup using LinkedIn is a “practice makes perfect” recipe. The key ingredient is, and always will be, to be helpful and useful to others first.
Email newsletters: the secret to knowing your customers
Email newsletters are a useful sales tool, but are highly underutilised as a way of creating conversations.
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