Global digital ad spend to hit $285bn by 2020

Global digital advertising spend continues to soar, with the latest predictions from Juniper Research estimating a $285bn spend by 2020. 

The figure is a near doubling of the $160bn estimated spend for this year.

Whilst ad blocking adoption may be affecting the market on one hand on the other the report, Worldwide Digital Advertising 2016-2020, found that better audience targeting will still help to drive higher click through rates and increase publisher revenues. 

“Publishers, such as Facebook, are...

How Twitter users are becoming excited about the benefits of virtual reality

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It may have seen a false start with the likes of Google Glass but virtual reality is set for a revival if a recent analysis of Twitter conversations about the technology is to be believed.

Between February and April Brandwatch used its platform to track 120,000 tweets over two months about the technology. It found that of these conversations the majority (85%) were positive. Only 16% were negative.

Oculus and its Rift VR headset topped the table as the most mentioned brand and headset...

By Liz Morrell, 22 April 2016, 0 comments. Categories: Social Media Marketing, Wearables.

The positive aspects of a downward marketing spiral

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We nearly always think that a downward spiral is a negative, a downturn, and a disaster. Not always. I disagree and make an exception when it comes to marketing and developing a ‘go to market’ digital cross-media or integrated strategy, selecting the media, and determining when to use that media to support your strategy.

I often explain to clients and students that a useful image to visualise when discussing the development of an integrated marketing program is a...

By Thaddeus Kubis, 05 April 2016, 1 comment. Categories: Best Practice, Search Marketing, Social Media Marketing, Wearables.

How wearables are an increasingly important channel in the buying process

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In today’s omnichannel world the channels through which customers can purchase is greater than ever, but a study suggests that wearable tech may be having a greater impact on buying than previously believed.

The study of 2,000 consumers suggested that wearables are now a crucial buying platform with owners using them for all stages of the buying journey. This breaks down as 66% using them in the pre-purchase stages, 58% in the purchase stages and 58% in the post-purchase...

By Liz Morrell, 12 January 2016, 0 comments. Categories: Wearables.

VR, AR, and wearables: Ambient interactivity transforming the marketing experience

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The whole scope of ambient interactivity in public places – using virtual reality (VR), augmented reality (AR) and wearable technologies – will dramatically expand over the next five years, as these technologies combine to afford more vivid, dynamic, and extensive interactivity. It also means a huge opportunity for marketers.

Ambient interactivity, which typically refers to ambient interactivity embedded or built into physical structures and environments, could also apply to...

By Michael Mascioni, 12 November 2015, 0 comments. Categories: Advertising Technology, Customer Experience, Wearables.

Dawsons Music and GoInStore partnership aims to “close gap between online and offline worlds”

(Picture credit: Dawsons Music)

A new initiative from GoInStore and Dawsons Music aims to enable customers of the retail chain to browse its inventory through smart glasses worn by shop staff.

Visiting the Dawsons Music retail website takes you to a video stream where a member of staff can guide you through the store's products. The audio is two-way, meaning customers are essentially on the phone to a representative but with the key added visual element. Naturally a set of analytics, based on behaviour,...

By James Bourne, 05 August 2015, 0 comments. Categories: Customer Experience, Personalised Marketing, Wearables.

How will wearables influence mobile advertising?

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Having read with great interest over the past few weeks a number of different MarketingTech articles on the role of wearable technology in marketing, I wanted to take the opportunity to share my thoughts on what’s happening with wearables in another fast growing area of digital marketing: mobile.

Much like wearables, mobile is still seen by some as a new kid on the block. But while mobile fought to have a presence on media plans in...

By Zac Pinkham, 17 July 2015, 0 comments. Categories: Advertising, Advertising Technology, Mobile Marketing, Wearables.

Getting the right hook: How a golf app developer is using wearables for retargeting

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The American novelist Nicholas Sparks, in Dear John, writes: “No matter where you are in the world, the moon is never bigger than your thumb.” Let’s paraphrase that slightly: no matter where you are in the world, there will be someone, somewhere, writing a piece on wearable technology and how it can be deployed in marketing.

Some companies, however, are ahead of the game. Take Shotzoom. The company, by its own definition, “creates market...

By James Bourne, 29 June 2015, 0 comments. Categories: Case Studies, Mobile Marketing, Search Marketing, Wearables.

A brief history: The rise of wearable technology in marketing

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The marketing industry already has a lot to contend with in terms of rapid changes. One particular area that’s growing in popularity at a tremendous rate is the wearable technology market. That market is already worth billions, and a study from Juniper Research predicts that spending on wearables...

By Rick Delgado, 15 June 2015, 0 comments. Categories: Commerce, Customer Experience, M-Commerce, Wearables.

Travels in time: The Apple Watch and its implications for the future of online and offline commerce

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Before the launch of the Apple Watch, every Apple product launch followed a similar pattern: a product announcement on stage in March, June or September; a shipping date announced some days to a couple of months later; and usually about a week before the launch, lines of people starting to form in front of all of Apple’s stores.

There is always a CNN report interviewing the first person waiting in line, the very keen ones with the tents to give...

By Elenko Elenkov, 02 June 2015, 0 comments. Categories: E-Commerce, M-Commerce, Wearables.

Defining the ultimate wearable technology - and what it means for marketers

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I sense a revolution on the horizon. A revolution that will slow the advance of technology, but one not stopping the advance. This revolution will redefine who and how the users, consumers, customers will use the next stage of integrated (wearable) convergence technology.

Defining wearable technology

There is, as you can imagine, a broad and somewhat vague definition available of wearable technology. One definition includes the term...

By Thaddeus Kubis, 27 May 2015, 0 comments. Categories: Customer Experience, Data-driven marketing, Wearables.

How marketers can use wearables and end-user insights to improve online customer interaction

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Consumers make their minds up about a company within just a few seconds of viewing their website. Marketers are therefore under pressure to ensure it entices them into engaging with their brand and making a purchasing decision. But all too frequently there’s a disparity between the B2B brand messages on websites and what customers really want to know, which holds things back.

Research from

By Gawain Morrison, 07 April 2015, 0 comments. Categories: Branding, Customer Experience, Personalised Marketing, Wearables.

How wearables will change the mobile marketing landscape

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Opinion While the Apple Watch is dominating the headlines right now, the larger class of wearables are going to trigger widespread shifts in consumer behaviours up and down the customer journey. Their incredibly personal nature, constant connectivity, and new use cases—from opening hotel room doors to buying coffee with a tap—will combine to appeal to a broad audience, beyond the early adopters who will buy Apple Watches in the first few...

By Craig Palli, 23 March 2015, 0 comments. Categories: Advertising, M-Commerce, Mobile Marketing, Wearables.

Why the in-store customer experience is key for marketing wearable tech

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Almost half of Britons surveyed by experiential agency Fizz Experience are willing to spend £111 ($164) on a piece of wearable technology, with a majority saying the in-store experience is key to their making a purchase.

Even though online research was the most common method of looking up new products, according to 41% of respondents, 84% will ultimately purchase in-store,

By James Bourne, 13 March 2015, 0 comments. Categories: Commerce, Customer Experience, E-Commerce, Wearables.

Google halts Glass sales days after Tesco announces its first Glass app

Tesco announced earlier this week that it was the first retailer to realise the potential of Google Glass. Yesterday Google revealed that it is halting sales of the device. It was a marketers worst nightmare especially for a retailer that has endured PR disaster after disaster in recent months.

Tesco had triumphed the launch of its Tesco Grocery Glassware, allowing users to browse goods, view nutritional information and add items to their shopping basket all hands-free. This would then allow shoppers to...

By Liz Morrell, 16 January 2015, 0 comments. Categories: Advertising, Branding, Commerce, M-Commerce, Mobile Marketing, Wearables.

Wearing thin: Is wearable tech an ethical nightmare for PR and comms professionals?

The CIPR hosted a debate last week at the House of Commons on the implications of wearable technology and how such devices raise ethical concerns around the potential use of the data they provide for marketing and PR purposes. However, these devices pose the same kind of challenges as many current technologies do, argues Aspectus PR’s Garry Dix.

Last Monday saw the CIPR ask whether or not ‘wearable technology is an ethical nightmare for PR, marketing...

By Alastair Turner, 17 July 2014, 0 comments. Categories: Customer Experience, Wearables.

Spreadshirt CEO Philip Rooke on how to make wearable tech work

Philip Rooke, the chief executive of Spreadshirt, is an opinionated man. He believes five years will pass before people make “real money” out of wearable technology, as well as thinking that Amazon’s drone delivery service is “going to be near impossible to make a reality.”

Yet his interest in wearable technology goes beyond the commercial. As a long-time user of Fitbit, Rooke believes the ‘hype’ around wearable tech is...

By James Bourne, 14 March 2014, 0 comments. Categories: Campaigns, M-Commerce, Wearables.

Two in three people “too embarrassed” to wear Google Glass

Two thirds of UK people surveyed claim they would not be comfortable wearing Google Glass products, according to a survey from LoveMyVouchers.co.uk.

The survey, which asked 1132 of LoveMyVouchers’ subscribers, had pretty negative viewpoints for Glass all round.

68% of respondents said they wouldn’t be comfortable wearing Google Glass products in public, whilst 64% said they wouldn’t be comfortable talking to someone wearing a Google Glass product.

Part of this might be down to seven in 10...

By James Bourne, 07 January 2014, 0 comments. Categories: Branding, Campaigns, Wearables.