Why you should unwrap your beacon strategy this Christmas
Along with Christmas cheer, the festive season brings with it fierce competition as brands and advertisers vie for visibility in a very crowded retail space. Achieving cut through is a struggle for advertisers.
They are confronted with the double hurdle of delivering the correct kind of content whilst facing mounting consumer apathy towards advertisements.
What’s more, in an era of big seasonal campaigns with everything becoming an ‘event’ (started by flagship retailers such as John...