Mobile payments: What marketers need to know in 2017

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It was inevitable that the next big step in mobile payments was going to come from Amazon. Yes, with the announcement that they will be launching a checkout-free store in 2017, the omnichannel customer experience is set to be transformed (admittedly on a small scale, for now).

The technology in the Seattle-based Amazon Go shop will allow customers to choose their products and then leave without the pain of queuing – the bill will be charged back to their Amazon accounts. Innovation indeed, and...

By Guy Chiswick, 06 January 2017, 0 comments. Categories: Mobile Marketing.

Should your brand have a top-level domain?

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The way we access websites is changing. No longer are businesses tied to a small number of traditional domain name endings.

While the best known ones, such as .uk, .com and .org still retain their valuable place in the marketer’s toolkit, there are now many new options available to help target different audiences or serve a specific purpose.

In 2012, ICANN – the global organisation responsible for the internet’s website address database – opened applications for generic...

By Oli Hope, 05 January 2017, 0 comments. Categories: Data-driven marketing, Mobile Marketing.

How to ensure human engagement in mobile advertising campaigns

2016 will be remembered as a landmark year for many reasons, but for the mobile industry it will be remembered for enabling us to refocus our energies on metrics that define campaign results.

A few of the biggest worries in the industry this past year were ad fraud and measurement discrepancies. The good news for advertisers is that it is possible to ensure human engagement with mobile campaigns if those who are paying shift their mentality and demand zero-tolerance on money wasted on fraud.

Today consumers...

By Christophe Collet, 22 December 2016, 1 comment. Categories: Mobile Marketing.

What can we learn from the younger generation's Christmas spending?

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The winter holidays are known as a time for families. But what about young adults without children, or new families without established holiday traditions?

We’re talking about the marketer’s favourite target audience, 18-30 year olds. As one would expect, this demographic have their own take on the holidays.

We pulled up data that Exponential collected in December 2015 describing the activities and interests of 18-30 year olds during the Christmas break.

After viewing the...

By Bryan Melmed, 22 December 2016, 0 comments. Categories: Advertising, Mobile Marketing.

GDPR: Opt in for a head start on the 2018 data law change

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The UK currently operates under the Data Protection Directive, which allows a “soft” opt-in approach. Under the current rules, data collected from communication with customers, tradeshow meets, business card exchanges, a checkbox for signing up to communications from a company, all count as a soft opt-in, allowing organisations to market to this data.

With the arrival of

By Lee Chadwick, 19 December 2016, 0 comments. Categories: Best Practice, Mobile Marketing.

What app engagement means to advertisers

We are in the midst of a digital revolution. As consumers, we are more connected than ever before thanks to the proliferation of digital devices and the explosion of online services. For brands this presents a huge opportunity.

Being able to reach a target audience across multiple devices means that you can engage with them wherever they are, resulting in the holy grail for any business; increased loyalty.

So what does this mean for the digital consumer? We wake up, pick up our smartphones, check the weather....

By Michael Read, 14 December 2016, 0 comments. Categories: Mobile Marketing.

Mobile commerce: The state of the global mobile nation

Around the world, mobile is driving nothing short of a revolution in the way we shop. Growth in global mobile commerce continues apace, representing a huge opportunity for retailers who get it right, and a real risk for those who don’t. 

Criteo’s latest ‘The State of Mobile Commerce’ report reveals that the global trend towards shopping on mobile shows no signs of abating. The era of the ‘always on’ consumer has well and truly...

By Sakina Najmi, 08 December 2016, 0 comments. Categories: Mobile Marketing.

How brands can leverage the mobile shift

Today, smartphones are more like an extra limb than a device for most people. Consumers take their phones with them everywhere they go, and each time they unlock their home screens is a chance for brands to become a part of their digital lives.

With 85.7% of smartphone internet time spent in apps versus mobile web, more consumers are opting for the seamless experiences that apps offer.

By keeping a few key tips in mind, brands can...

By Alan S. Knitowski, 15 November 2016, 0 comments. Categories: Mobile Marketing.

What Google's mobile indexing announcement means for marketers

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An announcement at the most recent PubCon by Google search analyst Gary Illyes set the cat among the digital pigeons.

The news that the search giant is shifting its approach to results accessed through mobile, has created the concern of ‘second class surfing’.

From a SEO perspective, when introduced, this will most definitely create disruption.

Initially, when Google announced they were working on a separate mobile index, many thought that we would end up with two mutually...

By Jonathan Moore, 08 November 2016, 0 comments. Categories: Mobile Marketing, Search Marketing.

Location, location, location…and its role in the mobile space

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An individual’s geographic location doesn’t simply indicate where they are; it can also help paint a picture of what they’re doing and how they’re doing it.

Geo-location data generated by mobile connections provides marketers with an invaluable level of insight into their audiences. With smartphones now found in the pockets of two thirds of UK adults,...

By Charlie Johnson, 30 September 2016, 0 comments. Categories: Data-driven marketing, Mobile Marketing.

Swyft Media launches branded apps for iMessage

(c)Swyft Media

Engaging the younger generation is a difficult task, given a potentially short attention span, coupled with the sheer volume of competition on the market.

One way Swyft Media is trying to tackle this issue is by launching a series of iMessage apps for brands. The apps offer branded stickers - images and GIFs - and is among the first to offer branded content via iMessage.

Apple’s decision to open up its hugely popular iMessage application is validation that this growing medium has become...

By Rachael Power, 21 September 2016, 0 comments. Categories: Mobile Marketing, Social Media Marketing.

Exploring mobile's role in eCommerce marketing

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In our increasingly digital world, consumers are always looking for on-the-go solutions for everyday tasks. From hailing a taxi to doing taxes, mobile solutions have quickly been on the rise at an exponential rate, and one of the quickest growing sectors of mobile technologies is eCommerce.

Given the number of shopping apps available for mobile devices, its popularity comes as little surprise but in order to better understand the extent of this eCommerce trend, we must answer the...

By Shiju Mathew, 14 September 2016, 0 comments. Categories: E-Commerce, Mobile Marketing.

Case study: How Gram Games used a mobile marketing platform to draw in new users

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It often takes a partnership to make a good thing great. For our company, a creator of mobile games, collaborating with a savvy mobile marketing platform resulted in not one, but two games we were proud of becoming worldwide hits.

There were two secrets to our success: data and a commitment to collaborating to leverage it in real-time to monetise effectively and reach new users at scale.

When our company, Gram Games, first approached AppLovin, which provides analytics so brands can...

By Mehmet Ecevit, 31 August 2016, 0 comments. Categories: Mobile Marketing.

What marketers should take away from this year’s Summer of Sport

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As Team GB celebrate their record haul at the Rio Olympics, the 2016 ‘Summer of Sport’ that has seen global crowds gather for the Euros and Wimbledon approaches its final, Paralympic stage.

As spectators, it’s been a roller coaster of early knockouts and ‘Super Saturdays’, but as marketers, what can we learn from sport and its international audience?

When it comes to tournaments such as these, brands are presented with a unique opportunity to flex...

By Nick Fletcher, 25 August 2016, 0 comments. Categories: Best Practice, Mobile Marketing.

How to maximise the mobile marketing moment

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Mobile is an indispensable part of our lives with people in the UK spending almost three hours per day consuming mobile media, and over four in ten consumers saying they’d rather forget their anniversary than lose their phone.

Whether it’s checking our newsfeeds, researching a product while in store, or searching for how-to videos on YouTube – consulting our smartphones and...

By Andy Ashley, 24 August 2016, 0 comments. Categories: Mobile Marketing.

Engaging the ‘mobile-first’ consumer: New opportunities

Mary Meeker’s recently published internet trends report has become a kind of annual event for the tech industry.

Meeker’s snapshot of the latest data on the digital economy offers invaluable insight on where the internet and related technologies are now and where they’re going. And, as usual, this year’s report uncovers some compelling opportunities for mobile, especially mobile engagement.

Notably, among the more interesting findings is that there is a huge

By Mary Clark, 24 August 2016, 0 comments. Categories: Mobile Marketing.

Mobiles' role in purchasing decisions becoming more prominent

A third of people now use only their mobile to make a purchasing decision, according to recent research from location based marketing company xAd. 

It's clear that for today's consumer, buying a product isn't as straightforward as going to a store, searching for what you want and then handing over cash.

And why would they? With more choice than ever in terms of price, location and personalisation, consumers are now best placed to buy at a time that suits them, however they want to do it. This does...

By Rachael Power, 18 August 2016, 0 comments. Categories: Mobile Marketing.

Mobile marketing spend set to rise in EMEA, says report

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Mobile marketing budgets are set to increase across marketing departments in EMEA, according to a new report. 

The State of The Industry: Mobile Marketing in EMEA research carried out by advertising insights brand Warc, asked over 370 marketers and advertisers for their views on the format.

They found 91% of those they asked are planning for increased mobile budgets in the next 12 months, with 45% anticipating growth in excess of 25%.

But there are some elements...

By Rachael Power, 09 August 2016, 1 comment. Categories: Mobile Marketing.

How mobile payment apps can work as marketing tools

(c)iStock.com/Petar Chernaev

Mobile payments are exploding. With the number of users forecast to grow by 62% to almost a fifth of smartphone users in the US this year, according to eMarketer, the value of proximity mobile transactions is expected to surge to $27bn in 2016.

The boom has been a long time coming. But now vendors are finally overcoming the technology hurdles to in-store...

By Alain Falys, 05 August 2016, 1 comment. Categories: Advertising, Mobile Marketing.

Mobile ad experiences really need to improve, study suggests

It's no secret that consumers are becoming more and more disconnected with badly targeted advertising, but a recent study has found that with mobile advertising in particular, under half consider it to be positive.

But there seems to be a disconnect, as almost all advertisers and mobile operators think they're delivering a positive experience.

The study of 100 mobile operators, 100 advertisers and...

By Rachael Power, 02 August 2016, 0 comments. Categories: Advertising, Mobile Marketing.