Mobile payments: What marketers need to know in 2017
It was inevitable that the next big step in mobile payments was going to come from Amazon. Yes, with the announcement that they will be launching a checkout-free store in 2017, the omnichannel customer experience is set to be transformed (admittedly on a small scale, for now).
The technology in the Seattle-based Amazon Go shop will allow customers to choose their products and then leave without the pain of queuing – the bill will be charged back to their Amazon accounts. Innovation indeed, and...