Latest martech launches focus on personalisation and beacons

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Marketing automation specialist Force24 has released two new features to its platform that it claims will allow even more personalised communication with clients’ customers.

The company releases four major updates a year with the two latest features in the first update of 2016 comprising an SMS decision engine and a programmatic integration feature.

The first addition claims to mimic the responses of a human being, managing thousands of concurrent conversations whilst maintaining real life...

By Liz Morrell, 19 April 2016, 0 comments. Categories: Commerce, Data-driven marketing, E-Commerce, Personalised Marketing.

Examining eCommerce and the ‘one armed bandit problem’

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There is a perception in eCommerce that a focus on promoting top selling products is a sound strategy.  That is perfectly logical, reasonable – and wrong.

Infact, promoting only top selling products is a complete waste of time, money and effort, which springs from a fundamental misunderstanding of the eCommerce challenge and how it differs from the offline world.

Intelligent exposure

Product promotion via recommendation and search builds on one of retail’s oldest...

By Jakob Bignert, 31 March 2016, 0 comments. Categories: Commerce, E-Commerce, Search Marketing, Web Analytics.

Why luxury brands are missing out on maximum ROI from online and offline

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Luxury brands are missing out on maximising sales by better combining both online and offline shopping behaviours of their customers, according to a new report.

Online retail is a market that luxury retailers have long feared since they are less able to control and maximise the brand experience in the same way that they are able to in their physical store environments. And yet the report shows that consumers buying luxury brands both online and instore actually spend around 50% more...

By Liz Morrell, 29 March 2016, 0 comments. Categories: Branding, Commerce, E-Commerce.

Half of US small businesses failing to use SEO, survey finds

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It’s one of the most fundamental eCommerce marketing tools in the book and yet a new report finds that half of small businesses’ websites in the US do not engage in SEO, reducing their chances of being found by potential customers. The survey also showed that of those small businesses surveyed only just over half (54%) had a website in the first place.

The report, from a small business digital marketing survey by Clutch, shows that cost was one of the main reasons why...

By Liz Morrell, 17 March 2016, 0 comments. Categories: Commerce, E-Commerce, Organic Search, Paid Search, Search Marketing.

Leading brands in UK e-commerce industry revealed in new report

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What do Amazon, Argos, Boots, House of Fraser, John Lewis, Mothercare and Screwfix all have in common? The group are all elite retailers at the top of their game and leading the UK’s ecommerce and retail industry, according to the results of the second UK Top 500 report from Internet Retailing.

The report, which is sponsored by PFSweb, identified 20 leading retailers in the group that also include Asos, Tesco and Waitrose. The report ranks retailers by their expertise in areas...

By Marketing Tech, 11 February 2016, 0 comments. Categories: Branding, Commerce, E-Commerce.

Marketing and ad tech M&A activity hits near record heights for Q3

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The advertising and marketing tech sectors have continued to see buoyant merger and acquisition activity in the third quarter of this year with activity only just falling short of Q3 2014 figures which saw the strongest activity on record.

The data comes from a study released by specialist technology and marcoms corporate finance advisor Results International.

112 deals were announced in Q3 2015 compared with 113 for the same period last year. Compared to the previous quarter, total...

How harnessing customer data can help you optimise digital commerce performance

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Do you know your customers? Do you really know them? Do you know each of them well enough to answer questions about a single shopper’s purchase history, demographics, and preferences? Probably not. But you can know them that well. And it’s likely you already have all the information you need to answer these questions.

The problem is, that information isn’t only in one place where it’s accessible and easy to analyse....

By Robert Brodie, 13 October 2015, 0 comments. Categories: Commerce, Customer Experience, Data Science, Data-driven marketing, E-Commerce.

How beacons combines experiential and engaging marketing to be a win-win for brands

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Beacons present a unique, cheap and simple way to identify a consumer is in a location at a point in time.  This allows promotions and incentives to be targeted not only on customer segment but on location, time and inventory. 

With connected devices becoming increasingly sophisticated, and consumers becoming more empowered, brands must consider how they are going to evolve their promotions and incentives schemes; and include the use of beacon technology; not only to ensure they...

By Paul Brown, 25 September 2015, 0 comments. Categories: Advertising Technology, Branding, Commerce, E-Commerce, Gamification.

Parenting retail sites failing to maximise marketing potential

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As if they didn’t have enough to contend with, new research suggests that many parent, baby and child sites are failing to meet the needs of their digital and mobile savvy parents or parent to be customers and could be losing sales as a result.

The conclusion follows a study by equimedia of 65 leading websites in the mother, baby and child retailer space as well as recent studies and TGI data on the market sector.

The research found a number of sites were, in particular, failing to deliver...

By Liz Morrell, 26 August 2015, 0 comments. Categories: Commerce, Customer Experience, E-Commerce, M-Commerce.

What pure play e-commerce can learn from clicks and mortar when it comes to customer data

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E-commerce companies versus ‘clicks and mortar’ retailers are constantly involved in a battle of business; a tussle over trade, and a competition over customer engagement. With changing high streets and one billion of us around the world choosing to shop online, at first glance it seems very clear that e-commerce companies will emerge victorious. But there is one area in which ‘traditional’ retailers can, perhaps surprisingly, nudge ahead: customer

By Andrew Ford, 19 August 2015, 0 comments. Categories: Big Data, Customer Experience, Data-driven marketing, E-Commerce.

Freemium models and digital services: When do you pull the ladder up?

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If it wasn’t clear enough already, it’s painfully obvious now: if you’re offering a service you expect users to pay for, you need to give them a freemium option to begin with. But you might be losing out if you can't upgrade your freemium base.

Recent research from e-commerce provider Avangate, of 1000 consumers, makes the priorities clear. 97% of users prefer flexible purchasing options when selecting premium...

By James Bourne, 26 June 2015, 0 comments. Categories: Commerce, Customer Experience, E-Commerce, M-Commerce.

It’s sweet Dreams as bed specialist aims to enhance e-commerce site

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Bed specialist Dreams has recruited multi-channel retail consultancy Practicology to analyse performance and enhance usability of its e-commerce site in a major website conversion rate optimisation (CRO) project.

Practicology will improve the site usability by using a mix of data on current usage patterns alongside best practice customer experience principles. Any recommendations made as a result of the project will then be tested before being rolled out on the retailer’s...

By Liz Morrell, 19 June 2015, 0 comments. Categories: Commerce, E-Commerce.

We all know e-commerce, but why are businesses not pushing for ‘me-commerce’?

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“I didn’t give you my data to make it your data. I gave you my data to make my experience better and I expect a value exchange.” - Rick Chavez , Chief Solutions Officer, Microsoft

As the world has gone digital, consumers have become empowered by an increasing choice of products, services and channels in which to carry out everyday tasks like shopping and banking. With the explosion of connected devices as the Internet of Things, we can expect even...

By Stephen Kennedy, 16 June 2015, 0 comments. Categories: Commerce, Data-driven marketing, E-Commerce, Personalised Marketing.

New personalisation tool delivers four times ROI for Ellis Brigham

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Despite personalisation being identified as the top digital priority for 2015, in a report from Econsultancy earlier this year Katie Latham, CEO of Blue Bridge Solutions, says too many businesses are still failing to offer a personalised experience and are losing out on sales as a result.

"Most consumers can still cite fairly frequent instances where they are delivered a non-personalised experience.  We talk to retailers on a daily basis and the majority understand the...

By Liz Morrell, 12 June 2015, 0 comments. Categories: Advertising, Customer Experience, E-Commerce, Personalised Marketing.

250,000 UK locations set to accept Apple Pay next month

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A range of high street names have been revealed as some of the first adopters of Apple Pay when it comes to the UK next month, after signing up to accept the new payment service.

The list includes a range of some of the biggest retailers across the spectrum of food, fashion and general merchandise. Food and hospitality retailers and outlets to use the new payment scheme will include Costa Coffee, KFC, Lidl, McDonalds, Nando’s, Pret A Manger, Spar, Starbucks, Subway, Wagamamas...

By Liz Morrell, 12 June 2015, 0 comments. Categories: E-Commerce, M-Commerce.

Why master data management and the CMO are made for each other

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When it comes to CMOs, I’m about as data centric as they get.  Early in my career, I worked as an economist for a consulting firm in Washington, D.C. I was happily awash in data and found myself analysing such hot topics as the difference in prices of power tools in Japan and the United States. 

Years later when I became a CMO, I thought to myself: “Here’s where I can use my love of working with lots of data to drive decision making and performance in...

By Ashley Stirrup, 04 June 2015, 0 comments. Categories: Best Practice, Big Data, Data-driven marketing, E-Commerce.

Neiman Marcus gets Pinteresting with US introduction of Buyable Pins

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Luxury fashion retailer Neiman Marcus has announced that it is to embrace the commerce opportunities offered by Pinterest since it will introduce Buyable Pins later this month.

Initially a US only service available on iOS devices, it will allow customers to purchase their favourite items on Buyable Pins across Pinterest – including on Neiman Marcus’ own Pinterest page.

The company’s chief marketing officer Wanda Giehart said that the new functionality embraced the...

By Liz Morrell, 03 June 2015, 0 comments. Categories: Advertising, E-Commerce, M-Commerce, Social Media Marketing.

Travels in time: The Apple Watch and its implications for the future of online and offline commerce

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Before the launch of the Apple Watch, every Apple product launch followed a similar pattern: a product announcement on stage in March, June or September; a shipping date announced some days to a couple of months later; and usually about a week before the launch, lines of people starting to form in front of all of Apple’s stores.

There is always a CNN report interviewing the first person waiting in line, the very keen ones with the tents to give...

By Elenko Elenkov, 02 June 2015, 0 comments. Categories: E-Commerce, M-Commerce, Wearables.

Consumers want to buy - but are you prepared to sell?

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The internet is an unstoppable force. Last year, the U.S. marked a crucial milestone, when e-commerce sales surpassed the $300 billion mark for the first time. In Europe, meanwhile, online sales are predicted to rise by almost a fifth in 2015.

Many factors are behind this continued growth – more reliable internet access, the development of mobile as a channel, the importance of convenience in retail, to name a few examples –...

By Gerald Heath, 22 May 2015, 0 comments. Categories: E-Commerce.