Has Facebook commerce flunked?
In my opinion, Facebook-commerce (F-commerce) expectations seem to be out of sync with most brands and the market’s capabilities. The problem, in fact, is in the evolution of communication within the medium. Shops on Facebook only work as part of a social media strategy. And most brands are not sufficiently evolved in their social communication to make them work. Expectations and reality do not fit together and protagonists blame the medium not the messages.
Twitter hires Ticketmaster CEO Hubbard to bolster e-commerce strategy
Twitter has announced former Ticketmaster CEO Nathan Hubbard as its new head of commerce, reporting directly to head of global revenue Adam Bain. The news was confirmed in a tweet – where else? – from Bain yesterday, prompting thoughts about how Twitter will look to push its e-commerce strategy going forward.
Social media companies provide the most secure email, says Agari
Any emails you receive from social media companies are least likely to be targeted by cybercriminals. This is according to email security provider Agari, whose second quarter report involved the analysis of over a trillion emails and using its own metrics – a TrustScore and a ThreatScore.
Udozi: Linking e- and m-commerce with the traditional high street
MarketingTech spoke with Alan Gabbay, CEO of commerce technology provider Udozi, on his mobile and social strategy, how his company differs from the rest and making sure the high street doesn’t die.
Directly.me’s Rocky Mirza: We’re more of an “anti-social network”
This week MarketingTech got to speak with Rocky Mirza, the co-founder of an ambitious search engine called “Directly.me” which can allow you to get your message to anyone – yes, anyone.
Responsive advertising: The breakthrough the industry has been waiting for
According to eMarketer, mobile advertising spend in the UK is expected to reach almost £1bn this year. While that is up by 90 per cent from £526m last year, it is still a mere drop in the ocean in comparison to the expected total digital ad spend of £6.1bn. Two thirds of the UK population now owns a smartphone and are therefore being exposed to mobile advertising, so it would be easy to assume that the mobile digital ad spend would have increased dramatically. The question is: what’s holding back brands and publishers?
Looking to improve your commercial performance? Get FTSE 350 Social.
We can probably all think of times we’ve received great customer service; moments which stand-out, will be remembered, and we’ve walked away feeling pleased our opinion matters, has influence, and has been dealt with to the best of a third party’s ability.
Marketing the intangible: Why some tech stories are born smart
How do you market something that your consumer can't touch, taste, or smell? This is the question that tech marketers have to answer daily. The most successful do it by creating a story that stars their customers in the role of the hero. As a tech marketer, if you learn the principles of better storytelling, you can transport your potential clients "magically" into the world of your technology and share an experience with them - all through a story.
Which is the best e-commerce platform for you? [infographic]
A new graphic from business management software provider Brightpearl has offered opinion as to the best e-commerce solution your company should choose, based on a wide variety of options. Many businesses need an online store in order to maximise revenue and increase marketing push, and being in the market for an e-commerce platform isn’t as easy as it sounds.
Beyond the dot Brand and creating a better online experience
Roland LaPlante, CMO of Afilias, explains why dot Brand domains are the start of a better online experience for Internet users around the world.