Why CPG brands must make eCommerce a priority

eCommerce sales for consumer goods companies have risen by 42% in the last year, a substantial figure in an industry that is experiencing only 2% growth overall.

Some consumer packaged goods companies (CPGs) have been naturally well positioned to thrive in this channel as consumers are comfortable buying things like electronics online.

But CPGs that primarily sell consumables and impulse items (e.g., snacks and beverages) face more challenges online. These brands often rely...

By Rupert Naylor, 17 June 2016, 0 comments. Categories: E-Commerce.

Luxury brands should embrace eCommerce to engage customers, report says

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eCommerce is an opportunity many luxury retailers have been hesitant to embrace. But with the market set to explode, new research shows that thanks to information about their customers’ online activity luxury retailers have the opportunity to know 80% of their in-store customers by name.

The research, Digital Frontier 2016: Digital luxury is turning mainstream, by Contactlab in conjunction with Exane BNP Paribas, showed that brands must work harder to embrace the opportunities of connecting eCommerce...

By Liz Morrell, 15 June 2016, 1 comment. Categories: Advertising, Commerce, E-Commerce.

Only a third of retailers have tried beacon marketing tech, report says

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Retail  brands must focus on four key areas in 2016 that include continued integration of instore and online customer experiences, according to the latest Future of Retail study from Walker Sands.

The study, which showed a general plateauing of retail activity this year, surveyed 1,400 consumers in the US and found that seven in ten of them were willing to opt into instore tracking and mobile push notifications if retailers properly incentivised them to do so. Only 6% of consumers had...

By Liz Morrell, 15 June 2016, 0 comments. Categories: Best Practice, Commerce, E-Commerce.

Spending on online fraud prevention to soar by 30% by 2020

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eCommerce merchants and financial institutions are set to spend $9.2bn on preventing fraud by 2020 – a 30% rise on current levels.

The figures, from new report Online Payment Fraud: Key Vertical Strategies and Management 2015-16 by Juniper Research, suggest such companies will be working particularly hard to prevent fraudsters targeting mobile transactions.

This is because many companies have yet to apply the same levels of protection to mobile as they have to desktop, it...

By Liz Morrell, 14 June 2016, 0 comments. Categories: Commerce, E-Commerce.

How fashion eCommerce brands can stave off the Amazon threat

Recent figures from the Office of National Statistics revealed that whilst the UK retail sales figures are on the rise, clothing retail sales are failing to hit the mark.

This should surely be a wake up to clothing brands to re-think their approach to driving sales, loyalty and devotion amongst their customer base.

The performance of online fashion may be better than offline (worth

By Jason De Winne, 13 June 2016, 2 comments. Categories: E-Commerce.

How to protect yourself against eCommerce counterfeiting

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With World Anti-counterfeiting Day in its 18th year, the global issue is a topic that every brand should be looking at. The fact is, counterfeiting is a growing problem that affects all markets.

To give an indication of the problem, in 2013 $1.7bn counterfeit goods were confiscated by US law enforcement agencies, posing a risk to many brands from a reputational, revenue and consumer perspective.

So how can brands effectively...

By Charlie Abrahams, 08 June 2016, 0 comments. Categories: E-Commerce.

How to win the eCommerce merchandising game

Merchandising needn’t be a trade off between gains and losses, and overcoming the fundamental conflict between finite real estate and infinite merchandising options means taking a unified approach and targeting down to ever more granular customer segments.

For years, almost since the birth of eCommerce, online marketers have been playing a zero-sum game – a game of give and take in which the simple act of promoting one set of products has the effect of demoting...

By Michael Mokhberi, 01 June 2016, 0 comments. Categories: E-Commerce.

How to split your eCommerce marketing budget

When it comes to promoting your products and services online, knowing where to invest your marketing spend can be something of a digital minefield.

The mediums of pay-per-click (PPC), search engine optimisation (SEO) and social media marketing (SMM) each boast individual merits that, when executed correctly, can boost your bottom line and generate healthy ROI’s, but how should you split your efforts?

Analytics programmes can pinpoint where web traffic comes from and what visitors do once they land on...

By Thomas Coppen, 01 June 2016, 0 comments. Categories: Advertising, E-Commerce.

Slow delivery leads to online basket abandonment in 60% of cases

For retailers desperate to control their whole online customer journey, the issue of delivery has always been a stumbling block where retailers face basket abandonment and potential damage to their brand.  

But a new survey shows that 60% of consumers in the US said they had abandoned their shopping cart because the retailer offered slow delivery options.

The study, of 650 respondents in the US and carried out by same-day delivery firm Dropoff, showed that 97% of customers said speed is at least...

By Liz Morrell, 23 May 2016, 0 comments. Categories: Best Practice, Commerce, E-Commerce.

How to protect your brand in China's growing digital marketplace

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The impact of the internet on productivity and growth in the Chinese marketplace has been nothing short of transformational and the revenue potential that this emerging eCommerce market offers makes China a very tempting digital business proposition. 

According to a report from the McKinsey Global Institute, the projections are that new internet apps could fuel seven to 22% of China’s incremental GDP...

By Charlie Abrahams, 16 May 2016, 0 comments. Categories: Branding, Commerce, E-Commerce.

Automation is ushering in a new era of retail and eCommerce - are you keeping pace?

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We have come a long way from the corner shop of our grandparents’ world.  We've gone from local grocers, to high street shops, to shopping malls, to out of-town mega centres, to the virtual world of eCommerce.

The landscape is forever changing and retailers need to keep apace to stay in the game

We're a creative agency with many clients at the forefront of innovation within the retail and tech sectors including Vodafone, Yo Sushi! and HCL. But, it’s not about the...

By Max Eaglen, 10 May 2016, 0 comments. Categories: Automation, E-Commerce.

Opinion: Personalise your eCommerce content or lose customers

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With 30% of internet users now shopping online weekly, eCommerce is enjoying something of a golden age.

But in today’s new world of growing consumer demands, fierce competition and endless choice, brand loyalty (as we know it) is dead.

According to Ometria's recent study of consumer attitudes to digital marketing, 46% of UK customers will leave their favourite...

By Ivan Mazour, 06 May 2016, 0 comments. Categories: E-Commerce, Personalised Marketing.

Latest martech launches focus on personalisation and beacons

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Marketing automation specialist Force24 has released two new features to its platform that it claims will allow even more personalised communication with clients’ customers.

The company releases four major updates a year with the two latest features in the first update of 2016 comprising an SMS decision engine and a programmatic integration feature.

The first addition claims to mimic the responses of a human being, managing thousands of concurrent conversations whilst maintaining real life...

By Liz Morrell, 19 April 2016, 0 comments. Categories: Commerce, Data-driven marketing, E-Commerce, Personalised Marketing.

Examining eCommerce and the ‘one armed bandit problem’

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There is a perception in eCommerce that a focus on promoting top selling products is a sound strategy.  That is perfectly logical, reasonable – and wrong.

Infact, promoting only top selling products is a complete waste of time, money and effort, which springs from a fundamental misunderstanding of the eCommerce challenge and how it differs from the offline world.

Intelligent exposure

Product promotion via recommendation and search builds on one of retail’s oldest...

By Jakob Bignert, 31 March 2016, 0 comments. Categories: Commerce, E-Commerce, Search Marketing, Web Analytics.

Why luxury brands are missing out on maximum ROI from online and offline

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Luxury brands are missing out on maximising sales by better combining both online and offline shopping behaviours of their customers, according to a new report.

Online retail is a market that luxury retailers have long feared since they are less able to control and maximise the brand experience in the same way that they are able to in their physical store environments. And yet the report shows that consumers buying luxury brands both online and instore actually spend around 50% more...

By Liz Morrell, 29 March 2016, 0 comments. Categories: Branding, Commerce, E-Commerce.

Half of US small businesses failing to use SEO, survey finds

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It’s one of the most fundamental eCommerce marketing tools in the book and yet a new report finds that half of small businesses’ websites in the US do not engage in SEO, reducing their chances of being found by potential customers. The survey also showed that of those small businesses surveyed only just over half (54%) had a website in the first place.

The report, from a small business digital marketing survey by Clutch, shows that cost was one of the main reasons why...

By Liz Morrell, 17 March 2016, 0 comments. Categories: Commerce, E-Commerce, Organic Search, Paid Search, Search Marketing.

Leading brands in UK e-commerce industry revealed in new report

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What do Amazon, Argos, Boots, House of Fraser, John Lewis, Mothercare and Screwfix all have in common? The group are all elite retailers at the top of their game and leading the UK’s ecommerce and retail industry, according to the results of the second UK Top 500 report from Internet Retailing.

The report, which is sponsored by PFSweb, identified 20 leading retailers in the group that also include Asos, Tesco and Waitrose. The report ranks retailers by their expertise in areas...

By Marketing Tech, 11 February 2016, 0 comments. Categories: Branding, Commerce, E-Commerce.

Marketing and ad tech M&A activity hits near record heights for Q3

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The advertising and marketing tech sectors have continued to see buoyant merger and acquisition activity in the third quarter of this year with activity only just falling short of Q3 2014 figures which saw the strongest activity on record.

The data comes from a study released by specialist technology and marcoms corporate finance advisor Results International.

112 deals were announced in Q3 2015 compared with 113 for the same period last year. Compared to the previous quarter, total...