Can contextualisation solve the adblocking problem?
Have you read the marketing and media press recently without seeing a reference to adblocking? Me neither. There can be no doubt that it’s the current bête noire of the advertising industry (following hard on the heels of the sector’s other ‘problem children’, viewability, brand protection and click fraud).
And with good reason. Although it’s far from new, the number of people choosing not to see ads on their screens is growing at an...