How AI and advanced self-service are changing the face of customer support

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Web and phone self-service are attractive options for most service operators.  That’s clear when you consider that the cost of facilitating a web self-service interaction is negligible and the average cost of a self-service phone session is just 65p (compared to £3.87 for a live agent call and £3.00 for a web chat).

However, it’s not always as effective at delivering great customer experiences (CX) as a live agent service.  While it’s...

By William Gray, 27 September 2016, 0 comments. Categories: Advertising Technology, Customer Experience, Data-driven marketing.

Life after adblock: Why you must maintain your audience's trust

With the recent swing towards mobile, digital advertising increasingly means reaching mobile devices; video marketers need to find ways of effectively engaging a mobile audience, but they’re getting harder and harder to reach.

Apple released advert (and data-tracking) blocking capabilities for their products in the iOS 9 update, which allows users to opt-out of all adverts, and the prolific uptake of adblocking services has made it increasingly difficult for advertisers to reach consumers.

In Europe,...

By Jon Mowat, 23 September 2016, 0 comments. Categories: Advertising, Advertising Technology.

Facebook rolls out further retail-driven ad and marketing product enhancements

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Facebook has announced new capabilities for retailers to drive sales to their bricks-and-mortar shops.  

Last June, the platform launched new capabilities around this area, but it's now expanded this with the launch of dynamic ads for retail and a Shop Visits variable.

Large retailers such as Abercrombie...

By Rachael Power, 22 September 2016, 0 comments. Categories: Advertising Technology, Social Media Marketing.

Facebook's latest adblocker battle: An in-depth view

Last month, in the latest skirmish in a battle that has been raging for some time between Facebook and adblockers, the social media giant announced a change to its site.

Despite Facebook not being able to hold the adblockers at bay for long, the change could still have lasting implications for the ad industry.

As we all know, when the average Facebook user is browsing online content, ads which aren’t relevant to...

By Geraint Lloyd-Taylor, 21 September 2016, 0 comments. Categories: Advertising Technology, Social Media Marketing.

Three-quarters of marketers aren't scared of tech replacing their jobs, survey says

Marketers aren’t scared by the rise of automation and an increasing presence of tech in their daily working lives. In fact, 80% said they believe adoption is a necessity for success.

Rocket Fuel recently asked over 320 marketing professionals for their view on the industry, coming to conclusions from the data like the ones above.

While mainstream media is rife with headlines such as, “How to not lose...

By Rachael Power, 20 September 2016, 0 comments. Categories: Advertising Technology, Big Data.

RedPoint's marketing platform now allows you to connect to IoT devices

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New tech is emerging all the time. From the advent of television to the desktop PC, marketers have had to adapt their style to suit how consumers were interacting with media for decades now. 

And that lifecycle is continuing. We are - or should be - past the age where marketers are figuring out how to engage an audience via smartphone, tablet and personal devices. But the next phase of tech, including internet of things (IoT) devices, will of course throw up...

By Rachael Power, 20 September 2016, 0 comments. Categories: Advertising Technology, Publishing.

Adblocking: Why it's all about the tech

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Irrelevant ads aren't the only element driving the adblocking phenomenon; it's also the overly complex programmatic advertising system which is slowing down the loading of websites.

This is clear from the actions of Eyeo, the company behind Adblock Plus as it announced the launch of its Acceptable Ads Platform this week.

No matter how much more creative and engaging brands and agencies make the...

By Craig Hendry, 19 September 2016, 0 comments. Categories: Advertising, Advertising Technology.

Adblock Plus launches own ad-tech platform for publishers

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Popular adblocking software Adblock Plus has taken a few by surprise today by launching its own ad-tech platform for publishers. 

It's partnered up with ComboTag to build the Acceptable Ads Platform, an interactive area where publishers and blockers can choose from pre-whitelisted ads they can drag and drop onto their sites.  

While it may be seen as an outside-the-box move, it is still in keeping what Adblock Plus and similar bodies are aiming for, which is a better ad...

By Rachael Power, 13 September 2016, 0 comments. Categories: Advertising, Advertising Technology.

Increase in ad spend leading to adoption of 'micro moment' campaigns

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Budget is always a point of contention in every department, but it's appears to be an increasingly difficult area for those in marketing. And the recent battle for consumer attention is pushing up advertising prices even further, a new report says.

Moment marketing company TVTY1 asked 200 digital marketers for their views on ad spend this year, and found nearly all (93%) of respondents said it's become more expensive to gain the same...

By Rachael Power, 12 September 2016, 0 comments. Categories: Advertising, Advertising Technology.

10 years of Facebook newsfeed: What's next?

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Within hours of its launch an angry mob formed outside Facebook’s headquarters in San Francisco. The next day Time magazine dubbed it “a glitzy laundry list”.

Ten years later and the same publication now believes it to be “the most valuable billboard on Earth”. It might be hard to believe, but the Facebook newsfeed we check religiously first thing in the morning hasn’t always been as popular as it is now.

The newsfeed started life in 2006 as a real...

By Sarah Flannery, 09 September 2016, 0 comments. Categories: Advertising Technology, Social Media Marketing.

How digital advertising can learn from progress elsewhere

When the news site Quartz released their iOS app earlier this year, it was clear that they had decided to take a radical approach to the user experience.

Instead of the usual news feed of articles, they created a messaging interface with which to distribute content in the app. Users can have a conversation with Quartz that defines what content they receive.

It’s a radical departure from what users would expect but it demonstrates a willingness to look beyond the accepted norms.

Although, there are many...

By Tristan Summerscale, 09 September 2016, 0 comments. Categories: Advertising, Advertising Technology.

Poor mobile site speed may be harming user engagement, says Google report

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It's not something you would typically think of, but according to a new study by Google, mobile speed can impact user engagement and publisher revenue. 

Google analysed over 10,000 mobile web domains for The Need for Mobile Speed and found that most don't quite meet the standards for being fast and relevant.

In fact, the average load time for mobile sites is 19 seconds over 3G connections - which is pretty slow. 

It...

By Rachael Power, 08 September 2016, 0 comments. Categories: Advertising, Advertising Technology.

UK still fourth biggest global ad market #DespiteBrexit

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Advertising spend is set to reach over $540bn this year, according to the latest forecast by  a leading global media network.

Carat analysed data from 59 markets across the world, and found the increase in spend - or a 4.4% year-on-year growth - is powered by the ongoing growth of digital advertising.

While the UK’s advertising spend figures had a brief adjustment following the EU referendum, it will...

By Rachael Power, 08 September 2016, 0 comments. Categories: Advertising, Advertising Technology.

Programmatic partnerships set to rise for publishers over the coming year

Programmatic has enjoyed a considerable rise in status over the last few years among advertisers, marketers and publishers alike, and recent figures suggest it's only set to keep increasing. 

The Association for Online Publishing’s (AOP) eighth Organisation Census shows that 60% of publishers are expecting the number of programmatic partnerships to rise in 2016. In addition, a further 80% said they see data monetisation as a key area for expanding current business activity.

The study, which also...

By Rachael Power, 05 September 2016, 0 comments. Categories: Advertising, Advertising Technology.

Pinterest adds new targeting functionality to its ads

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Pinterest is one of those social platforms that's maybe seen by some marketers as slightly on the peripherals, but its new targeting functionality will certainly perk up even the most doubtful of ears. 

It's got quite an engaged userbase, and figures Pinterest is quoting include over half using the platform to find and shop for products. Indeed, they added, 87% of Pinners have bought...

By Rachael Power, 01 September 2016, 0 comments. Categories: Advertising Technology, Social Media Marketing.

Adblock Plus: Why users, not ads, are at the heart of Facebook's experience

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I’m sure you’ve seen it already – the news that Facebook has decided to circumvent ads on its desktop site for users with adblockers installed.

However, this didn’t sit too well with the open source community who instantly hit back by creating a code to re-block ads. But this wasn’t the end of it.

Facebook changed its code once again, and then without hesitancy the open source community struck back with a new update.

What has then followed is a...

By Ben Williams, 30 August 2016, 1 comment. Categories: Advertising, Advertising Technology.

Yandex launches 'complaint button' for annoying ads as adblocking alternative

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Have you ever clicked on a link only to be greeted by a massive pop-up ad that blocks your whole screen?

Or - fess up - were you the marketer on the other side of that ad? 

Either way, there are a whole host of reasons why people use adblockers, and experiences like the one above are just one reason. Of course, blanket banning advertisements is awful news for advertising and marketing departments. Not all ads are bad, but the poorly designed ones are ruining their...

By Rachael Power, 25 August 2016, 0 comments. Categories: Advertising, Advertising Technology.

Companies can now be certified against reducing online ad fraud, says JICWEBS

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JICWEBS has been making moves to tackle online ad fraud over the last few years, and its latest initiative is a step in the right direction. 

The independent body focuses on defining best practice and standards for online ad trading in the UK. It announced this week that companies can now sign up to be reviewed via independent audits to verify that their processes reduce the risk of fraudulent ads being served.

According to JICWEBS, those successfully demonstrating that their...

By Rachael Power, 24 August 2016, 0 comments. Categories: Advertising, Advertising Technology.

Four Google Ad updates to watch out for

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Just when you thought you’d finally learned everything there is to know about Google AdWords, the platform will soon be implementing some major changes to its features which you’ll need to master.

Frustrating? Yes? Typical Google? You bet.

But, these new updates will turn paid search into the omnichannel experience we’ve all been dreaming of – so at least it’s worth the hassle.

Here are the four major changes to Google AdWords that you’ll need to...

By Natalia Selby, 24 August 2016, 0 comments. Categories: Advertising, Advertising Technology.

Emotion based tech reveals most engaging US Olympics ads

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They say a picture paints a thousand words, and facial expressions certainly do just that. How many times have you caught yourself in an expression of emotion (think John Lewis' Christmas adverts), frowning (Go Compare?) or smiling at the TV while in the middle of an ad break?

Emotion tells a tale. That's why Realeyes and Lucid, a US emotion measurement firm, decided to...

By Rachael Power, 23 August 2016, 0 comments. Categories: Advertising, Advertising Technology.