Google Contributor: Biting the advertising hand that feeds?

Picture credit: iStockphoto

Imagine a world wide web without popups, banners, prerolls and takeovers. As a marketer it is a difficult environment to fathom from a monetisation perspective, but it is a concept Google is investigating with the launch of Contributor.

Think the Adblock browser extension with an added revenue-earning element for sites. Google Contributor is an experiment from the search giant where internet users can pay between $1 and $3 a month to browse a site with no Google ads.

Media real...

By Simon Holland, 21 November 2014, 0 comments. Categories: Advertising, Advertising Technology, Content, Publishing.

How consumers still believe retailers are dual pricing

The variation between online and offline pricing has long been a bone of contention between retailer and shopper.

In the early days of e-commerce price differentials between online and store was common practise but in today’s omnichannel world it can be extremely harmful to a brand to be seen charging different prices across different shopping channels and it’s a practise many retailers have abandoned as a result.

A new report from Displaydata suggests that more than three quarters of shoppers...

By Liz Morrell, 07 November 2014, 0 comments. Categories: Advertising, Advertising Technology, Consumer, E-Commerce, Selling.

Salesforce announces CRM deal with Omnicom, utilises marketing cloud

Marketing comms provider Omnicom has sealed a deal with cloudy CRM provider Salesforce.com to give Omnicom’s agencies more personalised communications through the ExactTarget Marketing Cloud.

The partnership means companies can ‘connect the dots’ between marketing, sales, communities and customer service, leveraging data from a variety of sources and devices.

“As marketers, you need to be wherever your customers touch your brand,” said Lynn Vojvodich, executive vice president and...

By James Bourne, 23 September 2014, 0 comments. Categories: Advertising Technology, CRM, Publishing, Selling.

BOOM! AudioBoo rebrands to AudioBoom in “fundamental” name change

Audio content sharing provider audioBoo has rebranded and changed name to audioBoom, alongside putting together an iOS mobile app which works across all iDevices.

Why the name change? It’s a simple one letter addition, but it works on more than one level. As a piece of audio on the site is – or was – known as a ‘boo’, the company found it difficult getting brands and partners to ask their followers to ‘boo’ them on social media.

Add in the word ‘boom’...

By James Bourne, 23 September 2014, 0 comments. Categories: Advertising Technology, Campaigns.

If content is king, content distribution is definitely queen

By Olivier Choron, CEO and founder, purechannelapps

We’ve all heard it many times – content is king. This is undeniably a valid fact. Your marketing teams have to create masses of good content, and do so often, to feed your social media activities. Without this regular (and valuable) content, social media simply cannot survive. But this is just the tip of the iceberg. Is content production really the only issue you have?  

Who follows you, and how far does your content reach?...

By Olivier Choron, 18 September 2014, 0 comments. Categories: Advertising Technology, Content, Opinion.

will.i.am launches eyewear brand, asks for “dedication and passion”

Musician, entrepreneur and general techie will.i.am has today unveiled his eyewear brand, ill.i Optics, with a promotional video and campaign as part of the launch.

The product, created in conjunction with Australian designer George Gorrow, features a video where will.i.am is sat at a recording desk, yet cuts to various eyewear paraphernalia – will.i.am’s personal collection, spanning 20 years.

“I see a gap in the world of eyewear, and this is my instalment of what I feel is missing,”...

By James Bourne, 16 September 2014, 0 comments. Categories: Advertising Technology, Campaigns, Publishing.

Got an iPhone? You’re most likely to be a Brad Pitt fan, according to data

There’s a famous scene in UK sitcom Only Fools and Horses where Del tries to convince Rodney the less than exquisite goods in the Trotters’ garage are worth selling: a pile of Showaddywaddy records, a tyre for a Triumph Herald, and an artificial limb.

“Well let’s find a one-legged Showaddywaddy freak and flog ‘em to him!” Rodney replies. “And if he turns up in a Triumph Herald, we’ve had a result!”

Why did this scene come to mind at MarketingTech HQ? The latest...

By James Bourne, 10 September 2014, 0 comments. Categories: Advertising Technology, Consumer.

Applying traditional comms thinking in the digital age

The gloomy reports about dwindling newspaper circulations could lead some to believe that traditional media and the journalism that powers it are on the wane. ABC’s readership stats identified an 8.1 per cent drop in February 2014 compared with the same period last year. While this certainly places traditional publications under pressure, the fact is that journalism itself is now being carried...

By Alastair Turner, 09 September 2014, 0 comments. Categories: Advertising Technology, Campaigns, PR.

Microsoft reskins MSN for mobile, cloud branding ethos

Microsoft has announced it is to rebrand MSN, bringing the service forward as a new site featuring Bing apps such as News, Sports and Travel.

The new MSN moves into preview mode today – or it should do, as at the time of writing you get a nasty parsing error – with a glut of new features, including the dubiously named ‘services stripe’, linking back to Office, Outlook and OneDrive.

Looking at screenshots of the new MSN (top) compared with the current version (bottom),...

By James Bourne, 08 September 2014, 0 comments. Categories: Advertising Technology, Campaigns.

Gone in 6.0 secs: 5 auto brands that are winning on Vine

Since it was launched in January 2013, Vine has become a hugely popular video sharing app, with approximately five vines tweeted every second.

Vine's appeal is simple, short and sweet six second clips which play on a loop and offer wannabe filmmakers the chance to experiment with witty one liners, stop-frame animation and creative cutaways, all in an easy-to-shoot and share format.

Not surprisingly then, Vine has attracted a lot of attention from advertisers who see...

By Hurricane Media, 05 September 2014, 0 comments. Categories: Advertising Technology, Campaigns, Social Media, Twitter.

The half time team talk: A tactical response to social hijacking

In the digital world we live in, the appeal of high-profile sponsorships is irresistible for brands; from London 2012 to the recent 2014 FIFA World Cup, brands can’t resist the mass reach that platforms such as these provide.

The worry is that after months, possibly years, of planning and significant investment, something outside of a sponsor brand’s control may suddenly throw a spanner in the works. So what happens now? How do brands ensure they are flexible enough to re-think a pre-planned...

By Emma Martin, 04 September 2014, 0 comments. Categories: Advertising Technology, Campaigns.

9 things every online brand could learn from The Wire

Did you know that there are a number of prescient parallels between the world of online marketing and the bloody streets of David Simon's Baltimore?   I’ve listed some of them. Some are more tenuous than others.    WARNING: May contain (starred-out) F-bombs, spoilers and Baltimore vernacular:  "Pawns, they get capped quick. They're out of the game early. Unless they some smart-ass pawns” – D’angelo Barksdale / Bodie 

  The beauty of the internet is that smaller businesses can...

By Gareth Morgan, 03 September 2014, 0 comments. Categories: Advertising Technology, Campaigns.

RNIB launches ‘audio logo’ campaign, invites musicians to take part

The Royal National Institute of Blind People (RNIB) has announced a revamp of its branding, with an innovative ‘audio logo’ being mooted to use across all of the charity’s communications.

According to a press release, the audio logo “will need to reflect the organisation’s human, positive and can-do values in just a few seconds.”

“Blind people are at the heart of everything we do, so it makes absolute sense that we have an audio logo as well as a visual one,”...

By James Bourne, 01 September 2014, 0 comments. Categories: Advertising Technology, Campaigns, Design.

Bombardier vows to restart its consumer marketing after Rik Mayall’s death

Real ale brand Bombardier Beer has revealed it is to restart its consumer marketing push, nearly three months after the death of actor Rik Mayall.

Mayall, who passed away in June at the age of 56, had played Bombardier’s brand character, William Charles Bedford, since 2011. Since then Bombardier has continued its B2B and trade publication marketing campaigns, but had stopped posting on its Twitter as a mark of respect to the late star.

Yet a statement released by Bombardier from Mayall’s family...

By James Bourne, 27 August 2014, 0 comments. Categories: Advertising Technology, Campaigns, Consumer.

Alan Trefler book extract: Generation D and brand identity

In Alan Trefler’s new book, Build for Change, the Pegasystems CEO asserts that “a lot of companies across the globe are going to die over the next few years – not because of macroeconomic stress, but because there is an entire emerging generation of customers who hate doing business with them.” In the last extract, Trefler defines Generation D, a new type of customer threatening to fundamentally change how companies do business. Here, he examines how Gen D relates to traditional brand...

By Alan Trefler, 19 August 2014, 0 comments. Categories: Advertising Technology, Campaigns.

Why honesty is an all important policy for brands in the digital world

Four out of five consumers are more likely to “respect” an honest company, according to survey data of over 2000 consumers published today by Intent HQ.

This means being upfront and honest about how a user’s personal data is being used - and according to the social data analysts at Intent, it’s a key point for brands to unlock consumers’ trust, as an honest customer will reward your endeavour.

This comes from such basic best practices as adding social logins to your brand’s...

By James Bourne, 18 August 2014, 1 comment. Categories: Advertising Technology, Campaigns.

New study aims to challenge “outdated” method of ranking brands in social

A new study released by Intent HQ aims to turn the tables on evaluating how brand strength is calculated through social – yet still comes up with predominantly the usual suspects in the highest echelons.

Google topped the charts as the most social brand with a perfect score of 100, followed by Twitter (86.41), and then a big gap to Instagram (53.74) and Apple (52.38) in third and fourth. Yet there were some left field suggestions which made the top 20; NASA (#5), TED (#11), Whole Foods (#13), Etsy (#19)...

By James Bourne, 23 July 2014, 0 comments. Categories: Advertising Technology, Campaigns, Research.