Why we shouldn’t be surprised Honda makes the most viral car ads
Japanese car manufacturer Honda has hit first and second place in terms of the top 10 most viewed car adverts in the UK since 2010, according to figures published by video analytics provider Visible Measures. Colour us at MarketingTech as less than surprised. Infact, if the story had to be delivered in a Buzz Feed-styled headline, it would be: “You Won’t Believe Which Car Manufacturer Creates The Most Viral Ads...Oh Wait, Yes You Will.” So why would this be?
Rachel’s Organic gets mobile responsive site design
Aberystwyth-based organic food provider Rachel’s Organic has announced the launch of a mobile responsive site, led by creative agency Haygarth. The food stockist, arguably best known for its range of yoghurts, was Britain’s first organic dairy and has products stocked in supermarkets nationwide.
CISAC’s Eric Baptiste: Why intellectual property is a universal, human rights concept
The issue of intellectual property for creative artists in the YouTube, Spotify-oriented age has never been more pronounced. Eric Baptiste is the newly elected chairperson of the board of directors at CISAC (International Confederation of Societies of Authors and Composers.) Having served on the board for four years and previously been chief executive, he’s aware of the concerns that creative artists have.
AA, Google and Johnson’s Baby score strongly in UK’s most trusted brands
The AA has been named as the most trusted brand among British consumers, according to a new survey released by agency Rainey Kelly Campbell Roalfe/Y&R (RKCR/Y&R). The research, of over 3000 people in the UK, was conducted using the company’s BrandAsset Valuator technology.
Santander awarded LatAm ‘record breaking brand’ gong for football campaign
Santander Group has taken the ‘Record Breaking Brand’ award by Guinness World Records at its Global Festival of Media in Rome following a successful football-based campaign. The bank put together an integrated campaign in Latin America in order to find the most passionate and knowledgeable football fan, which attracted over 1.1 million players and set a record for the largest sports trivia competition.
"You've got to be liked, so don't be a d*ck": Thoughts on brand advocacy #SMWF
For brands today, a key element of their strategy is to build a customer base that aren't just fans of the product, but are brand advocates. It requires more engagement, and maybe thinking outside the box - but as brand advocacy becomes more prominent, those who aren't up to speed are falling behind quickly.
The new £1 coin: MarketingTech’s favourite parodies
For those in the UK, the yearly Budget announcement is filled with expectation, anticipation and tradition. Inevitably, the past few years have seen more bad news than good for the economy, but there were some very interesting moments in Chancellor George Osborne’s speech yesterday.
Getty Images’ Hugh Pinney on embracing the unknown
Hugh Pinney, VP news EMEA at Getty Images, claims the move by Getty to make 35m of its photos free to use is “the industry catching up to the 21st century.”
Guinness World Records announces new brand campaign award
Guinness World Records is partnering with C Squared Networks’ Festival of Media to deliver a new award category to honour the best record-breaking branding campaign. The gong, a category within the Festival of Media Awards and sponsored by Guinness World Records, is first being rolled out in Asia Pacific, with nominated entries including the highest altitude wedding, the largest group of smartphones, and the most people playing a board game at the same time.
Candy Crush Saga most popular app in 2013, according to App Annie
The latest app trends report from analytics provider App Annie has revealed good news for the UK industry; Candy Crush Saga was the most popular app by number of downloads in 2013. The app, from developer house King, beat off competition from other perennial gaming app powerhouses, including Subway Surfers (2nd), Temple Run 2 (3rd), and Angry Birds (6th). Yet when it came to revenue, Candy Crush Saga finished second behind GungHo Online’s Puzzle & Dragons.