RadiumOne launches ad quality division
Ad quality is hot on the agenda at the moment, and marketing tech business RadiumOne is launching a new division centred around exactly this.
The company will aim to improve the creative quality of ads served via programmatic with its Creative Solutions division. It will ensure that the mechanics of how ad exchanges assess and deliver ads are more heavily factored into the process of creating ads - as well as being creative with ad formats.
This will mean that ads are less likely to...