Yandex launches 'complaint button' for annoying ads as adblocking alternative

(c)iStock.com/Courtney Keating

Have you ever clicked on a link only to be greeted by a massive pop-up ad that blocks your whole screen?

Or - fess up - were you the marketer on the other side of that ad? 

Either way, there are a whole host of reasons why people use adblockers, and experiences like the one above are just one reason. Of course, blanket banning advertisements is awful news for advertising and marketing departments. Not all ads are bad, but the poorly designed ones are ruining their...

By Rachael Power, 25 August 2016, 0 comments. Categories: Advertising, Advertising Technology.

Companies can now be certified against reducing online ad fraud, says JICWEBS

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JICWEBS has been making moves to tackle online ad fraud over the last few years, and its latest initiative is a step in the right direction. 

The independent body focuses on defining best practice and standards for online ad trading in the UK. It announced this week that companies can now sign up to be reviewed via independent audits to verify that their processes reduce the risk of fraudulent ads being served.

According to JICWEBS, those successfully demonstrating that their...

By Rachael Power, 24 August 2016, 0 comments. Categories: Advertising, Advertising Technology.

Four Google Ad updates to watch out for

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Just when you thought you’d finally learned everything there is to know about Google AdWords, the platform will soon be implementing some major changes to its features which you’ll need to master.

Frustrating? Yes? Typical Google? You bet.

But, these new updates will turn paid search into the omnichannel experience we’ve all been dreaming of – so at least it’s worth the hassle.

Here are the four major changes to Google AdWords that you’ll need to...

By Natalia Selby, 24 August 2016, 0 comments. Categories: Advertising, Advertising Technology.

Emotion based tech reveals most engaging US Olympics ads

(c)iStock.com/Jacob Ammentorp Lund

They say a picture paints a thousand words, and facial expressions certainly do just that. How many times have you caught yourself in an expression of emotion (think John Lewis' Christmas adverts), frowning (Go Compare?) or smiling at the TV while in the middle of an ad break?

Emotion tells a tale. That's why Realeyes and Lucid, a US emotion measurement firm, decided to...

By Rachael Power, 23 August 2016, 0 comments. Categories: Advertising, Advertising Technology.

Marketing Nuggets: New ad and marketing automation products, Hangouts on Air changes and more

Adblocking: it's definitely been the marketing word of the week, as far as we're concerned. With the Facebook-Adblock Plus saga and then a pretty positive piece from The Worshipful Company of Marketors, we've read a fair number of words on the topic over the last five days.

Here are our top five stories of this week:

1. Why we should stop fighting adblocking and embrace the opportunities

Adblocking's always been around, it's only now we have the tools to measure it that we really notice it, The Marketors argue. This is a...

By Rachael Power, 19 August 2016, 0 comments. Categories: Advertising, Advertising Technology.

Why we should stop fighting adblocking and embrace the opportunities

The ongoing debate over adblocking is a clear signal that consumers are tired of unimaginative approaches to advertising online. There can be no doubt that the advent of adblocking software is a huge issue in delivering commercial messages to consumer audiences.

But we may yet look back and see blocking as the biggest boon to advertising of the last 30 years: for consumers, for the creative advertising industry and, especially, for advertising clients.

Despite the range of technologies that have been...

By Murray Chick, 16 August 2016, 1 comment. Categories: Advertising, Advertising Technology.

How to combat banner blindness in digital advertising

(c)iStock.com/Xavier Arnau

Banner blindness is the phenomenon of users consciously or subconsciously ignoring web banner adverts. It can be so powerful that users tend to ignore all content resembling a banner advert – even if it is not one.

The reason is obvious: users are bombarded with excessive amounts of advertising on websites and eventually develop indifference towards them. Other research has found that users have not only developed banner blindness, but they also ignore text-based advertising...

By Martin Häring, 12 August 2016, 0 comments. Categories: Advertising, Advertising Technology.

AI guided ad product launched for SMBs to 'overcome ad fatigue'

(c)iStock.com/Izabela Habur

A new AI guided advertising product aimed at helping small and medium sized businesses overcome "ad fatigue" was announced last week, and will be available later this year.

ReFUEL4's Spark product allows smaller businesses to access a pool of 10,000 multimedia designers from around the world who constantly "refresh and refuel" ad creative on Facebook and Instagram to optimise performance.

The product uses ReFUEL4’s AI engine SHAKA to automatically analyse the performance of...

By Rachael Power, 15 August 2016, 0 comments. Categories: Advertising, Advertising Technology.

Martech industry reaction: Facebook’s adblocker desktop bypassing

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Facebook’s decision to show ads to users on desktop who are using adblockers has got the backs up of many in the marketing and advertising industry.

This week, the social media and advertising giant announced changes to its ad preferences which it claims give users more control over what they see. As such, it’ll start to show ads to users of the desktop version of the site, even if they are using an adblocking product.

By Rachael Power, 10 August 2016, 0 comments. Categories: Advertising, Advertising Technology, Social Media Marketing.

Adblockers are fat shaming the media industry

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Marketers must watch the weight of their ads, as it has gotten totally out of control for many ad formats.

Some might seek to excuse their increasingly corpulent code by blaming the new functionalities they’ve added, but some very simple ad formats are utterly obese.

They make downloading web pages incredibly slow for consumers even over the largest...

By Craig Gooding, 02 August 2016, 0 comments. Categories: Advertising, Advertising Technology.

IAB reveals progress in digital ad issue tackling initiative

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Digital advertising has risen 16.4% year-on-year, making it the fastest growing medium in the UK, according to the Internet Advertising Bureau (IAB).

As such, the body has released a summary of its progress in tackling issues facing digital advertising, a year after launching its 'IAB Believes' initiative. 

Problems it's taking aim at include brand safety, viewability, ad fraud,

By , 28 July 2016, 0 comments. Categories: Advertising, Advertising Technology.

Skyscanner launches beacon campaign for new customer acquisitions

(c)iStock.com/Izabela Habur

Global travel search company Skyscanner is hoping to acquire new users through the use of beacon technology in a partnership with Proxama.

It’s launched a multi-channel Nearby and Physical Web consumer engagement campaign with the proximity marketing company, in partnership with Airport Media, Primesight and others.

According to Elise Hilditch, Skyscanner’s marketing manager, Skyscanner chose beacon tech as a way to acquire new customers as it seemed like a good way to...

By Rachael Power, 25 July 2016, 0 comments. Categories: Advertising Technology, Personalised Marketing.

DoubleClick launches AMP ads and landing pages

(c)iStock.com/Ivanki_Brnjakovic

Google’s DoubleClick has announced accelerated mobile page (AMP) ads and landing pages, in a bid to increase loading times for publishers and advertisers.

According to Paul Muret, VP of display, video ads, and analytics at Google, research shows that the average mobile site takes 19 seconds to load.

This presents a missed opportunity for publishers and Google estimates that mobile sites that launch within five seconds can earn up to 2 x more revenue.

By Rachael Power, 22 July 2016, 1 comment. Categories: Advertising Technology, Mobile Marketing.

Adblocking and publishers: 'Something's gotta give'

According to the latest estimates, 70 million people in the US will use an adblocker in 2016, a 34% increase over 2015.

By 2020, researchers also estimate that websites will lose more than $27 billion in worldwide ad revenue. How would you react if I told you that your business, which earns on average 20 to 40% in revenue after cost of goods sold, lost 23 to 30% of your revenue while your costs remain the same?

That’s the effect of adblockers on ad revenue. This is no joke.

By Mark Bauman, 21 July 2016, 0 comments. Categories: Advertising, Advertising Technology.

Why publishers really need to do something about adblocking

(c)iStock.com/kai zhang

The free internet is at risk. This may sound alarmist, but it isn't. If publishers worldwide don't take more aggressive action against ad blockers, a recent research report from Adobe states they will lose $35bn (£26bn) by 2020.

eMarketer recently forecast that approximately one in four US internet users—70 million people—will install an ad blocker on a desktop or smartphone by the end of 2016, and that US...

By Michael Korsunsky, 18 July 2016, 2 comments. Categories: Advertising, Advertising Technology.

Online ad viewability levels drop 18% across the UK

(c)iStock.com/Simarik

Online ad viewability levels in the UK decreased from 54% to 47% in the second quarter of 2016, according to a new report from Meetrics.

This is the lowest level it's been at in 18 months, since it dropped under 46% in the last quarter of 2014. 

However, the UK remains consistant in lagging behind other European countries for viewability levels. For example, Austria's online ads have 69% viewability, while France stands at 62%...

By Rachael Power, 14 July 2016, 0 comments. Categories: Advertising, Advertising Technology.

Google integrates Shutterstock into Adwords and Adsense

(c)iStock.com/Martin Prescott

Photo library Shutterstock has announced an API integration and image licencing deal with Google, meaning marketers and advertisers can now assess the impact of an image alongside ad copy.

The partnership gives Adsense, Adwords and Admob access to Shutterstock's more than 90 million licenced images.

When using one of the above products, Google's tech will programmatically match professional images to ad copy and assess the advertisement performance via Shutterstock's...

By Rachael Power, 13 July 2016, 0 comments. Categories: Advertising, Advertising Technology.

Why ad tech is driving ad blocking - and what needs to be done about it

(c)iStock.com/PeopleImages

It’s no surprise that there’s currently a lot of debate taking place between publishers, advertising agencies and brands over how to curb the ad-blocking explosion.

Much of the discussion tends to be focused on the quality of advertising content and how it is presented to consumers. The more relevant, inspiring, entertaining and informative the ad content, the more value and less ‘annoying’ it is likely to be, therefore reducing the demand for...

By Andy Mitchell, 12 July 2016, 0 comments. Categories: Advertising, Advertising Technology.

Can contextualisation solve the adblocking problem?

(c)iStock.com/Halfpoint

Have you read the marketing and media press recently without seeing a reference to adblocking? Me neither. There can be no doubt that it’s the current bête noire of the advertising industry (following hard on the heels of the sector’s other ‘problem children’, viewability, brand protection and click fraud). 

And with good reason. Although it’s far from new, the number of people choosing not to see ads on their screens is growing at an...

By Mark Bembridge, 24 June 2016, 0 comments. Categories: Advertising, Advertising Technology.

New digital licence launched for web fonts in HTML5 ads ahead of Google changes

Google announced a few months back that its display ads are going fully HTML5, and from 30 June you won't be able to upload ads built in Flash.

As such, typeface tech company Mototype has launched new digital ad licences for brand sand advertisers to make it easier to use web fonts on HTML5 ads.

Content sources like personalisation are largely dependent on HTML5 to serve up contextual ads in real time. According to Mototype, it’s important that text in these...

By Rachael Power, 23 June 2016, 0 comments. Categories: Advertising, Advertising Technology.