Getty Images’ Hugh Pinney on embracing the unknown
Hugh Pinney, VP news EMEA at Getty Images, claims the move by Getty to make 35m of its photos free to use is “the industry catching up to the 21st century.”
Guinness World Records announces new brand campaign award
Guinness World Records is partnering with C Squared Networks’ Festival of Media to deliver a new award category to honour the best record-breaking branding campaign. The gong, a category within the Festival of Media Awards and sponsored by Guinness World Records, is first being rolled out in Asia Pacific, with nominated entries including the highest altitude wedding, the largest group of smartphones, and the most people playing a board game at the same time.
Candy Crush Saga most popular app in 2013, according to App Annie
The latest app trends report from analytics provider App Annie has revealed good news for the UK industry; Candy Crush Saga was the most popular app by number of downloads in 2013. The app, from developer house King, beat off competition from other perennial gaming app powerhouses, including Subway Surfers (2nd), Temple Run 2 (3rd), and Angry Birds (6th). Yet when it came to revenue, Candy Crush Saga finished second behind GungHo Online’s Puzzle & Dragons.
BBC iPlayer again tops UK BrandIndex chart, Amazon number one in US
The BBC iPlayer is again the most popular UK brand according to YouGov’s BrandIndex annual rankings, with the BBC online site also making an appearance in the top 10. The research and survey firm decided on its results after conducting 3.5 million interviews over the course of the year – or 3,700 per day. And iPlayer has come up trumps in the UK for the second year running, with John Lewis and Samsung sharing the silver medal position.
Amazon drone delivery and other trends for eCommerce in 2014
I bet you made some, if not all, of your Christmas gift purchases with an online retailer. The trend for online shopping has been with us more than a decade now, and many of us can’t imagine how we lived without e-commerce. So what does the future hold for this growing sector? I’ve got a few predictions about what to expect in 2014 and beyond.
Toyota all set to go with voice-activated mobile ads in US
Toyota is launching a series of mobile adverts in the US which will allow users to have two-way conversations with the adverts. The campaign was put together by mobile ad and data platform provider Millennial Media, with the finished advert running on tablets and smartphones running iOS and Android.
Bottoms up? Belhaven Breweries and Hobgoblin look to alter their brands
It’s a case of ‘new year, new brand’ for two British breweries. Scotland-based Belhaven Breweries has launched a rebrand, whilst Wychwood Breweries’ most popular ale, Hobgoblin, has put together a Twitter/Google Maps mash up to track the beer drinkers with the most air miles. The Scottish brewery, which has been in business since 1719, has enlisted Ziggurat Brands to transform itself for 2014 – in particular the huge drive in craft beer interest.
Intel ‘inside’: £15m sponsorship deal with FC Barcelona announced
Intel has announced a $25m (£15m) global sponsorship deal with Spanish football giant Barcelona – with the company’s logo being printed inside the Barcelona shirt. The move will see Barcelona become “one of the most technologically advanced football clubs in [the] world”, according to Intel head of marketing Deborah Conrad.
Quietroom attempts to rebrand Santa for the 21st century
While not all brands are aiming at the same market, they all want to portray the best possible image. Yet without due care and attention to its user base, some brands get outdated, stuffy and worn out. A rebrand strategy is therefore essential. But how do you solve a problem like Santa? Brand communication specialists Quietroom set about this task in a recently published document, with tongues firmly in cheeks and poking fun at branding and marketing speak.
Nestle aims to take the pain out of Captchas with KitKat game
Food giant Nestle has taken steps into getting rid of the much-derided Captcha technology on its KitKat website by asking users to open a foil wrapper of the chocolate bar. As reported by Marketing Magazine, the manufacturer utilises the PlayCaptcha advertising solution created by Future Ad Labs to take the pain out of Captchas, in a campaign created alongside ad agency JWT London.