How has Twitter been analysing the impact of #BlackFriday?
For US consumers, Black Friday is a well renowned retail tradition, with the day following Thanksgiving Day being synonymous with stores opening early with big discounts. In the UK, plenty has been written over the impact ‘Black Friday’ would have – with the result being casualties, fights and even arrests in what was described as scenes of “bedlam” earlier today. Yet according to Twitter respondents, the majority of global opinion on Black Friday was of a positive nature, according to social media analytics provider Crimson Hexagon.
Captify: Is search retargeting the future of advertising as we know it?
It’s official: for publishers and brands, traditional banner ad campaigns simply don’t cut it anymore. With acceptable CTR figures continuing to slide, and users becoming increasingly immune to online advertising, something had to give. UK-based startup Captify is one of those companies looking to change things round. While the importance of real time bidding (RTB) models increases, Captify takes it one step further by being one of the primary companies to use search retargeting technology, whereby users view banner ads based on their search terms.
More than one in three brands have “no idea” where their ads appear
The latest research, this time from Project Sunblock, has revealed that more than a third of brands are unaware about where their advertising content is appearing. Overall, around 7.78 billion display advertising impressions are put alongside the more nefarious areas of the web, from phishing and malware to violence, pornography and illegal drugs.
Brands have only got 71 seconds to secure customer loyalty, report warns
Brands have on average only 71 seconds before the consumer has made their mind up about what to expect from them, a new survey has found. The report from cloud platform LivePerson, entitled ‘Connecting With Customers’ which polled over 6,000 consumers across four continents, also revealed that more than two thirds (67%) of consumers shopping online have received no reply from retailers after firing off a support email, with over half of cases not being resolved on the first email reply.
Are brands overlooking smartphones as a sales channel?
New research from ResponseTap has revealed that, for marketers, smartphones offer three times more conversions than previously thought. According to the research, which was an analysis of more than 450,000 on and offline transactions, previous studies looked at buying patterns from users who had only used smartphone browsers.
Local brands most important to UK consumers, report reveals
UK consumers are more likely to put trust in British brands, according to the latest industry survey from customer experience specialist Nunwood, with Amazon the only non-UK company in the top 10 best brands. The survey, which looked at the 100 most popular brands for UK consumers, saw John Lewis claim the top spot ahead of retailer QVC and bank First Direct, with Amazon – who claimed top spot this time last year – shunted down to fourth.
Instagram “now rivals Google+ and Pinterest in brand adoption”, says report
The photo-sharing social network Instagram has sky-rocketed in terms of major brand interest and is the “fastest-growing of the top social networks”, according to research from Simply Measured. Whilst only 40% of the biggest brands – taken from the Interbrand 2013 Top 100 Brands study – used Instagram last year, that number has risen to 71% today.
BlackBerry CEO steps down, Fairfax takeover bid collapses
BlackBerry has abandoned its plan to sell up to Fairfax Financial Holdings, the Canadian manufacturer’s biggest shareholder. The “world leader in the mobile communications market”, as described in a press release issued earlier today, announced an investment of $1bn from Fairfax – who have agreed to supply $250m – and other investors.
Ashton Kutcher announced as new Lenovo product engineer
Hiring a celebrity hasn’t been an uncommon habit for tech companies looking to get a push on their rivals with a latest release; and Lenovo is no different, signing up Ashton Kutcher as a product engineer at the hardware manufacturer. Kutcher joins a stellar cast of celebs who have been taken on by tech companies, including Alicia Keys, Will.i.am, and Lady Gaga.
Breaking open the black box: Mobile advertising and the hunger for data
The mobile advertising space is hot right now. Latest reports from the Internet Advertising Bureau (IAB) put digital ad spend in the UK at a record six-month high of £3 billion, with mobile advertising accounting for 14% of the total. However, the amount of cash flowing into mobile advertising at the moment is more a reflection of the industry’s potential than what it has actually achieved.