Why the future of live TV has implications for marketers

With the news recently that AdBlock Plus has launched its own ad-tech platform, it’s clear that the long-running debate over adblockers is set to continue for some time yet.

In the world of video, however, the narrative has taken a different turn, mainly due to the widespread adoption of server-side ad insertion technology. Driven initially by live streaming, server-side is fast becoming the de facto method of monetising video.

When broadcasters first deployed their online platforms the focus was on...

By Paul Davies, 20 October 2016, 0 comments. Categories: Video & Audio Marketing.

UK rife with mobile marketing opportunities due to Brits' high smartphone usage, report says

UK consumers are more smartphone-oriented than their US counterparts, according to a new report, and peak app usage happens around commuting time. 

Cross-device marketing is becoming the norm these days, but it seems marketers in the UK have a more demanding job than those in the US. According to a new report by Verto Analytics, which has just launchined in the UK, 81% of Brits use a smartphone, compared to 68% of Americans. 

And 35% of those in the UK are mobile only, meaning their only device used...

By Rachael Power, 23 September 2016, 1 comment. Categories: Social Media Marketing, Video & Audio Marketing.

YouTube announces new player for publishers

(c)iStock.com/Anatolii Babii

Google is looking for more European publishers to try out its new YouTube Player for Publishers.

Launched in partnership with Google’s Digital News Initiative, the new player aims to give publishers more control over advertising.

It has worked with the likes of The Guardian, France24 and Unidad Editorial to shape the new player and test it out.

Google’s now looking to roll the product out to more publisher partners and...

By Rachael Power, 15 September 2016, 0 comments. Categories: Social Media Marketing, Video & Audio Marketing.

Ted Baker launches shoppable video marketing campaign

(c)Ted Baker

Ted Baker's launching a new autumn/winter 2016 fashion marketing campaign, featuring a three-minute shoppable video and interactive, shoppable window displays with Google voice search.

The video is part of a collaboration with director Guy Ritchie and smaller firm Crowns & Owls. Mission Impeccable will be released on 7 September and be entirely shoppable using Wirewax technology.

According to its website, Wirewax works by adding tags to videos, which are suggested via the tech's AI. Once this is...

By Rachael Power, 30 August 2016, 1 comment. Categories: Social Media Marketing, Video & Audio Marketing.

Video, pictures or VR: The best options for brand storytelling

(c)iStock.com/Eva Katalin Kondoros

When was the last time you clicked through a Facebook ad? For most of us, it’s actually quite tricky question to answer despite using the social media service on a daily basis.

The fact is even targeted audience technologies that are deemed sophisticated within the industry are still viewed by consumers as an annoyance and a barrier to their desired content.

According to LinkedIn, 4.6 billion pieces of content are produced every day and in many cases these simply...

By Chris Hall, 02 September 2016, 1 comment. Categories: Branding, Video & Audio Marketing.

lastminute.com group gunning for native video with lab launch

There's no greater medium to get people on board with travel content than video, and lastminute.com group's media business is all over native. 

The group has just launched a new video content lab in Europe and aims to move into native advertising. 

The Travel People, its media arm, will run the lab for brands to integrate product placement into ads through the site and the company's social channels. 

As well as creating bespoke videos for brands, the lab will produce its own series of video...

By Rachael Power, 26 August 2016, 0 comments. Categories: Advertising, Video & Audio Marketing.

New AI video ad optimising solution launches


Artificial intelligence is proving itself to be more than just a buzzword recently, especially when it comes to marketing. 

From IBM Watson to the rise and rise of chatbots, AI's not only becoming prominent in largescale marketing channels everywhere, but it's making headway in video advertising too, it would seem. 

That's at least according to video platform LoopMe, which has announced new optimisation and reporting technology, PurchaseLoop.

The new product combines...

By Rachael Power, 22 August 2016, 0 comments. Categories: Video & Audio Marketing, Web Analytics.

How to get the best out of video ad campaigns

(c)iStock.com/Martin Dimitrov

The early pioneering days of mobile advertising were inundated with video ads that were unattractive, glitchy, or impractical. Worst of all they were slow to load, pushing EDGE and 3G beyond their limits. When they did load, many mobile phones couldn’t even display them properly.

Fast forward to 2016 and research clearly indicates that mobile video ads are now an extremely smart vehicle that brands and agencies have to consider.

Now, delivered almost instantly and in HD...

By John Miyoshi, 22 August 2016, 0 comments. Categories: Video & Audio Marketing.

Hangouts on Air is moving to YouTube Live


Google's making some pretty big changes to its Hangouts on Air functionality as of 12 September. 

From that date, users of the service will no longer be able to schedule On Air Hangouts through Google Plus; instead they will have to use a new service called YouTube Live.

YouTube added that events scheduled on Google Plus for dates on or after 12 September will have to be moved to YouTube...

By Rachael Power, 16 August 2016, 0 comments. Categories: Social Media Marketing, Video & Audio Marketing.

Marketing Nuggets: Facebook's adblocker headlines, mobile marketing rise and more

In the world of martech, it's hard not to step on others' toes as the market becomes increasingly more populated.

But Facebook's decision to show ads to adblocking users on desktop riled folks this week, particularly AdBlock Plus, who swiftly found a workaround. Which Facebook got around. Which Adblock Plus found a fix to. And so the saga continues.

Anyway. Here are five of this week's most interesting stories to round up your Friday:

1. Facebook to start showing ads to adblocker users on desktop

As the saying goes, it...

By Rachael Power, 12 August 2016, 0 comments. Categories: Social Media Marketing, Video & Audio Marketing.

Can viewability measure the effectiveness of online video ads?


In late 2015, the Drum published an article within which the author stated that over the next 12 months, viewability would re-emerge as a key industry issue and that digital video would be a key driving force behind this.

With more brands focusing their ad budgets on digital video over traditional television ads, the importance of being able to track their performance and effectiveness...

By Jason Trout, 11 August 2016, 0 comments. Categories: Video & Audio Marketing.

Hootsuite interview: The ever evolving nature of social media marketing


Social media’s a fickle game. From profile pictures to bios to link shorteners to images, there’s so much to think about before you tweet, share or post.

As marketers, it’s even harder. Is your post on brand? Has it gone through the appropriate checks? Do you have the right assets attached?

It’s a no-brainer that in the world of ever evolving social (these platforms are levelling up faster than Pokémon), you need to...

By Rachael Power, 10 August 2016, 0 comments. Categories: Social Media Marketing, Video & Audio Marketing.

Shoppable video is the next big marketing opportunity


Over the past two years, TV viewing figures have dropped by 13% in the UK, according to Accenture – a blow for TV advertisers. On the flip side, online video is building its strength thanks to the plethora of platforms, services and devices consumers have at their fingertips.

The IAB reports that UK video ad spend grew by 56% in the first half of 2015 to a healthy £292m. This growth demonstrates the recognised ad potential of video, and its latest iteration, shoppable...

By John Babcock, 08 August 2016, 0 comments. Categories: Video & Audio Marketing.

Why Instagram's new Stories tool is good news for marketers


Snapchat is increasing in popularity. Its engagement and usage figures, especially among younger millennials, are through the roof - and it's been busy ramping up its marketing and advertising capabilities.

Typically, there are a few things larger organisations can do when faced with a threat from a smaller disruptor: ignore it completely, acquire them, or simply make their own version of the...

By Rachael Power, 03 August 2016, 0 comments. Categories: Social Media Marketing, Video & Audio Marketing.

YouTube more popular than LinkedIn for business marketing, survey says

(c)iStock.com/Anatolii Babii

It's not hard to associate LinkedIn with being the definitive social media channel for business and enterprise. But a new study by B2B researchers Clutch has shown that US firms at least are veering away from this. 

While both Facebook and Twitter were rated as the two top important channels, YouTube took the lead over LinkedIn which came in fourth.

Video is taking up more bandwidth on the internet. And, it’s...

By Rachael Power, 14 July 2016, 1 comment. Categories: Social Media Marketing, Video & Audio Marketing.

Why this marketing company has based itself around Snapchat

(c)iStock.com/Jacob Ammentorp Lund

The idea began with two bartenders, one with a passion for design and the other with a keen eye for the latest digital media trends. With the release of Snapchat’s geofilters, businesses now had access to the elusive youth market.

A person’s digital experience could now be customised and catered to based on their physical location. This concept would later prove profitable by the astronomical success of Nintendo’s augmented reality app Pokémon Go,...

By William Pazos, 13 July 2016, 0 comments. Categories: Social Media Marketing, Video & Audio Marketing.

How to create your best social marketing video


Social video content is the future. According to Cisco, video will account for 69% of all consumer internet traffic by 2017 and video-on-demand traffic alone will have almost trebled.

More and more brands are turning to video as a way to engage with their audiences and create truly unique experiences.  

We recently launched a new social video campaign on...

By Laura Ashwell, 13 July 2016, 0 comments. Categories: Social Media Marketing, Video & Audio Marketing.

Showbox launches new video creation tool for brands

Digital video creation platform Showbox has launched a custom video offering for marketers and brands, Showbox for Brands.

With video content marketing on the rise - 70% of marketers will increase their budget this year on video - many large marketing brands are trying to make it easier for brands to create video content, including Facebook and Adobe.

The latest product on the marketing from Showbox aims to allow brands to create high-quality custom videos quite quickly, and...

By , 04 July 2016, 0 comments. Categories: Video & Audio Marketing.

Tumblr launches live video streaming with YouTube

Yahoo-owned social platform Tumblr has partnered up with YouTube, YouNow, Kanvas and Upclose to launch Live Video. 

While its not introducing its own creation tool, users can now share and broadcast their live video content through YouTube, for example, via Tumblr. 

It's already partnered up with publishers, such as MTC, The Huffington Post and Mashable, who will live stream content and events on the platform. 

Marketers will of course be wondering about the advertising potentital of such an...

By Rachael Power, 22 June 2016, 0 comments. Categories: Social Media Marketing, Video & Audio Marketing.