Vine loops its last as service closes to move into Vine Camera

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The ephemeral world of social media rumbles on: today represents the last day that social media video platform Vine remains a standalone app before being folded into a wider part of Twitter.

The news has been coming since January 4 when Vine tweeted that its app will become the Vine Camera on January 17. At the time of publication, videos can still be viewed and downloaded. Not surprisingly, the most popular videos on the left-hand column...

By James Bourne, 17 January 2017, 0 comments. Categories: Social Media Marketing, Video & Audio Marketing.

Why visual marketing should be a 2017 focus

If anyone doubted that the internet is becoming a progressively more visual medium, two deals announced last month should have enlightened them.

Instagram revealed plans to create a live video function on its Instagram Stories platform, taking it up against Snapchat and Facebook Live. Unlike Facebook Live though, the short videos recorded by Instagram's users will disappear as soon as they are recorded – friends will only be able to watch them live.

Meanwhile, Facebook is...

By Ed Preedy, 06 January 2017, 0 comments. Categories: Personalised Marketing, Video & Audio Marketing.

Vanishing videos: What's the appeal?

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Rings have been spreading in the internet ocean lately, as the social media heavyweights are pointing their periscopes towards vanishing video and user generated content.

The rings are predominantly coming from the Facebook mother ship, which has had its torpedoes targeted on Snapchat for a while, but last week it sent out its two biggest vessels to join the battle: Instagram and WhatsApp.

Facebook has long been a believer of video content as social media ruler and last year they launched...

By Vishal Kawatra, 08 December 2016, 0 comments. Categories: Video & Audio Marketing.

Consumers prefer streaming content on connected TVs, new report says

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Central to delivering the right kinds of experiences for customers is knowing what devices they use the most, and how they use them. 

There is an ever-increaseing arsenal of streaming devices becoming more affordable and available to consumers, so it can be tough for marketers to keep up-to-date with what's hot in the moment. 

However, Conviva and nScreenMedia have carried out a research study, looking at how viewers' online streaming habits are impacted by devices, content,...

By Rachael Power, 30 November 2016, 0 comments. Categories: Video & Audio Marketing.

Twitter Awards: Winners include Dove, Airbnb and Apple

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Twitter has announced the winners of its yearly Twitter marketing awards to recognise the "most original and creative" advertising work being done today. 

The platform said it had received hundreds of entries from over 15 countries, but after a competitive selection process, chose the marketers they thought had the best ideas. 

All entries were judged based on three criteria: 

  • Creativity: Did the campaign challenge convention and push the creative envelope? 
  • Live: Did the campaign use Twitter in unique, new, and...

By Rachael Power, 11 November 2016, 0 comments. Categories: Social Media Marketing, Video & Audio Marketing.

A guide to unlocking the value of programmatic video

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I’ve been reflecting on my first six months at Tremor Video, and realised that much of what I’ve heard from partners in the market fits into a few key themes. These themes are hugely illustrative of the challenges marketers face in an increasingly video-focused world, so I have pulled together the following guide to unlocking the value of programmatic video:

Be aware of the scale challenge

Many publishers, and buyers for that matter, still prefer to trade video via...

By Andy Morley, 27 October 2016, 0 comments. Categories: Programmatic, Video & Audio Marketing.

How to create a better online video ad experience

More video is being consumed online than ever before. According to some of the latest stats Facebook now receives 8 billion video views per day, while Cisco has predicted that by 2020 80% of the world’s mobile data traffic will be video.

That’s no doubt music to the ears of those of you in the publishing, advertising and marketing industries, all of whom are turning to video more and...

By Mark Blair, 24 October 2016, 1 comment. Categories: Video & Audio Marketing.

Why the future of live TV has implications for marketers

With the news recently that AdBlock Plus has launched its own ad-tech platform, it’s clear that the long-running debate over adblockers is set to continue for some time yet.

In the world of video, however, the narrative has taken a different turn, mainly due to the widespread adoption of server-side ad insertion technology. Driven initially by live streaming, server-side is fast becoming the de facto method of monetising video.

When broadcasters first deployed their online platforms the focus was on...

By Paul Davies, 20 October 2016, 0 comments. Categories: Video & Audio Marketing.

UK rife with mobile marketing opportunities due to Brits' high smartphone usage, report says

UK consumers are more smartphone-oriented than their US counterparts, according to a new report, and peak app usage happens around commuting time. 

Cross-device marketing is becoming the norm these days, but it seems marketers in the UK have a more demanding job than those in the US. According to a new report by Verto Analytics, which has just launchined in the UK, 81% of Brits use a smartphone, compared to 68% of Americans. 

And 35% of those in the UK are mobile only, meaning their only device used...

By Rachael Power, 23 September 2016, 1 comment. Categories: Social Media Marketing, Video & Audio Marketing.

YouTube announces new player for publishers

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Google is looking for more European publishers to try out its new YouTube Player for Publishers.

Launched in partnership with Google’s Digital News Initiative, the new player aims to give publishers more control over advertising.

It has worked with the likes of The Guardian, France24 and Unidad Editorial to shape the new player and test it out.

Google’s now looking to roll the product out to more publisher partners and...

By Rachael Power, 15 September 2016, 0 comments. Categories: Social Media Marketing, Video & Audio Marketing.

Ted Baker launches shoppable video marketing campaign

(c)Ted Baker

Ted Baker's launching a new autumn/winter 2016 fashion marketing campaign, featuring a three-minute shoppable video and interactive, shoppable window displays with Google voice search.

The video is part of a collaboration with director Guy Ritchie and smaller firm Crowns & Owls. Mission Impeccable will be released on 7 September and be entirely shoppable using Wirewax technology.

According to its website, Wirewax works by adding tags to videos, which are suggested via the tech's AI. Once this is...

By Rachael Power, 30 August 2016, 1 comment. Categories: Social Media Marketing, Video & Audio Marketing.

Video, pictures or VR: The best options for brand storytelling

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When was the last time you clicked through a Facebook ad? For most of us, it’s actually quite tricky question to answer despite using the social media service on a daily basis.

The fact is even targeted audience technologies that are deemed sophisticated within the industry are still viewed by consumers as an annoyance and a barrier to their desired content.

According to LinkedIn, 4.6 billion pieces of content are produced every day and in many cases these simply...

By Chris Hall, 02 September 2016, 1 comment. Categories: Branding, Video & Audio Marketing.

lastminute.com group gunning for native video with lab launch

There's no greater medium to get people on board with travel content than video, and lastminute.com group's media business is all over native. 

The group has just launched a new video content lab in Europe and aims to move into native advertising. 

The Travel People, its media arm, will run the lab for brands to integrate product placement into ads through the site and the company's social channels. 

As well as creating bespoke videos for brands, the lab will produce its own series of video...

By Rachael Power, 26 August 2016, 0 comments. Categories: Advertising, Video & Audio Marketing.

New AI video ad optimising solution launches

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Artificial intelligence is proving itself to be more than just a buzzword recently, especially when it comes to marketing. 

From IBM Watson to the rise and rise of chatbots, AI's not only becoming prominent in largescale marketing channels everywhere, but it's making headway in video advertising too, it would seem. 

That's at least according to video platform LoopMe, which has announced new optimisation and reporting technology, PurchaseLoop.

The new product combines...

By Rachael Power, 22 August 2016, 0 comments. Categories: Video & Audio Marketing, Web Analytics.

How to get the best out of video ad campaigns

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The early pioneering days of mobile advertising were inundated with video ads that were unattractive, glitchy, or impractical. Worst of all they were slow to load, pushing EDGE and 3G beyond their limits. When they did load, many mobile phones couldn’t even display them properly.

Fast forward to 2016 and research clearly indicates that mobile video ads are now an extremely smart vehicle that brands and agencies have to consider.

Now, delivered almost instantly and in HD...

By John Miyoshi, 22 August 2016, 0 comments. Categories: Video & Audio Marketing.

Hangouts on Air is moving to YouTube Live

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Google's making some pretty big changes to its Hangouts on Air functionality as of 12 September. 

From that date, users of the service will no longer be able to schedule On Air Hangouts through Google Plus; instead they will have to use a new service called YouTube Live.

YouTube added that events scheduled on Google Plus for dates on or after 12 September will have to be moved to YouTube...

By Rachael Power, 16 August 2016, 0 comments. Categories: Social Media Marketing, Video & Audio Marketing.

Marketing Nuggets: Facebook's adblocker headlines, mobile marketing rise and more

In the world of martech, it's hard not to step on others' toes as the market becomes increasingly more populated.

But Facebook's decision to show ads to adblocking users on desktop riled folks this week, particularly AdBlock Plus, who swiftly found a workaround. Which Facebook got around. Which Adblock Plus found a fix to. And so the saga continues.

Anyway. Here are five of this week's most interesting stories to round up your Friday:

1. Facebook to start showing ads to adblocker users on desktop

As the saying goes, it...

By Rachael Power, 12 August 2016, 0 comments. Categories: Social Media Marketing, Video & Audio Marketing.

Can viewability measure the effectiveness of online video ads?

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In late 2015, the Drum published an article within which the author stated that over the next 12 months, viewability would re-emerge as a key industry issue and that digital video would be a key driving force behind this.

With more brands focusing their ad budgets on digital video over traditional television ads, the importance of being able to track their performance and effectiveness...

By Jason Trout, 11 August 2016, 0 comments. Categories: Video & Audio Marketing.

Hootsuite interview: The ever evolving nature of social media marketing

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Social media’s a fickle game. From profile pictures to bios to link shorteners to images, there’s so much to think about before you tweet, share or post.

As marketers, it’s even harder. Is your post on brand? Has it gone through the appropriate checks? Do you have the right assets attached?

It’s a no-brainer that in the world of ever evolving social (these platforms are levelling up faster than Pokémon), you need to...

By Rachael Power, 10 August 2016, 0 comments. Categories: Social Media Marketing, Video & Audio Marketing.