Why use social media as a platform for online video?
There is no denying that social media now has an influence on a whole host of decisions in our everyday lives, from what to watch, where to go, to inspiring us to get active after viewing our friends posts about running several miles. It stands to reason therefore that integrating social media into your video marketing and integrating live streaming directly into social media platforms if done well can make a real difference to both engagement and audience figures.
Chrysler announces Ron Burgundy as spokesman for latest ad campaign
Fictional news anchor Ron Burgundy has been unveiled as the new star of Chrysler’s latest advertising campaign, promoting the American car manufacturer’s Dodge Durango range. The series of adverts were released earlier this week on the official Dodge YouTube channel.
YouTube to introduce offline video consumption
YouTube has announced a move to bring offline video watching capability to its mobile apps. Perhaps unfairly buried amidst the iOS 7 release launch, the news will come as a boon to those whose mobile YouTube experience has ever been interrupted by a lost connection.
Netflix alters its ‘Long Term View’ again as Hulu unveils BBC deal
The past couple of days have held a few interesting developments in TV consumption, with Netflix changing the wording of its company vision statement, and Hulu announcing a programme share deal with BBC North America. The change to Netflix’s Long Term View wasn’t announced by the TV streaming provider, yet was picked up on by analysts who note a more confident approach to Netflix’s business operations in the statement.
Dunkin’ Donuts and Trident Gum launch first TV ads directly from Vine
It can only take a moment to make a first impression – so in theory for some advertising spots, the snappier the better. Step forward Dunkin’ Donuts and Trident Gum. The two companies have both in the past day debuted adverts made entirely from Vine, the six second Twitter video tool.
Bebo relaunch: How to resurrect a failing social brand
Remember Bebo? For those of a certain age – this author included – it evokes memories of the mid 2000s, and adolescent social networking before the indomitable rise of Facebook. The company lost a vast amount of marketshare leading to AOL selling up in 2010 having cost then-CEO Randy Falco his job, but now it’s back – as a mobile app.
Analysing the success of Marmite’s viral ad campaign
Given that Britain is purportedly such a nation of animal lovers, the PR and marketing teams at Unilever knew they had dynamite on their hands once their latest ad campaign, ‘End Marmite Neglect’, was broadcast at the beginning of this week. And it’s safe to say the responses came from both ends of the scale.
Is YouTube an appropriate platform for B2B video marketing?
YouTube may be great for engagement, eyeballs and the obligatory egregious cat video. But is it appropriate for businesses? Nideo CEO Roy Kimani states his case to MarketingTech.
How to get the most from your online video
Online video has become an extremely effective marketing tool, however many companies are still nervous about adopting an online video strategy. Jake Ward. business development director at Groovy Gecko, explores why this is and talks through the key steps to help any company get online.
Microsoft rewarding users for watching TV? Count me in!
The Xbox One contains an “achievements” feature, the way of bragging to friends of your accomplishments. Question is, will this be their only use?