How mobile audiences are driving the growth of video
Mobile audiences are proving to be the most popular for the growth of video consumption and advertising growth, according to new figures.
The Q1 2015 Global Video Index from Telstra subsidiary Ooyala shows that mobile devices made up 42% of all online viewing during the first quarter of this year. Of those views it was smartphones that particularly drove the growth – accounting for four times as many plays than tablets during the period.
The report also showed that TV...