UK rife with mobile marketing opportunities due to Brits' high smartphone usage, report says
UK consumers are more smartphone-oriented than their US counterparts, according to a new report, and peak app usage happens around commuting time.
Cross-device marketing is becoming the norm these days, but it seems marketers in the UK have a more demanding job than those in the US. According to a new report by Verto Analytics, which has just launchined in the UK, 81% of Brits use a smartphone, compared to 68% of Americans.
And 35% of those in the UK are mobile only, meaning their only device used...