Write a better video script with this one simple tactic
I’ve written every day for years. But that doesn’t make it any easier to come up with new story ideas or blog post topics on a daily basis. Writing a video script is hard. Creativity is the enemy. You need to limit yourself with boundaries and rules.
That’s right – rules. Set limits. Fence in your imagination. Commit to a single format. It sounds counterintuitive, but your video script needs more structure than a word-count or run-time.
A writer’s mind is a hot ball of unfocused nonsense. Set...
Why half of viral video shares happen after the first week
Roughly half (42%) of viral video shares happen within the first week of publication.
In 2012, Unruly Media studied the 200 most shared videos and found that “peak social shares” – roughly 10% of the total – happen on day two, and that 25% of shares happen within the first three days.
Pets at Home utilises crowdsourcing for poignant ad campaign
This is one of MarketingTech’s favourite campaigns so far this year. Pet food supplies provider Pets at Home has used real interactions between pets and their owners for a new video campaign, which was debuted over the weekend.
Under the hashtag #mypetmoments, users were invited to send in their best, brightest and cutest videos starring their pets, with the usual dog and cat vids supplanted by proud owners of rabbits, hamsters, and even a duck.
According to Krow, the agency which put the campaign together, the...
How to get your YouTube ads on the right track
What do your potential customers do after watching a YouTube ad?
We now know that 41% of them take an action, according to a new report about the channel's users. This statistic prompted us to write a long-overdue blog about ways to optimise YouTube ads to help your brand benefit too.
As well as all the potential for organic traffic, we've found that YouTube ads can be an effective way...
How to make your company’s webcasts a must see
Companies across the globe are directly reaching their target audience via webcasting. However, whilst some are ensuring they are getting many viewers, who watch for extended periods of time, others are clearly lagging behind. How do you make your webcasts a must see?
The right content
Naturally, how compelling your webcast is, can sometimes simply come down to the nature of the content. This is ultimately about the value proposition for the viewer. A dull corporate presentation is going to get people turning...
How to make YouTube work for your brand
By Jon Mowat
Is your YouTube channel working hard enough for your brand? With over one billion unique users visiting YouTube every month and 6 billion hours of video uploaded (that's almost an hour for every person on the planet), you need to ensure it is.
To help you get the most from YouTube, here are my top tips.
YouTube is the destination - #1 tip
Firstly, YouTube is the destination, not a stop-over. Typically, click-through is less than 1%. Although we have run campaigns with click-throughs of...
What are the key trends for video advertising in 2014?
MarketingTech has examined the benefits, challenges and opportunities within video advertising and marketing in 2013 – but what does the future hold?
Christmas, of course, brings out all the big names in video marketing, with John Lewis’ ‘The Bear and The Hare’ Christmas ad ranking second in the UK’s best adverts of the year according to YouTube – even though it only launched in November.
As Hurricane Media
Instagram launches Instagram Direct – but should Snapchat and WhatsApp worry?
Photo sharing social network Instagram has today announced Instagram Direct, a service which enables users to send photos to groups of up to 15 people.
In a surprise event, Instagram CEO Kevin Systrom announced the launch, which expands Instagram’s product portfolio and will be an add-on to the current app.
Users can only send photos and videos to people they follow and who follow them back, with a blog post on the official Instagram site...
Evian baby ad crowned most popular YouTube advert of 2013
Evian’s “baby & me” advert has been named the most popular advert of 2013 according to YouTube, beating off competition from Dove and Internet Explorer.
The advert for the bottled water brand, which clocked over 67 million views, featured its trademark babies with adults catching sight of their baby selves in a mirror and dancing to a track called ‘Here Comes The Hotstepper’ by Yuksek, remixed especially for the ad.
The Evian ad was so popular it even made the top five trending videos...
Why Christmas video marketing is a gift for all brands
Christmas marketing, how does it work for your brand? With all the high-profile adverts becoming TV and social media events in themselves, it can be difficult to know how to compete in your sector marketplace.
So we'd like to offer you some video marketing tips as an early Christmas present to give your brand an edge. Read on to find out how video can help your business get festive and reach your brand objectives.
Christmas is not just for retail…
Why use social media as a platform for online video?
A recent report by Nielsen claims that social media influences TV viewing decisions, with a surge in viewers tuning into any given programme following social media conversations around it.
There is no denying that social media now has an influence on a whole host of decisions in our everyday lives, from what to watch, where to go, to inspiring us to get active after viewing our friends posts about running several miles.
It stands to reason therefore that integrating social media into your video marketing and...
Video marketing from the heart: From Google to Guinness
Video marketing is really getting something right when it inspires and moves us. Today, Claire, our Production Manager, gets emotional and shares two such video ads she loves.
Both adverts are promoting very different products - Google Maps and Guinness - but they share fundamental elements that we'd recommend for video marketing campaigns - using authenticity, emotions and storytelling to inspire.
Google Maps Video Ad - Saroo Brierley: Homeward Bound
This video ad for Google Maps tells the remarkable...
How to use Pinterest for video marketing: Top 10 tips
Pinterest is all about the visual, and inspiring visuals at that. But it's a mistake to think that it's just about pictures, video marketing and video marketing very much has a place on Pinterest. We're certainly pinning.
Why share your videos on Pinterest?
Pinterest is the fastest growing social network, only behind Facebook and Twitter. A recent...
How can video content fly with the Google Hummingbird search?
Fancy a new search algorithm along with your birthday cake? You do if you're Google, which celebrated its 15th in style the other week with a new way of retrieving search queries - the Hummingbird.
This change could make a dramatic difference to how many visitors see your content, but don't panic. Read on as we explain ways to keep your videos flying...
Firstly, why the hummingbird? Because it's fast and precise, and according to Google, should produce better, speedier results for users. Sounds good so...
Chrysler announces Ron Burgundy as spokesman for latest ad campaign
Fictional news anchor Ron Burgundy has been unveiled as the new star of Chrysler’s latest advertising campaign, promoting the American car manufacturer’s Dodge Durango range.
The series of adverts were released earlier this week on the official Dodge YouTube channel.
Burgundy, played of course by Will Ferrell, lends his talent to the campaign after a contra deal between Paramount Pictures and Chrysler, with each advert containing a promotion for the new Anchorman film, “Anchorman 2: The...
YouTube to introduce offline video consumption
YouTube has announced a move to bring offline video watching capability to its mobile apps.
Perhaps unfairly buried amidst the iOS 7 release launch, the news will come as a boon to those whose mobile YouTube experience has ever been interrupted by a lost connection.
In an announcement posted on the YouTube Creators blog, the team looked at it from the perspective of getting more viewers to content.
Netflix alters its ‘Long Term View’ again as Hulu unveils BBC deal
The past couple of days have held a few interesting developments in TV consumption, with Netflix changing the wording of its company vision statement, and Hulu announcing a programme share deal with BBC North America.
The change to Netflix’s Long Term View wasn’t announced by the TV streaming provider, yet was picked up on by analysts who note a more confident approach to Netflix’s business operations in the statement.
“Over the coming decades and...
Dunkin’ Donuts and Trident Gum launch first TV ads directly from Vine
It can only take a moment to make a first impression – so in theory for some advertising spots, the snappier the better.
Step forward Dunkin’ Donuts and Trident Gum. The two companies have both in the past day debuted adverts made entirely from Vine, the six second Twitter video tool.
The two companies patently had different methods of achieving this goal. Dunkin’ Donuts went for the stopmotion route, whilst Trident enlisted the help of Vine superusers Nicholas Megalis and Rudy Mancuso.
Bebo relaunch: How to resurrect a failing social brand
MarketingTech speaks to the new CEO of Bebo, Shaan Puri, on the company’s sudden relaunch, its comeback video, and the plans going forward from here
Remember Bebo? For those of a certain age – this author included – it evokes memories of the mid 2000s, and adolescent social networking before the indomitable rise of Facebook.
The company lost a vast amount of marketshare leading to AOL selling up in 2010 having cost then-CEO Randy Falco his job, but now it’s back – as a mobile...