What are the key trends for video advertising in 2014?
MarketingTech has examined the benefits, challenges and opportunities within video advertising and marketing in 2013 – but what does the future hold? Christmas, of course, brings out all the big names in video marketing, with John Lewis’ ‘The Bear and The Hare’ Christmas ad ranking second in the UK’s best adverts of the year according to YouTube – even though it only launched in November.
Instagram launches Instagram Direct – but should Snapchat and WhatsApp worry?
Photo sharing social network Instagram has today announced Instagram Direct, a service which enables users to send photos to groups of up to 15 people. In a surprise event, Instagram CEO Kevin Systrom announced the launch, which expands Instagram’s product portfolio and will be an add-on to the current app.
Evian baby ad crowned most popular YouTube advert of 2013
Evian’s “baby & me” advert has been named the most popular advert of 2013 according to YouTube, beating off competition from Dove and Internet Explorer. The advert for the bottled water brand, which clocked over 67 million views, featured its trademark babies with adults catching sight of their baby selves in a mirror and dancing to a track called ‘Here Comes The Hotstepper’ by Yuksek, remixed especially for the ad.
Why use social media as a platform for online video?
There is no denying that social media now has an influence on a whole host of decisions in our everyday lives, from what to watch, where to go, to inspiring us to get active after viewing our friends posts about running several miles. It stands to reason therefore that integrating social media into your video marketing and integrating live streaming directly into social media platforms if done well can make a real difference to both engagement and audience figures.
Chrysler announces Ron Burgundy as spokesman for latest ad campaign
Fictional news anchor Ron Burgundy has been unveiled as the new star of Chrysler’s latest advertising campaign, promoting the American car manufacturer’s Dodge Durango range. The series of adverts were released earlier this week on the official Dodge YouTube channel.
YouTube to introduce offline video consumption
YouTube has announced a move to bring offline video watching capability to its mobile apps. Perhaps unfairly buried amidst the iOS 7 release launch, the news will come as a boon to those whose mobile YouTube experience has ever been interrupted by a lost connection.
Netflix alters its ‘Long Term View’ again as Hulu unveils BBC deal
The past couple of days have held a few interesting developments in TV consumption, with Netflix changing the wording of its company vision statement, and Hulu announcing a programme share deal with BBC North America. The change to Netflix’s Long Term View wasn’t announced by the TV streaming provider, yet was picked up on by analysts who note a more confident approach to Netflix’s business operations in the statement.
Dunkin’ Donuts and Trident Gum launch first TV ads directly from Vine
It can only take a moment to make a first impression – so in theory for some advertising spots, the snappier the better. Step forward Dunkin’ Donuts and Trident Gum. The two companies have both in the past day debuted adverts made entirely from Vine, the six second Twitter video tool.
Bebo relaunch: How to resurrect a failing social brand
Remember Bebo? For those of a certain age – this author included – it evokes memories of the mid 2000s, and adolescent social networking before the indomitable rise of Facebook. The company lost a vast amount of marketshare leading to AOL selling up in 2010 having cost then-CEO Randy Falco his job, but now it’s back – as a mobile app.
Analysing the success of Marmite’s viral ad campaign
Given that Britain is purportedly such a nation of animal lovers, the PR and marketing teams at Unilever knew they had dynamite on their hands once their latest ad campaign, ‘End Marmite Neglect’, was broadcast at the beginning of this week. And it’s safe to say the responses came from both ends of the scale.