Tumblr launches live video streaming with YouTube
Yahoo-owned social platform Tumblr has partnered up with YouTube, YouNow, Kanvas and Upclose to launch Live Video.
While its not introducing its own creation tool, users can now share and broadcast their live video content through YouTube, for example, via Tumblr.
It's already partnered up with publishers, such as MTC, The Huffington Post and Mashable, who will live stream content and events on the platform.
Marketers will of course be wondering about the advertising potentital of such an...