Adbrain launches beta platform after seed funding round
Real-time advertising platform Adbrain has launched a private beta platform for its programmatic ad buying solution, nine months after nailing $1.5m in seed funding. The platform, which enables programmatic mobile audience buying, has garnered support from ad companies M&C Saatchi Mobile, Fetch and Somo, as well as agencies Annalect and The Exchange Lab.
Where now for Twitter following yesterday’s earnings call?
Twitter has reported a $645m (£396m) net loss having only gone public three months ago. But is this symptomatic of a greater issue, or should the shareholders not be worried?
DataSift CEO Nick Halstead on the future of unstructured enterprise data
Nick Halstead, CEO and founder of social data platform DataSift, has had a very busy month. In December, his company received a $42m investment from a consortium of venture capitalists, led primarily by Insight Venture Partners, with the money going to accelerate both sales and technology development. At the time, there was plenty of comparison between DataSift and Twitter search monitoring firm Topsy, which last month was acquired by Apple. Yet Halstead, speaking to MarketingTech, is quick to quell the discussion.
Yahoo! starts domain name auction, clearing out lots of real estate
Roll up, roll up. Yahoo! is for one week only clearing out over 500 domain names built up over the years – with prices ranging from $100 to $1.5m. The event, dubbed ‘Domainapalooza’, runs until November 21 and according to Kevin Kramer, deputy general counsel, once the company had stumbled upon these URLs, it was only fair to let other companies use them rather than hog the real estate.
Analysing the fine line between marketing and data science
With more and more data at marketers’ fingertips, it’s easy to assume it makes the job of marketing a product that much easier. You know what works and doesn’t, you know what your user base does and doesn’t like, so the likelihood of hitting the sweet spot goes up. But as marketing gains an almost digital omnipotence, is the artistic side more swiftly dying out?
Twitter’s IPO and market debut: Where do things go from here?
Late last night, Twitter announced that it had priced its IPO at $26 a share – above the $23 to $25 range announced on Monday putting the firm’s value at around $17bn. This put the finishing touches on one of tech’s most eagerly awaited public offerings. With initial value figures predicted at anywhere between $10bn and $15bn, this represents a vote of confidence in the micro-blogger.
BlackBerry CEO steps down, Fairfax takeover bid collapses
BlackBerry has abandoned its plan to sell up to Fairfax Financial Holdings, the Canadian manufacturer’s biggest shareholder. The “world leader in the mobile communications market”, as described in a press release issued earlier today, announced an investment of $1bn from Fairfax – who have agreed to supply $250m – and other investors.
Ashton Kutcher announced as new Lenovo product engineer
Hiring a celebrity hasn’t been an uncommon habit for tech companies looking to get a push on their rivals with a latest release; and Lenovo is no different, signing up Ashton Kutcher as a product engineer at the hardware manufacturer. Kutcher joins a stellar cast of celebs who have been taken on by tech companies, including Alicia Keys, Will.i.am, and Lady Gaga.
Why Twitter’s IPO announcement has come at a perfect time
It’s been a long time in the works, but Twitter has finally announced that it is to float on the stock market as it prepares its IPO. As is the way of these things, the news was announced in a tweet from the microblogging platform, whose intention to float comes just over a year after fellow social network Facebook went public.
Is YouTube an appropriate platform for B2B video marketing?
YouTube may be great for engagement, eyeballs and the obligatory egregious cat video. But is it appropriate for businesses? Nideo CEO Roy Kimani states his case to MarketingTech.