UK rife with mobile marketing opportunities due to Brits' high smartphone usage, report says

UK consumers are more smartphone-oriented than their US counterparts, according to a new report, and peak app usage happens around commuting time. 

Cross-device marketing is becoming the norm these days, but it seems marketers in the UK have a more demanding job than those in the US. According to a new report by Verto Analytics, which has just launchined in the UK, 81% of Brits use a smartphone, compared to 68% of Americans. 

And 35% of those in the UK are mobile only, meaning their only device used...

By Rachael Power, 23 September 2016, 1 comment. Categories: Social Media Marketing, Video & Audio Marketing.

How to survive the Facebook algorithm change

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In the last few months, Facebook announced that it is changing its algorithms so that users would see fewer posts from publishers and more posts from friends and family.

The publishing industry’s reaction to this has been understandably mixed; some feel slighted while others remain optimistic.

Facebook drives more traffic to publishers than Google, accounting for 38.2% of traffic last year. In the first month alone, almost every major news outlet has seen a double-digit declines...

By Todd Garland, 23 September 2016, 0 comments. Categories: Publishing, Social Media Marketing.

Blog: The Great British Bake Off effect on sales and searches

(c)BBC/Love Productions/Tom Graham

It’s a sad day for the country. Our Mary has said goodbye to Bake Off, claiming a fond ‘farewell to soggy bottoms.’

The judge and national treasure has stated that her decision is out of loyalty to the BBC ‘as they have nurtured me, and the show, that was a unique and brilliant format from day one.’

Mary, you’ll never know how much I’ll miss your facial expressions.

This week, I thought I’d take a look at how Bake Off phenomena...

By Olwen Shaw, 22 September 2016, 0 comments. Categories: Search Marketing, Social Media Marketing.

Facebook rolls out further retail-driven ad and marketing product enhancements

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Facebook has announced new capabilities for retailers to drive sales to their bricks-and-mortar shops.  

Last June, the platform launched new capabilities around this area, but it's now expanded this with the launch of dynamic ads for retail and a Shop Visits variable.

Large retailers such as Abercrombie...

By Rachael Power, 22 September 2016, 0 comments. Categories: Advertising Technology, Social Media Marketing.

LinkedIn: Why people-focused marketing works

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Having a strong personal brand has become so important in business and marketing now.

In fact, it’s on the university curriculum; Tyra Banks is taking on a professor role at the prestigious Stanford Graduate School of Business on a course entitled 'Project You: Building & Extending Your Personal Brand'.

Businesses can use employees’ personal branding - something I'll be speaking about at Bynder's conference next month - to their advantage to source new customers...

By Marcel Molenaar, 22 September 2016, 0 comments. Categories: Social Media Marketing.

Swyft Media launches branded apps for iMessage

(c)Swyft Media

Engaging the younger generation is a difficult task, given a potentially short attention span, coupled with the sheer volume of competition on the market.

One way Swyft Media is trying to tackle this issue is by launching a series of iMessage apps for brands. The apps offer branded stickers - images and GIFs - and is among the first to offer branded content via iMessage.

Apple’s decision to open up its hugely popular iMessage application is validation that this growing medium has become...

By Rachael Power, 21 September 2016, 0 comments. Categories: Mobile Marketing, Social Media Marketing.

Facebook's latest adblocker battle: An in-depth view

Last month, in the latest skirmish in a battle that has been raging for some time between Facebook and adblockers, the social media giant announced a change to its site.

Despite Facebook not being able to hold the adblockers at bay for long, the change could still have lasting implications for the ad industry.

As we all know, when the average Facebook user is browsing online content, ads which aren’t relevant to...

By Geraint Lloyd-Taylor, 21 September 2016, 0 comments. Categories: Advertising Technology, Social Media Marketing.

Marketing Nuggets: Adblock Plus' big move, Marketo's ABM release and more

Adblock Plus has to be our pick of the big story of the week - although it's just an extension of a service they already provide. There were also a slew of martech based launches this week - as well as plenty of reports from dmexco to keep us busy.

1. Adblock Plus launches own ad-tech platform for publishers

It's partnered up with ComboTag to build the Acceptable Ads Platform, an interactive area...

By Rachael Power, 16 September 2016, 0 comments. Categories: Social Media Marketing.

Why influencer marketing is eating the cake of traditional advertising budgets

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Marketers are constantly adjusting their strategies to pinpoint the best ways to reach consumers through digital channels.

Nowhere has this been more prevalent than the boom in influencer marketing, which has seen a huge surge in popularity in recent times. Let’s face it, Zoella is now a household name to many of us, and she’s not alone.

But simply having a few forward-thinking and technologically-adept millennials making YouTube videos and taking some...

By Ed East, 14 September 2016, 0 comments. Categories: Social Media Marketing.

Blog: The Great British Meltdown: How Twitter reacted to the Channel 4 takeover

Well. I was expecting to be writing about informal yorkshire puddings this week. But I’m inevitably going to have to talk about the Twittersphere going into Bake Off meltdown as the nation’s most quintessentially British programme fell into the clutches of Channel 4.

As if that wasn’t shock enough, we then received the news that Mel and Sue would be stepping down from their roles as presenters as a result.

David Cameron quitting politics, what?

By Olwen Shaw, 15 September 2016, 0 comments. Categories: Social Media Marketing.

Marketing for #LFW: What areas you should be focusing on

Micro moments are all the rage in marketing these days, as brands look to capitalise on their audience's’ attention glued to one particular event.

So far, 2016 has been awash with micro moments, particularly of the sporting variety. Marketers rejoiced at the screen-time consumers were engaging in around the Euros 2016, and then the Olympics and Paralympics.

TV programmes such as the Great British Bake off and Dragons’ Den are also proving to be useful opportunities to...

By Rachael Power, 15 September 2016, 0 comments. Categories: Advertising, Social Media Marketing.

YouTube announces new player for publishers

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Google is looking for more European publishers to try out its new YouTube Player for Publishers.

Launched in partnership with Google’s Digital News Initiative, the new player aims to give publishers more control over advertising.

It has worked with the likes of The Guardian, France24 and Unidad Editorial to shape the new player and test it out.

Google’s now looking to roll the product out to more publisher partners and...

By Rachael Power, 15 September 2016, 0 comments. Categories: Social Media Marketing, Video & Audio Marketing.

Twitter's longer tweets go into effect on September 19th

(Image Credit: iStockPhoto/hocus-focus)

Following the announcement back in May, Twitter will be implementing changes with regards to how characters in a tweet count towards its current limit on September 19th.

Those who struggle to fit their ramblings within 140 characters – myself included – will now have more space to express themselves or the brand they represent. Rather than expand the limit at risk of losing users who enjoy the short updates which Twitter provides; the social media giant has...

By Ryan Daws, 12 September 2016, 0 comments. Categories: Social Media Marketing.

Marketing Nuggets: LinkedIn's conversion tracking, Google's new study and more

It's been another interesting week in the land of marketing and martech; from LinkedIn's new conversion tracking capabilities to Yahoo's Storytelling studio, there's plenty of new developments to keep us busy.

1. UK is fourth biggest ad market in the world #DespiteBrexit 

We know, we know, what a clichéd headline... but it really fit, okay? Aside from the UK news, Carat has some really interesting...

By Rachael Power, 09 September 2016, 0 comments. Categories: Social Media Marketing.

Blog: What can we learn from #GBBO’s user generated content?

(c)BBC Pictures/Love Productions/Tom Graham

What this year’s Bread Week was missing in bread lion masterpieces, it certainly made up for in Val’s argumentative elephants and Paul’s moodiness.

After a disagreement with Benjamina, he launched into jabbing his fingers into any under-proved and under-baked dough he could lay his hands on, as well as deploying the infamous ‘Hollywood stare.’ Twitter users didn’t disappoint and were quick to pick up on his crummy mood:

By Olwen Shaw, 09 September 2016, 0 comments. Categories: Social Media Marketing.

10 years of Facebook newsfeed: What's next?

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Within hours of its launch an angry mob formed outside Facebook’s headquarters in San Francisco. The next day Time magazine dubbed it “a glitzy laundry list”.

Ten years later and the same publication now believes it to be “the most valuable billboard on Earth”. It might be hard to believe, but the Facebook newsfeed we check religiously first thing in the morning hasn’t always been as popular as it is now.

The newsfeed started life in 2006 as a real...

By Sarah Flannery, 09 September 2016, 0 comments. Categories: Advertising Technology, Social Media Marketing.

LinkedIn launches conversion tracking for marketers

(c)iStock.com/Hocus Focus Studio

LinkedIn has just launched conversion tracking for marketers to measure campaign successes and boost ROI across the platform.

The functionality is currently available for Sponsored Content and Text Ads. LinkedIn plans to open this up to other products in the coming months, including Sponsored inMail.

Conversion tracking is built into LinkedIn's...

By Rachael Power, 08 September 2016, 0 comments. Categories: Social Media Marketing.

Over 60% of social media marketers go to Facebook for paid-for first

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A major chunk of marketers go to Facebook first with their paid-for marketing budget, according to new research by Clutch.

The company asked over 300 social media marketers for their thoughts on paid for and organic marketing for a recently published survey.

It found Facebook topped the bill for paid-for social media marketing, with Google-owned Youtube coming second at 34%, then Twitter (33%), LinkedIn...

By Rachael Power, 07 September 2016, 0 comments. Categories: Social Media Marketing.

SEO: How marketers can prepare for the Google Penguin update

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Introduced in 2012, the Penguin update was released to algorithmically penalise sites that were considered to be involved in link schemes. In particular it focused on those that were found to be buying links or obtaining them through networks or link farms designed to essentially boost Google rankings artificially.

Needless to say that Google’s Penguin update has shaped SEO strategies since it was first introduced into the landscape as it removed what it considered to be...

By Simon Schnieders, 06 September 2016, 0 comments. Categories: Search Marketing, Social Media Marketing.

Ted Baker launches shoppable video marketing campaign

(c)Ted Baker

Ted Baker's launching a new autumn/winter 2016 fashion marketing campaign, featuring a three-minute shoppable video and interactive, shoppable window displays with Google voice search.

The video is part of a collaboration with director Guy Ritchie and smaller firm Crowns & Owls. Mission Impeccable will be released on 7 September and be entirely shoppable using Wirewax technology.

According to its website, Wirewax works by adding tags to videos, which are suggested via the tech's AI. Once this is...

By Rachael Power, 30 August 2016, 1 comment. Categories: Social Media Marketing, Video & Audio Marketing.