Corrective marketing: The integration of message and media


You’re late, speeding at 120 mph, your satellite radio is blaring, your smartphone map app is recalculating, the fog is thick, the road is wet, and it’s hard to tell if the car is still on the road.

Is your marketing on the right track? 

According to internal research, that’s how most CMOs feel after recent changes in markets, economy, technology, and demographics.

A road once clearly defined is now part superhighway, part country road, part off-road, and in some...

By Thaddeus Kubis, 25 October 2016, 0 comments. Categories: Social Media Marketing.

How Viber is partnering with influencers like F**kJerry to engage users


Messaging apps are something of a goldmine for marketers at the moment. Whether it’s Google’s new ‘click-to-SMS’ ads, building your own chatbot for Facebook Messenger or simply Whatsapping your customers’ latest offers, there’s plenty of use for the tech in today’s marketing mix.

But Viber, which has been around since 2010, is doing something that bit different. Alongside games and sticker packs, the platform also hosts Public...

By Rachael Power, 24 October 2016, 1 comment. Categories: Social Media Marketing.

Social media tips from BBC Wales' head of social

Social media can be a tough nut to crack for many marketers, so it's only right to look to the experts for help when you're stuck. At the Online Influence conference in Bristol recently, we heard from one such expert, the head of social for BBC Wales, Owen Williams. 

With over 120,000 active and engaged Twitter followers and 95,000 Facebook page likes, BBC Wales is certainly doing a thing or two the right way. 

Williams had some good, basic tips for getting your followers engaged on Twitter in his...

By Rachael Power, 21 October 2016, 0 comments. Categories: Social Media Marketing.

Blog: Confession - I didn’t watch this week’s Bake Off, I watched Twitter instead

(c)BBC/Love Productions/Tom Graham

It’s time for me to confess something. I didn’t actually watch this week’s episode of Bake Off. I know, I know. I feel like a traitor too.

Let me explain: I was out at a community singing show (which I feel is probably the second best and closest thing to watching GBBO) and didn’t get in until after Selasi had been evicted in a flurry of fondant fancies. And yet, I happily filled my colleagues in this morning on last night’s tent...

By Olwen Shaw, 21 October 2016, 0 comments. Categories: Social Media Marketing.

#DMWF insights: The surprising areas of importance for social media in 2017

The CEO of award-winning social agency Social Chain is something of a unique persona.  

Cutting an impressive figure on stage, the 24-year-old sports a rakish hat and a pretty social-savvy attitude; it's not hard to see how a company led by Steve Bartlett can make nearly anything go viral in a short space of time.   

Social Chain has grown from its inception in Manchester with just a handful of staff, to doubling its office size with the launch of New York base this year....

By Rachael Power, 21 October 2016, 0 comments. Categories: Social Media Marketing.

Blog: How GBBO’s #TudorWeek became a modern romcom on social media

(c)BBC/Love Productions/Mark Bourdillion

Benjalisi is no more. This week the nation is not only mourning the loss of Benjamina from the GBBO tent, but also the breakdown of the dynamic duo - Benjamina and Selasi - as a result. For me, this Tweet sums it up perfectly; the Brangelina of Bake Off are no more. 


The GBBO production team are getting a bit carried away with their theme ideas, I feel. First we...

By Olwen Shaw, 14 October 2016, 0 comments. Categories: Social Media Marketing.

How to protect your brand in a growing landscape of cyber threats

Brands of all sizes and across all industries are being affected by the growing threat from cyber criminals.

As the online landscape evolves, cyber criminals are becoming bolder and their methods of attack more sophisticated. As a result, it’s critical for organisations to develop, implement and continually assess a proactive online brand protection strategy.

To understand the level of risk that companies face, you just need to take a look at the latest cybercrime statistics from the Office of National...

By Charlie Abrahams, 12 October 2016, 0 comments. Categories: Search Marketing, Social Media Marketing.

Blog: #GBBO's Selasi remains king of Twitter mentions as Bake Off heats up

(c)Love Productions/Tom Graham/BBC Pictures

I’m still not sure what my favourite moment from this week’s episode was; whether it was Tom wielding a mini pink fan or Jane photobombing him with a comedy moustache. Oh, Bake Off.

Unfortunately, neither prop could do anything to save Tom and despite being named as Star Baker two times previously, he was evicted from the tent.

Not to rub salt in the wound, but Tom didn’t even make being the most talked about contestant on Twitter.

The pink fan,...

By Olwen Shaw, 06 October 2016, 0 comments. Categories: Social Media Marketing.

Twitter beta tests new Ads objective for US advertisers


Twitter is trying out a new website conversions objective for advertisers and marketers based in the US.

The objective is in beta for American users at the moment but after some testing, the social network may roll it out to “additional regions” which could include other countries around the world.

The new objective for Twitter Ads users is there to help advertisers - in the platform’s...

By Rachael Power, 06 October 2016, 0 comments. Categories: Social Media Marketing.

Over half of marketers dissatisfied with their jobs, LinkedIn survey says


Under half of marketing professionals are satisfied with their jobs, according to a new LinkedIn survey.

The social network recently carried out a Work Satisfaction Survey among its members, which threw up a number of surprising outcomes - including that Bristol, often praised as a UK city, is one of the ‘worst’ in which to...

By Rachael Power, 06 October 2016, 0 comments. Categories: Social Media Marketing.

UK rife with mobile marketing opportunities due to Brits' high smartphone usage, report says

UK consumers are more smartphone-oriented than their US counterparts, according to a new report, and peak app usage happens around commuting time. 

Cross-device marketing is becoming the norm these days, but it seems marketers in the UK have a more demanding job than those in the US. According to a new report by Verto Analytics, which has just launchined in the UK, 81% of Brits use a smartphone, compared to 68% of Americans. 

And 35% of those in the UK are mobile only, meaning their only device used...

By Rachael Power, 23 September 2016, 1 comment. Categories: Social Media Marketing, Video & Audio Marketing.

How to survive the Facebook algorithm change


In the last few months, Facebook announced that it is changing its algorithms so that users would see fewer posts from publishers and more posts from friends and family.

The publishing industry’s reaction to this has been understandably mixed; some feel slighted while others remain optimistic.

Facebook drives more traffic to publishers than Google, accounting for 38.2% of traffic last year. In the first month alone, almost every major news outlet has seen a double-digit declines...

By Todd Garland, 23 September 2016, 0 comments. Categories: Publishing, Social Media Marketing.

Blog: The Great British Bake Off effect on sales and searches

(c)BBC/Love Productions/Tom Graham

It’s a sad day for the country. Our Mary has said goodbye to Bake Off, claiming a fond ‘farewell to soggy bottoms.’

The judge and national treasure has stated that her decision is out of loyalty to the BBC ‘as they have nurtured me, and the show, that was a unique and brilliant format from day one.’

Mary, you’ll never know how much I’ll miss your facial expressions.

This week, I thought I’d take a look at how Bake Off phenomena...

By Olwen Shaw, 22 September 2016, 0 comments. Categories: Search Marketing, Social Media Marketing.

Facebook rolls out further retail-driven ad and marketing product enhancements


Facebook has announced new capabilities for retailers to drive sales to their bricks-and-mortar shops.  

Last June, the platform launched new capabilities around this area, but it's now expanded this with the launch of dynamic ads for retail and a Shop Visits variable.

Large retailers such as Abercrombie...

By Rachael Power, 22 September 2016, 0 comments. Categories: Advertising Technology, Social Media Marketing.

LinkedIn: Why people-focused marketing works


Having a strong personal brand has become so important in business and marketing now.

In fact, it’s on the university curriculum; Tyra Banks is taking on a professor role at the prestigious Stanford Graduate School of Business on a course entitled 'Project You: Building & Extending Your Personal Brand'.

Businesses can use employees’ personal branding - something I'll be speaking about at Bynder's conference next month - to their advantage to source new customers...

By Marcel Molenaar, 22 September 2016, 0 comments. Categories: Social Media Marketing.

Swyft Media launches branded apps for iMessage

(c)Swyft Media

Engaging the younger generation is a difficult task, given a potentially short attention span, coupled with the sheer volume of competition on the market.

One way Swyft Media is trying to tackle this issue is by launching a series of iMessage apps for brands. The apps offer branded stickers - images and GIFs - and is among the first to offer branded content via iMessage.

Apple’s decision to open up its hugely popular iMessage application is validation that this growing medium has become...

By Rachael Power, 21 September 2016, 0 comments. Categories: Mobile Marketing, Social Media Marketing.

Facebook's latest adblocker battle: An in-depth view

Last month, in the latest skirmish in a battle that has been raging for some time between Facebook and adblockers, the social media giant announced a change to its site.

Despite Facebook not being able to hold the adblockers at bay for long, the change could still have lasting implications for the ad industry.

As we all know, when the average Facebook user is browsing online content, ads which aren’t relevant to...

By Geraint Lloyd-Taylor, 21 September 2016, 0 comments. Categories: Advertising Technology, Social Media Marketing.

Marketing Nuggets: Adblock Plus' big move, Marketo's ABM release and more

Adblock Plus has to be our pick of the big story of the week - although it's just an extension of a service they already provide. There were also a slew of martech based launches this week - as well as plenty of reports from dmexco to keep us busy.

1. Adblock Plus launches own ad-tech platform for publishers

It's partnered up with ComboTag to build the Acceptable Ads Platform, an interactive area...

By Rachael Power, 16 September 2016, 0 comments. Categories: Social Media Marketing.

Why influencer marketing is eating the cake of traditional advertising budgets


Marketers are constantly adjusting their strategies to pinpoint the best ways to reach consumers through digital channels.

Nowhere has this been more prevalent than the boom in influencer marketing, which has seen a huge surge in popularity in recent times. Let’s face it, Zoella is now a household name to many of us, and she’s not alone.

But simply having a few forward-thinking and technologically-adept millennials making YouTube videos and taking some...

By Ed East, 14 September 2016, 0 comments. Categories: Social Media Marketing.

Blog: The Great British Meltdown: How Twitter reacted to the Channel 4 takeover

Well. I was expecting to be writing about informal yorkshire puddings this week. But I’m inevitably going to have to talk about the Twittersphere going into Bake Off meltdown as the nation’s most quintessentially British programme fell into the clutches of Channel 4.

As if that wasn’t shock enough, we then received the news that Mel and Sue would be stepping down from their roles as presenters as a result.

David Cameron quitting politics, what?

By Olwen Shaw, 15 September 2016, 0 comments. Categories: Social Media Marketing.