"You've got to be liked, so don't be a d*ck": Thoughts on brand advocacy #SMWF
For brands today, a key element of their strategy is to build a customer base that aren't just fans of the product, but are brand advocates. It requires more engagement, and maybe thinking outside the box - but as brand advocacy becomes more prominent, those who aren't up to speed are falling behind quickly.
Why Facebook's still left a gap for organic reach #SMWF
Dom Burch, head of social at Asda, told delegates at Social Media World Forum earlier today that while Facebook has made it "hard" for organic reach, there's still a gap in the market if you get the content right.
Sean Gardner: The best ways to improve social engagement #SMWF
Sean Gardner, the co-founder of the Huffington Post 'Twitter Powerhouses Series' and Forbes #1 social media influencer, shared his content strategy and social objectives in front of a packed crowd at Social Media World Forum this morning.
Pinterest expects to roll out paid ads in near future
Pinterest is going ahead with its paid advertising strategy in Q2 of this year, according to various reports. MarketingTech reported the move by Pinterest to roll out paid ads back in September, with CEO and co-founder Ben Silbermann saying at the time the company should be “a service that will be here to stay.”
Rightmove picks Crimson Hexagon to stay on top of social
Property advertiser Rightmove has enlisted the help of Crimson Hexagon to provide social media sentiment analysis, replacing Radian 6. This represents a big client win for Crimson Hexagon, whose ForSight analytics tool holds over 400bn social media posts in its database and adds another billion every two days.
Could social predict the winners of the Brit Awards?
The Brit Awards, held at the O2 Arena in London last night, is one of the biggest nights in the British music calendar. With millions watching the drama unfold on TV, the role of social in determining the winners and losers is unparalleled today. For the first time there was one award which was determined by social vote only – the Best British Video award. Yet research from digital advertising provider RadiumOne shows how social conversations in the lead up to the show predicted some of the winners on the night.
Facebook buys WhatsApp: The experts’ verdicts
Last night Facebook announced its intention to buy messaging provider WhatsApp for a deal totalling $19bn (£11.4bn), becoming the social network’s costliest acquisition to date. The deal comprises an original $16bn, one quarter of which is cash and the remainder in Facebook shares, alongside another $3bn in restricted stock units granted to WhatsApp’s founders and employees.
Happy 10th birthday Facebook – but where do we go from here?
On February 4, 2004, Mark Zuckerberg, alongside Dustin Moskovitz, Chris Hughes, Andrew McCollum and Eduardo Saverin, launched thefacebook.com while he was still a Harvard student. 10 years and billions of users later, the company celebrates a decade of being one of the most disruptive tech companies in recent memory.
How to tweet with impact: 7 lessons from the world's best
So, how did they beat the ‘media du jour’ at their own game? Well, by learning how best to connect with their readers on Twitter, then writing an article about what was most effective, then tweeting said article and engaging the online community further. Clever, right? Here’s what you can take from their 7 most successful Twitter strategies.
DataSift CEO Nick Halstead on the future of unstructured enterprise data
Nick Halstead, CEO and founder of social data platform DataSift, has had a very busy month. In December, his company received a $42m investment from a consortium of venture capitalists, led primarily by Insight Venture Partners, with the money going to accelerate both sales and technology development. At the time, there was plenty of comparison between DataSift and Twitter search monitoring firm Topsy, which last month was acquired by Apple. Yet Halstead, speaking to MarketingTech, is quick to quell the discussion.