Why use social media as a platform for online video?
There is no denying that social media now has an influence on a whole host of decisions in our everyday lives, from what to watch, where to go, to inspiring us to get active after viewing our friends posts about running several miles. It stands to reason therefore that integrating social media into your video marketing and integrating live streaming directly into social media platforms if done well can make a real difference to both engagement and audience figures.
Talking Twitter: Customer service through social media
For the modern brand online, dealing with customers face-to-face isn’t an issue – but the fervour that people voice over the phone isn’t as drastic as the vehemence of ornery online consumers. Social media engenders a sense of freedom and often entitlement, leading to outlandish statements from users who are disgruntled by brands. You can try placate them, reason with them or ignore them entirely, but some social media teams choose to riposte with scathing or witty comments.
How has Twitter been analysing the impact of #BlackFriday?
For US consumers, Black Friday is a well renowned retail tradition, with the day following Thanksgiving Day being synonymous with stores opening early with big discounts. In the UK, plenty has been written over the impact ‘Black Friday’ would have – with the result being casualties, fights and even arrests in what was described as scenes of “bedlam” earlier today. Yet according to Twitter respondents, the majority of global opinion on Black Friday was of a positive nature, according to social media analytics provider Crimson Hexagon.
Brands have only got 71 seconds to secure customer loyalty, report warns
Brands have on average only 71 seconds before the consumer has made their mind up about what to expect from them, a new survey has found. The report from cloud platform LivePerson, entitled ‘Connecting With Customers’ which polled over 6,000 consumers across four continents, also revealed that more than two thirds (67%) of consumers shopping online have received no reply from retailers after firing off a support email, with over half of cases not being resolved on the first email reply.
Twitter’s IPO and market debut: Where do things go from here?
Late last night, Twitter announced that it had priced its IPO at $26 a share – above the $23 to $25 range announced on Monday putting the firm’s value at around $17bn. This put the finishing touches on one of tech’s most eagerly awaited public offerings. With initial value figures predicted at anywhere between $10bn and $15bn, this represents a vote of confidence in the micro-blogger.
Instagram “now rivals Google+ and Pinterest in brand adoption”, says report
The photo-sharing social network Instagram has sky-rocketed in terms of major brand interest and is the “fastest-growing of the top social networks”, according to research from Simply Measured. Whilst only 40% of the biggest brands – taken from the Interbrand 2013 Top 100 Brands study – used Instagram last year, that number has risen to 71% today.
Emailvision is dead, long live SmartFocus: Cloud marketer changes brand name
Emailvision, the cloud-based marketing platform and CRM provider, is now SmartFocus after the company changed its name effective this morning. “Our new site reflects our new identity and helps our customers and prospects understand how we can help them deliver real-time personalized marketing to all of their customers,” the revamped company website explains. Why the change? Put simply, the previous name didn’t offer enough insight into what the company was doing.
Push notifications – the good, the bad and the ugly
“A young life snuffed out at the hands of an unfit owner. You’ll pay for this on judgement day.” So the My Pet app abruptly tells its users if they sufficiently neglect their animal friends, having given warnings such as “You are so horrible...you are the worst owner I’ve ever had.” The concept isn’t a new one, going back to the days of Tamagotchis. But that’s not the problem.
Harrods, John Lewis and Aldi top retail charts for social skills
When it comes to retail Harrods, John Lewis and Alti are the brands to beat in terms of social media compatibility, according to the latest research from RadiumOne. The research split the companies into luxury brands, high street brands and supermarkets, with the three winners coming top of their respective categories. Quality of engagement is better than quantity of numbers, according to the RadiumOne study.
Pinterest starts testing ads: Is no social platform safe?
Social network Pinterest has launched an advertising platform, in a tentative attempt to monetise the site’s 46 million users. It’s a familiar story; as each nascent social site gets market share and a strong user base, the ad network isn’t too far away. Pinterest’s proposed model will follow in the footsteps of Facebook and Twitter – in other words, no banner advertising.