Employees are more social-savvy than we think – but are hindered by bad tools

Picture credit: Flickr/Jason Howie

Getting employees to push company content by sharing it through social media can often be a struggle for marketing departments but new research suggests that employees may actually be more engaged than many assume, although they aren’t necessarily being given the right tools to do so.

A survey by employee advocacy and social selling business Trapit showed that three quarters of respondents appreciated that there was some sort of business benefit to sharing content on...

By Liz Morrell, 28 September 2015, 0 comments. Categories: Content Marketing, Social Media Marketing.

Facebook retargeting delivering continued improvement and reduced costs for marketers

(c)iStock.com/Gethin Lane

Three years after retargeting became possible on Facebook Exchange the social media network continues to thrive when it comes to retargeting campaigns, with a 31% increase in average spend per advertising on the channel.

The results come from the analysis by AdRoll of more than 55,000 campaigns, which served 37 billion impressions worldwide between July 1, 2014 to June 30, 2015 in its Facebook by Numbers report.

Spend is largely increasing thanks to the benefits advertisers are...

By Liz Morrell, 24 September 2015, 0 comments. Categories: Advertising, Social Media Marketing.

Case study: LuckyFish Games wins big with Facebook Custom Audience Campaigns


Finding the killer retention marketing channel is the dream of any marketer but last year retention automation platform Optimove claimed it had just done just that after its integration with Facebook Custom Audiences. And results since from a partnership with casino games developer LuckyFish Games shows just how powerful such an alliance can be, the company claims.

By integrating Facebook Custom Audiences Optimove claims LuckyFish games was able to run highly effective player marketing...

By Liz Morrell, 22 September 2015, 0 comments. Categories: Advertising, Advertising Technology, Customer Experience, Social Media Marketing.

YouTube data addition improves Lithium’s Klout


Lithium Technologies has furthered the reach of its online influence measurement system Klout with the addition of YouTube data to the mix. The move comes a year after Lithium’s purchase of Klout for a reported $200 million.  

The Klout Score system allows individuals and brands to gauge and track their impact on social channels which now includes nine different networks on the system – including Facebook, Twitter, Google+...

By Liz Morrell, 21 September 2015, 0 comments. Categories: Data Science, Data-driven marketing, Social Media Marketing.

Instagram gets serious on ads: Best practices and early performance data revealed


In the week that Instagram announced the rollout of ad functionality on its platform across the globe by the end of this month, agile marketing software provider Kenshoo has revealed what it says is best practice about what works on the platform in terms of advertising.

The company has analysed 25 active campaigns managed through its technology on Instagram to provide campaign measurements and learnings that it believes will help advertisers better target campaigns on the platform.

The performance...

By Liz Morrell, 09 September 2015, 0 comments. Categories: Advertising, Advertising Technology, Best Practice, Social Media Marketing.

Are you targeting the wrong online influencers?


The majority of consumers trust friends, peers and family more than brands. But who do consumers listen to the most online? If celebrity names and high-profile personalities spring to mind, think twice. Consumers are a more discerning bunch than some brands may realise.

While many consumers follow celebrities with huge social media audiences (Katy Perry has a whopping 73 million Twitter followers at present), it’s doubtful they’ll rely on...

By Fabrice Etienne, 12 August 2015, 0 comments. Categories: Branding, Search Marketing, Social Media Marketing.

How mobile is driving the growth of Facebook advertising


Global spend on Facebook advertising has rocketed by 114% year on year for the second quarter of this year according to new data from Kenshoo.

The growth is twice as fast as a year ago as the market continues to grow with mobile phone and tablet ad spend up by 167% year on year and now accounting for 63% of total paid Facebook budgets. The figure is up from 51% the year before.  

The research also showed an increase in paid search for the quarter, up 10% year on year. In this sector...

How Twitter and Facebook users react to social posts by country and by day


A new research study from Lithium Technologies and Klout reveals Twitter is the key platform for quick audience engagement, with reaction times differing greatly by continent.

Jeremy Waite, now head of digital strategy EMEA at Salesforce Marketing Cloud, famously said in his ‘80 Rules of Social Media’ that the average half life of a tweet was between six and seven minutes. Given this was put up more...

By James Bourne, 06 July 2015, 0 comments. Categories: Campaigns, Social Media Marketing.

Digital might be personalised – but it is not yet socialised

(c)iStock.com/Maksim Koval

We are social animals.  In a world where everything is a click away, when day-to-day living, work and even social interaction can be done purely online, many of us still want, and need, to feel the attention of another human being.

There is no ignoring that online retail is part of our lives - a recent IMRG Capgemini e-Retail Sales Index claimed that online sales grew by 16% to £ 91bn in 2013, accounting for 21% of the total retail market, with Christmas sales rising to...

By Max Eaglen, 23 June 2015, 0 comments. Categories: Customer Experience, Social Media Marketing.

Neiman Marcus gets Pinteresting with US introduction of Buyable Pins

Picture credit: Flickr

Luxury fashion retailer Neiman Marcus has announced that it is to embrace the commerce opportunities offered by Pinterest since it will introduce Buyable Pins later this month.

Initially a US only service available on iOS devices, it will allow customers to purchase their favourite items on Buyable Pins across Pinterest – including on Neiman Marcus’ own Pinterest page.

The company’s chief marketing officer Wanda Giehart said that the new functionality embraced the...

By Liz Morrell, 03 June 2015, 0 comments. Categories: Advertising, E-Commerce, M-Commerce, Social Media Marketing.

What you need to do to stay ahead in the social race


In the last 10 years the social media landscape has changed dramatically - so much so, that it’s difficult to predict the next social phenomenon. By the time I finish writing this sentence, 350,000 tweets will have been shared. As people become more reliant on social media, a brand’s social capital has become increasingly linked with financial success.

While social may be captivating and engaging, a social marketing campaign has...

By Fabrice Etienne, 14 May 2015, 0 comments. Categories: Social Media Marketing.

Digital SOS: Handling extreme customer expectations


Brands big and small are bound to fall victim to an angry customer at some point online. Although social media has become an integral part of many brands’ communications strategies, with 75% of companies viewing customer service as a competitive differentiator, it is rarely smooth sailing in the world of digital customer complaints.

Several top brands have seen their share of social media disasters...

By Fabrice Etienne, 07 May 2015, 0 comments. Categories: Social Media Marketing.

How Klout is shaping the conversation for brands and consumers to benefit

Picture credit: Flickr/Jason Howie

It’s no secret that brands are having a tough time of it on the social web. They’re not in control of the conversations, they get slammed if they say something, they get slammed if they don’t say something. To top all that, consumers expect a greater level of service from an always-on system. It’s enough to make you hand in your notice and take up lion taming for an easier life.

There are upsides, however. Among the vast swathes of anger and...

By James Bourne, 30 April 2015, 0 comments. Categories: Customer Experience, Social Media Marketing.

From customer to brand ambassador: The power of social


Customer service is now the heart of marketing. Don’t believe me? Today consumers rely much more heavily on word-of-mouth recommendations – so much so that a great customer experience can become a company’s strongest marketing asset. In other words, getting the entire organisation aligned around the singular objective of creating a consistent, excellent customer experience is an integral part of marketing best practice.

Of course, aligning an entire brand with this...

By Fabrice Etienne, 10 April 2015, 0 comments. Categories: Big Data, Branding, Customer Experience, Social Media Marketing.

Meerkat and Periscope for brands 101: Where to go...and what not to do


For today’s marketer, the birth of a new social platform is akin to being a kid in a candy store. Despite the social best practice ringing in their ears, it’s impossible to resist. Yes, you know it’s a futile exercise to be on everything, you know your offering might not fit with the platform’s USP, you know you need to be customer-first. But there’s only one way to find out whether something will work.

Enter, stage left, live streaming video apps Meerkat...

By James Bourne, 08 April 2015, 0 comments. Categories: Branding, Social Media Marketing, Video & Audio Marketing.

New tool claims to take Facebook marketing to new heights


Facebook is becoming a more powerful marketing tool all the time, but a new tool claims to take Facebook marketing to new heights.

Social Ads, from cloud based marketing specialist Emarsys, enables brands to target customers via highly personalised advertisements on the platform – integrating with Facebook’s customer audiences to target individuals via automated advertising campaign.

In a bold claim Emarsys claims the solution allows more accurate targeting than anything...

By Liz Morrell, 27 March 2015, 0 comments. Categories: Advertising, Advertising Technology, Social Media Marketing.

The evolution of social commerce

(Image Credit: iStockPhoto/Rawpixel)

 ‘Commerce’ before it was ‘social’?

If you can remember the first retail websites in the mid ‘90s they were pretty boring, nothing more than online versions of printed brochures that took ages to download on your dial-up modem. It wasn’t until companies like Pegasus, eBay and Amazon identified the potential of ecommerce to disintermediate traditional retail, that shopping...

By Gideon Lask, 20 March 2015, 0 comments. Categories: Commerce, Gamification, S-Commerce, Social Media Marketing.

Assessing the state of Twitter on its ninth birthday


It may be hard to believe but Saturday will see Twitter celebrate its ninth birthday; even though the social networking tool hasn’t yet even hit double digits it has certainly changed how we communicate. The questions is though: has it done enough to change how we market?

From the humble beginnings of March 21 2006 when Twitter made its first tweet the medium has caught on and by November 2008 the billionth tweet had already been shared. Today more than 9,000 tweets are posted every...

By Liz Morrell, 19 March 2015, 0 comments. Categories: Advertising, Social Media Marketing.

Apple dominates ‘most loved brands’ list: Understanding consumer preference


Enterprise social media analytics provider NetBase has released its Brand Passion report, with Apple taking home four of the top six rankings.

The iPhone finished top of the pile, with Apple itself finishing third, and the iPad and MacBook Air taking positions five and six. Sandwiched between them were Disney (#2) and boutique online retailer Etsy (#4), while rounding out the top 10 were Starbucks, Netflix, Chipotle and McDonald’s.

The methodology in putting this report together was a tad...

By James Bourne, 16 March 2015, 0 comments. Categories: Branding, Customer Experience, Social Media Marketing.

So, so social: The symmetry of an asymmetric media?


I am a social type of guy. I have a really good pal, a number of friends, acquaintances, and a larger universe of others, people who I have meet over the years that keep in touch with me or are those that I choose to keep in touch with.

On the business side of the social scene I am also a social person. My business-based social structure is defined by a hierarchy as well:

  • A very limited number of highly trusted advisors
  • Knowledge-based individuals
  • Valued enterprises
  • Relevant...
  • By Thaddeus Kubis, 04 March 2015, 0 comments. Categories: Social Media Marketing.