Which of these four types of marketer are you?
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Recent research found that 84% of marketers now regard the rise of the digital native as overwhelmingly the most important (or a very important) factor affecting marketing plans. So while we welcome the digital generation we must also re-tool our mind and skill sets to the new marketing order. This though appears to be the biggest hurdle.
Skills shortages, lack of experience and budget constraints as a hangover of the recession continue to plague the digital marketing landscape....