Rightmove picks Crimson Hexagon to stay on top of social
Property advertiser Rightmove has enlisted the help of Crimson Hexagon to provide social media sentiment analysis, replacing Radian 6. This represents a big client win for Crimson Hexagon, whose ForSight analytics tool holds over 400bn social media posts in its database and adds another billion every two days.
Could social predict the winners of the Brit Awards?
The Brit Awards, held at the O2 Arena in London last night, is one of the biggest nights in the British music calendar. With millions watching the drama unfold on TV, the role of social in determining the winners and losers is unparalleled today. For the first time there was one award which was determined by social vote only – the Best British Video award. Yet research from digital advertising provider RadiumOne shows how social conversations in the lead up to the show predicted some of the winners on the night.
Facebook buys WhatsApp: The experts’ verdicts
Last night Facebook announced its intention to buy messaging provider WhatsApp for a deal totalling $19bn (£11.4bn), becoming the social network’s costliest acquisition to date. The deal comprises an original $16bn, one quarter of which is cash and the remainder in Facebook shares, alongside another $3bn in restricted stock units granted to WhatsApp’s founders and employees.
Happy 10th birthday Facebook – but where do we go from here?
On February 4, 2004, Mark Zuckerberg, alongside Dustin Moskovitz, Chris Hughes, Andrew McCollum and Eduardo Saverin, launched thefacebook.com while he was still a Harvard student. 10 years and billions of users later, the company celebrates a decade of being one of the most disruptive tech companies in recent memory.
How to tweet with impact: 7 lessons from the world's best
So, how did they beat the ‘media du jour’ at their own game? Well, by learning how best to connect with their readers on Twitter, then writing an article about what was most effective, then tweeting said article and engaging the online community further. Clever, right? Here’s what you can take from their 7 most successful Twitter strategies.
DataSift CEO Nick Halstead on the future of unstructured enterprise data
Nick Halstead, CEO and founder of social data platform DataSift, has had a very busy month. In December, his company received a $42m investment from a consortium of venture capitalists, led primarily by Insight Venture Partners, with the money going to accelerate both sales and technology development. At the time, there was plenty of comparison between DataSift and Twitter search monitoring firm Topsy, which last month was acquired by Apple. Yet Halstead, speaking to MarketingTech, is quick to quell the discussion.
Tips for running a successful Social Media marketing campaign
Social media is one of the most crucial elements for successful overall Internet marketing; it is undeniable that a good number of people are using at least one social networking site.
Instagram launches Instagram Direct – but should Snapchat and WhatsApp worry?
Photo sharing social network Instagram has today announced Instagram Direct, a service which enables users to send photos to groups of up to 15 people. In a surprise event, Instagram CEO Kevin Systrom announced the launch, which expands Instagram’s product portfolio and will be an add-on to the current app.
Why use social media as a platform for online video?
There is no denying that social media now has an influence on a whole host of decisions in our everyday lives, from what to watch, where to go, to inspiring us to get active after viewing our friends posts about running several miles. It stands to reason therefore that integrating social media into your video marketing and integrating live streaming directly into social media platforms if done well can make a real difference to both engagement and audience figures.
Talking Twitter: Customer service through social media
For the modern brand online, dealing with customers face-to-face isn’t an issue – but the fervour that people voice over the phone isn’t as drastic as the vehemence of ornery online consumers. Social media engenders a sense of freedom and often entitlement, leading to outlandish statements from users who are disgruntled by brands. You can try placate them, reason with them or ignore them entirely, but some social media teams choose to riposte with scathing or witty comments.