Consumers are wising up to their power as social influencers

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Targeting key influencers on social media to help get a marketing message out is a tactic that is proving successful for brands, but consumers are beginning to realise just how vital they are to this strategy.

Mobile gamification company 3radical has released the findings of a survey where it polled the opinions of 600 UK consumers, with 87% saying they were looking for a reward before reading or responding to a brand’s message.

An additional 50% then said a reward had become...

By Simon Holland, 26 November 2014, 0 comments. Categories: Customer Experience, Mobile, Mobile Marketing, Personalisation, Social Media.

EdgeRank costing publishers millions in lost revenue

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Facebook Edgerank, the social network’s ranking algorithm that displays content based on relevancy, is doing more harm than good to online publishers.

After sampling 30 digital publishers, media intelligence company AdClarity determined that these publishers are the victim of a $350 million shortfall in advertising revenue thanks to Facebook’s algorithms.

The figure stems from AdClarity coupling its own publisher data, that revealed their collective revenue was a...

Which of these four types of marketer are you?

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Recent research found that 84% of marketers now regard the rise of the digital native as overwhelmingly the most important (or a very important) factor affecting marketing plans. So while we welcome the digital generation we must also re-tool our mind and skill sets to the new marketing order. This though appears to be the biggest hurdle.

Skills shortages, lack of experience and budget constraints as a hangover of the recession continue to plague the digital marketing landscape....

By Dr Charles Randall, 19 November 2014, 0 comments. Categories: Attribution, Data & Analytics, Mobile, Social Media.

Apple mobile device targeting leads wave of updates to Adobe Marketing Cloud

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Adobe has rolled out support for iBeacon in the latest batch of updates to its Adobe Marketing Cloud product, making it possible for marketers to target content using the location of shoppers.

Media can now be sent across a number of channels to consumers, with marketers being able to deliver a promotional message through a retailer’s app when a shopper is in a specific store.

Using Marketing Cloud, marketers are able to follow the previous action up with an email campaign...

Salesforce wants to break down the barriers between marketing, sales and customer service

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Customer relationship management (CRM) company Salesforce has taken the wraps off its latest edition of Social Studio.

While being primarily targeted at the burgeoning content marketing industry adding features that mean you might never need to use Twitter or Facebook’s interface again, Salesforce’s updated utility excels at enabling departments to collaborate on social engagement.

With Social Studio, marketers can use the software’s new social listening engine to...

By Simon Holland, 19 November 2014, 2 comments. Categories: Content Marketing, CRM, Customer Experience, Marketing Cloud, Social Media.

Expedia taps into Routehappy API for emotional travel data

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Routehappy’s Score & Happiness Factors API has been adopted by travel comparison website Expedia, the two companies have announced.

The agreement lets Expedia add new search functionality into its site that can filter results around seat layout, seat type, equipment type, entertainment, power, wifi and other happiness factors down to the specific airline, sub fleet, and cabin level.

It all stems from Routehappy’s Flightmatch algorithm that matches airline product...

By Simon Holland, 11 November 2014, 0 comments. Categories: Campaigns, Data & Analytics, Partnerships, Publishing, Social Media.

Here’s how junk food brands are targeting kids on Facebook

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A study from the University of Sydney has revealed how junk food brands are targeting young adults on social media.

The report, entitled ‘Digital Junk: Food and Beverage Marketing on Facebook’, was authored by seven academics in response to the growing obesity issue in Australia, with more than a third of Australians aged 15 to 24 considered overweight or obese.

The research involved analysing 27 food and drink brand Facebook pages on their marketing techniques,...

By James Bourne, 27 October 2014, 0 comments. Categories: Campaigns, Facebook, Social Media.

The reputation gap: Why your mistakes are getting more and more magnified

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The vast majority of companies are aware that, in the social age, mistakes they make could have nightmarish consequences if it gets picked up. Take Kenneth Cole’s tweet using the hashtag #Cairo back in 2011, oblivious to the protests in Egypt.

That’s just the tip of the iceberg. A new report from MSL Group, entitled “Reputation: With or without you”, has found that most firms (86%) are...

By James Bourne, 23 October 2014, 0 comments. Categories: Campaigns, Social Media.

Social CRM: How best to manage the sales process

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Businesses that master the art of a successful social media strategy enjoy a number of benefits. Social media networks provide the opportunity to get to know your customer, start a conversation and elevate your brand in an influential sphere driven by consumers who know what they want.

For digital agencies, and indeed even marketing departments, determining the actual return on investment for the time...

By Gavin Hammar, 17 October 2014, 0 comments. Categories: CRM, Social Media.

What I wish I’d seen at #SMWLDN: 8 ways charities are killing it on social

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Something was bugging me last week at Social Media Week. And it wasn’t the occasional snake oil merchant promising a ‘masterclass’ on customer interactions before delivering a thinly-veiled ad for his company’s new product.

It certainly wasn’t the genuinely great speakers there like Buzzfeed’s Will Hayward or Nicolas Roope from Poke who gave thoughtful, witty presentations that inspired as much as they...

By Bray Leino, 29 September 2014, 0 comments. Categories: Opinion, Social Media.

Ello kiddies: Examining a utopian ad- and brand-agnostic future of social

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You are not a product.

Meet Ello. With this declaration of intent this new, hip, invite-only social network has gotten plenty of traction over the past weeks for one key reason: it is fiercely opposed to brand dollars.

"Your social network is owned by advertisers", the firm's manifesto reads. "Every post you share, every friend you make and every link you follow is tracked, recorded and converted into data. Advertisers buy your data so they can show you more ads. You are...

By James Bourne, 29 September 2014, 1 comment. Categories: Analysis, Campaigns, Social Media.

Instagram confirms UK ads are on their way

Instagram is in the process of rolling out sponsored content and advertising alongside its regular content to UK users, according to a BBC report.

The adverts, which have already been launched in the US, will aim to be “as natural to Instagram as the photos and videos [users] enjoy from brands who are already using Instagram”, according to a spokesperson.

Unsurprisingly, reaction from the social community has been somewhat negative. Yet the photo-based social...

By James Bourne, 18 September 2014, 0 comments. Categories: Advertising, Campaigns, Social Media.

Gone in 6.0 secs: 5 auto brands that are winning on Vine

Since it was launched in January 2013, Vine has become a hugely popular video sharing app, with approximately five vines tweeted every second.

Vine's appeal is simple, short and sweet six second clips which play on a loop and offer wannabe filmmakers the chance to experiment with witty one liners, stop-frame animation and creative cutaways, all in an easy-to-shoot and share format.

Not surprisingly then, Vine has attracted a lot of attention from advertisers who see...

By Hurricane Media, 05 September 2014, 0 comments. Categories: Advertising Technology, Campaigns, Social Media, Twitter.

The pros and cons of buying followers on Twitter

How many followers do you have? 10s, 100s, 1000s, more? When you first start out on social media, building a following can be slow. And for that reason many people are now opting to buy their friends. But apart from being a bit sneaky, are there any other disadvantages of buying Twitter followers? We’ll discuss that here.

How Do You Buy Followers? 

The most common way of buying followers is through a method called ‘zombie account following’. This is where you enlist the services of a 3rd party...

By Gareth Morgan, 02 September 2014, 0 comments. Categories: B2B, Social Media, Twitter.

Samsung gets one up on competitors with Galaxy S5 Ice Bucket Challenge

If you’re getting a little jaded of celebrities, friends and co-workers voluntarily dousing themselves in ice water, albeit for a very good cause, here’s a novel twist on it from Samsung.

The Samsung Galaxy S5 has officially taken the Ice Bucket Challenge, raising awareness for ALS, or motor neurone disease, and nominated the iPhone, the HTC One and the Nokia Lumia to go next.

It’s worth noting that

By James Bourne, 22 August 2014, 0 comments. Categories: Campaigns, JustForFun, Social Media.

Twitter cites World Cup engagement as key factor in “strong” Q2 results

Twitter has released its second quarter financials, with a quarterly net loss of $145m (£85m) but revenue of $312m (£184m) to an adjusted EBITDA of $54m (£31m).

Describing the numbers as “strong”, CEO Dick Costolo said: “Our strong financial and operating results for the second quarter show the continued momentum of our business.

“We remain focused on driving increased user growth and engagement, and by developing new product experiences, like the one we built around...

By James Bourne, 30 July 2014, 0 comments. Categories: Social Media, Twitter.

Bebo co-founder sends cease and desist to Airbnb after logo revamp

Michael Birch, the co-founder of recently revived social network Bebo, has sent a cease and desist document to apartment and rental firm Airbnb after claiming its widely discussed logo redesign is in breach of Bebo’s ‘genital marketing’ trademark.

The new Airbnb logo was unveiled last week in a blog post entitled ‘Belong Anywhere’, with the logo attempting to signify several things, the key one being a sense of human connection and belonging:

Picture credit:...

By James Bourne, 23 July 2014, 0 comments. Categories: Campaigns, Design, Social Media.

This Israeli startup is offering e- and m-commerce for Instagram

Meet Inst-ore. The Israel-based startup is offering a service whereby Instagram users can hit a brand’s in-store landing page (hence the name) just by liking a photo on the social network.

There’s no app or login process involved, and the whole thing is relatively simple. User likes a photo, it’s stored on the Instagram API, they go to the bio tab of the brand, and then gets the link to go to the commerce page.

Currently Inst-ore only has two brands signed up – New York fashion brand...

By James Bourne, 22 July 2014, 1 comment. Categories: E-Commerce, Social Media.

Malaysian mobile firm pays tribute to MH17 flight victims through memorial app

Just Mobile Sdn Bhd, a Malaysia-based IT and mobile technology firm, has updated its eMemorial Facebook app to include separate pages for each of the 298 people who lost their lives in the MH17 flight to Kuala Lumpur, which was shot down over Ukrainian airspace last week.

The eMemorial app, currently in beta, allows people to post memorials “to remember loved ones and share their legacy and life with the rest of [their] Facebook friends”, yet also features memorial pages to celebrities, from as...

By James Bourne, 21 July 2014, 0 comments. Categories: Facebook, Publishing, Social Media.