Corrective marketing: The integration of message and media
You’re late, speeding at 120 mph, your satellite radio is blaring, your smartphone map app is recalculating, the fog is thick, the road is wet, and it’s hard to tell if the car is still on the road.
Is your marketing on the right track?
According to internal research, that’s how most CMOs feel after recent changes in markets, economy, technology, and demographics.
A road once clearly defined is now part superhighway, part country road, part off-road, and in some...