Why the next big thing in marketing is...simplicity (part two)

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Editor’s note: The first part of this two-part article, available here, explained the concept of ConOps – the concept of operations – in a marketing communications program to communicate the quantitative and qualitative system characteristics of the effort to the brand, as well as prospects, clients, and customers. This piece expands on the need to keep marketing efforts simple with various...

By Thaddeus Kubis, 19 January 2017, 0 comments. Categories: Advertising, Best Practice, Social Media Marketing.

Vine loops its last as service closes to move into Vine Camera

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The ephemeral world of social media rumbles on: today represents the last day that social media video platform Vine remains a standalone app before being folded into a wider part of Twitter.

The news has been coming since January 4 when Vine tweeted that its app will become the Vine Camera on January 17. At the time of publication, videos can still be viewed and downloaded. Not surprisingly, the most popular videos on the left-hand column...

By James Bourne, 17 January 2017, 0 comments. Categories: Social Media Marketing, Video & Audio Marketing.

How the younger generation is shaping data protection

According to one keynote speaker at the DMA’s Data Protection Update, social media is dead. This half-day event showcased the challenges and successes of various businesses’ data management strategies, and this statement really grabbed my attention.

As an avid Instagrammer, Twitter follower and Facebook fanatic, this was news to me. Whilst I don’t personally agree with the speaker’s comments, I do believe that the way we use social media has changed.

I’m part of the...

By Louise Read, 06 January 2017, 0 comments. Categories: Data-driven marketing, Data Science, Social Media Marketing.

How marketers should be using Emojis

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Hailed as a new universal language by some, the use of emojis has skyrocketed over the last few years, aided by their introduction to the majority of smartphones, social media platforms and messaging applications. But how can marketers use emojis to better connect with their audiences?

Which demographics use emojis most?

According to a new...

By John Robertson, 14 December 2016, 0 comments. Categories: Social Media Marketing.

How marketers can address the social media skills gap

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We all know that the rise of social media has revolutionised marketing and changed how businesses market themselves to, and engage with, customers. However, the rapid pace of this revolution has left a digital skills gap with many in today’s workforce woefully ill-equipped to unlock the value of social media.

According to a

By Melanie Dichtl, 14 December 2016, 0 comments. Categories: Social Media Marketing.

How marketers can avoid losing the younger generation

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Many marketers are obsessed with this younger generation, aged 18-35. They watch their every move on social, hoping to find what truly makes them tick – and, more importantly, what triggers them into making purchase decisions.

Marketers know this is not an easy task. Digital natives are a finicky bunch. They demand instant-gratification-like service and attention from brands at every twist and turn. Growing up in an era when practically every transaction is now automated by digital media in...

By Katy Keim, 13 December 2016, 0 comments. Categories: Social Media Marketing.

How to succeed on new platforms like Instagram Stories

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From VR and augmented reality content to influencer marketing, new inventions and practices in media are allowing brands to tell their stories in new ways.

These tools are making marketing professionals more creative and strategic, and branding experts are getting excited about them.

Now that Instagram has announced that its Explore tab will also feature ‘stories’; rolling posts that disappear 24 hours after they are posted, brands are interested in how they can use this to engage new...

By Chris Hall, 01 December 2016, 0 comments. Categories: Social Media Marketing.

How brand ambassadors have changed in the age of crowd culture

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Celebrity endorsements have been used in marketing for years, to endorse products as well as leverage their power and status to create an influential following for products.

But the endorsement scene has gone from Hollywood to TV to smartphone; the small screen that is now at the centre of the change to the industry.

Brand ambassadors are changing too. Sheer fame may no longer be enough – in an era of extreme media and advertising saturation, brand ambassadors need to be...

By Jean Pierre Kloppers, 01 December 2016, 0 comments. Categories: Social Media Marketing.

Why social network shopping could usher in the next mCommerce boom

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The recent move by Instagram to push into the social commerce space with the launch of an in-app shopping discover function is the next step in the growth and proliferation of a new breed of consumer; the social media shopper.

From fashion app Depop to present app Giftagram, there are already a number of established and emerging retailers creating apps to target mobile commerce, but social platform Instagram getting in on the act is something of a game-changer, bringing ‘shoppable photos’ to

By Ian Reynolds, 28 November 2016, 0 comments. Categories: Personalised Marketing, Social Media Marketing.

Twitter Awards: Winners include Dove, Airbnb and Apple

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Twitter has announced the winners of its yearly Twitter marketing awards to recognise the "most original and creative" advertising work being done today. 

The platform said it had received hundreds of entries from over 15 countries, but after a competitive selection process, chose the marketers they thought had the best ideas. 

All entries were judged based on three criteria: 

  • Creativity: Did the campaign challenge convention and push the creative envelope? 
  • Live: Did the campaign use Twitter in unique, new, and...

By Rachael Power, 11 November 2016, 0 comments. Categories: Social Media Marketing, Video & Audio Marketing.

Twitter's direct message chatbots: Our verdict

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Brands who use Twitter direct message as a customer service tool should be pretty happy with the platform's latest addition.  

Twitter is now allowing brands to set their own welcome message, which automatically appears when a user opens the DM box. This tells customers how they can interact with the brand and can include deep links and other features.

But the magic is in the platform's new Quick Replies feature, essentially a chatbot which prompts people with suggestions as to how to...

By Rachael Power, 04 November 2016, 0 comments. Categories: Automation, Social Media Marketing.

Why loyalty and social media are a match made in heaven

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It goes without saying social media has resulted in huge cultural shifts in terms of how both consumers and businesses behave and interact with one another.

The past few years have seen brands use social media in new and creative ways to engage with their customers, the examples of Oreo’s famous Super Bowl: “You can still dunk in the dark” tweet, or KFC’s innovative LinkedIn profile for the fast food chains famous founder, Colonel Sanders, spring to...

By Guy Deslandes, 03 November 2016, 0 comments. Categories: Social Media Marketing.

Corrective marketing: The integration of message and media

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You’re late, speeding at 120 mph, your satellite radio is blaring, your smartphone map app is recalculating, the fog is thick, the road is wet, and it’s hard to tell if the car is still on the road.

Is your marketing on the right track? 

According to internal research, that’s how most CMOs feel after recent changes in markets, economy, technology, and demographics.

A road once clearly defined is now part superhighway, part country road, part off-road, and in some...

By Thaddeus Kubis, 25 October 2016, 0 comments. Categories: Social Media Marketing.

How Viber is partnering with influencers like F**kJerry to engage users

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Messaging apps are something of a goldmine for marketers at the moment. Whether it’s Google’s new ‘click-to-SMS’ ads, building your own chatbot for Facebook Messenger or simply Whatsapping your customers’ latest offers, there’s plenty of use for the tech in today’s marketing mix.

But Viber, which has been around since 2010, is doing something that bit different. Alongside games and sticker packs, the platform also hosts Public...

By Rachael Power, 24 October 2016, 1 comment. Categories: Social Media Marketing.

Social media tips from BBC Wales' head of social

Social media can be a tough nut to crack for many marketers, so it's only right to look to the experts for help when you're stuck. At the Online Influence conference in Bristol recently, we heard from one such expert, the head of social for BBC Wales, Owen Williams. 

With over 120,000 active and engaged Twitter followers and 95,000 Facebook page likes, BBC Wales is certainly doing a thing or two the right way. 

Williams had some good, basic tips for getting your followers engaged on Twitter in his...

By Rachael Power, 21 October 2016, 0 comments. Categories: Social Media Marketing.

Blog: Confession - I didn’t watch this week’s Bake Off, I watched Twitter instead

(c)BBC/Love Productions/Tom Graham

It’s time for me to confess something. I didn’t actually watch this week’s episode of Bake Off. I know, I know. I feel like a traitor too.

Let me explain: I was out at a community singing show (which I feel is probably the second best and closest thing to watching GBBO) and didn’t get in until after Selasi had been evicted in a flurry of fondant fancies. And yet, I happily filled my colleagues in this morning on last night’s tent...

By Olwen Shaw, 21 October 2016, 0 comments. Categories: Social Media Marketing.

#DMWF insights: The surprising areas of importance for social media in 2017

The CEO of award-winning social agency Social Chain is something of a unique persona.  

Cutting an impressive figure on stage, the 24-year-old sports a rakish hat and a pretty social-savvy attitude; it's not hard to see how a company led by Steve Bartlett can make nearly anything go viral in a short space of time.   

Social Chain has grown from its inception in Manchester with just a handful of staff, to doubling its office size with the launch of New York base this year....

By Rachael Power, 21 October 2016, 0 comments. Categories: Social Media Marketing.

Blog: How GBBO’s #TudorWeek became a modern romcom on social media

(c)BBC/Love Productions/Mark Bourdillion

Benjalisi is no more. This week the nation is not only mourning the loss of Benjamina from the GBBO tent, but also the breakdown of the dynamic duo - Benjamina and Selasi - as a result. For me, this Tweet sums it up perfectly; the Brangelina of Bake Off are no more. 

asd

The GBBO production team are getting a bit carried away with their theme ideas, I feel. First we...

By Olwen Shaw, 14 October 2016, 0 comments. Categories: Social Media Marketing.

How to protect your brand in a growing landscape of cyber threats

Brands of all sizes and across all industries are being affected by the growing threat from cyber criminals.

As the online landscape evolves, cyber criminals are becoming bolder and their methods of attack more sophisticated. As a result, it’s critical for organisations to develop, implement and continually assess a proactive online brand protection strategy.

To understand the level of risk that companies face, you just need to take a look at the latest cybercrime statistics from the Office of National...

By Charlie Abrahams, 12 October 2016, 0 comments. Categories: Search Marketing, Social Media Marketing.

Blog: #GBBO's Selasi remains king of Twitter mentions as Bake Off heats up

(c)Love Productions/Tom Graham/BBC Pictures

I’m still not sure what my favourite moment from this week’s episode was; whether it was Tom wielding a mini pink fan or Jane photobombing him with a comedy moustache. Oh, Bake Off.

Unfortunately, neither prop could do anything to save Tom and despite being named as Star Baker two times previously, he was evicted from the tent.

Not to rub salt in the wound, but Tom didn’t even make being the most talked about contestant on Twitter.

The pink fan,...

By Olwen Shaw, 06 October 2016, 0 comments. Categories: Social Media Marketing.