Starbucks opens up loyalty programme to Spotify in new first

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Starbucks is, for the first time, opening up its loyalty programme to a third party in a new deal with Spotify that will also allow staff to influence the music playlists played instore.

The partnership means that Spotify users will have the opportunity to earn Stars as Currency for the My Starbucks Rewards loyalty programme. 

From Autumn of this year the partnership will be rolled out in a phased introduction, firstly into Starbucks US company owned stores and then into Canada...

By Liz Morrell, 20 May 2015, 0 comments. Categories: Advertising, Mergers and acquisitions, Personalised Marketing.

Millennial Media: We’ll give you 100% viewability for in-app mobile advertising

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The first pledge to offer a 100% viewability guarantee for in-app mobile advertising campaigns has been announced this week. Mobile ad marketplace Milliennial Media has made the promise claiming that the move ensures advertisers that its media is the most trusted source of mobile impressions in the ecosystem.

The company is partnering with measurement specialists Integral Ad Science to measure in-app viewability but will also continue to partner with the MRC, IAB and other marketing...

By Liz Morrell, 18 May 2015, 0 comments. Categories: Advertising, Advertising Technology, Mobile Marketing.

Industry calls for collaboration to tackle programmatic video advertising fraud

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Players in the programmatic video advertising industry must work closer together in order to effectively tackle fraud, according to BrightRoll founder and CEO Tod Sacerdoti.

Speaking at his company’s BrightRoll Video Summit last week Sacerdoti stressed that ad fraud was something that all the industry had to work towards solving. “Ad fraud is probably the most important industry problem and we need to make progress in the next few months,” he said.

He cited recent figures...

By Liz Morrell, 06 May 2015, 0 comments. Categories: Advertising, Programmatic, Video & Audio Marketing.

App Annie’s latest purchase to create most thorough insight into smartphone users yet

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App Annie has today bought Mobidia in a deal it says will provide the most thorough insight into the two billion smartphone users worldwide yet.

The combination of App Annie’s mobile app intelligence platform and Mobidia’s mobile measurement expertise will allow for the expansion of App Annie’s Usage Intelligence data platform since it will now combine the industry’s two largest datasets into one. Initially launched as a closed beta release in January App Annie has...

By Liz Morrell, 06 May 2015, 0 comments. Categories: Advertising, Mergers and acquisitions.

Christian Aid claims to be launching world’s first interactive television ad

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Charity Christian Aid claims to be launching the world’s first interactive television ad on Friday which will enable viewers to donate immediately via their smartphone.

Launching ahead of Christian Aid week, which begins on Sunday, the advert will encourage viewers to download the PowaTag app to make a one-off donation or sign up as regular donators to the cause.

Prompted by the PowaTag logo on-screen viewers simply activate the app, choose the amount to pay and...

By Liz Morrell, 05 May 2015, 0 comments. Categories: Advertising, Advertising Technology, Mobile Marketing.

New auto playing video technology claims to be shifting advertising

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A new advertising format is claiming to have unlocked 100 million mobile users for TV advertisers with a new auto-playing video technology.

Launched by mobile brand advertising company Widespace, StreamView allows video to be automatically played when displayed onscreen and muted as it beings to play in a format that minimises data usage for users. By clicking on the video the user enables the video to play in full format, in high resolution and with audio.

Widespace claims that the new...

By Liz Morrell, 29 April 2015, 0 comments. Categories: Advertising, Video & Audio Marketing.

Why broadcasters must embrace smart advertising technology

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Broadcasters must embrace new smart advertising technology if they are to remain relevant, according to Dan Wagner, CEO and founder of Powa Technologies.

It’s a market that is ripe for opportunity. Strategy Analytics claims that nearly £8 billion will be spent on digital advertising this year and the UK is also on track to become the first country where spending on digital advertising is set to surpass all other traditional formats.

This means that broadcasters must react...

By Liz Morrell, 27 April 2015, 0 comments. Categories: Advertising.

Businesses failing on internal marketing

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Whilst companies may spend small fortunes on their marketing budgets promoting themselves externally to customers, it seems many are failing to market themselves properly to their own employees.

The results of a new survey from marketing and sales messaging, tools and training company Corporate Visions, showed that 70% of more than 500 B2B marketing and sales professionals polled worldwide do not follow...

By Liz Morrell, 22 April 2015, 0 comments. Categories: Advertising.

New programmatic native advertising exchange launches

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A new programmatic native advertising exchange has been launched across Europe this week to give advertisers access to premium in feed native advertising inventory, to be bought and sold programmatically for the first time across desktop, tablet and mobile devices.

The new exchange has been enabled thanks to a partnership between native advertising specialist Adyoulike and AppNexus. The Adyoulike exchange aims to further streamline the process of buying and selling native advertising in a...

By Liz Morrell, 13 April 2015, 0 comments. Categories: Advertising, Advertising Technology, Programmatic.

API launch enabling brands to engage through chat apps aims to change face of digital marketing

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The launch of the world’s first API that will allow brands to engage consumers through chat applications promises yet again to change the current face of digital marketing.

Cloud communications specialist Nexmo has launched the Nexmo Chat App API as the latest addition to its cloud communication portfolio of communications APIs and services meaning that brands are now able to choose whether to engage with mobile consumers via voice, SMS or chat applications.

The functionality...

By Liz Morrell, 09 April 2015, 0 comments. Categories: Advertising, Advertising Technology, Customer Experience.

Consumers cynical over content marketing motivations

Branded content is one of the hottest topic in marketing just now but a new report suggests that consumers are beginning to distrust branded content and the motivations behind it.

The research, from international content company ONE TWO FOUR, found that more than half (55%) of consumers believe that brands produce content just to make money. YouGov surveyed 2,000 UK consumers to assess their views on branded content.

Whilst of course that is the underlying business motivation the figures suggest brands have...

By Liz Morrell, 01 April 2015, 0 comments. Categories: Advertising, Branding, Content Marketing, Native Advertising.

How marketers should reassess their strategy after the clock change

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While many of us in the UK will be still moaning about the loss of an hour in bed last weekend British Summer Time actually offers a whole host of marketing opportunities that brands should be embracing this week.

That is the conclusion of eBay Enterprise, who says that brands and retailers need to adjust their marketing strategies to take advantage of the change of consumer mood now the clocks have gone forward.

It has identified four key opportunities it believes brands should be...

By Liz Morrell, 01 April 2015, 0 comments. Categories: Advertising, Branding, Campaigns, Customer Experience.

Mobile ad spend to overtake desktop by the end of this year

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By the end of this year advertiser spend on mobile ads will have overtaken that of mobile, according to a new report, meaning that advertisers must have a cross channel strategy if they want to ensure their message gets through.

The annual Global Mobile Report from Marin Software says that the continuing rapid adoption of mobile devices, as well as a corresponding surge in mobile ad clicks and conversions means mobile is becoming the channel of choice with the traditional conversion...

By Liz Morrell, 30 March 2015, 0 comments. Categories: Advertising, Advertising Technology, Mobile Marketing.

New tool claims to take Facebook marketing to new heights

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Facebook is becoming a more powerful marketing tool all the time, but a new tool claims to take Facebook marketing to new heights.

Social Ads, from cloud based marketing specialist Emarsys, enables brands to target customers via highly personalised advertisements on the platform – integrating with Facebook’s customer audiences to target individuals via automated advertising campaign.

In a bold claim Emarsys claims the solution allows more accurate targeting than anything...

By Liz Morrell, 27 March 2015, 0 comments. Categories: Advertising, Advertising Technology, Social Media Marketing.

InMobi claims five times increase in monetisation of apps

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Monetising social and messaging apps offers great opportunities to drive revenue and those monetising with InMobi have seen up to a five times increase in monetisation according to the company.

It claims that since its launch of what it claims was the world’s first self-service native ads platform in 2014 it has onboarded a variety of social and messaging apps – one of the fast growing categories on app stores. These already include the likes of Tango,...

By Liz Morrell, 27 March 2015, 0 comments. Categories: Advertising, Advertising Technology.

The five best practice tips for publishers to maximise their mobile ad revenues

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The explosive growth of smartphones over the last few years means we are rapidly approaching the point where mobile will become the dominant channel for accessing digital content. Last year, mobile internet use in the UK overtook desktop and in 2015 mobile searches will supersede traditional desktop and laptop search activity for the first time.

However, despite this dramatic shift to mobile, many publishers continue to regard desktop as the only source of advertising revenues worthy...

By Simon Birkenhead, 26 March 2015, 0 comments. Categories: Advertising, Advertising Technology, Mobile Marketing, Programmatic.

How wearables will change the mobile marketing landscape

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Opinion While the Apple Watch is dominating the headlines right now, the larger class of wearables are going to trigger widespread shifts in consumer behaviours up and down the customer journey. Their incredibly personal nature, constant connectivity, and new use cases—from opening hotel room doors to buying coffee with a tap—will combine to appeal to a broad audience, beyond the early adopters who will buy Apple Watches in the first few months.

The question for marketers is how...

By Craig Palli, 23 March 2015, 0 comments. Categories: Advertising, Mobile Marketing.

Assessing the state of Twitter on its ninth birthday

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It may be hard to believe but Saturday will see Twitter celebrate its ninth birthday; even though the social networking tool hasn’t yet even hit double digits it has certainly changed how we communicate. The questions is though: has it done enough to change how we market?

From the humble beginnings of March 21 2006 when Twitter made its first tweet the medium has caught on and by November 2008 the billionth tweet had already been shared. Today more than 9,000 tweets are posted every...

By Liz Morrell, 19 March 2015, 0 comments. Categories: Advertising, Social Media Marketing.

Customers more likely to hit delete button than ever

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Marketers who fail to use customer data properly risk finding themselves “at the mercy of the delete button”, according to new survey from the Aimia Institute.

As part of a survey of more than 10,000 consumers in the UK, France, Canada, USA and India the Aimia Institute explored how consumers are coping with the new world of data-centric marketing and how they felt about how and what types of brand communications they were receiving. It showed that consumers were...

By Liz Morrell, 18 March 2015, 0 comments. Categories: Advertising, Customer Experience.

How consumers are increasingly engaging with native advertising

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New research shows that more than half (57%) of under 34s will engage with native ads if the concept appeals to them – regardless of whether that content has been paid for or sponsored. Amongst those aged 18-24 the figure is higher at nearly two-thirds (63%).

Almost a third (32%) cited written feature articles as the type of paid-for online content that they most prefer to consume. This was followed by nearly a quarter (24%) choosing list-based articles and 17% videos. Sponsored...

By Liz Morrell, 17 March 2015, 0 comments. Categories: Advertising, Native Advertising.