Marketing budgets at record jump, according to IPA Bellwether Report
The latest edition of the IPA Bellwether Report, the quarterly document of marketing budgets published by Markit Economics on behalf of the IPA, has revealed that marketing budgets have seen their biggest increase in 14 years. The report is certainly one of the more positive to hit the stands, according to the IPA – and the figures certainly show why.
Adpoints CEO Martin Pugh: Trying to solve brand ad avoidance
Martin Pugh is CEO of ad tech startup Adpoints, which has been trading since late 2012 but looks to have big plans for 2014. Pugh joined the company in December last year having previously held senior posts at Pizza Hut UK and Virgin Active UK among others. Through a publisher partnership with Nectar – also a major shareholder within the business – Adpoints offers a carrot to consumers, offering discount shopping points for those who watch adverts all the way through.
Why we shouldn’t be surprised Honda makes the most viral car ads
Japanese car manufacturer Honda has hit first and second place in terms of the top 10 most viewed car adverts in the UK since 2010, according to figures published by video analytics provider Visible Measures. Colour us at MarketingTech as less than surprised. Infact, if the story had to be delivered in a Buzz Feed-styled headline, it would be: “You Won’t Believe Which Car Manufacturer Creates The Most Viral Ads...Oh Wait, Yes You Will.” So why would this be?
The advertising revolution will not only be televised - it'll be on mobile too
There’s never been a more difficult time for brands to try and communicate with their audience. Indeed, it’s easy to forget that, as recently as twenty years ago, the world of advertising was a very different place. By comparison, today’s audiences engage with so many different platforms, devices and media that the sheer complexities involved make the act of successful customer engagement itself no mean feat.
Microsoft pens deal with Entertainment One UK for film promotion
Microsoft Advertising has announced a year-long strategic partnership with Entertainment One UK (eOne UK) to deliver new film launches across the Microsoft platform ecosystem.
The true cost of music for creatives
Electro-rock artist Whitey caused a stir last year on social media, when he slammed a TV company for its refusal to pay artists for the use of their music. Whitey shared an email from the producers stating the simple reason of there ‘being no budget for music,’ gaining himself thousands of likes and retweets.
App Annie report reveals freemium rules for app revenue
Freemium is the fastest growing business model for mobile app revenue, according to the latest industry report. The report from analytics provider App Annie in conjunction with IDC showed that in key countries – Brazil, Canada, France, Germany, India, Japan, Russia, South Korea, the UK and the US – freemium revenues went up by 211% between 2012 and 2013. In app advertising money also went up, but not as quickly – 56%.
Pinterest expects to roll out paid ads in near future
Pinterest is going ahead with its paid advertising strategy in Q2 of this year, according to various reports. MarketingTech reported the move by Pinterest to roll out paid ads back in September, with CEO and co-founder Ben Silbermann saying at the time the company should be “a service that will be here to stay.”
Socialbakers CEO claims there is a “witch hunt” against Facebook
The CEO of social analysis tool provider Socialbakers, Jan Rezab, has claimed that people are trying to create a “witch hunt” against Facebook amidst a research note from Forrester exec Nate Elliott claiming that Facebook was continuing to fail marketers. In a blog post on his personal site, Rezab derided Facebook bashing as “cool and trendy” and “click bait”, adding the general consensus of Facebook’s marketing – lack of organic reach, lots of fake fans – was wide of the mark.
Mobile devices will make up half of paid search clicks by 2015
The latest research report, this time from Marin Software, has uncovered a fascinating statistic: mobile devices will account for half of all paid search clicks by December 2015 if the current growth rate is maintained.