lastminute.com group gunning for native video with lab launch
There's no greater medium to get people on board with travel content than video, and lastminute.com group's media business is all over native.
The group has just launched a new video content lab in Europe and aims to move into native advertising.
The Travel People, its media arm, will run the lab for brands to integrate product placement into ads through the site and the company's social channels.
As well as creating bespoke videos for brands, the lab will produce its own series of video...