Evian baby ad crowned most popular YouTube advert of 2013
Evian’s “baby & me” advert has been named the most popular advert of 2013 according to YouTube, beating off competition from Dove and Internet Explorer. The advert for the bottled water brand, which clocked over 67 million views, featured its trademark babies with adults catching sight of their baby selves in a mirror and dancing to a track called ‘Here Comes The Hotstepper’ by Yuksek, remixed especially for the ad.
The 3 Cs which can stop a tech takeover in adland
There’s a revolution going on in adland and unsurprisingly it’s being driven by the tech giants. Earlier this year, Starcom MediaVest Group and Twitter announced a huge advertising deal, representing hundreds of millions of dollars in revenue for the social media network, over multiple of years.
Captify: Is search retargeting the future of advertising as we know it?
It’s official: for publishers and brands, traditional banner ad campaigns simply don’t cut it anymore. With acceptable CTR figures continuing to slide, and users becoming increasingly immune to online advertising, something had to give. UK-based startup Captify is one of those companies looking to change things round. While the importance of real time bidding (RTB) models increases, Captify takes it one step further by being one of the primary companies to use search retargeting technology, whereby users view banner ads based on their search terms.
More than one in three brands have “no idea” where their ads appear
The latest research, this time from Project Sunblock, has revealed that more than a third of brands are unaware about where their advertising content is appearing. Overall, around 7.78 billion display advertising impressions are put alongside the more nefarious areas of the web, from phishing and malware to violence, pornography and illegal drugs.
One in four marketers hasn’t executed a cross-screen advertising campaign
Here’s an interesting survey result, this time courtesy of digital advertising provider Undertone: one in four marketers has not yet launched a cross-screen advertising campaign. This isn’t to say they’ve not considered it. 84% of marketers surveyed and 92% of agencies said they were considering deploying a campaign – and none of the respondents said they were looking at decreasing their budget for it.
Breaking open the black box: Mobile advertising and the hunger for data
The mobile advertising space is hot right now. Latest reports from the Internet Advertising Bureau (IAB) put digital ad spend in the UK at a record six-month high of £3 billion, with mobile advertising accounting for 14% of the total. However, the amount of cash flowing into mobile advertising at the moment is more a reflection of the industry’s potential than what it has actually achieved.
Forrester open letter claims Facebook is “failing marketers”
“Mr Zuckerberg, Facebook is failing marketers.” So begins a scathing open letter from Forrester Research vice president and principal analyst Nate Elliot, attacking the social network for not giving companies better return on their advertising investment. The letter, published on the official Forrester blog, details a series of reasons as to why the Palo Alto company is letting marketers down.
BlackBerry publishes open letter saying “you can count on us”
Ailing BlackBerry has published an open letter to customers advocating that they can still “continue to count” on the Canadian manufacturer. The letter, which appears on 30 newspapers in nine countries, tries to allay fears about the company’s short term future and states that BlackBerry has “substantial cash on hand” and a “balance sheet that is debt free”.
Study reveals how eating popcorn nullifies effect of cinema advertising
A new research paper from Cologne University has revealed that cinemagoers who ate popcorn were less likely to feel the effects of advertising than their comrades. This isn’t to say, however, that advertisers would much prefer movie lovers to eat crisps, chocolate or ice-cream. The theory, according to the researchers, was that the brain’s “inner speech” – the subconscious act of pronouncing a new name – is disrupted by chewing.
Chrysler announces Ron Burgundy as spokesman for latest ad campaign
Fictional news anchor Ron Burgundy has been unveiled as the new star of Chrysler’s latest advertising campaign, promoting the American car manufacturer’s Dodge Durango range. The series of adverts were released earlier this week on the official Dodge YouTube channel.