Mobile-only native advertising spend triples in size
The number of native advertising campaigns based on mobile devices has tripled in size, according to a new study by native advertising platform Adyoulike.
It showed that in 2014 mobile-only spend accounted for 10% of spend but the share tripled to 30% in 2015. Mobile-only has stolen share from desktop-only which fell from 40% in 2014 to 15% in 2015. Half of the spend in both 2014 and 2015 covered all devices.
The conclusions come from the analysis of 1.3 billion in-feed native ads...