eBay: How brands can make the most of Wimbledon

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With millions set to tune into the action in SW19 this summer, advertisers have welcomed the news that Wimbledon will be broadcast live on a commercial channel for the first time ever following a landmark deal between Eurosport and the BBC.

Whilst this may create an opportunity for brands willing to invest in TV ads to be part of the action, smart marketers have an equally lucrative opportunity to capitalise on the same audience by using digital channels to reach those dual-screening...

By Rob Bassett, 29 June 2016, 0 comments. Categories: Advertising.

IAB study: How to reduce risk of consumers blocking mobile ads

Over 10% of British people are blocking mobile ads, according to new research by the Internet Advertsing Bureau (IAB).

The body recently surveyed over 1,000 people around the UK to find out what makes mobile ads acceptable, and found that of those who do block ads, 63% of these are millennials.

Mobile adblocking has been a hot topic in recent months, with both Three and Tesco adopting different...

By , 29 June 2016, 0 comments. Categories: Advertising, Mobile Marketing.

Why the digital marketing sector will survive Brexit

Daniel Reilly, co-founder at marketing analytics and call tracking solution provider Ruler Analytics takes a look at how the digital marketing sector will be affected post Brexit.

Here at Ruler Analytics, we were disappointed with the outcome of the referendum and saddened by the UK’s decision to leave the EU. As a business operating within an industry that transcends borders, we have felt the invaluable support that the international business community has lent to the...

By Daniel Reilly, 27 June 2016, 0 comments. Categories: Advertising, Publishing.

Marketing Nuggets: Brexit, DMWF and Cannes Lions

What a week. Some major news has gone down - the biggest being Brexit, obviously - but London Tech Week, the Digital Marketing World Forum and Cannes Lions also happened, meaning a shed load of product announcements and news. 

We've chosen five of the top stories this week, plus our most-read piece, for you to read at your leisure.

1. Brexit and means for the marketing industry 

The UK's truly a nation split almost down the middle in opinion on Brexit, but whatever way you voted, it's now time to move forward and...

By Rachael Power, 24 June 2016, 0 comments. Categories: Advertising, Social Media Marketing.

Can contextualisation solve the adblocking problem?

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Have you read the marketing and media press recently without seeing a reference to adblocking? Me neither. There can be no doubt that it’s the current bête noire of the advertising industry (following hard on the heels of the sector’s other ‘problem children’, viewability, brand protection and click fraud). 

And with good reason. Although it’s far from new, the number of people choosing not to see ads on their screens is growing at an...

By Mark Bembridge, 24 June 2016, 0 comments. Categories: Advertising, Advertising Technology.

New digital licence launched for web fonts in HTML5 ads ahead of Google changes

Google announced a few months back that its display ads are going fully HTML5, and from 30 June you won't be able to upload ads built in Flash.

As such, typeface tech company Mototype has launched new digital ad licences for brand sand advertisers to make it easier to use web fonts on HTML5 ads.

Content sources like personalisation are largely dependent on HTML5 to serve up contextual ads in real time. According to Mototype, it’s important that text in these...

By Rachael Power, 23 June 2016, 0 comments. Categories: Advertising, Advertising Technology.

Yahoo launches new mobile ad format at Cannes

Yahoo has launched its new interactive mobile ad format at Cannes Lions this week: Yahoo Tiles. 

It's available for advertisers through Yahoo Gemini and BrightRoll and early results show up to a 4x lift in user engagement. 

When people click on a Yahoo Tiles mobile ad, they're taken to a custom mobile landing page that can feature 360-degree content, including video, images and social feeds. 

Yahoo has over 600 million mobile users, and the ads can be used to reach this audience in...

By Rachael Power, 22 June 2016, 0 comments. Categories: Advertising, Advertising Technology.

What we learned at London's #DMWF 2016

Some of the biggest players in the digital marketing space, from TSB, Tesco Bank, Sky, BBC, Coca-Cola to GOV.UK, took to The Brewery in London to share their views on today's marketing issues.

The event drew in 450 delegates from around the world - as far away as Argentina and Finland - and was home to a series of talks, masterclasses and panels for the two days.

So instead of picking out one particular session or theme, MarketTech has summarised six of our top takeaways from London’s...

By Rachael Power, 21 June 2016, 0 comments. Categories: Advertising, Advertising Technology, Social Media Marketing.

Better creative remains key to combating the rise of adblocking

Adblocking remains a persistent challenge for the digital advertising industry, despite estimates this week that suggest that digital advertising revenues will almost double to $285bn by 2020. 

A new Digital News report from Reuters Institute for the Study of Journalism says that one in five (21%) of the UK population are now using ad blockers – a figure that rises to nearly a third (32%) for those under 35 years of age. 

Elsewhere internationally the figures range from one in ten (10%) for Japan and...

By Liz Morrell, 20 June 2016, 0 comments. Categories: Advertising, Advertising Technology, Mobile Marketing, Publishing.

Global digital ad spend to hit $285bn by 2020

Global digital advertising spend continues to soar, with the latest predictions from Juniper Research estimating a $285bn spend by 2020. 

The figure is a near doubling of the $160bn estimated spend for this year.

Whilst ad blocking adoption may be affecting the market on one hand on the other the report, Worldwide Digital Advertising 2016-2020, found that better audience targeting will still help to drive higher click through rates and increase publisher revenues. 

“Publishers, such as Facebook, are...

Mobile operator ad blocking: How to get all parties on the same page

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Ad blocking. You can’t move for column inches, figures, research and opinion about why it exists and how to remedy it.

What is agreed is the need to deliver a good consumer experience and eliminate any form of intrusive and interruptive advertising - the key driver of ad blocking. It’s simply not in the interests of advertisers or publishers to annoy consumers. This risks driving negative sentiment towards the brand and and a loss of audience for the...

By Steve Chester, 20 June 2016, 0 comments. Categories: Advertising, Advertising Technology.

Marketing Nuggets: LinkedIn, Snapchat and mobile video marketing

To quote the famous Highlander, 'there can be only one' major news story this week, which was, of course, Microsoft's LinkedIn acquisition. 

But that wasn't the only thing to happen over the last seven days. You'll find plenty more below, plus our  most-read story. 

Enjoy! 

1. Microsoft acquires LinkedIn for $26.2bn 

It beat Salesforce to the mark to snap up the social media network for quite a substantial amount of cash. Of course, it's got big plans for how the partnership will work - some of...

By Rachael Power, 17 June 2016, 0 comments. Categories: Advertising, Social Media Marketing.

Why Google's device-level bidding is 'hugely important'

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Google’s online advertising service, Google AdWords, has become a major marketing and advertising tool in recent years.

It allows marketers to place search results for their website on a search engine results page (SERP) by paying for them, instead of just waiting for a website to work its way slowly and organically up the rankings.

Advertisers bid competitively to display brief advertising copy to web users, linking the copy to the content of the web pages that has been...

By Johannes Källgren, 17 June 2016, 1 comment. Categories: Advertising, Advertising Technology, Mobile Marketing.

Twitter's MoPub targets ad fraud with Forensiq partnership

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Twitter-owned global ad server MoPub has partnered with ad fraud detection platform Forensiq, to improve ad supply quality across the 45,000 apps and 450 billion ad requests on the MoPub Marketplace. 

Last month, Twitter launched the ability to display MoPub ads directly within Twitter Kit timelines in Android and iOS apps, in a bid to give developers monetisation prospects.

Forensiq -...

By Rachael Power, 17 June 2016, 0 comments. Categories: Advertising, Social Media Marketing.

The future of mobile video advertising may be programmatic

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Not so long ago, YouTube was synonymous with online video, and vice versa. Not anymore. Growth in video consumption and creation has been both instigated and fed by new platforms, environments and innovations across a wide scope.

In addition, the rapid growth in mobile online video viewing is opening up a wealth of new advertising opportunities which constitutes little short of a mobile advertising revolution.

Two factors are driving this. The first is the fast and well-documented rise in video...

By Joe Prusz, 16 June 2016, 0 comments. Categories: Advertising.

Why context is now as important as creativity in advertising

When we talk about creativity in advertising, we’re usually referring to the actual ad creative itself -- the genius ideas that become the genesis of sticky and memorable advertisements, like the 1985 Levi’s launderette ad or the Cadbury gorilla.

Enter the digital world; times have changed. Television and print aren’t the only mediums by which advertisers can reach mass consumer audiences anymore.

As mobile...

By Christophe Collet, 16 June 2016, 0 comments. Categories: Advertising.

Native ad network launches new anti-adblocking technology

Native performance advertising network MGID has launched new anti-adblocking technology this week, which promises a 100% yield retention for publishers.

Ad-blocking cost publishers an estimated $22bn worldwide in 2015 and has grown by 41% over the last year, according to a report by PageFair and Adobe.

MGID serves lifestyle and entertainment...

By Rachael Power, 16 June 2016, 0 comments. Categories: Advertising, Advertising Technology.

Luxury brands should embrace eCommerce to engage customers, report says

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eCommerce is an opportunity many luxury retailers have been hesitant to embrace. But with the market set to explode, new research shows that thanks to information about their customers’ online activity luxury retailers have the opportunity to know 80% of their in-store customers by name.

The research, Digital Frontier 2016: Digital luxury is turning mainstream, by Contactlab in conjunction with Exane BNP Paribas, showed that brands must work harder to embrace the opportunities of connecting eCommerce...

By Liz Morrell, 15 June 2016, 1 comment. Categories: Advertising, Commerce, E-Commerce.

Facebook launches new mobile advertising products for bricks-and-mortar retail brands

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Facebook is launching new mobile advertising solutions aimed at helping to get customers into stores when they're out and about.

The new solutions will also be able to assess the impact of business' Facebook mobile advertising campaigns through the measurement of shop visits and instore sales.

The company has launched a native shop locator within its Local Awareness adverts which show people the shops nearest to them and offer relevant calls to action such as ‘get...

By Liz Morrell, 15 June 2016, 0 comments. Categories: Advertising, Advertising Technology, Commerce.

Adblocking on smartphones: Three and Tesco Mobile's approaches will set the bar

It’s no secret that ad blocking on smartphones has seen an increase, as more and more apps become available for both iOS and Android by the week.

According to PageFair’s latest research, there are at least 419 million people blocking ads on smartphones using a variety of methods.

And while some telecoms companies such as Three are taking a controversial approach and

By Rachael Power, 14 June 2016, 0 comments. Categories: Advertising, Advertising Technology.