Marketers missing a trick with Instagram advertising, research reveals


Forget traditional Christmas lists since customers are getting more visual than ever. New research suggests that nearly 41% of Instagram users have used the social media tool to drop hints to friends and family about what they want for Christmas.

More than half (57%) of the 1,000 respondents surveyed in a report commissioned by digital marketing agency Greenlight have used it to gain inspiration when gift buying and one in three have bought items after seeing them on Instagram.


By Liz Morrell, 25 November 2015, 0 comments. Categories: Advertising, Branding, Commerce, Social Media Marketing.

Advertisers not going mobile can’t afford to wait any longer


Mobile advertising is growing at an exponential rate and one of the best illustrations of its growth comes from Facebook’s most recently quarterly results. The company revealed earlier this month that for its third quarter ending in September mobile advertising revenue accounted for around 78% of advertising revenue or a whopping $10 billion in sales. This compares to 66% for the same period in 2014.

The number of ads shown has also increased dramatically and video advertising...

By Liz Morrell, 24 November 2015, 0 comments. Categories: Advertising, Advertising Technology, Mobile Marketing.

Ad viewability fails to improve according to latest figures


Viewability of ads failed to improve in the third quarter of 2015 with figures remaining largely static, according to the latest figures from Integral Ad Science’s Q3 2015 Media Quality Report.

The report is based on insights collected from hundreds of billions of impressions analysed by Integral in the last quarter. It showed that compared to the last quarter display viewability in the US dropped only 1% to 43% whilst video viewability dropped five points to 32% in the...

By Liz Morrell, 23 November 2015, 0 comments. Categories: Advertising, Advertising Technology, Branding.

Instagram announces Instagram Partners programme, boosts advertising options


Instagram has announced an initial set of 40 partners to help advertisers of any size find best in class technology partners to work with on the platform.

The Instagram Partners programme is a set of experts who have been vetted by Instagram and deemed to be capable through their propriety tools of helping in one of three key areas of expertise on the platform. These include ad tech, community management and content marketing.

Instagram has revealed that early results have already...

By Liz Morrell, 20 November 2015, 0 comments. Categories: Advertising, Social Media Marketing.

Marketing and ad tech M&A activity hits near record heights for Q3


The advertising and marketing tech sectors have continued to see buoyant merger and acquisition activity in the third quarter of this year with activity only just falling short of Q3 2014 figures which saw the strongest activity on record.

The data comes from a study released by specialist technology and marcoms corporate finance advisor Results International.

112 deals were announced in Q3 2015 compared with 113 for the same period last year. Compared to the previous quarter, total...

Why ad blocking is a problem that all must work together to resolve


Ad blocking is a catch-22 situation that must be resolved, according to a recent event on the subject held by the ISBA. According to a study by IAB and YouGov 15% of adults in the UK online are currently using ad blocking software but more than half (56%) don’t realise that means a subsequent loss of revenue to the website concerned. This of course leads to the risk that such sites can no longer produce content that such users enjoy freely.

Globally 7% of the world’s 3.3...

By Liz Morrell, 13 November 2015, 0 comments. Categories: Advertising, Advertising Technology, Best Practice.

Five steps to a humanised omnichannel strategy


Ad blocking is by no means a new concept, but as it becomes mainstream, it has caused a split in opinion. Whether you think it’s happening because it slows down servers or if it’s due to poor consumer experience – both reasons being admittedly two sides of the same coin – either way it cements the ideology that today’s market is consumer-led.

If you’re a marketer, you already know this – and if you’re a pro, you may even welcome it as it...

By Anam Khawar, 27 October 2015, 1 comment. Categories: Advertising, Branding, Content Marketing.

Industry body launches latest initiative to help tackle online ad fraud


Online ad fraud is one of the biggest challenges the digital marketing industry faces at the moment, with fake traffic costing advertisers $6.3 billion this year alone. The challenge of course is identifying it and then prioritising efforts to deal with it.

A new classification ranking of the different types of online ad fraud may therefore help. The taxonomy has been published by the UK’s Joint Industry Committee for Web Standards (JICWEBS) and identifies 16 different malicious...

By Liz Morrell, 23 October 2015, 0 comments. Categories: Advertising, Advertising Technology, Best Practice.

Situational marketing: The rise of the hyper-personal experience


If you take a moment to pause and review the evolution of marketing, one thing is very clear: marketing has gone from big and broad to small and hyper-personal.

Once upon a time, advertisements were virtually exclusive to newspapers and yellow pages. Then, technology leapt forward and we progressed to television advertising. Next, the internet age brought digital marketing to the forefront and, with it, a whole new set of marketing opportunities.

By Manish Patel, 14 October 2015, 1 comment. Categories: Advertising, Customer Experience, Mobile Marketing, Personalised Marketing.

Adobe aims to deliver new levels of personalised, data-driven ad buying


Adobe has announced the rollout of what it claims is the industry’s most advanced global programmatic advertising platform for advertisers and media publishers, using Adobe Marketing Cloud solutions.

The solution will, the company claims, deliver new levels of personalised, transparent, data driven and efficient ad buying and delivery.

Using Adobe Media Optimizer advertisers are able to take direct control of automated ad buying for...

By Liz Morrell, 01 October 2015, 0 comments. Categories: Advertising, Advertising Technology, Marketing Cloud, Programmatic.

How programmatic is taking centre stage in digital advertising


It’s only five years since but a quarter of the global advertising ecosystem thought programmatic advertising was of any importance at all. Today it has become a marketing technology that more than a third (37%) believe will be the dominant force in digital advertising in the years to come and a further 55% believe will be very important, with only 8% of people believing programmatic will have only a small role to play in the future.

The figures, from Reaching Full Potential...

By Liz Morrell, 30 September 2015, 0 comments. Categories: Advertising, Personalised Marketing.

Facebook retargeting delivering continued improvement and reduced costs for marketers

(c) Lane

Three years after retargeting became possible on Facebook Exchange the social media network continues to thrive when it comes to retargeting campaigns, with a 31% increase in average spend per advertising on the channel.

The results come from the analysis by AdRoll of more than 55,000 campaigns, which served 37 billion impressions worldwide between July 1, 2014 to June 30, 2015 in its Facebook by Numbers report.

Spend is largely increasing thanks to the benefits advertisers are...

By Liz Morrell, 24 September 2015, 0 comments. Categories: Advertising, Social Media Marketing.

Case study: LuckyFish Games wins big with Facebook Custom Audience Campaigns


Finding the killer retention marketing channel is the dream of any marketer but last year retention automation platform Optimove claimed it had just done just that after its integration with Facebook Custom Audiences. And results since from a partnership with casino games developer LuckyFish Games shows just how powerful such an alliance can be, the company claims.

By integrating Facebook Custom Audiences Optimove claims LuckyFish games was able to run highly effective player marketing...

By Liz Morrell, 22 September 2015, 0 comments. Categories: Advertising, Advertising Technology, Customer Experience, Social Media Marketing.

Data management platforms becoming marketers' tool of choice


Data management platforms (DMPs) are becoming the marketers’ tool of choice according to new research from Oracle Marketing Cloud and ExchangeWire.

Their study show that DMPs are becoming an essential tool – rather than an early adopter advantage – for marketers who want to better organise, make sense of and activate their data. The research showed that almost three quarters (73%) of those surveyed said that their awareness and knowledge of the benefits of DMPs was...

By Liz Morrell, 17 September 2015, 0 comments. Categories: Advertising, Advertising Technology, Branding, Data-driven marketing.

SAP claims to reinvent CRM with new product portfolio launch

Picture credit: Flickr/Marc Smith

SAP has this week announced plans to unveil a new portfolio of SAP hybris tools that it claims will help businesses transform their customer relationships through simpler and yet more detailed connectivity to the customer.

The first of the trio of new products, SAP hybris Profile Solution, will the company claims, allow all customer interactions, contexts and behaviours to be captured to then create a continually evolving and dynamic profile of the customer that will allow businesses to...

By Liz Morrell, 15 September 2015, 0 comments. Categories: Advertising, CRM, Customer Experience, Data-driven marketing, Marketing Cloud.

How data-driven advertising is set to become more accurate


Data-driven advertising is set to get more accurate than ever with the launch of a new tool from AdRoll, the company claims.

The new functionality allows brands to target new users from a data pool with similar behavioural patterns to a company’s existing customers. The AdRoll Prospecting platform works by pooling first-party data from more than 300 advertisers who have opted in to the scheme across the UK and Europe. By...

By Liz Morrell, 11 September 2015, 0 comments. Categories: Advertising, Advertising Technology, Data-driven marketing.

Instagram gets serious on ads: Best practices and early performance data revealed


In the week that Instagram announced the rollout of ad functionality on its platform across the globe by the end of this month, agile marketing software provider Kenshoo has revealed what it says is best practice about what works on the platform in terms of advertising.

The company has analysed 25 active campaigns managed through its technology on Instagram to provide campaign measurements and learnings that it believes will help advertisers better target campaigns on the platform.

The performance...

By Liz Morrell, 09 September 2015, 0 comments. Categories: Advertising, Advertising Technology, Best Practice, Social Media Marketing.

Fisku industry figures show how marketers are spending smarter, not bigger


Marketers are investing more upfront in order to reach the right audiences, according to the latest Fiksu Indexes published this week.

The results showed that the cost per loyal user (CPLU) fell in July whilst the cost per install (CPI) rose. The CPLU of $2.98 is a 7% decrease on the previous month and a 51% increase year on year. Meanwhile the CPI increased to $1.43 on iOS, up by 24% since June and up 16% year on year. On the Android platform CPI rose further, up 29% on the previous...

By Liz Morrell, 04 September 2015, 0 comments. Categories: Advertising, Advertising Technology.

This tool claims unprecedented visibility into web and mobile traffic


7Park Data, which this week announced a $3 million funding deal, has launched Traffic Intelligence, a new tool that it says will allow unprecedented real-time visibility into web and mobile internet traffic.

The tool, which comprises a global panel of more than 100 million consumers from 75 countries will allow tracking of web and mobile internet metrics such as market share, transaction volume, conversion rates and keyword ranks.

It will also allow deep analysis and visibility...

By Liz Morrell, 01 September 2015, 0 comments. Categories: Advertising, Advertising Technology, Mobile Marketing.

India, Indonesia, Vietnam and the Philippines becoming key targets for mobile advertising


India, Indonesia, Vietnam and the Philippines are witnessing explosive growth in smartphone adoption that is making them a key target for mobile advertising, a new report from Opera Mediaworks suggests.

The Q2 APAC State of Mobile Advertising report, which has been produced in conjunction with the MMA, says that smartphone use in the Asia Pacific region in general continues to grow at a pace on par with the rest of the world with page view volume on mobile websites and apps...

By Liz Morrell, 28 August 2015, 0 comments. Categories: Advertising, Mobile Marketing.