Google introduces click-to-message function on search ads
Customers can now click on search ads to text message brands thanks to a new feature from the tech giant.
Google introduced click-to-message ads this week to make it easier for brands and customers to interact via SMS.
This must be switched on by setting up a messaging extension and will be available in the ‘coming weeks’.
As always, the new Google feature is backed up by stats: 65% of consumers said they would...