New Dulux ad campaign imagines a world without colour
This is a novel twist on an established brand: the latest advert from paint shop Dulux takes a sideways glance at prohibition and imagines a world without colour.
Cat craziness proves direct mail campaigns aren’t dead yet
Put this down as MarketingTech’s favourite campaign so far this year. For a company which sells cat litter in bulk, your audience are cat owners, right? Yet Toronto-based Bulk Cat Litter Warehouse went one step further – and directly targeted cats with their latest direct mail campaign. How? By spraying catnip over the mail.
How mobile advertising is mirroring human behaviour
Fifty years ago, we all imagined that by the time we got to the year 2014, we’d all be living in a world run by robots. We imaged that by now, we would be living in a world similar to that of the Jetsons, where flying cars are the norm, communication is instantaneous and a robot greets you when you return from work.
Adbrain launches beta platform after seed funding round
Real-time advertising platform Adbrain has launched a private beta platform for its programmatic ad buying solution, nine months after nailing $1.5m in seed funding. The platform, which enables programmatic mobile audience buying, has garnered support from ad companies M&C Saatchi Mobile, Fetch and Somo, as well as agencies Annalect and The Exchange Lab.
Startup replaces advertising space with doge in Guardian
Regular readers of The Guardian may have been surprised to spot a doge meme on page 27 of today’s edition instead of a conventional advert. Now it’s been revealed that UK startup DueDil had placed the doge there – because it couldn’t think of a better way to spend the £50,000 prize won in a Guardian Small Business Network competition.
Five minute guide to a bulk SMS campaign
There are several benefits to incorporating SMS into the current marketing schedule, and a bulk campaign can give you positive results whilst being easy to implement.
Toyota all set to go with voice-activated mobile ads in US
Toyota is launching a series of mobile adverts in the US which will allow users to have two-way conversations with the adverts. The campaign was put together by mobile ad and data platform provider Millennial Media, with the finished advert running on tablets and smartphones running iOS and Android.
Bottoms up? Belhaven Breweries and Hobgoblin look to alter their brands
It’s a case of ‘new year, new brand’ for two British breweries. Scotland-based Belhaven Breweries has launched a rebrand, whilst Wychwood Breweries’ most popular ale, Hobgoblin, has put together a Twitter/Google Maps mash up to track the beer drinkers with the most air miles. The Scottish brewery, which has been in business since 1719, has enlisted Ziggurat Brands to transform itself for 2014 – in particular the huge drive in craft beer interest.
What are the key trends for video advertising in 2014?
MarketingTech has examined the benefits, challenges and opportunities within video advertising and marketing in 2013 – but what does the future hold? Christmas, of course, brings out all the big names in video marketing, with John Lewis’ ‘The Bear and The Hare’ Christmas ad ranking second in the UK’s best adverts of the year according to YouTube – even though it only launched in November.
Evian baby ad crowned most popular YouTube advert of 2013
Evian’s “baby & me” advert has been named the most popular advert of 2013 according to YouTube, beating off competition from Dove and Internet Explorer. The advert for the bottled water brand, which clocked over 67 million views, featured its trademark babies with adults catching sight of their baby selves in a mirror and dancing to a track called ‘Here Comes The Hotstepper’ by Yuksek, remixed especially for the ad.