Where does the affiliate marketing channel stand today?
I recently attended a dinner with a number of peers and they all had very different views and opinions on what affiliate marketing stands for in 2015. This highlighted a niggling concern I have had for a while; the lines have blurred between what affiliate marketers have responsibility for in the digital and marketing landscape versus display, social, search, email, and so on.
Even those that work in the channel find it hard to have a unified consensus on what it actually means. If we...