How to optimise the deliverability of a new email campaign
Sending a new email campaign, can be nerve-wracking, not least because there are increasing pressures on marketers to engage, convert, drive sales and achieve ROI (return on investment).
How will the data behave? How many bounces will be incurred? How many emails will end up in junk? There are these – and many more – obstacles to navigate, before the marketer can even reach the recipient.
After that there are further quandaries – will the subject line capture their attention? Will they open...