Emailvision is dead, long live SmartFocus: Cloud marketer changes brand name
Emailvision, the cloud-based marketing platform and CRM provider, is now SmartFocus after the company changed its name effective this morning. “Our new site reflects our new identity and helps our customers and prospects understand how we can help them deliver real-time personalized marketing to all of their customers,” the revamped company website explains. Why the change? Put simply, the previous name didn’t offer enough insight into what the company was doing.
Social media companies provide the most secure email, says Agari
Any emails you receive from social media companies are least likely to be targeted by cybercriminals. This is according to email security provider Agari, whose second quarter report involved the analysis of over a trillion emails and using its own metrics – a TrustScore and a ThreatScore.
Six tips for creating and maintaining your emailing list
Having an up to date and clean database is key if you don't want to step in a spam trap, send unsolicited emails or make other mistakes that ruin your email reputation. Here are six tips that help you create an emailing list with relevant opt ins only - and to make sure it stays that way...
How to improve your email call-to-actions
A call-to-action (CTA) in an email campaign is meant to trigger a direct reaction from its recipients. Even the littlest changes in a CTA can have the biggest effect. What is the best CTA for your emailings?
5 email marketing pitfalls to avoid
As with all things in life, in email marketing there are a lot of things you can learn from the mistakes you made. Even better though, is to learn from other people's mistakes. Here are five email marketing mistakes other people already made, so you don't have to.
Four tips for spring cleaning your emailing list
Erroneous email addresses in your emailing list can be disastrous for your email reputation. After all, invalid email addresses cause a high bounce rate, and in some cases are used as spam traps. That’s why you should always take precautions to prevent them from ending up in your database. Do you fear the damage might already be done? In that case it’s important to spring clean your send list as quickly as possible.
Learn from email marketing for social media engagement #SMWF
If there’s one lesson to be learned from this year’s Social Media World Forum, it’s that engagement is the Holy Grail. But the story’s not quite as simple as that, as a packed conference room discovered during a panel session featuring representatives from the BBC, EngageSciences, UNICEF and American Express.
Digital database marketing – a marriage to celebrate
Businesses are striving for new insights and maximum ROI from their customer data available across multiple digital channels. This data, and the way it is used for improved business performance, is constantly evolving. Whereby once web analytics and database marketing were used independently of each other, the two can now be brought together to provide powerful insights and value to an organisation’s marketing efforts.
The past, present and future of email as a channel
Strongmail's Kara Trivunovic takes a look back to the humble beginnings of email in order to examine where we are today and calculate what the future will hold.
5 ways to spice up your email marketing strategy
In order to keep out of the trash and stay clear of being labeled as spam, companies need to spice up their email marketing strategies, and here are five ways on how to do it.