UK consumers: We’ll give brands our most private details...but don’t be naughty with it

Research from Webtrends published today claims that more than half of Britons are not concerned amount the about of data they share with brands, with a third admitting they’d give up their data if they were offered rewards to go with it.

58% overall said they didn’t mind brands getting their intimate data, with 18-24 year olds, not surprisingly, the most likely to share (68%). 64% of 25-34 year olds were okay with giving companies their info.

In what may seem like a depressing indictment of UK...

By James Bourne, 25 July 2014, 0 comments. Categories: Brands, Consumers.

Buying in Facebook and Twitter: A new data generator

Social media seems to be impacting nearly every aspect of marketing. It allows brands to interact with consumers in a digital space. Feedback and customer service happen in real time. Now, it seems social media may be simplifying the ecommerce channel, giving consumers the ability to make purchases directly in the ads and posts for products they see in their feeds.

Both Facebook and 

By Randy Giusto, 25 July 2014, 0 comments. Categories: Brands, Facebook, Twitter.

Pegasystems CEO Alan Trefler: New era of customers represents serious test for brands

“A lot of companies across the globe are going to die over the next few years, and not because of macroeconomic stress, but because there is an entire emerging generation of customers who hate doing business with them.”

The opening line of Build for Change, written by Pegasystems CEO Alan Trefler, is pretty strong stuff. Trefler’s view is simple: enterprises need to reorganise their customer engagement strategy, or they’ll not be long for this world.

Why is this? Two words: generation...

By James Bourne, 24 July 2014, 0 comments. Categories: Brands, Interview.

Bebo co-founder sends cease and desist to Airbnb after logo revamp

Michael Birch, the co-founder of recently revived social network Bebo, has sent a cease and desist document to apartment and rental firm Airbnb after claiming its widely discussed logo redesign is in breach of Bebo’s ‘genital marketing’ trademark.

The new Airbnb logo was unveiled last week in a blog post entitled ‘Belong Anywhere’, with the logo attempting to signify several things, the key one being a sense of human connection and belonging:

Picture credit:...

By James Bourne, 23 July 2014, 0 comments. Categories: Brands, Design, Social Media.

New study aims to challenge “outdated” method of ranking brands in social

A new study released by Intent HQ aims to turn the tables on evaluating how brand strength is calculated through social – yet still comes up with predominantly the usual suspects in the highest echelons.

Google topped the charts as the most social brand with a perfect score of 100, followed by Twitter (86.41), and then a big gap to Instagram (53.74) and Apple (52.38) in third and fourth. Yet there were some left field suggestions which made the top 20; NASA (#5), TED (#11), Whole Foods (#13), Etsy (#19)...

By James Bourne, 23 July 2014, 0 comments. Categories: Branding, Brands, Research.

Examining the many faces of content marketing for brands

Last Thursday, Aspectus PR headed to the Institute of Education’s Logan Hall near Russell Square in London for the Content Marketing Show. Organised by Kelvin Newman at Rough Agenda, the twice-yearly event examines the good, the bad and the ugly of content marketing in rapid-fire sessions delivered by professionals drawn from across the media industry.

The core theme underpinning the show was the human aspect of social media. Captured succinctly in the form of an

By Alastair Turner, 21 July 2014, 0 comments. Categories: Brands, Content.

A call to action: Let's put an end to invisible advertising

We are facing a viewability crisis; but users who are forced to watch video ads are not the most interesting target for advertisers, argues Pierre Chappaz, Chairman and CEO Ebuzzing & Teads

Half of all internet advertising bought by brands is not seen by web users. It is a shocking statistic and the situation is worsening year on year, thanks to the rise of programmatic buying. In 2012 ComScore estimated that 31% of advertising was not seen, this number rose to 54% in 2013.

The recent announcement that GroupM will soon withdraw from open...

By Pierre Chappaz, 16 July 2014, 0 comments. Categories: Advertising, Brands.

Ensuring banks use data to understand customers across all touchpoints

Integrating data insight from all channels to develop a 360-degree perspective of customers' preferences is vital to personalising service. Multichannel marketing knows this well, and as the digital age evolves, consumers expect continual cross-touchpoint recognition from organisations: banking is no exception.

Historically, physical bank branches were the main touchpoints for customer understanding; important flagship hubs for contact, cross-selling, and retention. As a result, until recently, people were...

By Jed Mole, 14 July 2014, 0 comments. Categories: Brands, e-commerce.

Seamless customer experiences: This is retail’s digital future

The digital world has disrupted our marketing worlds and changed the way business communicates with people. Social media has opened the door to two-way conversations with data giving us a better understanding of our market and mobile making our message more accessible to the general consumer.

Over the past few years we have placed much focus on developing digital channels to make the most of social media, mobile and data collection; however I believe that this...

By Mike Saunders, 11 July 2014, 0 comments. Categories: Brands, Consumers, e-commerce.

Take a look at how McDonald’s, Guinness and Coca-Cola have kept their brands fresh over 100 years

For any historic, established big brand, they can’t rest on their laurels if they want to stay at the top. Whether it’s through a catchy marketing slogan, or a change to the company logo, the sands of time are constantly shifting.

Take three of the world’s biggest brands; McDonald’s, Guinness and Coca-Cola.

It’s fair to say that the ubiquitous soft drinks manufacturer has suffered slightly over the past year or so, where before it was at the very summit of its brand power. Earlier this week

By James Bourne, 11 July 2014, 0 comments. Categories: Brands, Infographic.

Apple, Cadbury and McDonald’s top charts for best storytelling brands

Apple has retained its position as the UK’s top storytelling brand, according to research published by AESOP in association with One Poll.

Cadbury and McDonald’s were second and third respectively, with IKEA moving up six places to fourth and crisp manufacturer Walkers rounding off the top five.

There’s no place in the top 100 for Google – interesting given the daily stories which are told in the Google Doodles – yet YouTube makes the top 10, the highest new entry at #8.

The...

By James Bourne, 10 July 2014, 0 comments. Categories: Apple, Brands.

What to spend where? Making sense of marketing attribution

“Half of my marketing works,” the old saying goes, “I’m just not sure which half.”

Therein lies the problem that marketing attribution seeks to address. But successful attribution is trickier than the quote above suggests. The fragmentation of channels across an ever-growing digital landscape means that marketing efforts are rarely split in half (or thirds, or quarters); gone are the days of picking between newspapers and radio or TV and billboards. 

Over...

By David Cole, 04 July 2014, 1 comment. Categories: Advertising, Brands, Industry, SME Tips.

NewsCred and Outbrain buddy up for content marketing partnership

Brands, listen up: NewsCred and Outbrain have formed a strategic partnership which enables organisations to more effectively source content and then maximise its social reach.

The deal enables marketers to utilise NewsCred’s more than 4500 content providers in its Publisher Network, with NewsCred customers able to share content out through Outbrain Amplify, a platform which allows marketers to promote stories at scale.

“By integrating Outbrain directly into our Content Marketing Cloud, we’re...

By James Bourne, 03 July 2014, 0 comments. Categories: Advertising, Brands, Content.

Yo: Is it really that simple?

By Gram Bowsher

Yo: A two letter word with ambiguous origins and typically inconsequential meaning. Or is it not that simple? One of the newest trends in social media and mobile apps has been the rise of the app named after such a seemingly innocuous term. Giving users only the ability to send the word “Yo” to each other, the app has already received $1.2 million in investment and has risen to the number one in the iOS app store.

The fast rise of Yo was quickly followed by an influx of hack attempts, and...

By Randy Giusto, 02 July 2014, 2 comments. Categories: Brands, Community, Social Media.

Bulmers goes cross-screen for pioneering UK advertising campaign

Cider brand Bulmers has unleashed its latest creative campaign with Microsoft which enables users to watch an advert piece by piece through whichever platform they are on.

The campaign, created by Starcom MediaVest, Adam & Eve DDB and We Are Social, uses technology from Microsoft called Creative Sequencing. This means that Bulmers adverts can appear on a variety of devices and platforms, from Windows 8 to MSN, Skype and Xbox 360.

This is achieved through the logging of a user’s Microsoft ID, which...

By James Bourne, 01 July 2014, 0 comments. Categories: Advertising, Branding, Brands.

Footballers need to stop appearing in adverts...but brands are partly to blame too

Sitting at home last night, about to watch the World Cup coverage, the advertising break before kick-off in the Brazil-Cameroon game had two adverts in a row featuring England players. First up was Daniel Sturridge’s Subway promo, and after that was an advert for Head & Shoulders starring goalkeeper Joe Hart.

As a digital marketing reporter, it was interesting to see how brands had utilised the World Cup in their latest campaigns. As a football fan having just seen England get knocked out of the...

By James Bourne, 24 June 2014, 0 comments. Categories: Advertising, Brands.

Persistent pyromaniacs: Amazon Fire phone name review

Amazon started in 1995 with the tagline “Earth’s biggest bookstore", but they quickly outgrew that and shifted to “Earth’s biggest selection." More recently, their tagline was “And you’re done," but it seems like they are no longer promoting that one either.

So, I’d like to submit a new tagline for their consideration: “Burn baby burn." Why? Because they are pyromaniacs. It’s official now. It started with the Kindle,...

By CatchWordBranding, 23 June 2014, 0 comments. Categories: Branding, Brands.

Ensure you make your Facebook ads relevant as real estate is scarce, StitcherAds warns

Facebook has caused outrage, controversy and no little discussion about its gradual move towards brands paying for real estate on news feeds.

Given the average number of likes per UK and US Facebook user is heading north of 50, as research from Socialbakers last year showed, it’s a simple question of mathematics; if each brand is pushing regular content as they should, users aren’t going to see everything.

Naturally it’s even more pertinent on mobile. So what should brands do?

Declan Kennedy...

By James Bourne, 20 June 2014, 0 comments. Categories: Advertising, Brands.

Which football clubs are top of the league in social and responsive design?

With the FIFA World Cup just two days away, new research from Brand Perfect has revealed that Real Madrid, Manchester United and Barcelona are among the best football clubs in social media and website optimisation.

The research, which analysed the top football leagues in Brazil, England, Germany and Spain, found that only 18% of the clubs examined had online presences to work responsively across both smartphones and tablets, with 36% having separate mobile domains.

In England, only Arsenal and Sunderland had...

By James Bourne, 10 June 2014, 0 comments. Categories: Brands, Design, Social Media.

Why Apple bought Beats for the consumers’ brains, not their headphones

“Algorithms can’t do the job alone,” Jimmy Iovine, ex-CEO of Beats and newly minted Apple executive, said when talking about how the alchemical arithmetic that determine Google’s search results, Facebook’s newsfeed, and the ads served along with them, works to a point but getting any better needs the consumer’s active involvement.

Marketers of all ilks - but especially those in the mobile and online space - would be wise to heed Iovine’s words. Treating online...

By Arnel Leyva, 08 June 2014, 0 comments. Categories: Branding, Brands, Opinion.