Adpoints CEO Martin Pugh: Trying to solve brand ad avoidance
Martin Pugh is CEO of ad tech startup Adpoints, which has been trading since late 2012 but looks to have big plans for 2014. Pugh joined the company in December last year having previously held senior posts at Pizza Hut UK and Virgin Active UK among others. Through a publisher partnership with Nectar – also a major shareholder within the business – Adpoints offers a carrot to consumers, offering discount shopping points for those who watch adverts all the way through.
Why we shouldn’t be surprised Honda makes the most viral car ads
Japanese car manufacturer Honda has hit first and second place in terms of the top 10 most viewed car adverts in the UK since 2010, according to figures published by video analytics provider Visible Measures. Colour us at MarketingTech as less than surprised. Infact, if the story had to be delivered in a Buzz Feed-styled headline, it would be: “You Won’t Believe Which Car Manufacturer Creates The Most Viral Ads...Oh Wait, Yes You Will.” So why would this be?
Rachel’s Organic gets mobile responsive site design
Aberystwyth-based organic food provider Rachel’s Organic has announced the launch of a mobile responsive site, led by creative agency Haygarth. The food stockist, arguably best known for its range of yoghurts, was Britain’s first organic dairy and has products stocked in supermarkets nationwide.
AA, Google and Johnson’s Baby score strongly in UK’s most trusted brands
The AA has been named as the most trusted brand among British consumers, according to a new survey released by agency Rainey Kelly Campbell Roalfe/Y&R (RKCR/Y&R). The research, of over 3000 people in the UK, was conducted using the company’s BrandAsset Valuator technology.
Santander awarded LatAm ‘record breaking brand’ gong for football campaign
Santander Group has taken the ‘Record Breaking Brand’ award by Guinness World Records at its Global Festival of Media in Rome following a successful football-based campaign. The bank put together an integrated campaign in Latin America in order to find the most passionate and knowledgeable football fan, which attracted over 1.1 million players and set a record for the largest sports trivia competition.
Microsoft pens deal with Entertainment One UK for film promotion
Microsoft Advertising has announced a year-long strategic partnership with Entertainment One UK (eOne UK) to deliver new film launches across the Microsoft platform ecosystem.
The true cost of music for creatives
Electro-rock artist Whitey caused a stir last year on social media, when he slammed a TV company for its refusal to pay artists for the use of their music. Whitey shared an email from the producers stating the simple reason of there ‘being no budget for music,’ gaining himself thousands of likes and retweets.
"You've got to be liked, so don't be a d*ck": Thoughts on brand advocacy #SMWF
For brands today, a key element of their strategy is to build a customer base that aren't just fans of the product, but are brand advocates. It requires more engagement, and maybe thinking outside the box - but as brand advocacy becomes more prominent, those who aren't up to speed are falling behind quickly.
Sean Gardner: The best ways to improve social engagement #SMWF
Sean Gardner, the co-founder of the Huffington Post 'Twitter Powerhouses Series' and Forbes #1 social media influencer, shared his content strategy and social objectives in front of a packed crowd at Social Media World Forum this morning.
Socialbakers CEO claims there is a “witch hunt” against Facebook
The CEO of social analysis tool provider Socialbakers, Jan Rezab, has claimed that people are trying to create a “witch hunt” against Facebook amidst a research note from Forrester exec Nate Elliott claiming that Facebook was continuing to fail marketers. In a blog post on his personal site, Rezab derided Facebook bashing as “cool and trendy” and “click bait”, adding the general consensus of Facebook’s marketing – lack of organic reach, lots of fake fans – was wide of the mark.