Why making your product packaging 'smart' can boost your marketing
We’ve heard a great deal about how the Internet of Things (IoT) is going to transform our lives and change the way business is done. With IoT, everyday objects have network connectivity which allows them to send and receive data and making these objects smart.
For brands, this poses an enormous opportunity to connect and engage with consumers in unprecedented ways. So what has this got to do with packaging?
Packaging can connect to the new world of content and deliver value. This increases engagement...