Analysing the fine line between marketing and data science
With more and more data at marketers’ fingertips, it’s easy to assume it makes the job of marketing a product that much easier. You know what works and doesn’t, you know what your user base does and doesn’t like, so the likelihood of hitting the sweet spot goes up. But as marketing gains an almost digital omnipotence, is the artistic side more swiftly dying out?
Chrysler announces Ron Burgundy as spokesman for latest ad campaign
Fictional news anchor Ron Burgundy has been unveiled as the new star of Chrysler’s latest advertising campaign, promoting the American car manufacturer’s Dodge Durango range. The series of adverts were released earlier this week on the official Dodge YouTube channel.
Push notifications – the good, the bad and the ugly
“A young life snuffed out at the hands of an unfit owner. You’ll pay for this on judgement day.” So the My Pet app abruptly tells its users if they sufficiently neglect their animal friends, having given warnings such as “You are so horrible...you are the worst owner I’ve ever had.” The concept isn’t a new one, going back to the days of Tamagotchis. But that’s not the problem.
Why technology evangelism is more important than ever for brands
When Guy Kawasaki became ‘chief evangelist’ at Apple in the 1990s, he started a chain of events which revolutionised what marketing and engagement meant for a brand. Kawasaki described his role at Apple as, “to protect and preserve the Macintosh cult, by doing whatever I had to do.” He galvanised the company image and its fans at a time when it was seriously flagging.
Analysing the success of Marmite’s viral ad campaign
Given that Britain is purportedly such a nation of animal lovers, the PR and marketing teams at Unilever knew they had dynamite on their hands once their latest ad campaign, ‘End Marmite Neglect’, was broadcast at the beginning of this week. And it’s safe to say the responses came from both ends of the scale.
Social media companies provide the most secure email, says Agari
Any emails you receive from social media companies are least likely to be targeted by cybercriminals. This is according to email security provider Agari, whose second quarter report involved the analysis of over a trillion emails and using its own metrics – a TrustScore and a ThreatScore.
Is YouTube an appropriate platform for B2B video marketing?
YouTube may be great for engagement, eyeballs and the obligatory egregious cat video. But is it appropriate for businesses? Nideo CEO Roy Kimani states his case to MarketingTech.
How to get the most from your online video
Online video has become an extremely effective marketing tool, however many companies are still nervous about adopting an online video strategy. Jake Ward. business development director at Groovy Gecko, explores why this is and talks through the key steps to help any company get online.
Is Social Media putting extra strain on marketers?
Where most of us think of social media as a way of easily reaching out to friends and family, for marketers, it’s a powerful tool for engaging new audiences. A report from marketing production services firm Charterhouse however, shows extra strain being put on departments.
Microsoft rewarding users for watching TV? Count me in!
The Xbox One contains an “achievements” feature, the way of bragging to friends of your accomplishments. Question is, will this be their only use?