Opinion: Why you shouldn't get swept up in the WordPress wave

By Richard Healy, Co Founder and VP of Technology & Design, BaseKit

WordPress is indisputably the most selected website platform online today. With over 60 million sites online right now, it is clear that it is a popular choice for bloggers and businesses alike.  A countless number of new blogs are set up every week on this platform which is known to manage 22 per cent of all new sites on the web. 

But is WordPress the right choice for your SME?

By Richard Healy, 28 August 2014, 0 comments. Categories: Blogging, Content, SME Tips.

Take this remarkable marketing lesson from Steve Jobs and Malcolm Gladwell

Today, let’s look at one of the key factors in building a remarkable, profitable business.

Your business and doing it your way

Malcolm Gladwell was once asked how to write a best selling book. His answer was as follows:

“The moment you write a book hoping it will be a best seller, your chances of it becoming a best seller go downhill. [...] You write the book you would want to read.”

Gladwell went on to explain that Steve Jobs never brought a product to market, because he thought the marketplace wanted it.

Think about...

By Jim Connelly, 26 August 2014, 0 comments. Categories: Community, Content.

Find the amount of content that’s “just right” for your marketing

We’ve all heard the story of Goldilocks and the Three Bears. She sneaks into the house of three bears and tries their porridge, chairs, and beds only finding one of the three in each instance to be “just right”. The options that were “just wrong” were the extremes. The hot and cold porridge. The small and large chairs. The hard and soft beds. When it comes to content creation we recommend that website owners find the amount that’s “just right”. Unfortunately,...

By Nick Stamoulis, 08 August 2014, 1 comment. Categories: Content, SEO.

Examining the many faces of content marketing for brands

Last Thursday, Aspectus PR headed to the Institute of Education’s Logan Hall near Russell Square in London for the Content Marketing Show. Organised by Kelvin Newman at Rough Agenda, the twice-yearly event examines the good, the bad and the ugly of content marketing in rapid-fire sessions delivered by professionals drawn from across the media industry.

The core theme underpinning the show was the human aspect of social media. Captured succinctly in the form of an

By Alastair Turner, 21 July 2014, 0 comments. Categories: Brands, Content.

Write a better video script with this one simple tactic

I’ve written every day for years. But that doesn’t make it any easier to come up with new story ideas or blog post topics on a daily basis. Writing a video script is hard. Creativity is the enemy. You need to limit yourself with boundaries and rules.

That’s right – rules. Set limits. Fence in your imagination. Commit to a single format. It sounds counterintuitive, but your video script needs more structure than a word-count or run-time.

A writer’s mind is a hot ball of unfocused nonsense. Set...

By Homebaked Films, 15 July 2014, 0 comments. Categories: Content, Video.

NewsCred and Outbrain buddy up for content marketing partnership

Brands, listen up: NewsCred and Outbrain have formed a strategic partnership which enables organisations to more effectively source content and then maximise its social reach.

The deal enables marketers to utilise NewsCred’s more than 4500 content providers in its Publisher Network, with NewsCred customers able to share content out through Outbrain Amplify, a platform which allows marketers to promote stories at scale.

“By integrating Outbrain directly into our Content Marketing Cloud, we’re...

By James Bourne, 03 July 2014, 0 comments. Categories: Advertising, Brands, Content.

How SEO and content marketing go hand in hand

Okay, we all know content is important and we all understand SEO is a must, right? Sounds simple but for many the thought of piecing these two puzzle pieces together can be a daunting task. The truth is that content plays a vital role in the way the search engines view a websites authority.

The folks over at Brafton recently put this great infographic together discussing the importance of the two and how they actually go together.

By Maciej Fita, 12 June 2014, 0 comments. Categories: Content, Infographic, SEO.

How to get to grips with online content marketing

If the advertising industry were a political party, its slogan would be “ROI, ROI, ROI”. Over the past ten years, the growth of pull-based marketing tactics has rocketed. Content marketing is one approach that’s really taken off, with brands seeking to create funny, interesting or insightful content, giving potential customers something in return for their attention. But with our political slogan in mind, is content marketing measurable?

Our latest research shows that only 62% of senior...

By Andrew Goode, 15 May 2014, 0 comments. Categories: Analysis, Content.

Simon’s Cat: On social media, engagement and the importance of the story

Feature When Simon Tofield first started creating videos about a charming, yet mischievous cat, it was simply to teach himself a computer program.

Six years on, with book deals, syndications and millions of fans under his belt, he explains that he never expected the success Simon’s Cat has brought him.

“I had no idea it would ever really touch as many people as it has,” he tells MarketingTech. “I think the main reason it has done is because there’s a lot of cat fans out there and the...

By James Bourne, 02 May 2014, 0 comments. Categories: Branding, Community, Content, Social Media.

The power of animated storytelling in content marketing

People want to know more about the world. It’s written in our name – Homo sapien literally means “wise man,” from the latin word “sapere” meaning “to taste, have taste, be wise.” Our very nature is tethered to our ability to perceive and discern truth through experiences – both real and narrative.

And it’s the power of narrative experiences – our stories – that is capturing the attention of linguists,...

By Homebaked Films, 10 April 2014, 1 comment. Categories: B2B, Blogging, Branding, Content.

Beneath the bling: Can you back up your “brand goods?”

We all know bling when we see it, right? It’s shiny, sparkly and distracts the eye from a person’s face, outfit or arrogant scowl (talking to you, Tabloid Divas). Crafters love the Bedazzler because it turns ordinary white t-shirts into dizzying love fests of colour and light, temporarily blinding people as they walk past you on the street.

We can also use a little sparkle and fairy dust now and then. Hey, I love diamonds, too.

But...

By Maria Ross, 27 March 2014, 0 comments. Categories: Branding, Brands, Content, Strategy.

Getty Images’ Hugh Pinney on embracing the unknown

Hugh Pinney, VP news EMEA at Getty Images, claims the move by Getty to make 35m of its photos free to use is “the industry catching up to the 21st century.”

The company yesterday announced a significant alteration to its business model, allowing free use of its image library through an embed tool to combat piracy.

Pinney believes the move has been a long time coming.

“I think it’s really exciting,” he tells MarketingTech. “I think we’ve sat as an industry for a long time...

By James Bourne, 07 March 2014, 0 comments. Categories: Branding, Brands, Content, Interview, Privacy.

Mastering mobile: The key considerations for 2014

Martin Clancy, Head of Marketing, Device Atlas, dotMobi, explains why businesses need to better understand their mobile web traffic and how best to cater to the influx of devices consumers are using to access the Web.Once upon a time, there was no such thing as a mobile phone. Forty years on and the story has significantly evolved. From the first commercial device made and manufactured by Motorola back in 1973 – the DynaTAC 8000X – today there are many thousands of different types of...

By Martin Clancy, 17 February 2014, 0 comments. Categories: Content, Mobile.

Digital versus print: An exciting PR conundrum

The balance of power between traditional and digital media has been shifting for some time. But the balance has certainly swung in favour of digital.

Last week, it was widely reported that Telegraph stalwart Tony Gallagher had lost his long-held position as editor, while Guardian Media Group had sold its cash-cow AutoTrader (claiming that the capital 

By Alastair Turner, 10 February 2014, 0 comments. Categories: Brands, Content, PR, Reputation.

Has Expedia been whacked with an unnatural links penalty?

By Amy@BubbleJobs

Apart from a few guest blogging comments from Matt Cutts and an actual apology from Google (yes, really!) over the Google Maps/hotel listing fiasco, things have been a quiet in the SEO industry as of late… but that all changed yesterday with an announcement that one of the biggest names in the travel industry may have been whacked with a pretty hefty unnatural links penalty.

An

By Amy Edwards, 22 January 2014, 0 comments. Categories: Brands, Content, Google, SEO.

What to focus on with limited content time

If our B2B SEO clients had unlimited budgets we’d recommend that they hire a full time content writing team that could produce a never ending stream of blog posts, press releases, white papers, case studies, videos, podcasts, etc.

After all, content is what really makes an SEO campaign work today. It’s what gets optimized to appear within organic search, gets shared in social media to generate traffic and social signals, and is linked to naturally within content that appears on other sites...

By Nick Stamoulis, 13 January 2014, 1 comment. Categories: Content, SEO.

Facebook Business Pages: Why your results just nosedived

As some of you may know, the new Facebook Business Page strategy was recently leaked. It has prompted an outcry from business owners.

Here’s why

A leaked slide deck shows that organic (unpaid) posts you share via your Facebook Business Page, will reach fewer and fewer people. As Advertising Age put it:

“If they haven’t already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it.” [

By Jim Connelly, 18 December 2013, 0 comments. Categories: B2B, Brands, Content, Facebook, Social Media.

Stayin’ alive: 4 tips to keep your brand voice active

The amount of available media today is explosive. These platforms can greatly benefit a brand, or send marketers searching for a positive response. To keep your brand active and influential in this new media age, understanding the goal is your first step. Guest writer Elliot Martinez, a freelance tech writer, offers you 4 basic essentials to give your brand a fighting chance.

Segment your target market

Consistent brand messages tailored to a specific demographic yield the most success. Once you define...

By Maria Ross, 20 November 2013, 0 comments. Categories: Branding, Brands, Content.

Analysing the fine line between marketing and data science

With more and more data at marketers’ fingertips, it’s easy to assume it makes the job of marketing a product that much easier.

You know what works and doesn’t, you know what your user base does and doesn’t like, so the likelihood of hitting the sweet spot goes up.

But as marketing gains an almost digital omnipotence, is the artistic side more swiftly dying out?

The question of whether marketing is an art or a science has been going on for generations. George Torok,...

By James Bourne, 11 November 2013, 0 comments. Categories: B2B, Content, Feature, Strategy.

SEO won’t work unless your product is consistent

When first speaking with a potential SEO client to get a sense of the history of their business and their business website there are certain things that stand out that tell us either 1. This website and company will be great to work with and we will be able to get them SEO results or 2. There are red flags present that could hinder the success of an SEO campaign.

One important thing that we take into consideration is the consistency of the company. How long have they been around? How long has the website...

By Nick Stamoulis, 08 November 2013, 0 comments. Categories: B2B, Content, SEO, Strategy.