The best Valentine’s Day marketing stories [infographic]
If there’s one thing more predictable on Valentine’s Day than a man buying flowers from a petrol station, it’s brands putting together romance-related research. MarketingTech finds the best Valentine’s Day stories.
Quietroom attempts to rebrand Santa for the 21st century
While not all brands are aiming at the same market, they all want to portray the best possible image. Yet without due care and attention to its user base, some brands get outdated, stuffy and worn out. A rebrand strategy is therefore essential. But how do you solve a problem like Santa? Brand communication specialists Quietroom set about this task in a recently published document, with tongues firmly in cheeks and poking fun at branding and marketing speak.
Research claims £10bn online Christmas pot up for grabs for retailers
Retailers are being told to be vigilant over the festive season, with a new survey released today claiming that 65% of people will be online at some point on Christmas Day – with 63% logging in on Boxing Day. The research, conducted by open cloud provider Rackspace, revealed some interesting findings regarding consumers’ holiday online habits.
Online advertising: A history from 1993 to the present day [infographic]
It’s been 20 years this month since the first online advert was sold – and, like a lot of technological journeys, it’s a fascinating look at how far we’ve come.
Analysing the success of Marmite’s viral ad campaign
Given that Britain is purportedly such a nation of animal lovers, the PR and marketing teams at Unilever knew they had dynamite on their hands once their latest ad campaign, ‘End Marmite Neglect’, was broadcast at the beginning of this week. And it’s safe to say the responses came from both ends of the scale.
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