Quietroom attempts to rebrand Santa for the 21st century
While not all brands are aiming at the same market, they all want to portray the best possible image. Yet without due care and attention to its user base, some brands get outdated, stuffy and worn out. A rebrand strategy is therefore essential. But how do you solve a problem like Santa? Brand communication specialists Quietroom set about this task in a recently published document, with tongues firmly in cheeks and poking fun at branding and marketing speak.
Evian baby ad crowned most popular YouTube advert of 2013
Evian’s “baby & me” advert has been named the most popular advert of 2013 according to YouTube, beating off competition from Dove and Internet Explorer. The advert for the bottled water brand, which clocked over 67 million views, featured its trademark babies with adults catching sight of their baby selves in a mirror and dancing to a track called ‘Here Comes The Hotstepper’ by Yuksek, remixed especially for the ad.
Nestle aims to take the pain out of Captchas with KitKat game
Food giant Nestle has taken steps into getting rid of the much-derided Captcha technology on its KitKat website by asking users to open a foil wrapper of the chocolate bar. As reported by Marketing Magazine, the manufacturer utilises the PlayCaptcha advertising solution created by Future Ad Labs to take the pain out of Captchas, in a campaign created alongside ad agency JWT London.
Why use social media as a platform for online video?
There is no denying that social media now has an influence on a whole host of decisions in our everyday lives, from what to watch, where to go, to inspiring us to get active after viewing our friends posts about running several miles. It stands to reason therefore that integrating social media into your video marketing and integrating live streaming directly into social media platforms if done well can make a real difference to both engagement and audience figures.
Has Facebook commerce flunked?
In my opinion, Facebook-commerce (F-commerce) expectations seem to be out of sync with most brands and the market’s capabilities. The problem, in fact, is in the evolution of communication within the medium. Shops on Facebook only work as part of a social media strategy. And most brands are not sufficiently evolved in their social communication to make them work. Expectations and reality do not fit together and protagonists blame the medium not the messages.
The 3 Cs which can stop a tech takeover in adland
There’s a revolution going on in adland and unsurprisingly it’s being driven by the tech giants. Earlier this year, Starcom MediaVest Group and Twitter announced a huge advertising deal, representing hundreds of millions of dollars in revenue for the social media network, over multiple of years.
How has Twitter been analysing the impact of #BlackFriday?
For US consumers, Black Friday is a well renowned retail tradition, with the day following Thanksgiving Day being synonymous with stores opening early with big discounts. In the UK, plenty has been written over the impact ‘Black Friday’ would have – with the result being casualties, fights and even arrests in what was described as scenes of “bedlam” earlier today. Yet according to Twitter respondents, the majority of global opinion on Black Friday was of a positive nature, according to social media analytics provider Crimson Hexagon.
More than one in three brands have “no idea” where their ads appear
The latest research, this time from Project Sunblock, has revealed that more than a third of brands are unaware about where their advertising content is appearing. Overall, around 7.78 billion display advertising impressions are put alongside the more nefarious areas of the web, from phishing and malware to violence, pornography and illegal drugs.
Are brands overlooking smartphones as a sales channel?
New research from ResponseTap has revealed that, for marketers, smartphones offer three times more conversions than previously thought. According to the research, which was an analysis of more than 450,000 on and offline transactions, previous studies looked at buying patterns from users who had only used smartphone browsers.
Analysing the fine line between marketing and data science
With more and more data at marketers’ fingertips, it’s easy to assume it makes the job of marketing a product that much easier. You know what works and doesn’t, you know what your user base does and doesn’t like, so the likelihood of hitting the sweet spot goes up. But as marketing gains an almost digital omnipotence, is the artistic side more swiftly dying out?