What are the five pillars of personalisation marketing?

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Most people look at personalisation marketing as a new and recent addition to the digital marketing mix, but this is an incorrect and dated view. Personalisation marketing has been around at least in principle for more than 25 years. In fact I developed one of the first personalised marketing programmes for Heidelberg USA more than 20 years ago.

To determine what has changed and what has transferred this “legacy” technology into the modern digital world of marketing,...

By Thaddeus Kubis, 17 November 2014, 0 comments. Categories: Advertising, Consumer, Customer Experience, Strategy.

Tech vendors appear on new diagram of digital marketing world

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Marketers’ hunger for chart-based imagery of their industry can be seen through the availability of Lumascape charts and now analyst firm Real Story Group has joined the party with an update to its marketing technology vendor map.

Real Story has designed the infographic to have a similar aesthetic to the New York subway map, with different coloured lines representing specific marketing channels, including web content, digital asset management and automation.

One visually...

By Simon Holland, 14 November 2014, 0 comments. Categories: Attribution, Commerce, E-Commerce, Strategy.

Here’s the deal: no ads on the ‘net, but it’ll cost you. Erm, cost me?

Adverts on the Internet are like mothers in law: you can’t live with them, and you can’t live without them. But what if you could have an ad-free browsing experience? The only catch is you’d have to pay something in the region of £140 a year.

Yet according to survey data released by social bods Ebuzzing, a whopping 98% of UK web users said they wouldn’t pay the hypothetical ad tax.

The survey, which polled 1400 consumers, found that users were between a rock and a hard place,...

By James Bourne, 21 August 2014, 0 comments. Categories: Advertising, Campaigns, Strategy.

Reports of the death of the press release are an exaggeration

There’s been buzz in the PR world that press releases are slowly dying out and are no longer a useful medium for companies.

Some industry commentators argue that journalists have no interest in simply republishing content that’s already been circulated widely and published online because it is no longer newsworthy. Others feel that in today’s world of evolving technology, there are better ways to share company news other than the traditional press release.

Even executives at large corporations have voiced...

By Alastair Turner, 20 August 2014, 0 comments. Categories: PR, Strategy.

Death to ROI: Rethinking your marketing strategy

Marketing is all about results. At the end of the day, the whole point of marketing is to drive sales, right? If your company isn’t getting sales, then your marketing strategy isn’t working.

Consequently, marketers are taught to focus on ROI, or return on investment. The thinking goes, if you’re spending x amount of dollars on your marketing campaign, and you get y amount of dollars in sales back, then you can calculate your ROI. If you’re looking for the...

By GrassRootsMarketing, 01 August 2014, 5 comments. Categories: Data & Analytics, Strategy.

How is social media affected by the big sporting events?

In 2014 we’ve already seen the success of the Winter Olympics in Sochi and we still have many sporting events to come including the World Cup in Brazil and the Commonwealth Games in sunny Scotland.

These sporting events are also big social events. We plan to book tickets using instant messengers and we brag about our good seats to friends – or we moan about that missed opportunity through posts or tweets before keeping up with the news on other events that we can’t attend.

Sporting events...

By Gareth Morgan, 01 May 2014, 0 comments. Categories: Social Media, Strategy.

Beneath the bling: Can you back up your “brand goods?”

We all know bling when we see it, right? It’s shiny, sparkly and distracts the eye from a person’s face, outfit or arrogant scowl (talking to you, Tabloid Divas). Crafters love the Bedazzler because it turns ordinary white t-shirts into dizzying love fests of colour and light, temporarily blinding people as they walk past you on the street.

We can also use a little sparkle and fairy dust now and then. Hey, I love diamonds, too.

But...

By Maria Ross, 27 March 2014, 0 comments. Categories: Advertising Technology, Campaigns, Content, Strategy.

Cat craziness proves direct mail campaigns aren’t dead yet

Put this down as MarketingTech’s favourite campaign of the year so far.

For a company which sells cat litter in bulk, your audience are cat owners, right?  

Yet Toronto-based Bulk Cat Litter Warehouse went one step further – and directly targeted cats with their latest direct mail campaign.

How? By spraying catnip over the mail.

The campaign was put together by Vancouver agency Rethink Canada with 13 cats used as test cases – Mona, Bella, Ommie, Jojo, Paul, Linus, Malo, Taika, Riley,...

By James Bourne, 21 February 2014, 0 comments. Categories: Advertising, Campaigns, Strategy, Viral.

Five minute guide to a bulk SMS campaign

There is a huge market for businesses using SMS messaging as part of their marketing campaigns. There are several benefits to incorporating it into the current marketing schedule and a bulk SMS campaign can give you positive results whilst being easy to implement.

How do these campaigns work and what benefits will they bring to your business?

Know your market

One of the first things you need to know is the market that you are trying to reach. You should establish this before you even start thinking about what...

By , 03 February 2014, 0 comments. Categories: Advertising, Customer Experience, Mobile, Strategy.

How to market your business… like Apple

Here’s a valuable marketing tip, from one of the world’s most successful companies. I’m going to share a marketing lesson from Apple, which you can apply directly into your business.

Throughout the last recession, Apple managed to break its sales records again and again. Whilst its competitors were floundering and cutting prices on far less expensive devices, Apple’s sales...

By Jim Connelly, 27 January 2014, 0 comments. Categories: Apple, Campaigns, Strategy.

Twitter Ads and Amplify – How these tools can help your business

This month saw an announcement from social media giant Twitter that got everyone talking: their ad platform is now open to all U.S. based users, including large and small businesses, online marketing specialists, the self-employed, and more. This exciting news was announced by Kevin Well (Twitter’s Senior Director for revenue) during a conference in New York at the end of April. Before this, the ad platform was more exclusive (by invitation only, in fact), and required a minimum spend level per...

By Ampheon, 08 January 2014, 0 comments. Categories: Advertising, Social Media, Strategy, Twitter.

DataSift CEO Nick Halstead on the future of unstructured enterprise data

Nick Halstead, CEO and founder of social data platform DataSift, has had a very busy month. In December, his company received a $42m investment from a consortium of venture capitalists, led primarily by Insight Venture Partners, with the money going to accelerate both sales and technology development.

At the time, there was plenty of comparison between DataSift and Twitter search monitoring firm Topsy, which last month was acquired by Apple.

Yet Halstead, speaking to MarketingTech, is quick to quell the...

By James Bourne, 02 January 2014, 0 comments. Categories: B2B, Interview, Social Media, Strategy.

Top 10 myths associated with working in the digital industry

Just like any other industry, when it comes to working in the digital sector, it’s fair to say that there are more than a couple of misconceptions and myths circulating about the roles available and the work involved.

Now, I don’t know whether it’s because it’s still classed as a fairly “new” industry or the fact it’s just a little bit mysterious, but somehow, somewhere some pretty silly misconceptions have been formed – and I’m sure I’m not alone in...

By Amy Edwards, 17 December 2013, 0 comments. Categories: JustForFun, Organic Search, Strategy.

Tips for running a successful Social Media marketing campaign

Social media is one of the most crucial elements for successful overall Internet marketing. It is undeniable that a good number of people are using at least one social networking site. As a matter of fact, it is safe to conclude that there are about 1 billion people who are now using social media to stay connected with their social life. Among the most popular social websites are Facebook, Twitter, and Google+. These three websites are also the biggest name in the World Wide Web.

With this being said, it is...

By Karrie Morton, 16 December 2013, 1 comment. Categories: SME Tips, Social Media, Strategy.

Quietroom attempts to rebrand Santa for the 21st century

While not all brands are aiming at the same market, they all want to portray the best possible image. Yet without due care and attention to its user base, some brands get outdated, stuffy and worn out.

A rebrand strategy is therefore essential. But how do you solve a problem like Santa? Brand communication specialists Quietroom set about this task in a recently published document, with tongues firmly in cheeks and poking fun at branding and marketing speak.

The opening...

By James Bourne, 12 December 2013, 0 comments. Categories: Advertising Technology, Campaigns, JustForFun, SME Tips, Strategy.

Evian baby ad crowned most popular YouTube advert of 2013

Evian’s “baby & me” advert has been named the most popular advert of 2013 according to YouTube, beating off competition from Dove and Internet Explorer.

The advert for the bottled water brand, which clocked over 67 million views, featured its trademark babies with adults catching sight of their baby selves in a mirror and dancing to a track called ‘Here Comes The Hotstepper’ by Yuksek, remixed especially for the ad.

The Evian ad was so popular it even made the top five trending videos...

By James Bourne, 11 December 2013, 0 comments. Categories: Advertising, Strategy, Video & Audio.

Nestle aims to take the pain out of Captchas with KitKat game

Food giant Nestle has taken steps into getting rid of the much-derided Captcha technology on its KitKat website by asking users to open a foil wrapper of the chocolate bar.

As reported by Marketing Magazine, the manufacturer utilises the PlayCaptcha advertising solution created by Future Ad Labs to take the pain out of Captchas, in a campaign created alongside ad agency JWT London.

With...

By James Bourne, 10 December 2013, 0 comments. Categories: Advertising Technology, Campaigns, Strategy.

Why Christmas video marketing is a gift for all brands

Christmas marketing, how does it work for your brand? With all the high-profile adverts becoming TV and social media events in themselves, it can be difficult to know how to compete in your sector marketplace.  

So we'd like to offer you some video marketing tips as an early Christmas present to give your brand an edge. Read on to find out how video can help your business get festive and reach your brand objectives.

Christmas is not just for retail…

Retail...

By Hurricane Media, 06 December 2013, 0 comments. Categories: Strategy, Video & Audio.