Cat craziness proves direct mail campaigns aren’t dead yet
Put this down as MarketingTech’s favourite campaign so far this year. For a company which sells cat litter in bulk, your audience are cat owners, right? Yet Toronto-based Bulk Cat Litter Warehouse went one step further – and directly targeted cats with their latest direct mail campaign. How? By spraying catnip over the mail.
Five minute guide to a bulk SMS campaign
There are several benefits to incorporating SMS into the current marketing schedule, and a bulk campaign can give you positive results whilst being easy to implement.
DataSift CEO Nick Halstead on the future of unstructured enterprise data
Nick Halstead, CEO and founder of social data platform DataSift, has had a very busy month. In December, his company received a $42m investment from a consortium of venture capitalists, led primarily by Insight Venture Partners, with the money going to accelerate both sales and technology development. At the time, there was plenty of comparison between DataSift and Twitter search monitoring firm Topsy, which last month was acquired by Apple. Yet Halstead, speaking to MarketingTech, is quick to quell the discussion.
Tips for running a successful Social Media marketing campaign
Social media is one of the most crucial elements for successful overall Internet marketing; it is undeniable that a good number of people are using at least one social networking site.
Quietroom attempts to rebrand Santa for the 21st century
While not all brands are aiming at the same market, they all want to portray the best possible image. Yet without due care and attention to its user base, some brands get outdated, stuffy and worn out. A rebrand strategy is therefore essential. But how do you solve a problem like Santa? Brand communication specialists Quietroom set about this task in a recently published document, with tongues firmly in cheeks and poking fun at branding and marketing speak.
Evian baby ad crowned most popular YouTube advert of 2013
Evian’s “baby & me” advert has been named the most popular advert of 2013 according to YouTube, beating off competition from Dove and Internet Explorer. The advert for the bottled water brand, which clocked over 67 million views, featured its trademark babies with adults catching sight of their baby selves in a mirror and dancing to a track called ‘Here Comes The Hotstepper’ by Yuksek, remixed especially for the ad.
Nestle aims to take the pain out of Captchas with KitKat game
Food giant Nestle has taken steps into getting rid of the much-derided Captcha technology on its KitKat website by asking users to open a foil wrapper of the chocolate bar. As reported by Marketing Magazine, the manufacturer utilises the PlayCaptcha advertising solution created by Future Ad Labs to take the pain out of Captchas, in a campaign created alongside ad agency JWT London.
Why use social media as a platform for online video?
There is no denying that social media now has an influence on a whole host of decisions in our everyday lives, from what to watch, where to go, to inspiring us to get active after viewing our friends posts about running several miles. It stands to reason therefore that integrating social media into your video marketing and integrating live streaming directly into social media platforms if done well can make a real difference to both engagement and audience figures.
Has Facebook commerce flunked?
In my opinion, Facebook-commerce (F-commerce) expectations seem to be out of sync with most brands and the market’s capabilities. The problem, in fact, is in the evolution of communication within the medium. Shops on Facebook only work as part of a social media strategy. And most brands are not sufficiently evolved in their social communication to make them work. Expectations and reality do not fit together and protagonists blame the medium not the messages.
The 3 Cs which can stop a tech takeover in adland
There’s a revolution going on in adland and unsurprisingly it’s being driven by the tech giants. Earlier this year, Starcom MediaVest Group and Twitter announced a huge advertising deal, representing hundreds of millions of dollars in revenue for the social media network, over multiple of years.