Is YouTube an appropriate platform for B2B video marketing?
YouTube may be great for engagement, eyeballs and the obligatory egregious cat video. But is it appropriate for businesses? Nideo CEO Roy Kimani states his case to MarketingTech.
Directly.me’s Rocky Mirza: We’re more of an “anti-social network”
This week MarketingTech got to speak with Rocky Mirza, the co-founder of an ambitious search engine called “Directly.me” which can allow you to get your message to anyone – yes, anyone.
Best practices for using LinkedIn to grow your startup
Growing your startup using LinkedIn is a “practice makes perfect” recipe. The key ingredient is, and always will be, to be helpful and useful to others first.
Dr Brian’s Marketing Communications spotlight: What is IMC?
Dr Brian Monger, CEO of MAANZ, columnist, Marketing Tech contributor and editorial advisor, penned an article back in the autumn around the subject of integrated marketing communication. That is, honing every single communication tool and avenue within a business so that everything lines up to point, arrow straight, along a predefined communication strategy. Here’s a brief selection of your comments:
LinkedIn discussion of the week: Mobile app or mobile website?
An article from our sister site Apps Tech, sparked a great debate in the Interactive and Digital Media discussion space last month. The article was a really simple list of bullets covering the pros and cons of each. In the group, it kicked off a nice discussion:
LinkedIn passes 100 million members
LinkedIn, the social networking site for professionals and job-seekers, has passed the 100 million member mark.
The company said its membership base was growing at a rate of roughly one million people a week, or one every second.
LinkedIn CEO Jeff Weiner blogged about the milestone this week, revealing that Brazil and Mexico are the company’s fastest growing countries, with Brazil alone growing by over 428% year on year.
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