Apple world’s most valuable brand, replaces Coca-Cola
Apple has been named the world’s most valuable brand by Interbrand, bringing to an end Coca-Cola’s 13 year unbroken stay at the top of the chart. The soft drinks manufacturer finished 2013’s result in third position, with Google claiming the silver medal. IBM and Microsoft rounded off the top five.
Regulator shuts down TweetDeck due to accounting irregularities
In less than 140 characters, let’s explain the situation: “TweetDeck fails to file financial records, gets ‘dissolved’ by Cardiff-based Companies House”.
Global mobile ad impression report shows 'two horse race'
Apple and Samsung continue to dominate the smartphone advertising market, with nine of the top ten devices in terms of mobile ad impressions attributed to the two manufacturers.
SME marketing strategies from Steve Jobs
Could Apple co-founder Steve Jobs teach an experienced small business owner a thing or two about marketing? Could he ever...
Opera: Rich media and iOS most lucrative for mobile advertising
Rich media mobile advertising has seen a rapid increase in popularity among marketers over the last six months, according to a new industry report from Opera Software.
8 principles behind an effective branded app strategy
How can my app benefit my brand and my business? A common question, and one we were looking at in detail this morning at Apps World Europe. A gaggle of experts were on the ‘Apps as Marketing Tools’ panel included, Mike Anderson from the Chelsea App Factory, Oren Todoros CEO of Apps Marketing.Mobi, Ed Lea, CTO at Grapple Moblie and Bronwyn Martin from Imanao.
Poor mobile strategy hurting retailers
Retailers are losing out on a vast swathe of potential business because of poor usability of their mobile web presence, according to a new report.
Fruity deal: Orange and Apple to offer iPhone film downloads
Orange customers will soon be able to download a free film each week via their Apple iPhones, thanks to a new partnership between the two multi-national giants.
Big Brother apps coming to a mobile near you
Big Brother fans will soon be able to access their favourite housemate info, games and live coverage after Channel announced it is to launch its first apps for the iPhone, iPad and Android devices on 18 August.
iPhone beating Android in paid-for apps war
Apple is still taking the lion’s share of the paid-for Apps market leaving Google’s Android floundering in the water, according to a report by top UK app design firm, Nice Agency. The iphone currently remains the market leader in terms of the amount of paid apps on offer - almost three times more than Android currently offers.