Apple most desired mobile brand in emerging markets, research finds
The latest research, this time from mobile marketing provider Upstream, has revealed that Apple is the most liked brand in the developing world, even though Android phones are more accessible to use. The research, compiled in the report ‘The Next Mobile Frontier’, polled over 4500 consumers in Brazil, China, India, Nigeria and Vietnam – three BRIC countries and one MINT country – and found that 32% of respondents wanted iDevices most, followed by Samsung (29%) and Nokia (13%).
Three in five iPhone users have “blind loyalty” to Apple brand, poll finds
Once you get an iPhone, you don’t go back. That’s the result of a UK survey from SIM Only Contracts, which found that 59% of respondents wouldn’t consider another phone when upgrading. This “blind loyalty” comes from two sources: inertia and impressiveness. More than three quarters (78%) of those polled admitted they “couldn’t imagine having a different type of phone now”, whilst a further half (52%) said they were “really impressed” with their iPhone.
Wells Fargo downgrades Apple’s rating, shares suffer
Investment bank Wells Fargo has downgraded Apple’s market rating from “outperform” to “market perform”, ensuring 2014 will not start well for Cupertino. The news evidently sent ripples around the marketplace, with Apple’s shares dropping as much as 1.4pc in early trading yesterday.
Apple world’s most valuable brand, replaces Coca-Cola
Apple has been named the world’s most valuable brand by Interbrand, bringing to an end Coca-Cola’s 13 year unbroken stay at the top of the chart. The soft drinks manufacturer finished 2013’s result in third position, with Google claiming the silver medal. IBM and Microsoft rounded off the top five.
Regulator shuts down TweetDeck due to accounting irregularities
In less than 140 characters, let’s explain the situation: “TweetDeck fails to file financial records, gets ‘dissolved’ by Cardiff-based Companies House”.
Global mobile ad impression report shows 'two horse race'
Apple and Samsung continue to dominate the smartphone advertising market, with nine of the top ten devices in terms of mobile ad impressions attributed to the two manufacturers.
SME marketing strategies from Steve Jobs
Could Apple co-founder Steve Jobs teach an experienced small business owner a thing or two about marketing? Could he ever...
Opera: Rich media and iOS most lucrative for mobile advertising
Rich media mobile advertising has seen a rapid increase in popularity among marketers over the last six months, according to a new industry report from Opera Software.
8 principles behind an effective branded app strategy
How can my app benefit my brand and my business? A common question, and one we were looking at in detail this morning at Apps World Europe. A gaggle of experts were on the ‘Apps as Marketing Tools’ panel included, Mike Anderson from the Chelsea App Factory, Oren Todoros CEO of Apps Marketing.Mobi, Ed Lea, CTO at Grapple Moblie and Bronwyn Martin from Imanao.
Poor mobile strategy hurting retailers
Retailers are losing out on a vast swathe of potential business because of poor usability of their mobile web presence, according to a new report.