Cat craziness proves direct mail campaigns aren’t dead yet
Put this down as MarketingTech’s favourite campaign so far this year. For a company which sells cat litter in bulk, your audience are cat owners, right? Yet Toronto-based Bulk Cat Litter Warehouse went one step further – and directly targeted cats with their latest direct mail campaign. How? By spraying catnip over the mail.
Could social predict the winners of the Brit Awards?
The Brit Awards, held at the O2 Arena in London last night, is one of the biggest nights in the British music calendar. With millions watching the drama unfold on TV, the role of social in determining the winners and losers is unparalleled today. For the first time there was one award which was determined by social vote only – the Best British Video award. Yet research from digital advertising provider RadiumOne shows how social conversations in the lead up to the show predicted some of the winners on the night.
WeBuyAnyCar.com launches toy car site in response to prank letter
WeBuyAnyCar.com has launched a toy car site and pledged to give £1000 to charity in response to a hoax letter from a prankster where the company rejected an offer to buy a child’s toy car. The letter was devised by Jamie Jones, who used the pseudonym ‘Adam Jennings’ to provide a corporate reply to himself for offering the Tike car, and amassed over 30,000 retweets after being posted on the micro-blogging site on September 28.
Analysing the success of Marmite’s viral ad campaign
Given that Britain is purportedly such a nation of animal lovers, the PR and marketing teams at Unilever knew they had dynamite on their hands once their latest ad campaign, ‘End Marmite Neglect’, was broadcast at the beginning of this week. And it’s safe to say the responses came from both ends of the scale.
#RoyalBaby: Analysing the social impact so far
It was almost inevitable that, when the time came, the royal baby’s first moments would completely saturate online, social and traditional media in the UK with almost blanket coverage. From speculation to the sex, to speculation about the name, there appeared to be plenty to discuss. And, according to social analytics provider Crimson Hexagon, the vast majority of posts were of a humorous nature.
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We can probably all think of times we’ve received great customer service; moments which stand-out, will be remembered, and we’ve walked away feeling pleased our opinion matters, has influence, and has been dealt with to the best of a third party’s ability.
Microsoft tries to gain back Windows 8 ad trust with Ad Pano
Nearly two months ago I’d written an article on our sister site DeveloperTech how Windows 8 developers were not being paid for their in-app advertisements, and how it was affecting their finances. Now Microsoft could be trying to restore trust and rival Apple’s “iAds” with Ad Pano.
How to market your app effectively
Assaf Kolirin, founder of buzzdoes, considers the most common marketing mistakes made by app developers
Why marketing technology must make technical sense
Whether consumers are up to speed on technology or not, they all need to understand and react to marketing messages in order to buy goods or services. Getting the right reaction is key to the success of any marketing proposal and yet brands still lead and dominate their communications with ‘tech speak’, or in old marketing terms, they sell attributes rather than benefits.
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