Enabling creativity: Collaboration technology at its finest

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In the UK the creative industries contribute £84.1 billion to the economy. To put that into perspective, they are growing almost twice as quickly as the rest of the economy. With this exponential growth there is an increased focus on productivity and efficiency — particularly as deadlines become tighter and budgets more constrained.

Time wasting in any industry can be a death knell for bottom lines, but...

By Jan Willem Brands, 03 October 2016, 0 comments. Categories: Best Practice, Publishing.

Why high impact advertising is the jewel in the marketing crown

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In the battle to capture a few seconds of consumers' fleeting attention spans, there is a key weapon that should be part of your marketing armoury: high impact digital advertising.

High impact does exactly what it says on the tin – it captures attention, builds an emotional connection and invites interaction. In fact, research shows that high impact ads have a 40 per cent higher overall likeability than standard display and are 78 per cent more likely than standard display ads to...

By Rob Garber, 29 September 2016, 0 comments. Categories: Advertising, Advertising Technology, Publishing.

How to survive the Facebook algorithm change

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In the last few months, Facebook announced that it is changing its algorithms so that users would see fewer posts from publishers and more posts from friends and family.

The publishing industry’s reaction to this has been understandably mixed; some feel slighted while others remain optimistic.

Facebook drives more traffic to publishers than Google, accounting for 38.2% of traffic last year. In the first month alone, almost every major news outlet has seen a double-digit declines...

By Todd Garland, 23 September 2016, 0 comments. Categories: Publishing, Social Media Marketing.

RedPoint's marketing platform now allows you to connect to IoT devices

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New tech is emerging all the time. From the advent of television to the desktop PC, marketers have had to adapt their style to suit how consumers were interacting with media for decades now. 

And that lifecycle is continuing. We are - or should be - past the age where marketers are figuring out how to engage an audience via smartphone, tablet and personal devices. But the next phase of tech, including internet of things (IoT) devices, will of course throw up...

By Rachael Power, 20 September 2016, 0 comments. Categories: Advertising Technology, Publishing.

The role of print marketing in a digital world

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Over the last 10 to 15 years, technology has drastically changed workplace attitudes and processes. Mobile devices, CRM systems, cloud computing and big data have all left their marks on the way we work, run businesses and ‘do’ marketing.

According to McKinsey, technology drives business value in four ways, by enhancing connectivity, automating manual tasks, improving decision making, and innovating products and services.

With advancements in digital printing, corporate...

By Christian Sæterhaug, 15 July 2016, 0 comments. Categories: Advertising, Publishing.

Why publishing brands need to transform to survive

Not so long ago, we witnessed the demise of a new, print-only national newspaper, The New Day. It struggled to attract the readership levels that it required to make it financially sustainable and subsequently had a short-lived lifespan of only nine weeks.

There’s no doubt that we are living in the age whereby maintaining revenues from printed media is no easy feat, so the question here is whether it was misguided to attempt to launch a print newspaper at a time when almost everything is...

By Stephen Morgan, 04 July 2016, 0 comments. Categories: Publishing.

Why the digital marketing sector will survive Brexit

Daniel Reilly, co-founder at marketing analytics and call tracking solution provider Ruler Analytics takes a look at how the digital marketing sector will be affected post Brexit.

Here at Ruler Analytics, we were disappointed with the outcome of the referendum and saddened by the UK’s decision to leave the EU. As a business operating within an industry that transcends borders, we have felt the invaluable support that the international business community has lent to the...

By Daniel Reilly, 27 June 2016, 0 comments. Categories: Advertising, Publishing.

What does Brexit mean for the marketing industry?

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It’s a very straightforward question but one that is difficult to answer, particularly as the dust is nowhere near settling. We probably won’t know with any accuracy for months, even years.

Financially

Despite that, some things have happened which give us directional insights and reinforce that the main impact will clearly be finance-related. Shares in major advertising and media companies including the likes of WPP and ITV took a major hit, before rallying slightly,...

By Anant Joshi, 24 June 2016, 0 comments. Categories: Publishing.

Better creative remains key to combating the rise of adblocking

Adblocking remains a persistent challenge for the digital advertising industry, despite estimates this week that suggest that digital advertising revenues will almost double to $285bn by 2020. 

A new Digital News report from Reuters Institute for the Study of Journalism says that one in five (21%) of the UK population are now using ad blockers – a figure that rises to nearly a third (32%) for those under 35 years of age. 

Elsewhere internationally the figures range from one in ten (10%) for Japan and...

By Liz Morrell, 20 June 2016, 0 comments. Categories: Advertising, Advertising Technology, Mobile Marketing, Publishing.

CMOs are gearing up to change their digital platforms

The majority of CMOs plan to invest in their digital platforms over the next year, according to new research.

While this may not come as an all-out shock to those in the marketing industry, it's very good news for digital vendors - as a further 20% of CMOs said they want to invest straight away. 

Wordpress hosting provider WP Engine recently quizzed senior marketing decision makers on their pressure points and strategy around digital platforms for the...

By Rachael Power, 02 June 2016, 1 comment. Categories: CRM, Publishing.

HCL Technologies CMO Matt Preschern: On content marketing and keeping the C-suite sweet

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Seth Godin, in his acclaimed 2003 book Purple Cow, succinctly described the biggest issue marketing departments around the world face. If an audience doesn’t have the money to buy what you’re selling, you have no market. If an audience has no time to appreciate your pitch, you’re invisible. And if they do have time but decide they don’t want it, you’re in even more trouble.

The book may be approaching its teenage years, but the situation today is more...

By James Bourne, 18 April 2016, 0 comments. Categories: Content Marketing, Data-driven marketing, Publishing.

NewsCred set for aggressive growth after latest funding

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Content marketing and licensing platform NewsCred is to aggressively scale its UK and European options following its latest funding round.

Led by growth equity investor FTV Capital the latest funding, which totals £26.7 million, adds to a total previous funding to date of £28.6 million. The company provides content marketing and licensing for brands that include Barclays, CapGemin and Pepsi as well as being the content marketing and licensing platform for media agency...

By Liz Morrell, 03 September 2015, 0 comments. Categories: Content Marketing, Publishing.

How brands are having to spend more to secure loyal app users

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Brands are having to up their spend to find loyal users even though app usage continues to increase, suggests the latest figures in the Fiksu Indexes.

The index measures show that in June the cost per loyal user (CPLU) was $3.21 – a rise of 30% on the previous month and 44% year on year.

This coincided with an increase in app downloads of 24% for the previous month according to the Fiksu App Store Competitive Index, which measures the average aggregate daily downloads of the top...

By Liz Morrell, 19 August 2015, 0 comments. Categories: Advertising, Branding, Mobile Marketing, Publishing, Video & Audio Marketing.

Google Play apps win for volume but iOS continues to win for revenue share

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Google Play app downloads have surged ahead of iOS for the second quarter of this year but revenue continues to be dominated by the iOS platform, according to the latest figures from App Annie’s Index Market Q2, 2015.

The report, released this week, shows that Google Play downloads were 85% ahead of iOS for the second quarter of 2015 thanks to the increase in ownership of smartphones in emerging markets such as Brazil, India and Southeast Asian countries including Vietnam and the...

By Liz Morrell, 16 July 2015, 0 comments. Categories: Mobile Marketing, Publishing.

How forensic analysis helps understand why a marketing campaign failed

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Like most I never win every bid I present, but as with baseball if you average a hit one out of each three times you are at bat, that .333 batting average will make you a perennial All-Star. You will be above the rest and yet close enough to the top to still go for the gold.

In the last 18 months a strange phenomenon (for me) has occurred. Many of the integrated marketing programmes that I bid on and did not win have been reassigned to me after the programme was assigned to another...

UK marketers must improve effectiveness of their content marketing

UK marketers rated themselves less effective at content marketing this year versus last year, according to the third annual Trends report from the Content Marketing Institute (CMI), produced in partnership with the UK Direct Marketing Association.

As a result it seems marketers are now more focused on content marketing goals than previously, with marketers setting goals and driving efficiency through the setting of concrete objectives.

Goals have also changed. The trends report showed that the percentage of...

By Liz Morrell, 13 December 2014, 0 comments. Categories: Content Marketing, Publishing, Social Media Marketing.

Native advertising benchmarks shows users consume more on the move

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After serving more than one billion native ads on mobiles for publishers ranging from the Washington Post to Associated Press Polar claims to know a thing or two about native advertising on mobile and has revealed the figures to prove it.

The company has announced a series of 20 benchmarks on native advertising on mobile, as well as the reach of more than three billion when all devices are taken into account, that measure mobile native ads...

EdgeRank costing publishers millions in lost revenue

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Facebook Edgerank, the social network’s ranking algorithm that displays content based on relevancy, is doing more harm than good to online publishers.

After sampling 30 digital publishers, media intelligence company AdClarity determined that these publishers are the victim of a $350 million shortfall in advertising revenue thanks to Facebook’s algorithms.

The figure stems from AdClarity coupling its own publisher data, that revealed their collective revenue was a...

Google Contributor: Biting the advertising hand that feeds?

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Imagine a world wide web without popups, banners, prerolls and takeovers. As a marketer it is a difficult environment to fathom from a monetisation perspective, but it is a concept Google is investigating with the launch of Contributor.

Think the Adblock browser extension with an added revenue-earning element for sites. Google Contributor is an experiment from the search giant where internet users can pay between $1 and $3 a month to browse a site with no Google ads.

Media real...

By Simon Holland, 21 November 2014, 0 comments. Categories: Advertising, Advertising Technology, Publishing.