Consumers prefer streaming content on connected TVs, new report says
Central to delivering the right kinds of experiences for customers is knowing what devices they use the most, and how they use them.
There is an ever-increaseing arsenal of streaming devices becoming more affordable and available to consumers, so it can be tough for marketers to keep up-to-date with what's hot in the moment.
However, Conviva and nScreenMedia have carried out a research study, looking at how viewers' online streaming habits are impacted by devices, content, location and viewing quality.
And according to The Secret Life of Streamers: Devices, Content, Location, and Quality study found, perhaps unsurprisingly, that the way consumers are streaming content.
According to the report, consumers are embracing new devices and new services, leading to new habits that show different preferences on content format when watching at home versus out-and-about.
In particular, connected ...
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