Elements of a successful social media marketing campaign
Everyone aspires to succeed in their social media marketing efforts. These platforms are considered as the best medium to carry out your marketing efforts since they are quick, inexpensive and imminently scalable.
Social media could be called as the guerrilla marketing with steroids, which happens to be an enticing sea of potential consumers dwelling over the sites like, Twitter, Facebook and Google Plus, who seems to be a click away from your brand. In many ways, social media prove out to be the best tool for online marketers, who are looking out ways to improve their business brand in the market.
However, not many are able to leverage this platform the best by indulging old marketing habits, which doesn’t work in the social media marketing. Marketers seems to go with big numbers, however, they simply overlook to personalize their contacts. The below is the list of elements, which make any social media marketing campaign a successful one.
Be targeted and focused
Every social media marketing campaign happens to be unique in many ways. However, the successful ones often carry same set of success objectives and criteria. You must find some time and put efforts in thinking about your goal along with the target audience and the expected success.
Are you keen to enhance your brand awareness among the newly targeted groups or simply want to educate, inform and engage your current clients? Are you keen to make a buzz about your new products coming in the market or simply look forward to improve your sales of your current products? Regardless of your business goals, you are supposed to keep your efforts focused in your target audience.
You could focus your marketing efforts on certain issues, customer or your competitors’ pain points. A direct response kind of social media marketing campaign with greater amount of focus could make a good difference in your marketing.
Measure your outcome
You can measure the success of your social media marketing campaigns by establishing specific metrics. It could be straightforward, if your goals and actions by your customers happen to be clearly defined. One down thing about social media marketing campaign is that a single message could be sent out without regulating the outcome and performance of the same.
Your social media campaign is meant to produce some unexpected results or outcome. If you are unable to hit your targets, make sure you avoid concluding that you have failed in your campaign; it’s too early to say that. At such junctures, you are supposed to dig deep into the metrics and start reallocating all your resources.
Put quality content
Earlier any original and innovative campaign was competent enough to create a huge buzz with a social media marketing campaign. However, as time passed, this place has become too overcrowded as you could see any and everyone joining this bandwagon, which has made social media marketing a difficult nut to crack.
You are supposed to put a good amount of your efforts to seek the attention of your potential customers. Hence the most important element of a successful social media campaign is to develop high quality content presented in a more interesting and engaging fashion. If you understand the pain points and interests of your customers, you could embark with a competent strategy to get maximum attention from your potential customers.
Keep it simple
The most important element of any successful social media marketing campaign is to keep it simple and immediate. Creativity factor could be good up to a certain limit, however, if you end up asking too many things from your target audience, you could make them feel overwhelmed, which could compel them to leave you. Instead, you are supposed to offer them something, which they would easily accept it thus returning them in getting engaged with you.
However, this doesn’t mean you are asked to restrict your offers to your potential customers. A majority of soft offers could be rewarding provided your social media campaign happens to be engaging, relevant and backed by the fun element. Simplicity is the key to achieve these things if you include it in your social media marketing campaign.
Most of the people think that with social media they do not require search engine optimization. However, the fact is something else, social media marketing is the best way to complement to SEO. If you dig deep there are several common things, found in SEO and social media marketing methods. The most vital and common element is the content, which work in both the strategies. If you understand the relationship between the two, you end up leveraging the search engines to rank you better in the search results. So, consider SEO as an important element of any successful social media campaign
Social media is vital but it is certainly not a magic wand, which could work for all. By merely waving several tweets and likes from your online friends may not be able to create the kind of buzz you aspire to create through your social media marketing campaign. Unless you incorporate these elements as discussed above, you may not make your social media marketing campaign a successful one.
About The Author
- » Corrective marketing: The integration of message and media
- » Over half of marketers dissatisfied with their jobs, LinkedIn survey says
- » Twitter beta tests new Ads objective for US advertisers
- » Social media tips from BBC Wales' head of social
- » Blog: #GBBO's Selasi remains king of Twitter mentions as Bake Off heats up