Time Spent on Mobile Apps Surpasses Desktop For First Time
A report released by Flurry today highlighted a significant shift in the way we consume information. For the first time, smartphone and tablet shipments have exceeded desktop and notebook shipments. The mass consumption of information is now done via mobile devices.
The report compares how daily interactive consumption has changed over the last twelve months between the web (desktop and mobile web) and mobile native apps. The report draws on data collected from comScore, Alexa and Flurry Analytics.
Time Spent on Mobile Apps vs Web Consumption
Flurry found that, for the first time, daily time spent in mobile apps surpasses desktop and mobile web consumption. To put this into perspective, it took less than three years for native mobile apps to achieve this level of usage.
The average user now spends 9 percent more time using mobile apps than the Internet. Last year, the average user spent just under 43 minutes a day using mobile applications, compared to 64 minutes using the Internet. Now, growing at 91 percent over the last year, users now spend over 81 minutes on mobile applications per day.
Time spend on the Internet only grew at 16 percent last year, with users now spending 74 minutes per day.
Mobile App Usage
The report also outlines which categories are used the most by consumers, concluding that Games and Social Networking categories occupy most of the majority of consumer’s time. Combined, these two categories control 79 percent of consumers’ total app time, and also for longer average session lengths compared to other categories.
The full report can be seen on Flurry’s Blog.
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