This micro moment – so different and so new for brands?
Advocated most recently by Google, a 'micro moment' in marketing represents a moment where consumers search 'in the moment' for something top of mind using whatever device is nearest to them. It also represents a serious opportunity for brands. This piece examines what a micro moment is, where brands and companies sit and what action can be taken from here.
If Doc Pomus and Mort Shuman – and of course the Drifters – would have read this article, I would suggest they revise...