UK consumers: We’ll give brands our most private details...but don’t be naughty with it

Research from Webtrends published today claims that more than half of Britons are not concerned amount the about of data they share with brands, with a third admitting they’d give up their data if they were offered rewards to go with it.

58% overall said they didn’t mind brands getting their intimate data, with 18-24 year olds, not surprisingly, the most likely to share (68%). 64% of 25-34 year olds were okay with giving companies their info.

In what may seem like a depressing indictment of UK...

By James Bourne, 25 July 2014, 0 comments. Categories: Brands, Consumers.

Buying in Facebook and Twitter: A new data generator

Social media seems to be impacting nearly every aspect of marketing. It allows brands to interact with consumers in a digital space. Feedback and customer service happen in real time. Now, it seems social media may be simplifying the ecommerce channel, giving consumers the ability to make purchases directly in the ads and posts for products they see in their feeds.

Both Facebook and 

By Randy Giusto, 25 July 2014, 0 comments. Categories: Brands, Facebook, Twitter.

Pegasystems CEO Alan Trefler: New era of customers represents serious test for brands

“A lot of companies across the globe are going to die over the next few years, and not because of macroeconomic stress, but because there is an entire emerging generation of customers who hate doing business with them.”

The opening line of Build for Change, written by Pegasystems CEO Alan Trefler, is pretty strong stuff. Trefler’s view is simple: enterprises need to reorganise their customer engagement strategy, or they’ll not be long for this world.

Why is this? Two words: generation...

By James Bourne, 24 July 2014, 0 comments. Categories: Brands, Interview.

Bebo co-founder sends cease and desist to Airbnb after logo revamp

Michael Birch, the co-founder of recently revived social network Bebo, has sent a cease and desist document to apartment and rental firm Airbnb after claiming its widely discussed logo redesign is in breach of Bebo’s ‘genital marketing’ trademark.

The new Airbnb logo was unveiled last week in a blog post entitled ‘Belong Anywhere’, with the logo attempting to signify several things, the key one being a sense of human connection and belonging:

Picture credit:...

By James Bourne, 23 July 2014, 0 comments. Categories: Brands, Design, Social Media.

New study aims to challenge “outdated” method of ranking brands in social

A new study released by Intent HQ aims to turn the tables on evaluating how brand strength is calculated through social – yet still comes up with predominantly the usual suspects in the highest echelons.

Google topped the charts as the most social brand with a perfect score of 100, followed by Twitter (86.41), and then a big gap to Instagram (53.74) and Apple (52.38) in third and fourth. Yet there were some left field suggestions which made the top 20; NASA (#5), TED (#11), Whole Foods (#13), Etsy (#19)...

By James Bourne, 23 July 2014, 0 comments. Categories: Branding, Brands, Research.

This Israeli startup is offering e- and m-commerce for Instagram

Meet Inst-ore. The Israel-based startup is offering a service whereby Instagram users can hit a brand’s in-store landing page (hence the name) just by liking a photo on the social network.

There’s no app or login process involved, and the whole thing is relatively simple. User likes a photo, it’s stored on the Instagram API, they go to the bio tab of the brand, and then gets the link to go to the commerce page.

Currently Inst-ore only has two brands signed up – New York fashion brand...

By James Bourne, 22 July 2014, 0 comments. Categories: e-commerce, Social Media.

Examining the many faces of content marketing for brands

Last Thursday, Aspectus PR headed to the Institute of Education’s Logan Hall near Russell Square in London for the Content Marketing Show. Organised by Kelvin Newman at Rough Agenda, the twice-yearly event examines the good, the bad and the ugly of content marketing in rapid-fire sessions delivered by professionals drawn from across the media industry.

The core theme underpinning the show was the human aspect of social media. Captured succinctly in the form of an

By Alastair Turner, 21 July 2014, 0 comments. Categories: Brands, Content.

Malaysian mobile firm pays tribute to MH17 flight victims through memorial app

Just Mobile Sdn Bhd, a Malaysia-based IT and mobile technology firm, has updated its eMemorial Facebook app to include separate pages for each of the 298 people who lost their lives in the MH17 flight to Kuala Lumpur, which was shot down over Ukrainian airspace last week.

The eMemorial app, currently in beta, allows people to post memorials “to remember loved ones and share their legacy and life with the rest of [their] Facebook friends”, yet also features memorial pages to celebrities, from as...

By James Bourne, 21 July 2014, 0 comments. Categories: Community, Facebook, Social Media.

Goodbye SponsorPay, hello Fyber: Ad optimisation platform rebrands

SponsorPay is no more. The Berlin-based ad optimisation revenue platform has changed its name in favour of Fyber, with the company calling the rebrand “a natural evolution.”

When companies change their name it can be for a myriad of reasons, but it often comes down to two main issues: either because the old name didn’t align with what the company was now doing, or because it felt like the right time to start afresh.

By James Bourne, 18 July 2014, 0 comments. Categories: Advertising, Branding, Developers.

Wearing thin: Is wearable tech an ethical nightmare for PR and comms professionals?

The CIPR hosted a debate last week at the House of Commons on the implications of wearable technology and how such devices raise ethical concerns around the potential use of the data they provide for marketing and PR purposes. However, these devices pose the same kind of challenges as many current technologies do, argues Aspectus PR’s Garry Dix.

Last Monday saw the CIPR ask whether or not ‘wearable technology is an ethical nightmare for PR, marketing and communication professionals’, with...

By Alastair Turner, 17 July 2014, 0 comments. Categories: PR.

Google ends ‘real name’ YouTube commenter policy, shuffles Google+ pack again

Last month MarketingTech noted the third birthday of Google+ with the question: Is it time to wave the white flag? It was one of the most popular articles of the month, and the sentiment certainly resonated among our community with over 50 comments.

Well, Google has had another crack at modifying its problem child social...

By James Bourne, 16 July 2014, 0 comments. Categories: Google, GooglePlus, Social Media.

A call to action: Let's put an end to invisible advertising

We are facing a viewability crisis; but users who are forced to watch video ads are not the most interesting target for advertisers, argues Pierre Chappaz, Chairman and CEO Ebuzzing & Teads

Half of all internet advertising bought by brands is not seen by web users. It is a shocking statistic and the situation is worsening year on year, thanks to the rise of programmatic buying. In 2012 ComScore estimated that 31% of advertising was not seen, this number rose to 54% in 2013.

The recent announcement that GroupM will soon withdraw from open...

By Pierre Chappaz, 16 July 2014, 0 comments. Categories: Advertising, Brands.

Sophie Hodgson: Why women in PR need to shout louder

By Sophie Hodgson, Head of Technology, Aspectus PR

Women in business, women in tech, women in PR – the list of ‘awards’ for women is seemingly endless. Am I the only one who finds it all, well, a bit boring?

We’re not awarding men and patting them on the back for being male and successful, so why are we doing the same to women? And before you start shouting at your computer, I do get that women...

By Alastair Turner, 15 July 2014, 0 comments. Categories: Opinion, PR.

Write a better video script with this one simple tactic

I’ve written every day for years. But that doesn’t make it any easier to come up with new story ideas or blog post topics on a daily basis. Writing a video script is hard. Creativity is the enemy. You need to limit yourself with boundaries and rules.

That’s right – rules. Set limits. Fence in your imagination. Commit to a single format. It sounds counterintuitive, but your video script needs more structure than a word-count or run-time.

A writer’s mind is a hot ball of unfocused nonsense. Set...

By Homebaked Films, 15 July 2014, 0 comments. Categories: Content, Video.

Ensuring banks use data to understand customers across all touchpoints

Integrating data insight from all channels to develop a 360-degree perspective of customers' preferences is vital to personalising service. Multichannel marketing knows this well, and as the digital age evolves, consumers expect continual cross-touchpoint recognition from organisations: banking is no exception.

Historically, physical bank branches were the main touchpoints for customer understanding; important flagship hubs for contact, cross-selling, and retention. As a result, until recently, people were...

By Jed Mole, 14 July 2014, 0 comments. Categories: Brands, e-commerce.

Seamless customer experiences: This is retail’s digital future

The digital world has disrupted our marketing worlds and changed the way business communicates with people. Social media has opened the door to two-way conversations with data giving us a better understanding of our market and mobile making our message more accessible to the general consumer.

Over the past few years we have placed much focus on developing digital channels to make the most of social media, mobile and data collection; however I believe that this...

By Mike Saunders, 11 July 2014, 0 comments. Categories: Brands, Consumers, e-commerce.

Facebook breaks communications’ golden rule with study scandal

Facebook’s recently revealed study in ‘emotional contagion’ provoked angry responses from many internet users – and a pending enquiry from the Information Commissioner’s Office.This latest controversy is a clear example of the fractious relationship between websites, their users, and personal information.

The response from the company not only showed a lack of understanding and empathy, but is a textbook example of how not to respond to a crisis, says Aspectus PR’s Garry...

By Alastair Turner, 11 July 2014, 0 comments.

Take a look at how McDonald’s, Guinness and Coca-Cola have kept their brands fresh over 100 years

For any historic, established big brand, they can’t rest on their laurels if they want to stay at the top. Whether it’s through a catchy marketing slogan, or a change to the company logo, the sands of time are constantly shifting.

Take three of the world’s biggest brands; McDonald’s, Guinness and Coca-Cola.

It’s fair to say that the ubiquitous soft drinks manufacturer has suffered slightly over the past year or so, where before it was at the very summit of its brand power. Earlier this week

By James Bourne, 11 July 2014, 0 comments. Categories: Brands, Infographic.

Apple, Cadbury and McDonald’s top charts for best storytelling brands

Apple has retained its position as the UK’s top storytelling brand, according to research published by AESOP in association with One Poll.

Cadbury and McDonald’s were second and third respectively, with IKEA moving up six places to fourth and crisp manufacturer Walkers rounding off the top five.

There’s no place in the top 100 for Google – interesting given the daily stories which are told in the Google Doodles – yet YouTube makes the top 10, the highest new entry at #8.

The...

By James Bourne, 10 July 2014, 0 comments. Categories: Apple, Brands.

How to ensure the pounds follow the eyeballs when it comes to mobile advertising

In today’s world, there’s nothing that businesses are worried about more than their bottom line, and the impact that advertising has on this figure is no exception. Increasingly brands that use advertising are under more and more pressure to translate advertising spend into cold, hard sales.

Building brand awareness is all well and good, after all, but does it help to demonstrate ROI? With this in mind, there’s no doubt that the question on many brand’s lips when it comes to allocating...

By Joy Dean, 09 July 2014, 0 comments. Categories: Advertising, Mobile.