Standard banner ads decline as content and video get richer
Video and rich media ads usage is on the rise as consumers engage more fully with such mediums over standard banners advertising.
Research from Mobile Mix, The Mobile Device Index year in review from Millennial Media, shows that video and rich media ads result in nearly twice the engagement of standard banners.
The study showed that in 2014 91% of all developers and publishers on the Millennial Media platform allowed standard banners – down from 93% the year before. Rich media...