Christian Aid claims to be launching world’s first interactive television ad
Picture credit: wearechristianaid/YouTube
Charity Christian Aid claims to be launching the world’s first interactive television ad on Friday which will enable viewers to donate immediately via their smartphone.
Launching ahead of Christian Aid week, which begins on Sunday, the advert will encourage viewers to download the PowaTag app to make a one-off donation or sign up as regular donators to the cause.
Prompted by the PowaTag logo on-screen viewers simply activate the app, choose the amount to pay and...