Marketing budgets at record jump, according to IPA Bellwether Report
The latest edition of the IPA Bellwether Report, the quarterly document of marketing budgets published by Markit Economics on behalf of the IPA, has revealed that marketing budgets have seen their biggest increase in 14 years. The report is certainly one of the more positive to hit the stands, according to the IPA – and the figures certainly show why.
Adpoints CEO Martin Pugh: Trying to solve brand ad avoidance
Martin Pugh is CEO of ad tech startup Adpoints, which has been trading since late 2012 but looks to have big plans for 2014. Pugh joined the company in December last year having previously held senior posts at Pizza Hut UK and Virgin Active UK among others. Through a publisher partnership with Nectar – also a major shareholder within the business – Adpoints offers a carrot to consumers, offering discount shopping points for those who watch adverts all the way through.
Why we shouldn’t be surprised Honda makes the most viral car ads
Japanese car manufacturer Honda has hit first and second place in terms of the top 10 most viewed car adverts in the UK since 2010, according to figures published by video analytics provider Visible Measures. Colour us at MarketingTech as less than surprised. Infact, if the story had to be delivered in a Buzz Feed-styled headline, it would be: “You Won’t Believe Which Car Manufacturer Creates The Most Viral Ads...Oh Wait, Yes You Will.” So why would this be?
The advertising revolution will not only be televised - it'll be on mobile too
There’s never been a more difficult time for brands to try and communicate with their audience. Indeed, it’s easy to forget that, as recently as twenty years ago, the world of advertising was a very different place. By comparison, today’s audiences engage with so many different platforms, devices and media that the sheer complexities involved make the act of successful customer engagement itself no mean feat.
How to make your company’s webcasts a must see
Companies across the globe are directly reaching their target audience via webcasting. However, whilst some are ensuring they are getting many viewers, who watch for extended periods of time, others are clearly lagging behind. How do you make your webcasts a must see?
Rachel’s Organic gets mobile responsive site design
Aberystwyth-based organic food provider Rachel’s Organic has announced the launch of a mobile responsive site, led by creative agency Haygarth. The food stockist, arguably best known for its range of yoghurts, was Britain’s first organic dairy and has products stocked in supermarkets nationwide.
CISAC’s Eric Baptiste: Why intellectual property is a universal, human rights concept
The issue of intellectual property for creative artists in the YouTube, Spotify-oriented age has never been more pronounced. Eric Baptiste is the newly elected chairperson of the board of directors at CISAC (International Confederation of Societies of Authors and Composers.) Having served on the board for four years and previously been chief executive, he’s aware of the concerns that creative artists have.
AA, Google and Johnson’s Baby score strongly in UK’s most trusted brands
The AA has been named as the most trusted brand among British consumers, according to a new survey released by agency Rainey Kelly Campbell Roalfe/Y&R (RKCR/Y&R). The research, of over 3000 people in the UK, was conducted using the company’s BrandAsset Valuator technology.
Santander awarded LatAm ‘record breaking brand’ gong for football campaign
Santander Group has taken the ‘Record Breaking Brand’ award by Guinness World Records at its Global Festival of Media in Rome following a successful football-based campaign. The bank put together an integrated campaign in Latin America in order to find the most passionate and knowledgeable football fan, which attracted over 1.1 million players and set a record for the largest sports trivia competition.
Microsoft pens deal with Entertainment One UK for film promotion
Microsoft Advertising has announced a year-long strategic partnership with Entertainment One UK (eOne UK) to deliver new film launches across the Microsoft platform ecosystem.