Search engine marketing growth analysed in Adobe report
Search engine marketing spend grew 12% globally year on year according to the latest Global Digital Advertising Report from Adobe, which looks at trends for the last quarter of 2014.
In the US overall search advertisement spend rose 5% year on year, while in Europe, although large at 17% year on year, it had actually slowed on the previous quarter. In the UK spend fell by 3%.
The research showed that while overall worldwide spend on Google rose by 8% year on year it was Yahoo!...