Are luxury brands more alluring to banner ad clickers?
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Are luxury brands more alluring for banner ads? According to ad platform provider Sizmek, they are: luxury brands get much better click through rates (CTR) for rich media and polite banners when compared to benchmark figures.
The study, entitled Luxury Benchmarks 2014, found that for rich media luxury brands had a CTR of 0.36%, compared to 0.22% benchmark, while for polite banners – banners which replace the main image with a featherweight replica during page loading to avoid...