Apple retains title as coolest brand in CoolBrands ranking
It seems not even a PR disaster involving the latest U2 album can stop Apple. The Cupertino firm has again topped the charts as the coolest brand in Britain, according to the latest study from CoolBrands.
Four of this year’s top five also made that position last year, with Apple ahead of Aston Martin (#2), Nike (#3) and Glastonbury (#5).
Twitter, which came eighth last year, misses out on the top 20 altogether, while Instagram (#14) is a new entry.
“The idea that CoolBrands is about fads and...