Getty Images’ Hugh Pinney on embracing the unknown
Hugh Pinney, VP news EMEA at Getty Images, claims the move by Getty to make 35m of its photos free to use is “the industry catching up to the 21st century.”
Nine in 10 SMEs don’t have a mobile-friendly site, research shows
Here’s a potentially worrying research statistic: 91% of websites for small and medium businesses are not accessible through mobile devices. The top line result of the UK survey, from website platform provider BaseKit, may not come as much of a surprise given the company’s business.
Is Deborah Meaden right about PR budgets?
“If you spend less than £3,000 a month on PR, you might as well not spend any money at all.” This extremely bold statement spoken by fiery Dragon’s Den entrepreneur Deborah Meaden was used to dismiss a pitch from Vini & Bal’s, an Indian sauce company on the hit BBC show. Meaden announced that she was ‘out’ because the £50,000 requested by the budding entrepreneurs was barely enough to cover what she believed should be spent on public relations. As essential and valuable as PR is to a company’s success, surely £3,000 a month is unreasonable?
New Dulux ad campaign imagines a world without colour
This is a novel twist on an established brand: the latest advert from paint shop Dulux takes a sideways glance at prohibition and imagines a world without colour.
Apple most desired mobile brand in emerging markets, research finds
The latest research, this time from mobile marketing provider Upstream, has revealed that Apple is the most liked brand in the developing world, even though Android phones are more accessible to use. The research, compiled in the report ‘The Next Mobile Frontier’, polled over 4500 consumers in Brazil, China, India, Nigeria and Vietnam – three BRIC countries and one MINT country – and found that 32% of respondents wanted iDevices most, followed by Samsung (29%) and Nokia (13%).
Cat craziness proves direct mail campaigns aren’t dead yet
Put this down as MarketingTech’s favourite campaign so far this year. For a company which sells cat litter in bulk, your audience are cat owners, right? Yet Toronto-based Bulk Cat Litter Warehouse went one step further – and directly targeted cats with their latest direct mail campaign. How? By spraying catnip over the mail.
How mobile advertising is mirroring human behaviour
Fifty years ago, we all imagined that by the time we got to the year 2014, we’d all be living in a world run by robots. We imaged that by now, we would be living in a world similar to that of the Jetsons, where flying cars are the norm, communication is instantaneous and a robot greets you when you return from work.
Could social predict the winners of the Brit Awards?
The Brit Awards, held at the O2 Arena in London last night, is one of the biggest nights in the British music calendar. With millions watching the drama unfold on TV, the role of social in determining the winners and losers is unparalleled today. For the first time there was one award which was determined by social vote only – the Best British Video award. Yet research from digital advertising provider RadiumOne shows how social conversations in the lead up to the show predicted some of the winners on the night.
Facebook buys WhatsApp: The experts’ verdicts
Last night Facebook announced its intention to buy messaging provider WhatsApp for a deal totalling $19bn (£11.4bn), becoming the social network’s costliest acquisition to date. The deal comprises an original $16bn, one quarter of which is cash and the remainder in Facebook shares, alongside another $3bn in restricted stock units granted to WhatsApp’s founders and employees.
Adbrain launches beta platform after seed funding round
Real-time advertising platform Adbrain has launched a private beta platform for its programmatic ad buying solution, nine months after nailing $1.5m in seed funding. The platform, which enables programmatic mobile audience buying, has garnered support from ad companies M&C Saatchi Mobile, Fetch and Somo, as well as agencies Annalect and The Exchange Lab.