Case study: How influencers can cut through social noise
In a world where consumers are overloaded with information, thrown at them from every angle, brands find themselves having to rethink their traditional global marketing strategies. The ever-saturated consumer marketplace is forcing them to think more creatively about how best to achieve the all-important cut-through and engagement with consumers.
As a result, many brands are redirecting traditional advertising and media dollars towards more unconventional influencer activations. At...