Why there’s so much more to PR than newsjacking for security companies
The technology market place is jam-packed with security companies. And with the NSA revelations fuelling growth and sparking new ideas, both hot new start-ups and established firms are jostling for business and looking to attract mega bucks from investors, writes Aspectus PR’s Sophie Hodgson.
The reason is simple. Unlike the rest of the world, hackers weren’t subject to austerity measures or cost cutting. Indeed,