Examining the many faces of content marketing for brands
Last Thursday, Aspectus PR headed to the Institute of Education’s Logan Hall near Russell Square in London for the Content Marketing Show. Organised by Kelvin Newman at Rough Agenda, the twice-yearly event examines the good, the bad and the ugly of content marketing in rapid-fire sessions delivered by professionals drawn from across the media industry.
The core theme underpinning the show was the human aspect of social media. Captured succinctly in the form of an