How mobile is driving the growth of Facebook advertising
Global spend on Facebook advertising has rocketed by 114% year on year for the second quarter of this year according to new data from Kenshoo.
The growth is twice as fast as a year ago as the market continues to grow with mobile phone and tablet ad spend up by 167% year on year and now accounting for 63% of total paid Facebook budgets. The figure is up from 51% the year before.
The research also showed an increase in paid search for the quarter, up 10% year on year. In this sector...