Want users to pay for content? Work harder, publishers told
A new set of research data released by CloudSense has revealed that the trend for users accessing free news content is inexorable – and concludes publishers need to do more to monetise their content.
The research, which gauged the views of 4000 UK and US consumers, found some interesting differences. Even though far more US consumers are prepared to subscribe to content (24% compared to 7% UK), the overall trend is the same worldwide: users are reluctant to pay.
Of course, this has been a problem for...