It’s clear: Interactive ad displays are more engaging than static equivalents
As consumers are bombarded with messages every moment of every day, we are going to sit up and take notice when something’s a little different from the norm. That's the not-entirely-surprising conclusion drawn by new research which has found innovative display ad formats deliver more effective interactivity, emotional response and dwell time than standard digital display ads.
Yet the research does deliver some impressive statistics. The research was conducted by neuro research...