Using big data on a personal level to gain greater consumer buy-in
As consumers, our lives and identities become more and more digitised every day. The more time we spend on the Internet, the more data we produce. In 2014, Facebook users shared 2,460,000 pieces of content, YouTube users uploaded 72 hours of new video, and Yelp users posted 26,380 reviews. These statistics are not per week or even per day — they are per minute.
With every online purchase, media stream, or click-through, consumers are generating new data points that help define...