Ten last-minute Cyber Monday preparations for your e-commerce site

Cyber Monday 2013 was a landmark day in online retail and with this year’s event only weeks away, there are a number of last minute preparations e-sellers need to be making right now in order to take full advantage of the benefits headed their way. 

The craziness of the holiday season is just around the corner - Black Friday, Cyber Monday, Christmas, and Boxing Day are only weeks away and Cyber Monday in particular is the day that kick's off many online retailers' golden quarter.

According to...

By Jon Woodall, 24 November 2014, 0 comments. Categories: Commerce, E-Commerce, Email, Paid Search, Search.

EdgeRank costing publishers millions in lost revenue

Picture credit: iStockphoto

Facebook Edgerank, the social network’s ranking algorithm that displays content based on relevancy, is doing more harm than good to online publishers.

After sampling 30 digital publishers, media intelligence company AdClarity determined that these publishers are the victim of a $350 million shortfall in advertising revenue thanks to Facebook’s algorithms.

The figure stems from AdClarity coupling its own publisher data, that revealed their collective revenue was a...

Google Contributor: Biting the advertising hand that feeds?

Picture credit: iStockphoto

Imagine a world wide web without popups, banners, prerolls and takeovers. As a marketer it is a difficult environment to fathom from a monetisation perspective, but it is a concept Google is investigating with the launch of Contributor.

Think the Adblock browser extension with an added revenue-earning element for sites. Google Contributor is an experiment from the search giant where internet users can pay between $1 and $3 a month to browse a site with no Google ads.

Media real...

By Simon Holland, 21 November 2014, 0 comments. Categories: Advertising, Advertising Technology, Content, Publishing.

Lure of incentivised marketing fading for consumers

Picture credit: iStockphoto

Loyalty programmes, once an ever-present part of commerce, could be starting to lose their appeal among consumers, according to new research from customer engagement company Collinson Latitude.

The study, looking specifically at travel consumers, reported that 67% of consumers claim to be unsatisfied with their current incentive programmes. It is a finding that must worry travel operators as 61% do consider the quality of rewards when making purchases.In

Collinson’s report...

By Simon Holland, 21 November 2014, 0 comments. Categories: Commerce, Customer Experience, E-Commerce, Personalisation.

Which of these four types of marketer are you?

Picture credit: iStockphoto

Recent research found that 84% of marketers now regard the rise of the digital native as overwhelmingly the most important (or a very important) factor affecting marketing plans. So while we welcome the digital generation we must also re-tool our mind and skill sets to the new marketing order. This though appears to be the biggest hurdle.

Skills shortages, lack of experience and budget constraints as a hangover of the recession continue to plague the digital marketing landscape....

By Dr Charles Randall, 19 November 2014, 0 comments. Categories: Attribution, Data & Analytics, Mobile, Social Media.

Apple mobile device targeting leads wave of updates to Adobe Marketing Cloud

Picture credit: iStockphoto

Adobe has rolled out support for iBeacon in the latest batch of updates to its Adobe Marketing Cloud product, making it possible for marketers to target content using the location of shoppers.

Media can now be sent across a number of channels to consumers, with marketers being able to deliver a promotional message through a retailer’s app when a shopper is in a specific store.

Using Marketing Cloud, marketers are able to follow the previous action up with an email campaign...

Salesforce wants to break down the barriers between marketing, sales and customer service

Picture credit: iStockphoto

Customer relationship management (CRM) company Salesforce has taken the wraps off its latest edition of Social Studio.

While being primarily targeted at the burgeoning content marketing industry adding features that mean you might never need to use Twitter or Facebook’s interface again, Salesforce’s updated utility excels at enabling departments to collaborate on social engagement.

With Social Studio, marketers can use the software’s new social listening engine to...

By Simon Holland, 19 November 2014, 0 comments. Categories: Content Marketing, CRM, Customer Experience, Social Media.

Is Samsung's iBeacon contender Proximity a headache for retailers?

Picture credit: Samsung

Samsung has announced mobile communications solution Proximity, a rival to Apple’s iBeacon, but could the requirement of a different beacon technology for each handset manufacturer cause problems for retailers?

Proximity is a mobile platform not unlike iBeacons. It lets visitors to a specific location view rich, relevant content and allows advertisers to target those consumers with more pertinent campaigns.

The main difference between the two products is that Proximity operates...

By Simon Holland, 18 November 2014, 0 comments. Categories: Advertising, Consumer, Location, Mobile.

What are the five pillars of personalisation marketing?

Picture credit: iStockphoto

Most people look at personalisation marketing as a new and recent addition to the digital marketing mix, but this is an incorrect and dated view. Personalisation marketing has been around at least in principle for more than 25 years. In fact I developed one of the first personalised marketing programmes for Heidelberg USA more than 20 years ago.

To determine what has changed and what has transferred this “legacy” technology into the modern digital world of marketing,...

By Thaddeus Kubis, 17 November 2014, 1 comment. Categories: Advertising, Consumer, Customer Experience, Strategy.

Print vs mobile ads: Which is best for engagement and recall?

Picture credit: iStockphoto

Mobile and print-based advertising may serve to slightly contrasting audiences, but there are similarities in how the readers of each platform react to marketing.

In a bid to challenge the view that platforms drive behaviour rather than content, News UK Commercial performed a study examining the differences between how readers of the paper-based version of The Times compared to those that engaged with the mobile edition.

News UK reported that memory coding, the first step brains...

By Simon Holland, 17 November 2014, 0 comments. Categories: Advertising, Data & Analytics, Mobile.

Tech vendors appear on new diagram of digital marketing world

Picture credit: iStockphoto

Marketers’ hunger for chart-based imagery of their industry can be seen through the availability of Lumascape charts and now analyst firm Real Story Group has joined the party with an update to its marketing technology vendor map.

Real Story has designed the infographic to have a similar aesthetic to the New York subway map, with different coloured lines representing specific marketing channels, including web content, digital asset management and automation.

One visually...

By Simon Holland, 14 November 2014, 0 comments. Categories: Attribution, Commerce, E-Commerce, Strategy.

Havas and Sky release mobile ad measurement trial findings in case study

Nationwide, Domino’s and Birds Eye have taken part in mobile advertising measurement trials on a selection of Sky’s websites, with the results now being made public.

Havas Media Group and Sky Media, the two companies behind the research, discovered that the best results were often gained by ensuring creative was intriguing, fun and interactive so it was able to stand out on the page.

Research agencies Differentology and On Device Research supplied detailed feedback on how the three brands fared...

By Simon Holland, 13 November 2014, 0 comments. Categories: Advertising, Analysis, Consumer, Design, Research.

Yahoo bulks up on video after $640-million Brightroll acquisition

Picture credit: iStockphoto

Programmatic video ad platform Brightroll has been purchased by Yahoo in a $640 million cash deal.

News of the acquisition broke on Yahoo’s Tumblr account where CEO Marissa Meyer talked up the deal by describing video advertising as the next evolution in display marketing technology.

“Video is display 2.0,” she said. “It’s what brand advertisers love. It’s a format that elegantly and easily transitions from broadcast television to PC to mobile...

By Simon Holland, 12 November 2014, 0 comments. Categories: Advertising, Selling, Video & Audio.

Expedia taps into Routehappy API for emotional travel data

Picture credit: iStockphoto

Routehappy’s Score & Happiness Factors API has been adopted by travel comparison website Expedia, the two companies have announced.

The agreement lets Expedia add new search functionality into its site that can filter results around seat layout, seat type, equipment type, entertainment, power, wifi and other happiness factors down to the specific airline, sub fleet, and cabin level.

It all stems from Routehappy’s Flightmatch algorithm that matches airline product...

By Simon Holland, 11 November 2014, 0 comments. Categories: Campaigns, Data & Analytics, Partnerships, Publishing, Social Media.

Financial constraints prevent retailers from embracing omni channel

Picture credit: iStockphoto

Budget restrictions are behind the current lack of an omni-channel strategy among retailers, a new study has found.

Enterprise e-commerce solution Mozu polled 300 CEOs and IT leaders from B2B and B2C retailers to discover that 34% have “insufficient financial resources” to implement a new retail technology.

After interrogating the data further, Mozu reported that both high-revenue organisations and smaller-revenue retailers rated problems with securing the necessary...

By Simon Holland, 10 November 2014, 0 comments. Categories: Attribution, Mobile.

Ad fraud targeted by AppNexus-led certification

Picture credit: iStockphoto

Online advertising technology company AppNexus has partnered with a host of industry big hitters to create a new classification standard that the group of businesses hope will eradicate fraud.

DoubleVerify, Integral Ad Science, Microsoft, PubMatic and Xaxis have all joined forces with AppNexus to create a standard that will identify safe and trusted inventory on the internet.

Fraudulent ad impressions mostly stems from bot traffic where computers hijacked by viruses mimic human...

By Simon Holland, 10 November 2014, 0 comments. Categories: Advertising, Campaigns, Selling.

Sainsbury’s trials m-commerce app that could unify offline and online

Picture credit: Sainsbury's

UK supermarket Sainsbury’s is conducting trials of a new shopping app that will allow consumers to add items to a shopping basket on their smartphone while browsing products in-store.

Consumers are set to benefit by being able to create a virtual basket of their favourite products from any location before they shop. Of course, Sainsbury’s benefit from lengthening the purchasing funnel so that it has a single customer view across online and offline.

Other app features...

By Simon Holland, 10 November 2014, 0 comments. Categories: Attribution, E-Commerce, Mobile.

How keeping it simple can ensure your brand is premium

Picture credit: McDonalds

When it comes to branding it’s easy to overcomplicate things. But the Global Brand Simplicity Index 2014 shows that can cost brands dearly.

The report by Siegel + Gale, which has been published for the past five years, shows how keeping it simple can pay dividends. This year’s results once again has brands such as McDonald’s, Ikea, Google and Amazon ranking within the top 10 for their no nonsense approach to branding.  Discount grocery chain Aldi comes first...

By Liz Morrell, 07 November 2014, 0 comments. Categories: Advertising, Analysis, Campaigns, Consumer.

How consumers still believe retailers are dual pricing

The variation between online and offline pricing has long been a bone of contention between retailer and shopper.

In the early days of e-commerce price differentials between online and store was common practise but in today’s omnichannel world it can be extremely harmful to a brand to be seen charging different prices across different shopping channels and it’s a practise many retailers have abandoned as a result.

A new report from Displaydata suggests that more than three quarters of shoppers...

By Liz Morrell, 07 November 2014, 0 comments. Categories: Advertising, Advertising Technology, Consumer, E-Commerce, Selling.