Reports of the death of the press release are an exaggeration
There’s been buzz in the PR world that press releases are slowly dying out and are no longer a useful medium for companies.
Some industry commentators argue that journalists have no interest in simply republishing content that’s already been circulated widely and published online because it is no longer newsworthy. Others feel that in today’s world of evolving technology, there are better ways to share company news other than the traditional press release.
Even executives at large corporations have voiced...