Social CRM: How best to manage the sales process

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Businesses that master the art of a successful social media strategy enjoy a number of benefits. Social media networks provide the opportunity to get to know your customer, start a conversation and elevate your brand in an influential sphere driven by consumers who know what they want.

For digital agencies, and indeed even marketing departments, determining the actual return on investment for the time...

By Gavin Hammar, 17 October 2014, 0 comments. Categories: CRM, Social Media.

Video marketing: This is why you’re doing it all wrong

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Feature Video is becoming more and more important to content marketing. More often than not, a quick video pitch will last far longer in the memory than a block of text or a generic press release.

Some companies are doing video very well. Plenty more, though, are making a right pig’s ear of it.

One company which aims to change that is Nideo, a B2B video content platform.

By James Bourne, 16 October 2014, 0 comments. Categories: Content, Feature, Video.

Shell and Nestle top charts of best “online estate” for global brands

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The largest global firms are rushing to social media, but are hampered by “poor management and disjointed strategies”, according to a study.

The Financial Times Bowen Craggs Index of corporate online effectiveness, which published its eighth edition today, found that Shell, Eni and Nestle run the top three “web estates”. Unilever, Siemens, BP and SAP all made the top 10.

What do...

By James Bourne, 15 October 2014, 0 comments. Categories: Brands, Research.

Lego ends branding partnership with Shell after Greenpeace pressure

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Lego has released a statement confirming it will not renew its partnership deal with oil firm Shell, after a series of attacks from Greenpeace regarding Shell’s proposed plans to drill for oil in the Arctic.

“Children are our major concern and the central focus of our company,” said Jørgen Vig Knudstorp, CEO of the Lego...

By James Bourne, 09 October 2014, 0 comments. Categories: Brands, Consumers, Reputation.

Seeing your ad get blocked? Blame Google, report argues

Picture credit: Jean-Etienne Minh-Duy Poirrier

A report released by Adobe and PageFair has revealed that the use of adblocking software is accelerating rapidly, with some demographics more likely than others to nix the rogue adverts.

2013 saw the number of users who use ad blocker software more than double globally, from 54 million to 121 million. As of June this year, the number stands at approximately 144...

By James Bourne, 08 October 2014, 0 comments. Categories: Advertising, Google, Reputation.

Want to fully understand the customer journey? Get the customer to do it

Picture credit: Journey HQ

Here’s an interesting new mobile app release: Journey HQ is trying to get to the bottom of customer journeys, decision making and buying patterns by getting users to fill in information as they go along.

The USP is simple. Most industry market research never fails to have two ingredients: questions and question-setters. Journey HQ gets rid of both.

Siamack Salari is the creator of Journey HQ, and a long time collaborator on ethnographic testing methods. He firmly believes the...

By James Bourne, 02 October 2014, 0 comments. Categories: Brands, Community, Selling.

What I wish I’d seen at #SMWLDN: 8 ways charities are killing it on social

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Something was bugging me last week at Social Media Week. And it wasn’t the occasional snake oil merchant promising a ‘masterclass’ on customer interactions before delivering a thinly-veiled ad for his company’s new product.

It certainly wasn’t the genuinely great speakers there like Buzzfeed’s Will Hayward or Nicolas Roope from Poke who gave thoughtful, witty presentations that inspired as much as they...

By Paul Trueman, 29 September 2014, 0 comments. Categories: Opinion, Social Media.

Ello kiddies: Examining a utopian ad- and brand-agnostic future of social

Picture credit: Ello

You are not a product.

Meet Ello. With this declaration of intent this new, hip, invite-only social network has gotten plenty of traction over the past weeks for one key reason: it is fiercely opposed to brand dollars.

"Your social network is owned by advertisers", the firm's manifesto reads. "Every post you share, every friend you make and every link you follow is tracked, recorded and converted into data. Advertisers buy your data so they can show you more ads. You are...

By James Bourne, 29 September 2014, 1 comment. Categories: Analysis, Brands, Social Media.

Market research is a vital tool in helping brands invest wisely in loyalty marketing

The practice of customer loyalty marketing has become commonplace for many brands. However, by not pushing boundaries it is true to say that apathy can develop among people who feel increasingly less loyal to favored brands. As competition becomes ever more fierce in the battle to win over these customers, it can send them fleeing for cover from the deluge of loyalty tactics. To overcome this, brands have to think smart and focus more on delivering the customer touch points that matter most to their target...

By Maciej Fita, 24 September 2014, 0 comments. Categories: Brands, Community.