Why use social media as a platform for online video?
There is no denying that social media now has an influence on a whole host of decisions in our everyday lives, from what to watch, where to go, to inspiring us to get active after viewing our friends posts about running several miles. It stands to reason therefore that integrating social media into your video marketing and integrating live streaming directly into social media platforms if done well can make a real difference to both engagement and audience figures.
Has Facebook commerce flunked?
In my opinion, Facebook-commerce (F-commerce) expectations seem to be out of sync with most brands and the market’s capabilities. The problem, in fact, is in the evolution of communication within the medium. Shops on Facebook only work as part of a social media strategy. And most brands are not sufficiently evolved in their social communication to make them work. Expectations and reality do not fit together and protagonists blame the medium not the messages.
The 3 Cs which can stop a tech takeover in adland
There’s a revolution going on in adland and unsurprisingly it’s being driven by the tech giants. Earlier this year, Starcom MediaVest Group and Twitter announced a huge advertising deal, representing hundreds of millions of dollars in revenue for the social media network, over multiple of years.
Talking Twitter: Customer service through social media
For the modern brand online, dealing with customers face-to-face isn’t an issue – but the fervour that people voice over the phone isn’t as drastic as the vehemence of ornery online consumers. Social media engenders a sense of freedom and often entitlement, leading to outlandish statements from users who are disgruntled by brands. You can try placate them, reason with them or ignore them entirely, but some social media teams choose to riposte with scathing or witty comments.
How has Twitter been analysing the impact of #BlackFriday?
For US consumers, Black Friday is a well renowned retail tradition, with the day following Thanksgiving Day being synonymous with stores opening early with big discounts. In the UK, plenty has been written over the impact ‘Black Friday’ would have – with the result being casualties, fights and even arrests in what was described as scenes of “bedlam” earlier today. Yet according to Twitter respondents, the majority of global opinion on Black Friday was of a positive nature, according to social media analytics provider Crimson Hexagon.
Captify: Is search retargeting the future of advertising as we know it?
It’s official: for publishers and brands, traditional banner ad campaigns simply don’t cut it anymore. With acceptable CTR figures continuing to slide, and users becoming increasingly immune to online advertising, something had to give. UK-based startup Captify is one of those companies looking to change things round. While the importance of real time bidding (RTB) models increases, Captify takes it one step further by being one of the primary companies to use search retargeting technology, whereby users view banner ads based on their search terms.
Research claims £10bn online Christmas pot up for grabs for retailers
Retailers are being told to be vigilant over the festive season, with a new survey released today claiming that 65% of people will be online at some point on Christmas Day – with 63% logging in on Boxing Day. The research, conducted by open cloud provider Rackspace, revealed some interesting findings regarding consumers’ holiday online habits.
More than one in three brands have “no idea” where their ads appear
The latest research, this time from Project Sunblock, has revealed that more than a third of brands are unaware about where their advertising content is appearing. Overall, around 7.78 billion display advertising impressions are put alongside the more nefarious areas of the web, from phishing and malware to violence, pornography and illegal drugs.
Brands have only got 71 seconds to secure customer loyalty, report warns
Brands have on average only 71 seconds before the consumer has made their mind up about what to expect from them, a new survey has found. The report from cloud platform LivePerson, entitled ‘Connecting With Customers’ which polled over 6,000 consumers across four continents, also revealed that more than two thirds (67%) of consumers shopping online have received no reply from retailers after firing off a support email, with over half of cases not being resolved on the first email reply.
Are brands overlooking smartphones as a sales channel?
New research from ResponseTap has revealed that, for marketers, smartphones offer three times more conversions than previously thought. According to the research, which was an analysis of more than 450,000 on and offline transactions, previous studies looked at buying patterns from users who had only used smartphone browsers.