Are your email marketing campaigns matching up to the industry standard?
An industry benchmark report from email marketing provider Sign-up.to has found open rates at nearly a quarter across all campaigns analysed and an increase in 17 sectors across 2014, with click rates declining at a small rate.
While overall opens hit 24.45%, mean click through rates were at 3.13% and unsubscribes at 0.55%, with median click through rates at 2.36%, and median opens at 24.22%. Mobile opens, at 53.9%, has overtaken the desktop.
Yet the devil is in the detail; the public...