Why broadcasters must embrace smart advertising technology
Broadcasters must embrace new smart advertising technology if they are to remain relevant, according to Dan Wagner, CEO and founder of Powa Technologies.
It’s a market that is ripe for opportunity. Strategy Analytics claims that nearly £8 billion will be spent on digital advertising this year and the UK is also on track to become the first country where spending on digital advertising is set to surpass all other traditional formats.
This means that broadcasters must react...