How to measure ROI from multi-channel marketing
It’s no doubt one of the most used acronyms in the world of marketing – ROI (return on investment).
Understandable, of course. After all, there’s little point undertaking an activity if it doesn’t pay for itself and reap results. It could also be argued that a focus on ROI will become increasingly pressing over the next couple of years, as marketers work to justify their every move in the wake of Brexit uncertainty.
However, measuring ROI isn’t always easy....