Power to the people: The need for the human touch in omni-channel

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I recently heard Elon Musk, CEO and CTO of SpaceX and chief product architect of Tesla Motors, talk about technological advancements in the motor industry that will soon see the rise of driverless cars and the likely demise of humans behind the wheel. Although no one can deny the intelligence behind the technology, it sparked a question for me: how far will the future generation control their own destiny?

We have entered a world where our fridge will be able to order our milk...

By Max Eaglen, 07 July 2015, 0 comments. Categories: Campaigns, Customer Experience, Data-driven marketing.

How Twitter and Facebook users react to social posts by country and by day

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A new research study from Lithium Technologies and Klout reveals Twitter is the key platform for quick audience engagement, with reaction times differing greatly by continent.

Jeremy Waite, now head of digital strategy EMEA at Salesforce Marketing Cloud, famously said in his ‘80 Rules of Social Media’ that the average half life of a tweet was between six and seven minutes. Given this was put up more...

By James Bourne, 06 July 2015, 0 comments. Categories: Campaigns, Social Media Marketing.

New ethical search engine claims it will generate £200 million for charities by 2017

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A new search engine that is targeting 10 million users and the generation of more than £200 million for charities by 2017 has launched this week.

The UK start-up search engine Storm allows consumers to raise money for their favourite charities as they shop online through a give button on the site for participating retailers that include the likes of Waitrose, Virgin, Sports Direct, Curry’s, Boots and B&Q. When someone buys something from one of the retailers via the...

By Liz Morrell, 02 July 2015, 0 comments. Categories: Search Marketing.

Programmatic ad spend close to smashing £1 billion barrier

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Spending on programmatic ads in the UK is getting closer than ever to smashing the £1 billion mark, now accounting for nearly half of all display ads. By 2018 it is estimated that around 70-80% of digital spend will be programmatic.

The Internet Advertising Bureau (IAB) latest Media Owner Sales Techniques studiy shows that of £2.13 billion spent on display ads on both mobile and internet last year 45%, equalling £960 million in total, was traded programmatically. The...

By Liz Morrell, 01 July 2015, 0 comments. Categories: Advertising, Advertising Technology, Programmatic.

This new content marketing tool claims to increase social reach and slash costs

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A new content marketing tool has launched that it is claimed will help advertisers better reach users through social networks and slash campaign costs.

Beamly Booster takes any piece of content – from video to text and images - and through A/B testing claims to deliver campaigns that work better than those on competing platforms. By testing what will work best the company claims the product delivers the highest possible reach at the lowest price delivering a campaign at 1/20 of the...

By Liz Morrell, 01 July 2015, 0 comments. Categories: Content Marketing.

Consumers may be more open to email marketing than we think

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Getting the balance of email marketing right is a constant challenge for marketers who often err on the side of caution since the risk is losing customers by bombarding them too much.

Yet a new report claims to have discovered that consumers are more receptive to email marketing than many believe. The report, from global data solutions provider Return Path, says that highly active users will actually tolerate up to an average of 5 messages a week before the level of complaints offset...

By Liz Morrell, 01 July 2015, 0 comments. Categories: Customer Experience, Email marketing.

The future of marketing analytics: How can brands better understand their customers?

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Today’s tech-savvy consumers demand smarter apps that inform them with helpful information, connect them to tailored offers or experiences (or peers) and ultimately motivate them by using data to drive behaviour - like the best fitness trackers. This means that for marketers, good campaign design increasingly starts with the data, and in the near future will be about the interaction “device” rather than the channel or place.

It also means that despite all the hype around social media and mobile and...

By Allen Bonde, 30 June 2015, 1 comment. Categories: Big Data, Campaigns, Data Science, Data-driven marketing, Web Analytics.

How first-party data is proving a key ingredient in marketing success

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Marketers are increasingly getting better success by embracing first-party data rather than the previous norm of third-party data as they seek to provide more relevant customer experiences powered by insights from their own users.

Results from Econsultancy and real time, cross-channel marketing technology specialist Signal, following a survey of North American marketers found that amongst those who reported the strongest ROI from their data-related investments 81% of those regularly...

By Liz Morrell, 30 June 2015, 0 comments. Categories: Customer Experience, Data-driven marketing.

Getting the right hook: How a golf app developer is using wearables for retargeting

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The American novelist Nicholas Sparks, in Dear John, writes: “No matter where you are in the world, the moon is never bigger than your thumb.” Let’s paraphrase that slightly: no matter where you are in the world, there will be someone, somewhere, writing a piece on wearable technology and how it can be deployed in marketing.

Some companies, however, are ahead of the game. Take Shotzoom. The company, by its own definition, “creates market...

By James Bourne, 29 June 2015, 0 comments. Categories: Case Studies, Mobile Marketing, Search Marketing, Wearables.

How mobile audiences are driving the growth of video

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Mobile audiences are proving to be the most popular for the growth of video consumption and advertising growth, according to new figures.

The Q1 2015 Global Video Index from Telstra subsidiary Ooyala shows that mobile devices made up 42% of all online viewing during the first quarter of this year. Of those views it was smartphones that particularly drove the growth – accounting for four times as many plays than tablets during the period.

The report also showed that TV...

Freemium models and digital services: When do you pull the ladder up?

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If it wasn’t clear enough already, it’s painfully obvious now: if you’re offering a service you expect users to pay for, you need to give them a freemium option to begin with. But you might be losing out if you can't upgrade your freemium base.

Recent research from e-commerce provider Avangate, of 1000 consumers, makes the priorities clear. 97% of users prefer flexible purchasing options when selecting premium online services, while six out of 10 will only subscribe...

By James Bourne, 26 June 2015, 0 comments. Categories: Commerce, Customer Experience, E-Commerce, M-Commerce.

UK and US brands are failing to optimise for mobile, new study finds

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Despite brands’ insistence that they are producing responsive sites that work across platforms, nearly half of UK and US respondees to a new survey said that the mobile websites that they visit regularly are not optimised for mobile devices.

And it seems brands that fail to comply are playing a dangerous game too since more than half of the respondents from the UK (51%) and US (62%) said that they would leave a website if such content wasn’t optimised for their device.

The...

By Liz Morrell, 25 June 2015, 0 comments. Categories: Branding, Mobile Marketing.

Consumers turned off by generic messaging demand greater personalisation of ads

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Consumers increasingly want personalised, less regular but more targeted messaging, according to a new study released this week which says that nearly two thirds (63%) of respondents are annoyed by repeated generic messaging.

The conclusions are drawn from global research of 2,200 consumers by marketing automation platform Marketo which also showed that more than three quarters of respondents (78.6%)  said that they would only interact with a brand’s coupon or offer if it...

By Liz Morrell, 24 June 2015, 0 comments. Categories: Advertising, Advertising Technology, Customer Experience.

Digital might be personalised – but it is not yet socialised

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We are social animals.  In a world where everything is a click away, when day-to-day living, work and even social interaction can be done purely online, many of us still want, and need, to feel the attention of another human being.

There is no ignoring that online retail is part of our lives - a recent IMRG Capgemini e-Retail Sales Index claimed that online sales grew by 16% to £ 91bn in 2013, accounting for 21% of the total retail market, with Christmas sales rising to...

By Max Eaglen, 23 June 2015, 0 comments. Categories: Customer Experience, Social Media Marketing.

Why your static display is getting left behind compared to swipe ads

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Swipe mobile ads increase consumer engagement, according to a new study from mobile advertising agency Widespace, which shows that nearly a third (28%) more users remember a brand ad if it is a swipe compared to a static solution.

The company’s data also shows an increase in relevance of swipe ads of up to 100% when compared to static ads where brands are unable to read as much data about the user’s preferences. It was also found that users are 4.5 times more likely to seek...

By Liz Morrell, 22 June 2015, 0 comments. Categories: Advertising, Advertising Technology, Mobile Marketing.

Salesforce launches next generation Marketing Cloud

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Marketing vendor Salesforce has launched the next generation version of its Marketing Cloud giving marketers the ability to now create any journey possible, according to the company.

The business has unveiled a number of enhancements to the platform. These include enhancements to its Journey Builder functionality which it says no allows companies to have one place to map and optimise journeys across sales, service, marketing, customer apps and more.

The company has also enhanced its...

By Liz Morrell, 22 June 2015, 0 comments. Categories: Customer Experience, Data-driven marketing, Marketing Cloud.

Maplin introduces expert rating and reviews online

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Extending upon its Ask Maplin brand marketing campaign that focused on encouraging customers to engage more with staff, in-store electronics retailers Maplin has launched an enhanced product ratings and reviews feature online.

Using the Bazaarvoice platform, customers are able to ask questions and read expert advice online as well as posting their own product reviews and review the opinions of other customers too, replicating the advice push of stores online too.

The new solution has...

By Liz Morrell, 19 June 2015, 0 comments. Categories: Campaigns, Commerce, Customer Experience.

It’s sweet Dreams as bed specialist aims to enhance e-commerce site

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Bed specialist Dreams has recruited multi-channel retail consultancy Practicology to analyse performance and enhance usability of its e-commerce site in a major website conversion rate optimisation (CRO) project.

Practicology will improve the site usability by using a mix of data on current usage patterns alongside best practice customer experience principles. Any recommendations made as a result of the project will then be tested before being rolled out on the retailer’s...

By Liz Morrell, 19 June 2015, 0 comments. Categories: Commerce, E-Commerce.

Consumers are worth £7 a minute to advertisers, new study finds

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Consumers believe their time is worth £7 a minute to advertisers, according to a new study of mobile advertising. The study, which revealed attitudes to mobile ads in France, Germany, UK and US, suggested that mobile consumers said that engaging with one minute of advertising on mobile devices was equivalent to £6.80 per consumer for advertisers. The value exchange figure was the result of a poll of 4,000 consumers across the four countries, conducted by Opinium...

By Liz Morrell, 18 June 2015, 0 comments. Categories: Advertising, Best Practice.

Dynatrace and Keynote merger creates world’s largest digital performance company

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Digital performance software specialist Dynatrace is merging with Keynote to become what it claims will be the world’s most advanced user experience and behaviour monitoring business.

The deal will mean that Keynote customers will gain immediate access to Dynatrace cloud innovations such as Real User Experience Management as-a-Service, advanced third party analytics and PurePath technology, whilst Dynatrace customers will gain immediate access to Keynote’s exclusive Insights...

By Liz Morrell, 17 June 2015, 0 comments. Categories: Customer Experience, Mobile Marketing.