The reputation gap: Why your mistakes are getting more and more magnified

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The vast majority of companies are aware that, in the social age, mistakes they make could have nightmarish consequences if it gets picked up. Take Kenneth Cole’s tweet using the hashtag #Cairo back in 2011, oblivious to the protests in Egypt.

That’s just the tip of the iceberg. A new report from MSL Group, entitled “Reputation: With or without you”, has found that most firms (86%) are...

By James Bourne, 23 October 2014, 0 comments. Categories: Brands, Social Media.

Google pushed Penguin 3.0 live: What you need to know

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On October 19 Google officially confirmed they pushed Penguin 3.0 live. Even though it’s called Penguin 3.0 it’s actually the 6th iteration of the link spam fighting algorithm update.

This is the first time Google has updated Penguin in almost exactly a year, so many site owners have their fingers crossed that the last year of link cleanup and link building is enough to put them on the right side of...

By Nick Stamoulis, 22 October 2014, 0 comments. Categories: Google, Search, SEO.

Are luxury brands more alluring to banner ad clickers?

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Are luxury brands more alluring for banner ads? According to ad platform provider Sizmek, they are: luxury brands get much better click through rates (CTR) for rich media and polite banners when compared to benchmark figures.

The study, entitled Luxury Benchmarks 2014, found that for rich media luxury brands had a CTR of 0.36%, compared to 0.22% benchmark, while for polite banners – banners which replace the main image with a featherweight replica during page loading to avoid...

By James Bourne, 20 October 2014, 0 comments. Categories: Brands, Research.

Social CRM: How best to manage the sales process

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Businesses that master the art of a successful social media strategy enjoy a number of benefits. Social media networks provide the opportunity to get to know your customer, start a conversation and elevate your brand in an influential sphere driven by consumers who know what they want.

For digital agencies, and indeed even marketing departments, determining the actual return on investment for the time...

By Gavin Hammar, 17 October 2014, 0 comments. Categories: CRM, Social Media.

Video marketing: This is why you’re doing it all wrong

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Feature Video is becoming more and more important to content marketing. More often than not, a quick video pitch will last far longer in the memory than a block of text or a generic press release.

Some companies are doing video very well. Plenty more, though, are making a right pig’s ear of it.

One company which aims to change that is Nideo, a B2B video content platform.

By James Bourne, 16 October 2014, 0 comments. Categories: Content, Feature, Video.

Shell and Nestle top charts of best “online estate” for global brands

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The largest global firms are rushing to social media, but are hampered by “poor management and disjointed strategies”, according to a study.

The Financial Times Bowen Craggs Index of corporate online effectiveness, which published its eighth edition today, found that Shell, Eni and Nestle run the top three “web estates”. Unilever, Siemens, BP and SAP all made the top 10.

What do...

By James Bourne, 15 October 2014, 0 comments. Categories: Brands, Research.

Lego ends branding partnership with Shell after Greenpeace pressure

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Lego has released a statement confirming it will not renew its partnership deal with oil firm Shell, after a series of attacks from Greenpeace regarding Shell’s proposed plans to drill for oil in the Arctic.

“Children are our major concern and the central focus of our company,” said Jørgen Vig Knudstorp, CEO of the Lego...

By James Bourne, 09 October 2014, 0 comments. Categories: Brands, Consumers, Reputation.

Seeing your ad get blocked? Blame Google, report argues

Picture credit: Jean-Etienne Minh-Duy Poirrier

A report released by Adobe and PageFair has revealed that the use of adblocking software is accelerating rapidly, with some demographics more likely than others to nix the rogue adverts.

2013 saw the number of users who use ad blocker software more than double globally, from 54 million to 121 million. As of June this year, the number stands at approximately 144...

By James Bourne, 08 October 2014, 0 comments. Categories: Advertising, Google, Reputation.

Want to fully understand the customer journey? Get the customer to do it

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Here’s an interesting new mobile app release: Journey HQ is trying to get to the bottom of customer journeys, decision making and buying patterns by getting users to fill in information as they go along.

The USP is simple. Most industry market research never fails to have two ingredients: questions and question-setters. Journey HQ gets rid of both.

Siamack Salari is the creator of Journey HQ, and a long time collaborator on ethnographic testing methods. He firmly believes the...

By James Bourne, 02 October 2014, 0 comments. Categories: Brands, Community, Selling.

What I wish I’d seen at #SMWLDN: 8 ways charities are killing it on social

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Something was bugging me last week at Social Media Week. And it wasn’t the occasional snake oil merchant promising a ‘masterclass’ on customer interactions before delivering a thinly-veiled ad for his company’s new product.

It certainly wasn’t the genuinely great speakers there like Buzzfeed’s Will Hayward or Nicolas Roope from Poke who gave thoughtful, witty presentations that inspired as much as they...

By Paul Trueman, 29 September 2014, 0 comments. Categories: Opinion, Social Media.

Ello kiddies: Examining a utopian ad- and brand-agnostic future of social

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You are not a product.

Meet Ello. With this declaration of intent this new, hip, invite-only social network has gotten plenty of traction over the past weeks for one key reason: it is fiercely opposed to brand dollars.

"Your social network is owned by advertisers", the firm's manifesto reads. "Every post you share, every friend you make and every link you follow is tracked, recorded and converted into data. Advertisers buy your data so they can show you more ads. You are...

By James Bourne, 29 September 2014, 1 comment. Categories: Analysis, Brands, Social Media.