Manchester United and HCL Technologies partner for ‘digital transformation’
Picture credit: MarketingTech
Manchester United has announced a 'digital transformation' partnership with HCL Technologies to analyse and enhance the relationship with the club's 650 million strong global fanbase.
The two organisations will create a United Xperience innovation lab, housed within United's Old Trafford stadium, which will essentially become an incubation pod for creating a unified fan experience and increasing engagement through building digital platforms.
HCL already has six similar hubs in...