Manchester United and HCL Technologies partner for ‘digital transformation’

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Manchester United has announced a 'digital transformation' partnership with HCL Technologies to analyse and enhance the relationship with the club's 650 million strong global fanbase.

The two organisations will create a United Xperience innovation lab, housed within United's Old Trafford stadium, which will essentially become an incubation pod for creating a unified fan experience and increasing engagement through building digital platforms.

HCL already has six similar hubs in...

By James Bourne, 03 September 2015, 0 comments. Categories: Data-driven marketing, Gamification, Web Analytics.

NewsCred set for aggressive growth after latest funding

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Content marketing and licensing platform NewsCred is to aggressively scale its UK and European options following its latest funding round.

Led by growth equity investor FTV Capital the latest funding, which totals £26.7 million, adds to a total previous funding to date of £28.6 million. The company provides content marketing and licensing for brands that include Barclays, CapGemin and Pepsi as well as being the content marketing and licensing platform for media agency...

By Liz Morrell, 03 September 2015, 0 comments. Categories: Content Marketing, Publishing.

This tool claims unprecedented visibility into web and mobile traffic

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7Park Data, which this week announced a $3 million funding deal, has launched Traffic Intelligence, a new tool that it says will allow unprecedented real-time visibility into web and mobile internet traffic.

The tool, which comprises a global panel of more than 100 million consumers from 75 countries will allow tracking of web and mobile internet metrics such as market share, transaction volume, conversion rates and keyword ranks.

It will also allow deep analysis and visibility...

By Liz Morrell, 01 September 2015, 0 comments. Categories: Advertising, Advertising Technology, Mobile Marketing.

India, Indonesia, Vietnam and the Philippines becoming key targets for mobile advertising

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India, Indonesia, Vietnam and the Philippines are witnessing explosive growth in smartphone adoption that is making them a key target for mobile advertising, a new report from Opera Mediaworks suggests.

The Q2 APAC State of Mobile Advertising report, which has been produced in conjunction with the MMA, says that smartphone use in the Asia Pacific region in general continues to grow at a pace on par with the rest of the world with page view volume on mobile websites and apps...

By Liz Morrell, 28 August 2015, 0 comments. Categories: Advertising, Mobile Marketing.

Android email engagement increases while Apple slows

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iOS based email usage is slowing across the EU whilst email engagement via Android is increasing according to new research released this week.

Data analysis from email delivery platform SendGrid shows that in the UK although the iPhone still makes up nearly a quarter (24%) of email opens the figure is down 8% on 2014 and despite iPhone opens and clicks  rising overall across the EU by 8%. In Slovakia however year on year use fell by 38% whilst Luxembourg saw a 21% decline.

The iPad...

By Liz Morrell, 27 August 2015, 0 comments. Categories: Email marketing.

The importance of user generated content – and what brands need to do next

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A recent Ofcom survey found that in the UK nearly a third of our time online is spent on social media. Marketers therefore know where their messages will reliably be seen by a considerable number of people and are increasing their social media budgets accordingly.

The downside of this increased spend is that as a broader range of brands start to advertise and market through social channels, their share of voice diminishes. Marketers...

By Andy Mallinson, 27 August 2015, 0 comments. Categories: Branding, Content Marketing.

Parenting retail sites failing to maximise marketing potential

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As if they didn’t have enough to contend with, new research suggests that many parent, baby and child sites are failing to meet the needs of their digital and mobile savvy parents or parent to be customers and could be losing sales as a result.

The conclusion follows a study by equimedia of 65 leading websites in the mother, baby and child retailer space as well as recent studies and TGI data on the market sector.

The research found a number of sites were, in particular, failing...

By Liz Morrell, 26 August 2015, 0 comments. Categories: Commerce, Customer Experience, E-Commerce, M-Commerce.

Six month study shows major retailers failing to make the most from email marketing

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Major retailers are failing to capitalise on the opportunities offered by email marketing, a new six month study has found.

The Customer Communications Report 2015, from strategic multichannel consultancy Practicology tracked the email newsletter activity of almost 100 retailers over a six month period and found several areas where big improvements could be made.

Of the 100 well known retailers chosen, Practicology was able to sign up and receive email marketing from 91 of them, without...

By Liz Morrell, 25 August 2015, 0 comments. Categories: Email marketing.

Marketing departments lead the way in big data analysis, report claims

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The potential of big data for any business has been talked about for ages – but a new study shows that it is marketing departments within business that are actually making the most of such data as they strive to understand the customer.

The survey, from analysts BARC, showed that a quarter of marketing departments already have big data analysis in use today – a figure that is higher than for any other business department. The survey found that a similar amount (23%) had...

By Liz Morrell, 25 August 2015, 0 comments. Categories: Big Data, Data-driven marketing.

New publisher expansion allows access to 20bn mobile in-app ad impressions per month

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Mobile in-app advertising solutions provider Manage has announced an expansion of its relationships with global app publishers which now gives access to 20 million in-app impressions each month across the world.

The expansion means that to date Manage Publisher now has direct supply relationships with more than 100 publishers vetted for a minimum of 100,000 daily active users and 500,000 total downloads. The Manage SDK is used by global scale publishers that include Outfit7 and Banana...

By Liz Morrell, 24 August 2015, 0 comments. Categories: Advertising, Advertising Technology, Mobile Marketing, Programmatic.

Big data and personalisation truly comes of age: The next steps for the CMO

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On October 24 1994 the banner ad was born. Wired Magazine’s predecessor, Hotwired.com came into being and hosted a banner ad produced by AT&T. You can still see the advert at thefirstbannerad.com. Turning to the present day, with smart devices infiltrating ever corner of our lives, big data has come of age.

What does this mean for marketing?

Customer centricity, personalisation, and really understanding your customer are all good ingredients for...

Fraudulent impressions costing online advertisers nearly £300 million a year

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Nearly £300 million a year is being lost by UK advertisers to fraudulent impressions, according to a new report released by Integral Ad Science.

Figures released in its Q2 2015 UK Media Quality Report, which analysed impressions between April and June of this year found that more than one in ten (12.2%) of UK advertising impressions were fraudulent, equating to a total of more than £277 million of adertisers' online budgets.

The figures are supported by figures from a recent...

By Liz Morrell, 20 August 2015, 0 comments. Categories: Advertising, Advertising Technology.

What pure play e-commerce can learn from clicks and mortar when it comes to customer data

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E-commerce companies versus ‘clicks and mortar’ retailers are constantly involved in a battle of business; a tussle over trade, and a competition over customer engagement. With changing high streets and one billion of us around the world choosing to shop online, at first glance it seems very clear that e-commerce companies will emerge victorious. But there is one area in which ‘traditional’ retailers can, perhaps surprisingly, nudge ahead: customer data.

The...

By Andrew Ford, 19 August 2015, 0 comments. Categories: Big Data, Customer Experience, Data-driven marketing, E-Commerce.

How brands are having to spend more to secure loyal app users

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Brands are having to up their spend to find loyal users even though app usage continues to increase, suggests the latest figures in the Fiksu Indexes.

The index measures show that in June the cost per loyal user (CPLU) was $3.21 – a rise of 30% on the previous month and 44% year on year.

This coincided with an increase in app downloads of 24% for the previous month according to the Fiksu App Store Competitive Index, which measures the average aggregate daily downloads of the top...

By Liz Morrell, 19 August 2015, 0 comments. Categories: Advertising, Branding, Mobile Marketing, Publishing, Video & Audio Marketing.

Exploring the Coca-Cola brand – and why it continues to be irreplaceable for consumers

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Coca-Cola is undoubtedly one of the world’s most valuable brands. Even if it isn’t the most valuable anymore – its 13 year stretch at the top of Interbrand’s list was broken by Apple in 2013 – the brand continues to carry tremendous weight, as new research from market research insight provider Instantly reveals.

According to the figures, almost half (48%) of UK...

By James Bourne, 18 August 2015, 1 comment. Categories: Branding, Campaigns, Case Studies.

Analytics tool claims to be set to revolutionise kiosk marketing

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A new kiosk analytics tool could solve the logistical challenges of deploying and managing in-store mobile consumer facing devices, it is claimed.

MokiTouch 2, a kiosk software application from cloud-based software provider Moki, now includes a new Insights analytics component that it is claimed will allow marketers to measure the effectiveness of a mobile marketing campaign or instore kiosk placement. The tool will allow the tracking of customer interaction at both aggregate and...

By Liz Morrell, 17 August 2015, 0 comments. Categories: Big Data, Data-driven marketing.

Expansion of mobile ad platform promises greater user retention and engagement

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Mobile advertising specialist Opera Mediaworks has announced a new marketing automation platform aimed at game and app developers that will allow them to improve user retention and engagement as well as allowing them to monetise their mobile properties to their best potential.

The move follows an expansion of the company’s mobile ad platform that will deliver a new marketing engagement platform that has been developed by Yvovler, which recently became a part of Opera Mediaworks....

By Liz Morrell, 17 August 2015, 0 comments. Categories: Advertising, Mobile Marketing.

Android continues to beat iOS for app monetisation

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For the second quarter running Android has maintained the lead for app monetisation, according to new figures from Opera Mediaworks.

In its Q2 2015 State of Mobile Advertising report the company’s figures show that the Android platform captured the most revenue at 47.7% and the most impressions at 63.7% for the second quarter. The figures follow last quarter’s first overtaking of iOS by Android. However the figures showed that again as with the previous quarter iOS...

By Liz Morrell, 14 August 2015, 0 comments. Categories: Advertising, Advertising Technology, Mobile Marketing.

Only 6% of consumers recall a brand when exposed to it for six seconds or less

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The debate over viewability of online video advertising has been thrown into chaos after new research shows that when shown an ad for six seconds or less only 6% of consumers could recall the brand shown. Under the MRC/IAB’s viewability definition an ad needs to simply be at least half in view for at least two seconds.

The study, which was commissioned by Teads from Millward Brown found, unsurprisingly, that viewability was the leading factor in boosting brand effectiveness.

It...

By Liz Morrell, 14 August 2015, 1 comment. Categories: Advertising, Branding.

Why retailers still need to deliver a more connected experience in-store

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Instore Wi-Fi, tablets and other in-store technology was supposed to revolutionise the customer experience and in many cases it has done just that. But a new report suggests that for some the promise is not being delivered with sales staff still failing to answer customer queries instore meaning a poor experience that leaves the customer dissatisfied.

The report, from communications and network provider Vodat, suggests that many retailers aren’t making the most of the...

By Liz Morrell, 13 August 2015, 1 comment. Categories: Best Practice, Commerce, Customer Experience.