Marketing Tech News

  • mt

    The new £1 coin: MarketingTech’s favourite parodies

    James Bourne

    For those in the UK, the yearly Budget announcement is filled with expectation, anticipation and tradition. Inevitably, the past few years have seen more bad news than good for the economy, but there were some very interesting moments in Chancellor George Osborne’s speech yesterday.

    About 1 month ago - 0 comments - Categories: Branding, JustForFun, Twitter, Viral
  • r

    The marketing science of shareable headlines

    Maciej Fita

    The factors that make an article go viral are numerous, but one must-have is a headline that encourages people to not only open the article but share it with the whole wide world as well.

    About 1 month, 2 weeks ago - 0 comments - Categories: Social Media, Twitter, Viral
  • mt

    Cat craziness proves direct mail campaigns aren’t dead yet

    James Bourne

    Put this down as MarketingTech’s favourite campaign so far this year. For a company which sells cat litter in bulk, your audience are cat owners, right? Yet Toronto-based Bulk Cat Litter Warehouse went one step further – and directly targeted cats with their latest direct mail campaign. How? By spraying catnip over the mail.

    About 2 months ago - 0 comments - Categories: Advertising, Brands, Strategy, Viral
  • mt

    Could social predict the winners of the Brit Awards?

    James Bourne

    The Brit Awards, held at the O2 Arena in London last night, is one of the biggest nights in the British music calendar. With millions watching the drama unfold on TV, the role of social in determining the winners and losers is unparalleled today. For the first time there was one award which was determined by social vote only – the Best British Video award. Yet research from digital advertising provider RadiumOne shows how social conversations in the lead up to the show predicted some of the winners on the night.

    About 2 months ago - 0 comments - Categories: Social Media, Viral
  • r

    Two sides of the same coin: Bitcoin and virtual currency branding


    The word “coin” as part of product names has been popping up recently in the technology and financial media. Bitcoin, a decentralized virtual currency, has led the discussion around cryptocurrency from news headlines to the Federal Reserve. And they’re not alone. Although the first out of the digital currency gate, Bitcoin has paved the way for a slew of alternative currency networks: Litecoin, Peercoin, Novacoin, FeatherCoin, PPCoin, Namecoin, and more…notice a pattern?

    About 4 months, 2 weeks ago - 0 comments - Categories: Branding, Brands, Viral
  • mt launches toy car site in response to prank letter

    James Bourne has launched a toy car site and pledged to give £1000 to charity in response to a hoax letter from a prankster where the company rejected an offer to buy a child’s toy car. The letter was devised by Jamie Jones, who used the pseudonym ‘Adam Jennings’ to provide a corporate reply to himself for offering the Tike car, and amassed over 30,000 retweets after being posted on the micro-blogging site on September 28.

    About 6 months, 3 weeks ago - 0 comments - Categories: Branding, Brands, Strategy, Twitter, Viral
  • r

    Three lessons about content marketing from Breaking Bad

    Christine Parizo

    B2B technology is certainly no high school chemistry teacher turned meth kingpin, but with the right content marketing, it can be just as exciting. (Well, maybe not "stomach dropping into your toes during the Baby Holly scene" exciting, but still "edge of your seat, can't live without it" exciting.) Here are the content marketing lessons from the last episode of Breaking Bad...

    About 6 months, 4 weeks ago - 0 comments - Categories: B2B, Content, TV, Viral
  • r

    How would social media have influenced the Lehman Brothers collapse today?

    Alastair Turner

    Sure, an unnerving lack of internal and external communications may have helped fuel the collapse of the investment bank, but 2008 was a time when hashtags could be misconstrued as the latest smoking craze amongst suburban youths, and an API was more likely to be confused with an exotic derivative. In 2008, it was traditional media that ruled the roost in financial services, well, just about.

    About 7 months ago - 0 comments - Categories: B2B, Social Media, Twitter, Viral
  • mt

    Analysing the success of Marmite’s viral ad campaign

    James Bourne

    Given that Britain is purportedly such a nation of animal lovers, the PR and marketing teams at Unilever knew they had dynamite on their hands once their latest ad campaign, ‘End Marmite Neglect’, was broadcast at the beginning of this week. And it’s safe to say the responses came from both ends of the scale.

    About 8 months, 2 weeks ago - 1 comment - Categories: Advertising, Branding, Brands, Content, JustForFun, Strategy, Video, Viral
  • mt

    #RoyalBaby: Analysing the social impact so far

    James Bourne

    It was almost inevitable that, when the time came, the royal baby’s first moments would completely saturate online, social and traditional media in the UK with almost blanket coverage. From speculation to the sex, to speculation about the name, there appeared to be plenty to discuss. And, according to social analytics provider Crimson Hexagon, the vast majority of posts were of a humorous nature.

    About 9 months ago - 0 comments - Categories: Analytics, Community, Social Media, Twitter, Viral
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