Recipe for a McViral video: Why McDonald's World Cup spot works

There is a lot of talk about the McDonald’s two-minute “spot” for the World Cup, but nobody — at least none of the critics — seems to understand why it’s so good. In an embarrassing fail, Ad Age didn’t even take the time to find out that all of the trick shots from everyday people seemingly all over the world are real.

The spot is...

By Point Group, 26 June 2014, 0 comments. Categories: Advertising, Viral.

BuzzFeed denies collecting personal data from users

BuzzFeed is collecting far more data about its readership than the majority of other news sites, a blogger has claimed.

According to ecommerce expert Dan Barker, writing on his blog, alongside the out-of-the-box analytics Google provides, BuzzFeed has actively decided it requires more information on users, thus classified as ‘Custom Var’.

So far this only covers such mundane information such as whether the user links BuzzFeed to Facebook and whether email updates...

By James Bourne, 25 June 2014, 0 comments. Categories: Consumers, Privacy, Social Media, Viral.

Sitel exec offers insights as to how brands can maximise World Cup fever

With the World Cup fast approaching, plenty of campaigns will be launched to try and shoehorn a reference to football’s biggest extravaganza in an attempt to get more views.

Most of these, naturally, will be irrelevant from companies who should know better. Yet Guy Tweedale, SVP EMEA sales at outsourcing customer care provider Sitel, has come up with a list of tips for brands to achieve better customer satisfaction during the four week tournament.

Brands need to put mobile at centre stage, according to...

By James Bourne, 16 May 2014, 0 comments. Categories: Brands, Viral.

Wolf of Wall Street howls old school comms in the digital age

“Any publicity is good publicity.” This is perhaps one of the less controversial lines from Martin Scorsese’s Wolf of Wall Street. And while it’s easy to overlook amidst a three-hour epic of debauchery, drugs and dwarf tossing, it’s actually one of the more insightful lines from the movie – from a PR perspective at least.

The line comes from Belfort’s wife in response to a negative story in Forbes about the unethical practices of her husband’s brokerage firm. The phrase is by no...

By Alastair Turner, 07 May 2014, 0 comments. Categories: Brands, PR, Social Media, Viral.

The new £1 coin: MarketingTech’s favourite parodies

For those in the UK, the yearly Budget announcement is filled with expectation, anticipation and tradition. Inevitably, the past few years have seen more bad news than good for the economy, but there were some very interesting moments in Chancellor George Osborne’s speech yesterday.

The news which created the most front page headlines was the announcement of a new ‘resilient’ 12-sided £1 coin.

“Our new pound coin will blend the...

By James Bourne, 20 March 2014, 0 comments. Categories: Branding, JustForFun, Twitter, Viral.

The marketing science of shareable headlines

The factors that make an article go viral are numerous, but one must-have is a headline that encourages people to not only open the article but share it with the whole wide world as well. That means you need to craft a headline that isn’t just SEO-optimized with certain keywords. It needs to engage the reader without being too verbose. Whether you’re writing a blog or an update on

By Maciej Fita, 07 March 2014, 0 comments. Categories: Social Media, Twitter, Viral.

Cat craziness proves direct mail campaigns aren’t dead yet

Put this down as MarketingTech’s favourite campaign of the year so far.

For a company which sells cat litter in bulk, your audience are cat owners, right?  

Yet Toronto-based Bulk Cat Litter Warehouse went one step further – and directly targeted cats with their latest direct mail campaign.

How? By spraying catnip over the mail.

The campaign was put together by Vancouver agency Rethink Canada with 13 cats used as test cases – Mona, Bella, Ommie, Jojo, Paul, Linus, Malo, Taika, Riley,...

By James Bourne, 21 February 2014, 0 comments. Categories: Advertising, Brands, Strategy, Viral.

Could social predict the winners of the Brit Awards?

The Brit Awards, held at the O2 Arena in London last night, is one of the biggest nights in the British music calendar. With millions watching the drama unfold on TV, the role of social in determining the winners and losers is unparalleled today.

For the first time there was one award which was determined by social vote only – the Best British Video award. Yet research from digital advertising provider RadiumOne shows how social conversations in the lead up to the show predicted some of the winners on...

By James Bourne, 20 February 2014, 0 comments. Categories: Social Media, Viral.