Video marketing: This is why you’re doing it all wrong

Picture credit: iStockPhoto

Feature Video is becoming more and more important to content marketing. More often than not, a quick video pitch will last far longer in the memory than a block of text or a generic press release.

Some companies are doing video very well. Plenty more, though, are making a right pig’s ear of it.

One company which aims to change that is Nideo, a B2B video content platform.

By James Bourne, 16 October 2014, 0 comments. Categories: Content, Feature, Video.

Write a better video script with this one simple tactic

I’ve written every day for years. But that doesn’t make it any easier to come up with new story ideas or blog post topics on a daily basis. Writing a video script is hard. Creativity is the enemy. You need to limit yourself with boundaries and rules.

That’s right – rules. Set limits. Fence in your imagination. Commit to a single format. It sounds counterintuitive, but your video script needs more structure than a word-count or run-time.

A writer’s mind is a hot ball of unfocused nonsense. Set...

By Homebaked Films, 15 July 2014, 0 comments. Categories: Content, Video.

Pets at Home utilises crowdsourcing for poignant ad campaign

This is one of MarketingTech’s favourite campaigns so far this year. Pet food supplies provider Pets at Home has used real interactions between pets and their owners for a new video campaign, which was debuted over the weekend.

Under the hashtag #mypetmoments, users were invited to send in their best, brightest and cutest videos starring their pets, with the usual dog and cat vids supplanted by proud owners of rabbits, hamsters, and even a duck.

According to Krow, the agency which put the campaign together, the...

By James Bourne, 13 May 2014, 0 comments. Categories: Community, Video.

How to get your YouTube ads on the right track

What do your potential customers do after watching a YouTube ad?

We now know that 41% of them take an action, according to a new report about the channel's users. This statistic prompted us to write a long-overdue blog about ways to optimise YouTube ads to help your brand benefit too. 

As well as all the potential for organic traffic, we've found that YouTube ads can be an effective way...

By Hurricane Media, 02 May 2014, 0 comments. Categories: Advertising, Video.

How to make your company’s webcasts a must see

Companies across the globe are directly reaching their target audience via webcasting. However, whilst some are ensuring they are getting many viewers, who watch for extended periods of time, others are clearly lagging behind. How do you make your webcasts a must see?

The right content

Naturally, how compelling your webcast is, can sometimes simply come down to the nature of the content. This is ultimately about the value proposition for the viewer. A dull corporate presentation is going to get people turning...

By Jake Ward, 14 April 2014, 0 comments. Categories: B2B, Video.