Marketing Tech News

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    How to make your company’s webcasts a must see

    Jake Ward

    Companies across the globe are directly reaching their target audience via webcasting. However, whilst some are ensuring they are getting many viewers, who watch for extended periods of time, others are clearly lagging behind. How do you make your webcasts a must see?

    About 4 days, 12 hours ago - 0 comments - Categories: B2B, Video
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    How to make YouTube work for your brand

    Hurricane Media

    Is your YouTube channel working hard enough for your brand? With over one billion unique users visiting YouTube every month and 6 billion hours of video uploaded (that's almost an hour for every person on the planet), you need to ensure it is.

    About 3 weeks, 4 days ago - 0 comments - Categories: Brands, Video
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    What are the key trends for video advertising in 2014?

    James Bourne

    MarketingTech has examined the benefits, challenges and opportunities within video advertising and marketing in 2013 – but what does the future hold? Christmas, of course, brings out all the big names in video marketing, with John Lewis’ ‘The Bear and The Hare’ Christmas ad ranking second in the UK’s best adverts of the year according to YouTube – even though it only launched in November.

    About 4 months ago - 0 comments - Categories: Advertising, Research, Video
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    Instagram launches Instagram Direct – but should Snapchat and WhatsApp worry?

    James Bourne

    Photo sharing social network Instagram has today announced Instagram Direct, a service which enables users to send photos to groups of up to 15 people. In a surprise event, Instagram CEO Kevin Systrom announced the launch, which expands Instagram’s product portfolio and will be an add-on to the current app.

    About 4 months, 1 week ago - 0 comments - Categories: Brands, Consumers, Social Media, Video
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    Evian baby ad crowned most popular YouTube advert of 2013

    James Bourne

    Evian’s “baby & me” advert has been named the most popular advert of 2013 according to YouTube, beating off competition from Dove and Internet Explorer. The advert for the bottled water brand, which clocked over 67 million views, featured its trademark babies with adults catching sight of their baby selves in a mirror and dancing to a track called ‘Here Comes The Hotstepper’ by Yuksek, remixed especially for the ad.

    About 4 months, 1 week ago - 0 comments - Categories: Advertising, Strategy, Video
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    Why Christmas video marketing is a gift for all brands

    Hurricane Media

    Christmas marketing, how does it work for your brand? With all the high-profile adverts becoming TV and social media events in themselves, it can be difficult to know how to compete in your sector marketplace. So we'd like to offer you some video marketing tips as an early Christmas present to give your brand an edge. Read on to find out how video...

    About 4 months, 1 week ago - 0 comments - Categories: Strategy, Video
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    Why use social media as a platform for online video?

    Jake Ward

    There is no denying that social media now has an influence on a whole host of decisions in our everyday lives, from what to watch, where to go, to inspiring us to get active after viewing our friends posts about running several miles. It stands to reason therefore that integrating social media into your video marketing and integrating live streaming directly into social media platforms if done well can make a real difference to both engagement and audience figures.

    About 4 months, 2 weeks ago - 0 comments - Categories: Social Media, Strategy, Video
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    Video marketing from the heart: From Google to Guinness

    Hurricane Media

    Video marketing is really getting something right when it inspires us. Today, Claire, Hurricane's Production Manager, shares two inspiring videos she loves. Both adverts are promoting very different products - Google Maps and Guinness - but they share fundamental elements that we'd want on our video marketing wishlist - using authenticity, emotion...

    About 5 months, 3 weeks ago - 0 comments - Categories: Advertising, Branding, Brands, Google, Strategy, TV, Video
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    How to use Pinterest for video marketing: Top 10 tips

    Hurricane Media

    Pinterest is all about the visual and inspiring visuals at that. But it's a mistake to think that it's just about pictures, video marketing very much has a place on Pinterest. We're certainly pinning.

    About 5 months, 4 weeks ago - 0 comments - Categories: Pinterest, SME Tips, Social Media, Strategy, Video
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    Chrysler announces Ron Burgundy as spokesman for latest ad campaign

    James Bourne

    Fictional news anchor Ron Burgundy has been unveiled as the new star of Chrysler’s latest advertising campaign, promoting the American car manufacturer’s Dodge Durango range. The series of adverts were released earlier this week on the official Dodge YouTube channel.

    About 6 months, 1 week ago - 0 comments - Categories: Advertising, Branding, Brands, Content, Video
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