Write a better video script with this one simple tactic
I’ve written every day for years. But that doesn’t make it any easier to come up with new story ideas or blog post topics on a daily basis. Writing a video script is hard. Creativity is the enemy. You need to limit yourself with boundaries and rules.
That’s right – rules. Set limits. Fence in your imagination. Commit to a single format. It sounds counterintuitive, but your video script needs more structure than a word-count or run-time.
A writer’s mind is a hot ball of unfocused nonsense. Set...
Why half of viral video shares happen after the first week
Roughly half (42%) of viral video shares happen within the first week of publication.
In 2012, Unruly Media studied the 200 most shared videos and found that “peak social shares” – roughly 10% of the total – happen on day two, and that 25% of shares happen within the first three days.
Pets at Home utilises crowdsourcing for poignant ad campaign
This is one of MarketingTech’s favourite campaigns so far this year. Pet food supplies provider Pets at Home has used real interactions between pets and their owners for a new video campaign, which was debuted over the weekend.
Under the hashtag #mypetmoments, users were invited to send in their best, brightest and cutest videos starring their pets, with the usual dog and cat vids supplanted by proud owners of rabbits, hamsters, and even a duck.
According to Krow, the agency which put the campaign together, the...
How to get your YouTube ads on the right track
What do your potential customers do after watching a YouTube ad?
We now know that 41% of them take an action, according to a new report about the channel's users. This statistic prompted us to write a long-overdue blog about ways to optimise YouTube ads to help your brand benefit too.
As well as all the potential for organic traffic, we've found that YouTube ads can be an effective way...
How to make your company’s webcasts a must see
Companies across the globe are directly reaching their target audience via webcasting. However, whilst some are ensuring they are getting many viewers, who watch for extended periods of time, others are clearly lagging behind. How do you make your webcasts a must see?
The right content
Naturally, how compelling your webcast is, can sometimes simply come down to the nature of the content. This is ultimately about the value proposition for the viewer. A dull corporate presentation is going to get people turning...
How to make YouTube work for your brand
By Jon Mowat
Is your YouTube channel working hard enough for your brand? With over one billion unique users visiting YouTube every month and 6 billion hours of video uploaded (that's almost an hour for every person on the planet), you need to ensure it is.
To help you get the most from YouTube, here are my top tips.
YouTube is the destination - #1 tip
Firstly, YouTube is the destination, not a stop-over. Typically, click-through is less than 1%. Although we have run campaigns with click-throughs of...
What are the key trends for video advertising in 2014?
MarketingTech has examined the benefits, challenges and opportunities within video advertising and marketing in 2013 – but what does the future hold?
Christmas, of course, brings out all the big names in video marketing, with John Lewis’ ‘The Bear and The Hare’ Christmas ad ranking second in the UK’s best adverts of the year according to YouTube – even though it only launched in November.
As Hurricane Media
Instagram launches Instagram Direct – but should Snapchat and WhatsApp worry?
Photo sharing social network Instagram has today announced Instagram Direct, a service which enables users to send photos to groups of up to 15 people.
In a surprise event, Instagram CEO Kevin Systrom announced the launch, which expands Instagram’s product portfolio and will be an add-on to the current app.
Users can only send photos and videos to people they follow and who follow them back, with a blog post on the official Instagram site...
Evian baby ad crowned most popular YouTube advert of 2013
Evian’s “baby & me” advert has been named the most popular advert of 2013 according to YouTube, beating off competition from Dove and Internet Explorer.
The advert for the bottled water brand, which clocked over 67 million views, featured its trademark babies with adults catching sight of their baby selves in a mirror and dancing to a track called ‘Here Comes The Hotstepper’ by Yuksek, remixed especially for the ad.
The Evian ad was so popular it even made the top five trending videos...