Video overtakes social as most popular marketing channel
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Video’s impressive rise as a marketing channel is one of 2014’s success stories, but its comparative performance with other channels has not been analysed until now.
Personalised digital marketing company Conversant has put together a study that reveals video’s meteoric rise. Media professionals in the US, Germany and France are all utilising video more than social.
In the US and UK, 6% more media professionals used video than social, whereas in Germany the...