Minimal mobile video engagement puts marketers under pressure
Mobile video watchers have a relatively short attention span when viewing content on YouTube, meaning marketers have to have a small window of opportunity to make an impact.
According to a study by software company Citrix, 90% of mobile YouTube viewers watch video for less than five minutes at a time, whereas 55% of mobile Twitch viewers watch content for five minutes or less.
Content quality makes a big difference to mobile video viewership. On paid-for service Netflix, 77%...