New auto playing video technology claims to be shifting advertising
A new advertising format is claiming to have unlocked 100 million mobile users for TV advertisers with a new auto-playing video technology.
Launched by mobile brand advertising company Widespace, StreamView allows video to be automatically played when displayed onscreen and muted as it beings to play in a format that minimises data usage for users. By clicking on the video the user enables the video to play in full format, in high resolution and with audio.
Widespace claims that the new...