Industry calls for collaboration to tackle programmatic video advertising fraud

(c)iStock.com/Warchi

Players in the programmatic video advertising industry must work closer together in order to effectively tackle fraud, according to BrightRoll founder and CEO Tod Sacerdoti.

Speaking at his company’s BrightRoll Video Summit last week Sacerdoti stressed that ad fraud was something that all the industry had to work towards solving. “Ad fraud is probably the most important industry problem and we need to make progress in the next few months,” he said.

He cited recent figures...

By Liz Morrell, 06 May 2015, 0 comments. Categories: Advertising, Programmatic, Video & Audio Marketing.

The videos don't work - they just make email worse

(c)iStock.com/photojournalis

If the vertiginous rise of video-sharing and streaming platforms such as YouTube – which receives more than six billion video views from one billion unique users every month, and which celebrated its tenth birthday in February – and, more recently, six-second viral sensation Vine, has taught us anything, it is that people have a voracious appetite for video. It should be no surprise, then, that more than four out of every five marketers plans to use video in their...

By Luke Griffiths, 05 May 2015, 0 comments. Categories: Video & Audio Marketing.

New auto playing video technology claims to be shifting advertising

(c)iStock.com/jorgelum

A new advertising format is claiming to have unlocked 100 million mobile users for TV advertisers with a new auto-playing video technology.

Launched by mobile brand advertising company Widespace, StreamView allows video to be automatically played when displayed onscreen and muted as it beings to play in a format that minimises data usage for users. By clicking on the video the user enables the video to play in full format, in high resolution and with audio.

Widespace claims that the new...

By Liz Morrell, 29 April 2015, 0 comments. Categories: Advertising, Video & Audio Marketing.

New partnership promises better understanding of impact of video content

(c)iStock.com/maxphotography

Marketers wanting to understand and measure the value of video content in their marketing programs have a new resource at their disposal thanks to the partnership of cloud services for video provider Brightcove and engagement marketing software and solutions provider Marketo.

Brightcove will initially integrate with Marketo to allow customers to easily track user engagement and performance of video marketing campaigns for enhanced lead scoring, segmentation and content nurturing...

By Liz Morrell, 15 April 2015, 0 comments. Categories: Content Marketing, Video & Audio Marketing.

Meerkat and Periscope for brands 101: Where to go...and what not to do

(c)iStock.com/bartvdd

For today’s marketer, the birth of a new social platform is akin to being a kid in a candy store. Despite the social best practice ringing in their ears, it’s impossible to resist. Yes, you know it’s a futile exercise to be on everything, you know your offering might not fit with the platform’s USP, you know you need to be customer-first. But there’s only one way to find out whether something will work.

Enter, stage left, live streaming video apps Meerkat...

By James Bourne, 08 April 2015, 0 comments. Categories: Branding, Social Media Marketing, Video & Audio Marketing.

Brightcove CEO David Mendels on wearables, video and the CMO outlook

(c)iStock.com/microgen

If anyone’s ever had a campaign which hasn’t gone quite right, it’s always reassuring to know the marketing technology providers can also make the same mistakes.

Take video. B2B video marketing platform providers, such as Brightcove and Nideo, offer vital services to show brands where their campaigns are going wrong. Analytics readings tell marketers where customers are switching off, so they can rejig the length and message of the video.

As Brightcove CEO David...

Standard banner ads decline as content and video get richer

©iStock.com/winhorse

Video and rich media ads usage is on the rise as consumers engage more fully with such mediums over standard banners advertising.

Research from Mobile Mix, The Mobile Device Index year in review from Millennial Media, shows that video and rich media ads result in nearly twice the engagement of standard banners.

The study showed that in 2014 91% of all developers and publishers on the Millennial Media platform allowed standard banners – down from 93% the year before. Rich media...

By Liz Morrell, 04 March 2015, 0 comments. Categories: Advertising, Advertising Technology, Programmatic, Video & Audio Marketing.

Record investment in digital marketing technology forecast for this year

©iStock.com/Newbird

Companies are planning record investment in digital marketing technology this year, according to a new report from Econsultancy, in partnership with Oracle Marketing Cloud.

The research, part of an annual Marketing Budgets Report, found that 79% of companies are planning to increase their spending specifically on digital marketing technology – the biggest investment since the research was launched in 2010 and an increase of 13% on last year.

The number of companies planning the...

Did Facebook just overtake YouTube as the de facto site for video advertisers?

©iStock.com/FLDphotos

Videos were only introduced to Facebook in the third quarter of last year, but according to socialbakers there has been some serious movement towards this medium as ad objectives evolve.

While page likes become less important to advertisers, video is grasping a higher proportion of budgetary spend. Data from socialbakers puts embedded news-feed video at 5% despite it being available for such a small period of time on Facebook.

It is easy to see why too, with socialbakers discovering...

By Simon Holland, 24 February 2015, 1 comment. Categories: Social Media Marketing, Video & Audio Marketing.

New study claims inRead video beats pre-roll advertising for effectiveness

©iStock.com/pressureUA 

With YouTube having just celebrated its ten-year anniversary, a new report suggests the site may have to up its game when it comes to ad technology.

Traditionally the domain of the pre-roll specification the report proves that newer video advertising solutions are starting to steal the lead – and put the dominance of YouTube at risk.

The video advertising study has been conducted by Nielsen and compares inRead format advertising versus a skippable pre-roll format....

By Liz Morrell, 19 February 2015, 0 comments. Categories: Advertising, Advertising Technology, Campaigns, Video & Audio Marketing.