Facebook announces expansion of brand video ads on Audience Network

(c)iStock.com/skodonnell

Facebook has announced a significant expansion of its video ad offering as it begins begin selling ads on behalf of brands on its Audience Network.

Facebook's Audience Network is a collection of third-party apps and sites that advertisers can use to extend the reach of their Facebook and Instagram adverts. 

New functionality in Facebook’s Adverts Manager now allows...

By Rachael Power, 17 May 2016, 0 comments. Categories: Advertising Technology, Video & Audio Marketing.

Vine experiencing ‘huge exodus’ of influencers, claims stats

(c)iStock.com/franckreporter

Twitter’s video sharing service Vine has seen a decline in the number of influencer users since the start of January 2016, according to new statistics.

Influencer marketing technology platform Markerly said that 50% of ‘top influencers’ on Vine have either deleted their accounts or simply stopped posting since 1 January 2016.

As of December 2015, Vine, which shot to fame after being acquired by...

By Rachael Power, 17 May 2016, 0 comments. Categories: Social Media Marketing, Video & Audio Marketing.

Why marketers need to up their investment in YouTube for better ROI

(c)iStock.com/TARIK KIZILKAYA

Marketers need to make more use of online video resources such as YouTube, whose ROI is rising compared to TV, according to new research.

In a meta analysis of 56 case studies across eight countries it was found that YouTube delivered a higher return on investment than TV in more than three-quarters (77%) of cases. The research was carried out with a range of partners that included BrandScience, Data2Decisions, GfK, Kantar Worldpanel, MarketingScan and MarketShare.

Lucien van der...

By Liz Morrell, 21 April 2016, 0 comments. Categories: Advertising, Case Studies, Video & Audio Marketing.

The video marketing explosion is coming – but businesses are struggling to cope

(c)iStock.com/Warchi

Marketers are already well aware of the power of video, with 80% of businesses believing that video content provides an edge over their competitors and 79% planning to invest in video content in the next 12 months in a range of functions from marketing to training. However, despite its potential many businesses simply don’t have the infrastructure and knowledge to enable them to cope with such an explosion in usage, according to The Future of Video, a report from Cass Business...

By Liz Morrell, 11 April 2016, 0 comments. Categories: Content Marketing, Video & Audio Marketing.

This product claims to be the first fully automated video ad delivery platform

(c)iStock.com/Warchi

Global ad delivery and automated workflow company Group IMD has launched what it claims is the industry’s first fully automated video ad delivery platform – cutting the time it takes to approve a video ad to around a sixth of the time it took before.

The automated process replaces the previous matching of orders and manual quality control of video ads before they are sent off to mainstream broadcasters and digital publishers.

The new fully automated, cloud native platform, IMD...

By Liz Morrell, 18 March 2016, 0 comments. Categories: Advertising, Advertising Technology, Video & Audio Marketing.

How video marketing opportunities are opening up for smaller businesses

(c)iStock.com/Warchi

Harnessing the power of video for marketing is a challenge for any business, but for small to medium sized businesses more limited on resources, it can be even more daunting, with costs high and producing high-end video complex.

However smart video storytelling application Magisto claims to be changing that with the extension of its platform to enable smaller businesses to more easily use video as part of their marketing mix.

The company has introduced user interactivity into its patented...

By Liz Morrell, 29 February 2016, 0 comments. Categories: Customer Experience, Video & Audio Marketing.

Why brands are failing to maximise the potential of video for advertising

(c)iStock.com/vgajic

Videos will account for half of all internet traffic by 2019 and yet many brands are still not doing enough to maximise their potential as an advertising medium, according to a new report from L2.

This is particularly true in the fashion industry where only a handful of brands take advantage of mobile video advertising opportunities according to L2.

The study showed that video ad spend is predicted to grow by 22% per year over the next five years – particularly on mobile where...

By Liz Morrell, 05 February 2016, 0 comments. Categories: Advertising, Content Marketing, Video & Audio Marketing.

The year of video and data: Why mobile video is the route to follow

(c)iStock.com/StockFinland

In the last few years, when asked to provide predictions for the year ahead, marketers have tended to lazily offer up one word on a consistent basis: mobile.

If you have followed the advertising industry during this time, you would be forgiven for thinking that the past five years were all the ‘year of mobile’. In reality however, aside from all this bluster, mobile has been here to stay for a while. So it’s about time brands consolidated and consider how to really...

By Will Proops, 01 February 2016, 0 comments. Categories: Branding, Mobile Marketing, Video & Audio Marketing.

AccuWeather.com achieves 300% increase in video views after revamp

(c)iStock.com/Eivaisla

Global weather information and digital media provider AccuWeather.com has achieved a 300% increase in video views over the previous year after revamping its video offer to customers.

The company works with video cloud services provider Brightcove to supply breaking updates, local forecasts, on-the-scene coverage and user generated content via its AccuWeather.com Video Wall which has been built by Brightcove to make it easier to search, view and share videos through the site.

As well as...

By Liz Morrell, 07 January 2016, 0 comments. Categories: Campaigns, Case Studies, Video & Audio Marketing.

Opinion: Facebook could take over social video

(Image Credit: iStockPhoto/RyanJLane)

As brands are increasingly using video to engage with audiences, we are seeing more and more social media networks building video into their platforms. We are also seeing a great deal of innovation to help those videos get seen by more people. YouTube has always been the dominant player for video, but we are seeing a huge push from other networks to do more with video, most of all Facebook. Could they...

By Jake Ward, 08 December 2015, 0 comments. Categories: Social Media Marketing, Video & Audio Marketing.