Hootsuite interview: The ever evolving nature of social media marketing

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Social media’s a fickle game. From profile pictures to bios to link shorteners to images, there’s so much to think about before you tweet, share or post.

As marketers, it’s even harder. Is your post on brand? Has it gone through the appropriate checks? Do you have the right assets attached?

It’s a no-brainer that in the world of ever evolving social (these platforms are levelling up faster than Pokémon), you need to...

By Rachael Power, 10 August 2016, 0 comments. Categories: Social Media Marketing, Video & Audio Marketing.

Shoppable video is the next big marketing opportunity

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Over the past two years, TV viewing figures have dropped by 13% in the UK, according to Accenture – a blow for TV advertisers. On the flip side, online video is building its strength thanks to the plethora of platforms, services and devices consumers have at their fingertips.

The IAB reports that UK video ad spend grew by 56% in the first half of 2015 to a healthy £292m. This growth demonstrates the recognised ad potential of video, and its latest iteration, shoppable...

By John Babcock, 08 August 2016, 0 comments. Categories: Video & Audio Marketing.

Why Instagram's new Stories tool is good news for marketers

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Snapchat is increasing in popularity. Its engagement and usage figures, especially among younger millennials, are through the roof - and it's been busy ramping up its marketing and advertising capabilities.

Typically, there are a few things larger organisations can do when faced with a threat from a smaller disruptor: ignore it completely, acquire them, or simply make their own version of the...

By Rachael Power, 03 August 2016, 0 comments. Categories: Social Media Marketing, Video & Audio Marketing.

YouTube more popular than LinkedIn for business marketing, survey says

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It's not hard to associate LinkedIn with being the definitive social media channel for business and enterprise. But a new study by B2B researchers Clutch has shown that US firms at least are veering away from this. 

While both Facebook and Twitter were rated as the two top important channels, YouTube took the lead over LinkedIn which came in fourth.

Video is taking up more bandwidth on the internet. And, it’s...

By Rachael Power, 14 July 2016, 1 comment. Categories: Social Media Marketing, Video & Audio Marketing.

Why this marketing company has based itself around Snapchat

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The idea began with two bartenders, one with a passion for design and the other with a keen eye for the latest digital media trends. With the release of Snapchat’s geofilters, businesses now had access to the elusive youth market.

A person’s digital experience could now be customised and catered to based on their physical location. This concept would later prove profitable by the astronomical success of Nintendo’s augmented reality app Pokémon Go,...

By William Pazos, 13 July 2016, 0 comments. Categories: Social Media Marketing, Video & Audio Marketing.

How to create your best social marketing video

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Social video content is the future. According to Cisco, video will account for 69% of all consumer internet traffic by 2017 and video-on-demand traffic alone will have almost trebled.

More and more brands are turning to video as a way to engage with their audiences and create truly unique experiences.  

We recently launched a new social video campaign on...

By Laura Ashwell, 13 July 2016, 0 comments. Categories: Social Media Marketing, Video & Audio Marketing.

Showbox launches new video creation tool for brands

Digital video creation platform Showbox has launched a custom video offering for marketers and brands, Showbox for Brands.

With video content marketing on the rise - 70% of marketers will increase their budget this year on video - many large marketing brands are trying to make it easier for brands to create video content, including Facebook and Adobe.

The latest product on the marketing from Showbox aims to allow brands to create high-quality custom videos quite quickly, and...

By , 04 July 2016, 0 comments. Categories: Video & Audio Marketing.

Tumblr launches live video streaming with YouTube

Yahoo-owned social platform Tumblr has partnered up with YouTube, YouNow, Kanvas and Upclose to launch Live Video. 

While its not introducing its own creation tool, users can now share and broadcast their live video content through YouTube, for example, via Tumblr. 

It's already partnered up with publishers, such as MTC, The Huffington Post and Mashable, who will live stream content and events on the platform. 

Marketers will of course be wondering about the advertising potentital of such an...

By Rachael Power, 22 June 2016, 0 comments. Categories: Social Media Marketing, Video & Audio Marketing.

Businesses need to look again at online video platforms, Forrester says

Businesses need to be doing much more to embrace the opportunities offered by video, according to a new report from Forrester.

It suggests that businesses who think that having a YouTube channel is enough for a brand are wrong and that companies must adopt online video platforms (OVPs) to help deliver engaging, interactive and personalised experiences to their customers.

In the report, Forrester’s Vendor Landscape: Online Video Platforms for Sales and Marketing, the company explains that whilst the roots of...

By Liz Morrell, 25 May 2016, 0 comments. Categories: Advertising Technology, Video & Audio Marketing.

Adobe launches new visual story tool for small businesses

Adobe has launched a new free service, Adobe Spark, which it claims is the only integrated web and mobile solution for creating and sharing visual stories. It has been aimed to appeal to anyone from small businesses to social marketers and students.

The new service is part of Creative Cloud and includes a number of rebranded associated apps from Adobe that allow users to create, edit and share their story from wherever they are.

They include the Adobe Spark web app, a browser-based...

By Liz Morrell, 25 May 2016, 0 comments. Categories: Advertising Technology, Content Marketing, Video & Audio Marketing.