Will you be shelling out for a dot.brand?

The landscape of web domain names as we know it is about to undergo a massive shift as the Internet Corporation for Assigned Names and Numbers (ICANN) prepares to launch a new breed of top level domains (TLD), imaginatively titled dot brands.

This allows a brand to become its own domain name, for instance, .pepsi, or .MarketingTech, to name a perhaps less well used example.

According to TLD expansion plans, orchestrated by ICANN, the dot Brand window is scheduled to open on 12th January 2012. However, the...

By Matt Henkes, 19 December 2011, 0 comments. Categories: Campaigns, Video & Audio Marketing.

How to Deal With a Cranky Commenter

We all know the importance of inbound marketing techniques and creating content that will educate target audience members. Blog posts, guest blog posts, articles, and video marketing can help build a brand and establish an individual or company as a thought leader in a particular industry.

Given that the Internet has become a social place, the majority of inbound marketing content serves to initiate a conversation in the comments section or on social media properties. While...

By Nick Stamoulis, 13 December 2011, 0 comments. Categories: Campaigns, Content Marketing, Publishing, Video & Audio Marketing.

The Engagement Power of Video

Video is an amazingly powerful tool to engage audiences, if used correctly. Just like the written word can stir the soul and conjure emotions, moving images and sound are just as powerful, and I would argue even more powerful. But just as you can’t expect an IRS form to engage audiences, you can’t expect a boring talking head interview to grab them emotionally. While on a video production in Switzerland the other day, I grabbed a little extra footage, some photos and edited them together with...

By Digital Accomplice, 23 November 2011, 0 comments. Categories: Video & Audio Marketing.

Top 5 Video Marketing Myths

If you aren’t using video to improve your brand visibility online and boost your SEO efforts, you should be. Every business has a website and is fighting for a prominent search engine presence, but there aren’t nearly as many businesses fighting for a YouTube presence.

That means that creating and posting videos provides you with more opportunities to target specific keywords. Many businesses are hesitant to create videos. Hopefully by clearing up some video marketing myths, you will feel more confident and...

By Nick Stamoulis, 21 November 2011, 0 comments. Categories: Content Marketing, Video & Audio Marketing.

Interactive Audi experience on YouTube

Audi’s launching the new A6 with a banging YouTube interactive experience campaign. The campaign uses a fancy indexing feature allowing you to control the video with your keypad, which jumps you around from section to section giving you the feeling that you’re actually driving the car.

It’s a sweet idea and all, but when I started trying it out, I quickly found that it was a little annoying. Big kudos’ to Audi for being the first to create a driving experience through social media...

By imod.co.za, 10 October 2011, 0 comments. Categories: Campaigns, Social Media Marketing, Video & Audio Marketing.

The epic rise of online video in B2B

From kids biting fingers to customer vox pops, online video today has changed the way people consume and share content online.

The fact is video has become one of the fastest growing content channels in history. YouTube is now the second largest search engine in the world with well over two billion searches per day. Amazingly 48 hours of video is uploaded to YouTube every minute. The seismic shift of how information is being consumed and shared online is clear to see.

Video’s...

By Earnest, 07 October 2011, 0 comments. Categories: Advertising, Video & Audio Marketing.

Time-lapse from the International Space Station

A time-lapse taken from the front of the International Space Station as it orbits our planet at night. This movie begins over the Pacific Ocean and continues over North and South America before entering daylight near Antarctica. Visible cities, countries and landmarks include (in order) Vancouver Island, Victoria, Vancouver, Seattle, Portland, San Fransisco, Los Angeles. Phoenix. Multiple cities in Texas, New Mexico and Mexico. Mexico City, the Gulf of Mexico, the Yucatan Peninsula, Lightning in the Pacific...

By imod.co.za, 19 September 2011, 0 comments. Categories: Content Marketing, Social Media Marketing, Video & Audio Marketing.