Will you be shelling out for a dot.brand?
The landscape of web domain names as we know it is about to undergo a massive shift as the Internet Corporation for Assigned Names and Numbers (ICANN) prepares to launch a new breed of top level domains (TLD), imaginatively titled dot brands.
This allows a brand to become its own domain name, for instance, .pepsi, or .MarketingTech, to name a perhaps less well used example.
According to TLD expansion plans, orchestrated by ICANN, the dot Brand window is scheduled to open on 12th January 2012. However, the...