Chrysler announces Ron Burgundy as spokesman for latest ad campaign

Fictional news anchor Ron Burgundy has been unveiled as the new star of Chrysler’s latest advertising campaign, promoting the American car manufacturer’s Dodge Durango range.

The series of adverts were released earlier this week on the official Dodge YouTube channel.

Burgundy, played of course by Will Ferrell, lends his talent to the campaign after a contra deal between Paramount Pictures and Chrysler, with each advert containing a promotion for the new Anchorman film, “Anchorman 2: The...

By James Bourne, 09 October 2013, 0 comments. Categories: Advertising, Advertising Technology, Campaigns, Video & Audio Marketing.

How can video content fly with the Google Hummingbird search?

Fancy a new search algorithm along with your birthday cake? You do if you're Google, which celebrated its 15th in style the other week with a new way of retrieving search queries - the Hummingbird.

This change could make a dramatic difference to how many visitors see your content, but don't panic. Read on as we explain ways to keep your videos flying...

Firstly, why the hummingbird? Because it's fast and precise, and according to Google, should produce better, speedier results for users. Sounds good so...

By Hurricane Media, 09 October 2013, 0 comments. Categories: Organic Search, Search Marketing, Video & Audio Marketing.

YouTube to introduce offline video consumption

YouTube has announced a move to bring offline video watching capability to its mobile apps.

Perhaps unfairly buried amidst the iOS 7 release launch, the news will come as a boon to those whose mobile YouTube experience has ever been interrupted by a lost connection.

In an announcement posted on the YouTube Creators blog, the team looked at it from the perspective of getting more viewers to content.

“Your fans’...

By James Bourne, 19 September 2013, 0 comments. Categories: Advertising, Advertising Technology, Video & Audio Marketing.

Netflix alters its ‘Long Term View’ again as Hulu unveils BBC deal

The past couple of days have held a few interesting developments in TV consumption, with Netflix changing the wording of its company vision statement, and Hulu announcing a programme share deal with BBC North America.

The change to Netflix’s Long Term View wasn’t announced by the TV streaming provider, yet was picked up on by analysts who note a more confident approach to Netflix’s business operations in the statement.

“Over the coming decades and...

By James Bourne, 18 September 2013, 0 comments. Categories: Commerce, Video & Audio Marketing.

Dunkin’ Donuts and Trident Gum launch first TV ads directly from Vine

It can only take a moment to make a first impression – so in theory for some advertising spots, the snappier the better.

Step forward Dunkin’ Donuts and Trident Gum. The two companies have both in the past day debuted adverts made entirely from Vine, the six second Twitter video tool.

The two companies patently had different methods of achieving this goal. Dunkin’ Donuts went for the stopmotion route, whilst Trident enlisted the help of Vine superusers Nicholas Megalis and Rudy Mancuso.

Yet...

By James Bourne, 10 September 2013, 0 comments. Categories: Advertising, Advertising Technology, Campaigns, Video & Audio Marketing.

Bebo relaunch: How to resurrect a failing social brand

MarketingTech speaks to the new CEO of Bebo, Shaan Puri, on the company’s sudden relaunch, its comeback video, and the plans going forward from here

Remember Bebo? For those of a certain age – this author included – it evokes memories of the mid 2000s, and adolescent social networking before the indomitable rise of Facebook.

The company lost a vast amount of marketshare leading to AOL selling up in 2010 having cost then-CEO Randy Falco his job, but now it’s back – as a mobile...

Analysing the success of Marmite’s viral ad campaign

Given that Britain is purportedly such a nation of animal lovers, the PR and marketing teams at Unilever knew they had dynamite on their hands once their latest ad campaign, ‘End Marmite Neglect’, was broadcast at the beginning of this week.

And it’s safe to say the responses came from both ends of the scale.

For non-UK readers the food product, with its famous ‘you either love it or hate it’ tagline, released an ad campaign spoofing animal rescue units by rescuing...

By James Bourne, 08 August 2013, 1 comment. Categories: Advertising, Advertising Technology, Campaigns, Video & Audio Marketing.

Is YouTube an appropriate platform for B2B video marketing?

YouTube may be great for engagement, eyeballs and the obligatory egregious cat video. But is it appropriate for businesses? Nideo CEO Roy Kimani states his case to MarketingTech

Type ‘YouTube for business’ into any search engine and you get a litany of links to blog posts showing a dazzling array of tips on how to improve your video.

But what these articles tend not to address is the bread and butter side of B2B video: the HR training guides for new employees; the CEO assessing the landscape after the...

By James Bourne, 30 July 2013, 0 comments. Categories: Video & Audio Marketing.

How to get the most from your online video

Online video has become an extremely effective marketing tool, however many companies are still nervous about adopting an online video strategy. Jake Ward, business development director at Groovy Gecko, explores why this is and talks through the key steps to help any company get online.

Why bother?

Probably the first question to answer is why bother with online video. There is a whole plethora of other marketing tools, so what makes video so special? To me, the biggest part is the humanisation of a company...

By Jake Ward, 19 July 2013, 0 comments. Categories: Video & Audio Marketing.

Video marketing: Beware the spork

A fork is great, and a spoon is great – they both do exactly what you want, when you want it. In fact, by doing one thing well they've pretty much cornered the market in terms of "food to mouth" solutions.  But some people don't want just a fork, or just a spoon, they want both – and it was for these gadget conscious folk that the Spork was born. 

Sporks sound great,  but soon after using one you realise two things, it's neither a...

By Hurricane Media, 18 July 2013, 0 comments. Categories: Video & Audio Marketing.