Marketing Tech News

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    Sean Gardner: The best ways to improve social engagement #SMWF

    James Bourne

    Sean Gardner, the co-founder of the Huffington Post 'Twitter Powerhouses Series' and Forbes #1 social media influencer, shared his content strategy and social objectives in front of a packed crowd at Social Media World Forum this morning.

    About 3 weeks, 2 days ago - 0 comments - Categories: Brands, Social Media, Twitter
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    The new £1 coin: MarketingTech’s favourite parodies

    James Bourne

    For those in the UK, the yearly Budget announcement is filled with expectation, anticipation and tradition. Inevitably, the past few years have seen more bad news than good for the economy, but there were some very interesting moments in Chancellor George Osborne’s speech yesterday.

    About 1 month ago - 0 comments - Categories: Branding, JustForFun, Twitter, Viral
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    The marketing science of shareable headlines

    Maciej Fita

    The factors that make an article go viral are numerous, but one must-have is a headline that encourages people to not only open the article but share it with the whole wide world as well.

    About 1 month, 2 weeks ago - 0 comments - Categories: Social Media, Twitter, Viral
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    Where now for Twitter following yesterday’s earnings call?

    James Bourne

    Twitter has reported a $645m (£396m) net loss having only gone public three months ago. But is this symptomatic of a greater issue, or should the shareholders not be worried?

    About 2 months, 2 weeks ago - 0 comments - Categories: B2B, Brands, Twitter
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    How to tweet with impact: 7 lessons from the world's best

    Digimind

    So, how did they beat the ‘media du jour’ at their own game? Well, by learning how best to connect with their readers on Twitter, then writing an article about what was most effective, then tweeting said article and engaging the online community further. Clever, right? Here’s what you can take from their 7 most successful Twitter strategies.

    About 2 months, 3 weeks ago - 0 comments - Categories: Social Media, Twitter
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    Twitter VP product Michael Sippey moves on from company

    James Bourne

    Twitter vice president of product Michael Sippey has announced he is to leave the micro-blogging firm in order to move into a more advisory capacity. In an email that went around to staff – which was posted on his personal blog – Sippey cited a desire to move on based around his career and passion working at startups, adding: “I hear this Internet thing has legs.”

    About 3 months ago - 0 comments - Categories: Brands, Mobile, Twitter
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    Twitter Ads and Amplify – How these tools can help your business

    Ampheon

    This month saw an announcement from social media giant Twitter that got everyone talking: their ad platform is now open to all U.S. based users, including large and small businesses, online marketing specialists, the self-employed, and more

    About 3 months, 2 weeks ago - 0 comments - Categories: Advertising, Social Media, Strategy, Twitter
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    How has Twitter been analysing the impact of #BlackFriday?

    James Bourne

    For US consumers, Black Friday is a well renowned retail tradition, with the day following Thanksgiving Day being synonymous with stores opening early with big discounts. In the UK, plenty has been written over the impact ‘Black Friday’ would have – with the result being casualties, fights and even arrests in what was described as scenes of “bedlam” earlier today. Yet according to Twitter respondents, the majority of global opinion on Black Friday was of a positive nature, according to social media analytics provider Crimson Hexagon.

    About 4 months, 3 weeks ago - 0 comments - Categories: Branding, Brands, Social Media, Strategy, Twitter
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    Talking Twitter: Customer service through social media

    Tim Hawes

    For the modern brand online, dealing with customers face-to-face isn’t an issue – but the fervour that people voice over the phone isn’t as drastic as the vehemence of ornery online consumers. Social media engenders a sense of freedom and often entitlement, leading to outlandish statements from users who are disgruntled by brands. You can try placate them, reason with them or ignore them entirely, but some social media teams choose to riposte with scathing or witty comments.

    About 4 months, 3 weeks ago - 0 comments - Categories: Brands, Social Media, Twitter
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    Twitter’s IPO and market debut: Where do things go from here?

    James Bourne

    Late last night, Twitter announced that it had priced its IPO at $26 a share – above the $23 to $25 range announced on Monday putting the firm’s value at around $17bn. This put the finishing touches on one of tech’s most eagerly awaited public offerings. With initial value figures predicted at anywhere between $10bn and $15bn, this represents a vote of confidence in the micro-blogger.

    About 5 months, 2 weeks ago - 0 comments - Categories: B2B, Brands, Social Media, Strategy, Twitter
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