Gone in 6.0 secs: 5 auto brands that are winning on Vine

Since it was launched in January 2013, Vine has become a hugely popular video sharing app, with approximately five vines tweeted every second.

Vine's appeal is simple, short and sweet six second clips which play on a loop and offer wannabe filmmakers the chance to experiment with witty one liners, stop-frame animation and creative cutaways, all in an easy-to-shoot and share format.

Not surprisingly then, Vine has attracted a lot of attention from advertisers who see...

By Hurricane Media, 05 September 2014, 0 comments. Categories: Branding, Brands, Social Media, Twitter.

The pros and cons of buying followers on Twitter

How many followers do you have? 10s, 100s, 1000s, more? When you first start out on social media, building a following can be slow. And for that reason many people are now opting to buy their friends. But apart from being a bit sneaky, are there any other disadvantages of buying Twitter followers? We’ll discuss that here.

How Do You Buy Followers? 

The most common way of buying followers is through a method called ‘zombie account following’. This is where you enlist the services of a 3rd party...

By Gareth Morgan, 02 September 2014, 0 comments. Categories: B2B, Social Media, Twitter.

Twitter cites World Cup engagement as key factor in “strong” Q2 results

Twitter has released its second quarter financials, with a quarterly net loss of $145m (£85m) but revenue of $312m (£184m) to an adjusted EBITDA of $54m (£31m).

Describing the numbers as “strong”, CEO Dick Costolo said: “Our strong financial and operating results for the second quarter show the continued momentum of our business.

“We remain focused on driving increased user growth and engagement, and by developing new product experiences, like the one we built around...

By James Bourne, 30 July 2014, 0 comments. Categories: Social Media, Twitter.

Buying in Facebook and Twitter: A new data generator

Social media seems to be impacting nearly every aspect of marketing. It allows brands to interact with consumers in a digital space. Feedback and customer service happen in real time. Now, it seems social media may be simplifying the ecommerce channel, giving consumers the ability to make purchases directly in the ads and posts for products they see in their feeds.

Both Facebook and 

By Randy Giusto, 25 July 2014, 0 comments. Categories: Brands, Facebook, Twitter.

Forrester analyst claims Instagram is “the king of social engagement”

A post from Forrester Research analyst Nate Elliott has revealed that Instagram is by far the most engaging network for social content.

The conclusion has been drawn after a research study of over three million user interactions with 2500 brand posts on the main social networks.

Elliott found that for one particular Red Bull post, Instagram results – 36,000 likes from 1.2m followers at a 3% likes per follower ratio – smashed Facebook – 2,600 likes from 43m followers at a 0.006% likes per...

By James Bourne, 30 April 2014, 0 comments. Categories: Facebook, Social Media, Twitter.

The best Twitter fights of all time

From global pop stars to footballers and all the Z-listed celebrities in between, Twitter has become the modern day social platform for a good old fashioned slanging match. Using the instant message platform to their advantage, insults can be published immediately, reaching all corners of the globe and with the potential to be seen by millions.

In amongst the insults are some comedy battles, with some of the more memorable involving a One Direction member and a national rugby player, another One Direction member and national paper...

By Gareth Morgan, 30 April 2014, 0 comments. Categories: JustForFun, Social Media, Twitter.

Sean Gardner: The best ways to improve social engagement #SMWF

Sean Gardner, the co-founder of the Huffington Post 'Twitter Powerhouses Series' and Forbes #1 social media influencer, shared his content strategy and social objectives in front of a packed crowd at Social Media World Forum this morning.

"Nobody does anything alone," he told delegates. "I listen for people who use bridge terms."

What are bridge terms? For Gardner, social media is like a bridge; every retweet, repin, every endosement are "the bricks that help construct the bridge to where you want to...

By James Bourne, 31 March 2014, 0 comments. Categories: Brands, Social Media, Twitter.

The new £1 coin: MarketingTech’s favourite parodies

For those in the UK, the yearly Budget announcement is filled with expectation, anticipation and tradition. Inevitably, the past few years have seen more bad news than good for the economy, but there were some very interesting moments in Chancellor George Osborne’s speech yesterday.

The news which created the most front page headlines was the announcement of a new ‘resilient’ 12-sided £1 coin.

“Our new pound coin will blend the...

By James Bourne, 20 March 2014, 0 comments. Categories: Branding, JustForFun, Twitter, Viral.

The marketing science of shareable headlines

The factors that make an article go viral are numerous, but one must-have is a headline that encourages people to not only open the article but share it with the whole wide world as well. That means you need to craft a headline that isn’t just SEO-optimized with certain keywords. It needs to engage the reader without being too verbose. Whether you’re writing a blog or an update on

By Maciej Fita, 07 March 2014, 0 comments. Categories: Social Media, Twitter, Viral.

Where now for Twitter following yesterday’s earnings call?

Twitter has reported a $645m (£396m) net loss having only gone public three months ago. But is this symptomatic of a greater issue, or should the shareholders not be worried?

The news that Twitter had reported a loss of $645m was taken two ways by the media and analysts: it was to be expected, and it showed that while Twitter was starting to make money, the user numbers weren’t going the same way.

This is an interesting issue, given there was concern over the fact Twitter had not made a profit in...

By James Bourne, 06 February 2014, 0 comments. Categories: B2B, Brands, Twitter.