Sticking with a theme: Amazon Fire TV product name review

I love watching TV.  This has carried over to my laptop where I stream some of my favorite shows: MadMen, The Good Wife, House of Cards, Downton Abbey, Grey’s Anatomy, Scandal, Homeland, The Americans, and Hart of Dixie (although I hate admitting to that one).  I told you I loved watching TV!

And, I’m not alone.  The tech...

By CatchWordBranding, 08 April 2014, 0 comments. Categories: Advertising Technology, Campaigns, TV.

Video marketing from the heart: From Google to Guinness

Video marketing is really getting something right when it inspires and moves us. Today, Claire, our Production Manager, gets emotional and shares two such video ads she loves.

Both adverts are promoting very different products - Google Maps and Guinness - but they share fundamental elements that we'd recommend for video marketing campaigns - using authenticity, emotions and storytelling to inspire. 

Google Maps Video Ad - Saroo Brierley: Homeward Bound

This video ad for Google Maps tells the remarkable...

Three lessons about content marketing from Breaking Bad

If the penultimate episode of Breaking Bad did anything, it left viewers on the edge of their seats, wondering just what's next for Walter White and the remaining characters. Will Jesse Pinkman make it out alive? Will there be a final shootout? Will cancer drop Walter before he does... whatever he's planning to do? And will Baby Holly ever live a normal, non-PTSD life?B2B technology is certainly no high school chemistry teacher turned meth kingpin, but with the right content marketing, it can be just as exciting. (Well, maybe not "stomach dropping into your...

By Christine Parizo, 27 September 2013, 0 comments. Categories: B2B, Content, TV, Viral.

YouTube to introduce offline video consumption

YouTube has announced a move to bring offline video watching capability to its mobile apps.

Perhaps unfairly buried amidst the iOS 7 release launch, the news will come as a boon to those whose mobile YouTube experience has ever been interrupted by a lost connection.

In an announcement posted on the YouTube Creators blog, the team looked at it from the perspective of getting more viewers to content.

“Your fans’...

By James Bourne, 19 September 2013, 0 comments. Categories: Advertising, Advertising Technology, TV, Video & Audio.

Netflix alters its ‘Long Term View’ again as Hulu unveils BBC deal

The past couple of days have held a few interesting developments in TV consumption, with Netflix changing the wording of its company vision statement, and Hulu announcing a programme share deal with BBC North America.

The change to Netflix’s Long Term View wasn’t announced by the TV streaming provider, yet was picked up on by analysts who note a more confident approach to Netflix’s business operations in the statement.

“Over the coming decades and...

By James Bourne, 18 September 2013, 0 comments. Categories: Apps, Commerce, Strategy, TV, Video & Audio.

Dunkin’ Donuts and Trident Gum launch first TV ads directly from Vine

It can only take a moment to make a first impression – so in theory for some advertising spots, the snappier the better.

Step forward Dunkin’ Donuts and Trident Gum. The two companies have both in the past day debuted adverts made entirely from Vine, the six second Twitter video tool.

The two companies patently had different methods of achieving this goal. Dunkin’ Donuts went for the stopmotion route, whilst Trident enlisted the help of Vine superusers Nicholas Megalis and Rudy Mancuso.

Yet...

By James Bourne, 10 September 2013, 0 comments. Categories: Advertising, Advertising Technology, Campaigns, TV, Twitter, Video & Audio.

Microsoft rewarding users for watching TV? Count me in!

From Microsoft’s initial introduction of the Xbox 360, the team wished to be the “360 [degree] entertainment hub for your home.”

This vision far succeeded where others fell short; taking a vast library of content services and mixing them with incredible games.

Alongside this version of the best-selling console came an “achievements” feature, the undisputed way of bragging to friends of your accomplishments and spurring them to do better.

For Xbox One, the next-generation, Xbox...

By Ryan Daws, 13 June 2013, 0 comments. Categories: Advertising, Apps, Campaigns, Commerce, Consumer, Content, Gamification, TV, Video & Audio.

Are consumers more engaged by 'contextual' smart-TV ads?

Contextual, interactive ads delivered through connected TVs produce improved levels of brand association and favourability, according to new research involving a number of leading brands’ smart TV campaigns.

The UK study, carried out by Decipher Research on behalf of  the digital entertainment specialist Rovi, found that TV viewers exposed to ad placement on their smart TV noticed them 68% of the time, with a third actually clicking through to further ad...

By Matt Henkes, 26 April 2012, 0 comments. Categories: Advertising, Apps, Consumer, Content, TV.

Social TV: It's important to put audience behaviour first #SMWF

The Social TV track in #SMWF last week kicked off with a great keynote panel examining the state of social TV and the changes going on in the industry.

The panel was made of Simon Miller, Chief Technical Officer at Zeebox (@simonmi11er), Sidharth Jayant, Content Service Manager of Samsung Electronics (@sidharthjayant), David Nahmani, Orange’s Director of BD & Partnerships (@davidnahmani), and Lloyd Salmons, Co-founder and Director at Outside Line...

By Dani Millward, 03 April 2012, 0 comments. Categories: Social Media, TV.