6 ways a mobile strategy amps up ROI at trade shows

Multiple strategies exist to use mobile devices, applications and other technology to interact with trade show attendees. Are you ready to up your game? Use of sophisticated mobile devices continues to grow, and including a mobile strategy in your trade show marketing plan is a must today.

For adults 18 years of age and above, smartphone use has grown from 35 percent in May 2011 to 55 percent in January 2014, while...

By TheTradeGroup, 17 February 2014, 0 comments. Categories: Mobile, TradeShow.

Trade Show displays go digital for increased engagement

Trade shows have been around for a long time, and are still widely used by many enterprises for marketing, lead generation and general brand awareness. You can measure the number of leads you’ve generated from a trade show, and even track how many of those leads converted—but that takes a lot of time and effort. What if there was a way to make your display more interactive for increased engagement and enhanced analytics?

Interactive Display Elements Increase Engagement

You can stick to the...

By Mike Weimar, 04 July 2013, 0 comments. Categories: Advertising, Advertising Technology, Branding, Campaigns, Commerce, Selling, TradeShow.

Presentation slides from the Marketing Tech track at #SMWF

We partnered with SMWF last week, a London-based social media event and exhibition looking at some of the latest tools and techniques marketers are employing across the industry. Thanks to all the SM practitioners who came down to share their expertise in the Marketing Tech track, and to everyone that came down to pick up some tips and techniques; hope you got what you came for.

We had a great couple of days meeting loads of you. Here are the presentation slides from our track, from speakers representing...

By Matt Henkes, 02 April 2012, 0 comments. Categories: SME Tips, Social Media, Strategy, TradeShow.

Trade Show Checklist: Preparing For Your Event

Important things to remember when preparing for your trade show.

If you have ever had the experience of attending a professional trade show event, it can appear to be a relatively simple, pain-free procedure from the outside. You pack up your supplies and your team, head down to where the event is taking place, set up your table and start connecting with potential leads! And while these are the essential tasks performed by trade show exhibitors, the details and plans behind these occurrences go much, much...

By TheTradeGroup, 27 September 2011, 0 comments. Categories: Advertising, Campaigns, Commerce, Consumer, Selling, TradeShow.

Sales Training Insight: Never Ask 'Does That Make Sense?'

By Jerry Weissman: Just as a chef is attuned to the subtleties of flavor and trends in the culinary arts, a presentation coach is attuned to the subtleties of language and trends in the communication art. One trend I've noted recently is the expression, "Does that make sense?" often used by a speaker during a conversation — or a presenter during a presentation — to check whether the listener or audience has understood or appreciated what the speaker has just said. Unfortunately, the expression has...

By CustomerCentric, 23 September 2011, 0 comments. Categories: Commerce, Selling, SME Tips, Strategy, TradeShow.

Once the Bandwagon, Now the Band

As I boarded my first connecting flight last week for the 2011 Debt Connection Symposium, (Why can’t I find any good direct flights from Boston to Vegas?  A topic for another blog I guess), I could see that what was once a catch phrase is now reality.   Cloud solutions have not only gained popularity, but they are now prevalent.   

Companies like Apple, Google, Oracle, HP, even the federal government, are getting in on the act. ...

By SoundbiteCommunications, 22 September 2011, 0 comments. Categories: Campaigns, Commerce, CRM, TradeShow.

Tips For Giving A Great Trade Show Presentation

How to give a knock-out presentation at your next trade show event.

Trade show events and exhibitions offer a great way for your company to speak one-on-one with different players and key figures within your industry. Whether you are selling products directly to other businesses or simply hoping to connect with qualified leads for future sales, one thing is for sure: you want to inform and interest trade show attendees in your goods and...

By TheTradeGroup, 22 September 2011, 1 comment. Categories: Content, Selling, TradeShow.

Why incorporate YouTube into your trade show marketing

Tips for using YouTube for marketing at your next trade show event.

In this day and age, nearly every single trade show exhibitor will include images and graphics into their booth displays, whether it’s through an impressive infographic detailing their products and services, a high-tech banner stand featuring their marking message, or a simple sign with their company logo hanging across their booth. After all, as they say, a picture is worth...

By TheTradeGroup, 06 September 2011, 0 comments. Categories: SME Tips, Social Media, Strategy, TradeShow, Video & Audio.

Tips For Keeping Healthy At Trade Show Events

Leave your trade show satisfied, happy and in proper health!

A lot of hard work and effort goes into the success of a company’s trade show booth―months of rehearsing  and strategizing a marketing plan before arrival, choosing a booth exhibit that successfully reflects your brand and message, and speaking with each and every attendee who stops by, hoping to connect with a qualified lead.

Because of all of the constant stress and focus that goes into each...

By TheTradeGroup, 23 August 2011, 0 comments. Categories: B2B, SME Tips, Strategy, TradeShow.