6 ways a mobile strategy amps up ROI at trade shows
Multiple strategies exist to use mobile devices, applications and other technology to interact with trade show attendees. Are you ready to up your game? Use of sophisticated mobile devices continues to grow, and including a mobile strategy in your trade show marketing plan is a must today.
Trade Show displays go digital for increased engagement
What if there was a way to make your display more interactive for increased engagement and enhanced analytics? That’s exactly what many forward-thinking companies are doing.
Presentation slides from the Marketing Tech track at #SMWF
We partnered with SMWF last week, a London-based social media event and exhibition looking at some of the latest tools and techniques marketers are employing across the industry. Thanks to all the SM practitioners who came down to share their expertise in the Marketing Tech track, and to everyone that came down to pick up some tips and techniques; hope you got what you came for.
Trade Show Checklist: Preparing For Your Event
If you have ever had the experience of attending a professional trade show event, it can appear to be a relatively simple, pain-free procedure from the outside. You pack up your supplies and your team, head down to where the event is taking place, set up your table and start connecting with potential leads! And while these are the essential tasks performed by trade show exhibitors, the details and plans behind these occurrences go much, much deeper.
Sales Training Insight: Never Ask 'Does That Make Sense?'
Just as a chef is attuned to the subtleties of flavor and trends in the culinary arts, a presentation coach is attuned to the subtleties of language and trends in the communication art. One trend I've noted recently is the expression, "Does that make sense?" often used by a speaker during a conversation — or a presenter during a presentation — to check whether the listener or audience has understood or appreciated what the speaker has just said. Unfortunately, the expression has two negative implications:
Once the Bandwagon, Now the Band
As I boarded my first connecting flight last week for the 2011 Debt Connection Symposium, (Why can’t I find any good direct flights from Boston to Vegas? A topic for another blog I guess), I could see that what was once a catch phrase is now reality. Cloud solutions have not only gained popularity, but they are now prevalent.
Tips For Giving A Great Trade Show Presentation
Trade show events and exhibitions offer a great way for your company to speak one-on-one with different players and key figures within your industry. Whether you are selling products directly to other businesses or simply hoping to connect with qualified leads for future sales, one thing is for sure: you want to inform and interest trade show attendees in your goods and services.
Why incorporate YouTube into your trade show marketing
If a simple image has the power to attract attendees to your company’s products and services, just imagine how much impact a one-minute long YouTube video can have on potential leads and the overall success of your company.
Tips For Keeping Healthy At Trade Show Events
A lot of hard work and effort goes into the success of a company’s trade show booth?months of rehearsing and strategizing a marketing plan before arrival, choosing a booth exhibit that successfully reflects your brand and message, and speaking with each and every attendee who stops by, hoping to connect with a qualified lead.
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