How is social media affected by the big sporting events?

In 2014 we’ve already seen the success of the Winter Olympics in Sochi and we still have many sporting events to come including the World Cup in Brazil and the Commonwealth Games in sunny Scotland.

These sporting events are also big social events. We plan to book tickets using instant messengers and we brag about our good seats to friends – or we moan about that missed opportunity through posts or tweets before keeping up with the news on other events that we can’t attend.

Sporting events...

By Gareth Morgan, 01 May 2014, 0 comments. Categories: Social Media, Strategy.

Beneath the bling: Can you back up your “brand goods?”

We all know bling when we see it, right? It’s shiny, sparkly and distracts the eye from a person’s face, outfit or arrogant scowl (talking to you, Tabloid Divas). Crafters love the Bedazzler because it turns ordinary white t-shirts into dizzying love fests of colour and light, temporarily blinding people as they walk past you on the street.

We can also use a little sparkle and fairy dust now and then. Hey, I love diamonds, too.

But...

By Maria Ross, 27 March 2014, 0 comments. Categories: Branding, Brands, Content, Strategy.

Cat craziness proves direct mail campaigns aren’t dead yet

Put this down as MarketingTech’s favourite campaign of the year so far.

For a company which sells cat litter in bulk, your audience are cat owners, right?  

Yet Toronto-based Bulk Cat Litter Warehouse went one step further – and directly targeted cats with their latest direct mail campaign.

How? By spraying catnip over the mail.

The campaign was put together by Vancouver agency Rethink Canada with 13 cats used as test cases – Mona, Bella, Ommie, Jojo, Paul, Linus, Malo, Taika, Riley,...

By James Bourne, 21 February 2014, 0 comments. Categories: Advertising, Brands, Strategy, Viral.

Five minute guide to a bulk SMS campaign

There is a huge market for businesses using SMS messaging as part of their marketing campaigns. There are several benefits to incorporating it into the current marketing schedule and a bulk SMS campaign can give you positive results whilst being easy to implement.

How do these campaigns work and what benefits will they bring to your business?

Know your market

One of the first things you need to know is the market that you are trying to reach. You should establish this before you even start thinking about what...

By , 03 February 2014, 0 comments. Categories: Advertising, Experiential, Mobile, Strategy.

How to market your business… like Apple

Here’s a valuable marketing tip, from one of the world’s most successful companies. I’m going to share a marketing lesson from Apple, which you can apply directly into your business.

Throughout the last recession, Apple managed to break its sales records again and again. Whilst its competitors were floundering and cutting prices on far less expensive devices, Apple’s sales...

By Jim Connelly, 27 January 2014, 0 comments. Categories: Apple, Brands, Strategy.

Twitter Ads and Amplify – How these tools can help your business

This month saw an announcement from social media giant Twitter that got everyone talking: their ad platform is now open to all U.S. based users, including large and small businesses, online marketing specialists, the self-employed, and more. This exciting news was announced by Kevin Well (Twitter’s Senior Director for revenue) during a conference in New York at the end of April. Before this, the ad platform was more exclusive (by invitation only, in fact), and required a minimum spend level per...

By Ampheon, 08 January 2014, 0 comments. Categories: Advertising, Social Media, Strategy, Twitter.

DataSift CEO Nick Halstead on the future of unstructured enterprise data

Nick Halstead, CEO and founder of social data platform DataSift, has had a very busy month. In December, his company received a $42m investment from a consortium of venture capitalists, led primarily by Insight Venture Partners, with the money going to accelerate both sales and technology development.

At the time, there was plenty of comparison between DataSift and Twitter search monitoring firm Topsy, which last month was acquired by Apple.

Yet Halstead, speaking to MarketingTech, is quick to quell the...

By James Bourne, 02 January 2014, 0 comments. Categories: B2B, Interview, Social Media, Strategy.

Top 10 myths associated with working in the digital industry

Just like any other industry, when it comes to working in the digital sector, it’s fair to say that there are more than a couple of misconceptions and myths circulating about the roles available and the work involved.

Now, I don’t know whether it’s because it’s still classed as a fairly “new” industry or the fact it’s just a little bit mysterious, but somehow, somewhere some pretty silly misconceptions have been formed – and I’m sure I’m not alone in...

By Amy Edwards, 17 December 2013, 0 comments. Categories: JustForFun, SEO, Strategy.

Tips for running a successful Social Media marketing campaign

Social media is one of the most crucial elements for successful overall Internet marketing. It is undeniable that a good number of people are using at least one social networking site. As a matter of fact, it is safe to conclude that there are about 1 billion people who are now using social media to stay connected with their social life. Among the most popular social websites are Facebook, Twitter, and Google+. These three websites are also the biggest name in the World Wide Web.

With this being said, it is...

By Karrie Morton, 16 December 2013, 0 comments. Categories: SME Tips, Social Media, Strategy.