Marketing Tech News

With Facebook’s recent implementation of Timeline for Pages, we are quickly reminded that we have no control over what direction Facebook might take with their platform.

Marketing through word of mouth took a temporary backseat when mass media started to boom. Television, radio, and print ads captured the attention of millions, making them the most preferred means of advertising. But today the shift back to word of mouth is clear, and brands need to go back to making people talk about them instead of talking at people.

Microsoft is introducing deep integration with social networks to Bing, aiming to bring more personal relevance to its user search experience.

If you follow the tech conference circuit as closely as we do, you’ll notice that seemingly every year the likes of South by South West (SXSW) and the Mobile World Congress (MWC) bring us a host of new social media startups.

When it comes to social media marketing, it's easy to lose the forest for the trees.

Caffrey’s is hoping to “attract a lost generation of smooth ale drinkers” in a digital marketing campaign with Spotify, it has been announced.

Nowadays, the institution of ultimate hipness is the social media startup. The out-of-tune guitar is now a four-year-old MacBook Pro. The naive “entrepreneur” is the 2.0 version of the slovenly, untrained guitarist, picking his way through a sloppy rendition of an Aerosmith rip-off. And the cigar-smoking record executive is a chai-guzzling VC.

“The ultimate goal of marketing is to generate an intense bond between the consumer and the brand, and the main ingredient of this bond is trust’ (Hiscock, 2001).