The reputation gap: Why your mistakes are getting more and more magnified

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The vast majority of companies are aware that, in the social age, mistakes they make could have nightmarish consequences if it gets picked up. Take Kenneth Cole’s tweet using the hashtag #Cairo back in 2011, oblivious to the protests in Egypt.

That’s just the tip of the iceberg. A new report from MSL Group, entitled “Reputation: With or without you”, has found that most firms (86%) are...

By James Bourne, 23 October 2014, 0 comments. Categories: Brands, Social Media.

Social CRM: How best to manage the sales process

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Businesses that master the art of a successful social media strategy enjoy a number of benefits. Social media networks provide the opportunity to get to know your customer, start a conversation and elevate your brand in an influential sphere driven by consumers who know what they want.

For digital agencies, and indeed even marketing departments, determining the actual return on investment for the time...

By Gavin Hammar, 17 October 2014, 0 comments. Categories: CRM, Social Media.

Ello kiddies: Examining a utopian ad- and brand-agnostic future of social

Picture credit: Ello

You are not a product.

Meet Ello. With this declaration of intent this new, hip, invite-only social network has gotten plenty of traction over the past weeks for one key reason: it is fiercely opposed to brand dollars.

"Your social network is owned by advertisers", the firm's manifesto reads. "Every post you share, every friend you make and every link you follow is tracked, recorded and converted into data. Advertisers buy your data so they can show you more ads. You are...

By James Bourne, 29 September 2014, 1 comment. Categories: Analysis, Brands, Social Media.

What I wish I’d seen at #SMWLDN: 8 ways charities are killing it on social

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Something was bugging me last week at Social Media Week. And it wasn’t the occasional snake oil merchant promising a ‘masterclass’ on customer interactions before delivering a thinly-veiled ad for his company’s new product.

It certainly wasn’t the genuinely great speakers there like Buzzfeed’s Will Hayward or Nicolas Roope from Poke who gave thoughtful, witty presentations that inspired as much as they...

By Paul Trueman, 29 September 2014, 0 comments. Categories: Opinion, Social Media.

Instagram confirms UK ads are on their way

Instagram is in the process of rolling out sponsored content and advertising alongside its regular content to UK users, according to a BBC report.

The adverts, which have already been launched in the US, will aim to be “as natural to Instagram as the photos and videos [users] enjoy from brands who are already using Instagram”, according to a spokesperson.

Unsurprisingly, reaction from the social community has been somewhat negative. Yet the photo-based social...

By James Bourne, 18 September 2014, 0 comments. Categories: Advertising, Brands, Social Media.

Gone in 6.0 secs: 5 auto brands that are winning on Vine

Since it was launched in January 2013, Vine has become a hugely popular video sharing app, with approximately five vines tweeted every second.

Vine's appeal is simple, short and sweet six second clips which play on a loop and offer wannabe filmmakers the chance to experiment with witty one liners, stop-frame animation and creative cutaways, all in an easy-to-shoot and share format.

Not surprisingly then, Vine has attracted a lot of attention from advertisers who see...

By Hurricane Media, 05 September 2014, 0 comments. Categories: Branding, Brands, Social Media, Twitter.

The pros and cons of buying followers on Twitter

How many followers do you have? 10s, 100s, 1000s, more? When you first start out on social media, building a following can be slow. And for that reason many people are now opting to buy their friends. But apart from being a bit sneaky, are there any other disadvantages of buying Twitter followers? We’ll discuss that here.

How Do You Buy Followers? 

The most common way of buying followers is through a method called ‘zombie account following’. This is where you enlist the services of a 3rd party...

By Gareth Morgan, 02 September 2014, 0 comments. Categories: B2B, Social Media, Twitter.

Samsung gets one up on competitors with Galaxy S5 Ice Bucket Challenge

If you’re getting a little jaded of celebrities, friends and co-workers voluntarily dousing themselves in ice water, albeit for a very good cause, here’s a novel twist on it from Samsung.

The Samsung Galaxy S5 has officially taken the Ice Bucket Challenge, raising awareness for ALS, or motor neurone disease, and nominated the iPhone, the HTC One and the Nokia Lumia to go next.

It’s worth noting that

By James Bourne, 22 August 2014, 0 comments. Categories: Brands, JustForFun, Social Media.

Twitter cites World Cup engagement as key factor in “strong” Q2 results

Twitter has released its second quarter financials, with a quarterly net loss of $145m (£85m) but revenue of $312m (£184m) to an adjusted EBITDA of $54m (£31m).

Describing the numbers as “strong”, CEO Dick Costolo said: “Our strong financial and operating results for the second quarter show the continued momentum of our business.

“We remain focused on driving increased user growth and engagement, and by developing new product experiences, like the one we built around...

By James Bourne, 30 July 2014, 0 comments. Categories: Social Media, Twitter.