Marketing Tech News

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    How to create a buzz-worthy social media campaign for B2B clients

    Alastair Turner

    Finance. Technology. Energy. These industries can appear complex and are not always easy to understand fully or explain to others, especially through social media. As PR practitioners, our clients count on us to make their news and accomplishments jump off the page, and they increasingly expect these results via social channels.

    About 1 week, 2 days ago - 0 comments - Categories: B2B, PR, Social Media
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    Why Facebook's still left a gap for organic reach #SMWF

    James Bourne

    Dom Burch, head of social at Asda, told delegates at Social Media World Forum earlier today that while Facebook has made it "hard" for organic reach, there's still a gap in the market if you get the content right.

    About 2 weeks, 2 days ago - 0 comments - Categories: Facebook, Social Media
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    Sean Gardner: The best ways to improve social engagement #SMWF

    James Bourne

    Sean Gardner, the co-founder of the Huffington Post 'Twitter Powerhouses Series' and Forbes #1 social media influencer, shared his content strategy and social objectives in front of a packed crowd at Social Media World Forum this morning.

    About 2 weeks, 2 days ago - 0 comments - Categories: Brands, Social Media, Twitter
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    "You've got to be liked, so don't be a d*ck": Thoughts on brand advocacy #SMWF

    James Bourne

    For brands today, a key element of their strategy is to build a customer base that aren't just fans of the product, but are brand advocates. It requires more engagement, and maybe thinking outside the box - but as brand advocacy becomes more prominent, those who aren't up to speed are falling behind quickly.

    About 2 weeks, 2 days ago - 0 comments - Categories: Branding, Brands, Social Media
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    Pinterest expects to roll out paid ads in near future

    James Bourne

    Pinterest is going ahead with its paid advertising strategy in Q2 of this year, according to various reports. MarketingTech reported the move by Pinterest to roll out paid ads back in September, with CEO and co-founder Ben Silbermann saying at the time the company should be “a service that will be here to stay.”

    About 3 weeks ago - 0 comments - Categories: Advertising, Pinterest, Social Media
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    Rightmove picks Crimson Hexagon to stay on top of social

    James Bourne

    Property advertiser Rightmove has enlisted the help of Crimson Hexagon to provide social media sentiment analysis, replacing Radian 6. This represents a big client win for Crimson Hexagon, whose ForSight analytics tool holds over 400bn social media posts in its database and adds another billion every two days.

    About 1 month ago - 0 comments - Categories: Analytics, Brands, Social Media
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    The marketing science of shareable headlines

    Maciej Fita

    The factors that make an article go viral are numerous, but one must-have is a headline that encourages people to not only open the article but share it with the whole wide world as well.

    About 1 month, 1 week ago - 0 comments - Categories: Social Media, Twitter, Viral
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    Facebook buys WhatsApp: The experts’ verdicts

    James Bourne

    Last night Facebook announced its intention to buy messaging provider WhatsApp for a deal totalling $19bn (£11.4bn), becoming the social network’s costliest acquisition to date. The deal comprises an original $16bn, one quarter of which is cash and the remainder in Facebook shares, alongside another $3bn in restricted stock units granted to WhatsApp’s founders and employees.

    About 1 month, 3 weeks ago - 0 comments - Categories: Brands, Facebook, Mobile, Partnerships, Social Media
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    Could social predict the winners of the Brit Awards?

    James Bourne

    The Brit Awards, held at the O2 Arena in London last night, is one of the biggest nights in the British music calendar. With millions watching the drama unfold on TV, the role of social in determining the winners and losers is unparalleled today. For the first time there was one award which was determined by social vote only – the Best British Video award. Yet research from digital advertising provider RadiumOne shows how social conversations in the lead up to the show predicted some of the winners on the night.

    About 1 month, 3 weeks ago - 0 comments - Categories: Social Media, Viral
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    Happy 10th birthday Facebook – but where do we go from here?

    James Bourne

    On February 4, 2004, Mark Zuckerberg, alongside Dustin Moskovitz, Chris Hughes, Andrew McCollum and Eduardo Saverin, launched thefacebook.com while he was still a Harvard student. 10 years and billions of users later, the company celebrates a decade of being one of the most disruptive tech companies in recent memory.

    About 2 months, 1 week ago - 0 comments - Categories: Analysis, Facebook, Social Media
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