Instagram confirms UK ads are on their way
Instagram is in the process of rolling out sponsored content and advertising alongside its regular content to UK users, according to a BBC report.
The adverts, which have already been launched in the US, will aim to be “as natural to Instagram as the photos and videos [users] enjoy from brands who are already using Instagram”, according to a spokesperson.
Unsurprisingly, reaction from the social community has been somewhat negative. Yet the photo-based social...