Why not all B2B content should be gated
An important component of a B2B online marketing campaign is sharing informational content with your target audience. Unlike many B2C products that are fairly straightforward in nature, B2B products and services tend to be more complex and in order for target audience members to understand what it is that you offer and how it will help them perform their jobs better, there needs to be an adequate amount of informational content for them to consume. B2Bs often use their content as a form of lead generation.
Is Halifax the latest brand to be caught out by Google?
It’s safe to say that in terms of SEO and manual penalties, 2014 is definitely proving to be an interesting year. A few weeks ago I blogged about Expedia’s massive manual penalty from the Big G – and this week it looks like yet another brand has been caught out for using less than white-hat link building techniques. I am of course talking about Halifax.
Has Expedia been whacked with an unnatural links penalty?
Apart from a few guest blogging comments from Matt Cutts and an actual apology from Google (yes, really!) over the Google Maps/hotel listing fiasco, things have been a quiet in the SEO industry as of late… but that all changed yesterday with an announcement that one of the biggest names in the travel industry may have been whacked with a pretty hefty unnatural links penalty.
Google’s Matt Cutts warns of the death of SEO guest blogging
It’s finished, stick a fork in it: Google’s Matt Cutts has officially proclaimed the death of guest blogging for SEO. In a blog post from yesterday, the head of Google’s webspam team has confirmed what a lot of people already suspected; accepting guest blogs with paid for dofollow links will more likely harm your brand than help it.
What to focus on with limited content time
If our B2B SEO clients had unlimited budgets we’d recommend that they hire a full time content writing team that could produce a never ending stream of blog posts, press releases, white papers, case studies, videos, podcasts, etc. After all, content is what really makes an SEO campaign work today. It’s what gets optimized to appear within organic search, gets shared in social media to generate traffic and social signals, and is linked to naturally within content that appears on other sites boosting the trust and authority of the author and the website that the author represents.
Top 10 myths associated with working in the digital industry
Just like any other industry, when it comes to working in the digital sector, it’s fair to say that there are more than a couple of misconceptions and myths circulating about the roles available and the work involved. Whether you work in SEO, social media or web development, I’m sure you’ll have come across a few of these myths when you tell people exactly what it is you do for a living… and to say it’s annoying is a bit of an understatement.
SEO won’t work unless your product is consistent
When first speaking with a potential SEO client to get a sense of the history of their business and their business website there are certain things that stand out that tell us either 1. This website and company will be great to work with and we will be able to get them SEO results or 2. There are red flags present that could hinder the success of an SEO campaign.
Why blog posts should be lead generation tools
Blog posts serve many purposes for a business or organization. They provide current and prospective clients or customers with information that can assist with their decision making. It’s an avenue to share some brand personality and showcase specific employees within the organization, allowing target audience members to feel more “connected”. From an SEO perspective, blog posts provide an additional opportunity to target keywords, specifically long tail keyword variations that will generate traffic from the search engines.
5 things the best SEO clients understand
Just like there are good and bad SEO firms, there are also good and bad SEO clients. When a prospective client comes running to us complaining about their current or former SEO firm, we always make sure to ask the right questions to determine whether it actually was the SEO firm’s fault that the SEO program wasn’t working or if it in fact might have been the client that was the culprit all along.
Why have brands taken so long to respond to responsive?
This year the world has seen shipment of tablets exceed that of the PC and it was also the year in which the smartphone dominated the US market by taking 64% of the market share (Nielson). So it may come as some surprise that that many of the UK’s leading brands are playing catch up when it comes to optimizing their site! A recent study by Venda showed that just one of the UK’s top visited retail sites (Curry’s) currently hosts a responsive site.