SEOs hold tight: Penguin 2.0 to hit this month and more changes to come
It's the news the majority of SEOs have been waiting for...the next Penguin update is going to be rolled out by the end of this month. Time. To. Panic! The announcement came from Matt Cutts himself on Twitter at the end of last week on the back of speculation that a major update was currently taking place across the pond.
Big Data: Developing a 360 degree marketing plan
90% of the data in the world today was created in the last 2 years. This proliferation of data poses opportunities and challenges to marketers. Here we examine how Big Data can be integrated into marketing strategies.
5 ways to write epic SEO copy
Just like hashtagging, most people draw a blank when it comes to creating SEO copy - after all, there are lots of companies out there claiming to be specialists, so how would you be able to do it? It's not actually that tricky - yes, it can be complicated and time-consuming but if you're already a confident writer, it should come pretty naturally to you.
Is organic link building really brand building?
Organic link building is an essential part of any business’s online presence. The process of building links will not only improve a company’s search ranking in browsers like Google, but it can also act as a promotional tool by triggering earned traffic for the company’s website.
Is link building the ugly sister of the SEO industry?
Just like any other SEO working in the industry today, my job is pretty varied to say the least - and no two days are ever the same. Now I don't mind things like keyword research, rank tracking and blogging but there is one particular element of SEO that I'm...well, let's say less fond of than others - I am of course talking about link building.
5 SEO pitfalls that you still might be making
Whether you are optimizing your site alone or getting help from others, staying abreast of recent algorithm changes is a vital measure to take. You should be constantly overhauling your strategies and revising your campaigns to reflect new requirements. This is vital for avoiding costly penalties, but it will also help you to get better returns on your investments of money and time.
5 reasons no one’s sharing your content
So you've read all the SEO and online marketing blogs and you know that building dodgy links is not an option any more. You know these days it's all about creating "quality content" and you know social sharing is pretty important too. With "content is king" ringing in your ear, you set to work...but it's just not happening. Why?
Who are the top 10 must-follow SEO pros?
Needless to say, just like any other industry, there are some natural leaders in the SEO industry - people who are at the forefront of the industry and are definitely worth keeping an eye on.
Visual marketing: Getting your prospects to see the bigger picture
Visual narratives suit our busy lifestyles. Faced with a constant state of information overload, we’ve learned to digest information quickly, so brands are increasingly turning to infographics, videos and slideshows to help rise above the noise and offer their audience a richer media experience.
Analysing the impact of Google+ on SEO
How are you going to ever get traffic to your website, if you don’t have a Google+ profile? Sounds a little extreme, I know, but read on. Ever since Eric Schmidt (Google’s CEO) was quoted as saying “Information tied to verified online profiles will be ranked higher than content without such verification“, it has had site owners rushing to their local SEOs to make sure they don’t get hit.