Marketing Tech News

Yesterday on the Inside AdWords blog, Google announced a new change to AdWords and the way adverts are rotated.

Great SEO cannot save a bad website, no matter how strong off an offsite link building campaign you invest in. If your site doesn’t have a good user experience, you’ll never see the increase in conversions you were hoping for, even if your traffic does improve.

Google has announced it will start penalising websites that are overfilled with SEO.

Every business is different, which means that every business website is different. Obviously the size of a local restaurant website is going to be a lot smaller than a national e-commerce website. Each business website should have the number of pages that is right for them. There is no exact number.

This is a little rant type venting post for fellow SEO professionals. I recently wrote a blog post at the Search Engine Journal about my favorite worst SEO leads, this is an expansion on this topic a bit.

Blog commenting is an incredibly important component of any link building campaign. By commenting on relevant industry blogs that target the same audience as your company you are not only improving and diversifying your link portfolio, you are also building brand name recognition and establishing your brand as an industry authority.

I have dealt with plenty of SEO consulting and full-service SEO clients in my 13 year career that want to hand their site’s SEO off to my company and forget about it entirely—unfortunately a great SEO campaign is going to need input from the website owner, not just the expertise of the SEO provider.

People turn to the Internet, and more specifically to the search engines, every day to find information about products or services. If you want to stand out, you need to establish your business as a thought leader in your industry by creating content like blog posts, social media posts, articles, press releases, white papers, E-books, guides, etc.