How SEO and content marketing go hand in hand

Okay, we all know content is important and we all understand SEO is a must, right? Sounds simple but for many the thought of piecing these two puzzle pieces together can be a daunting task. The truth is that content plays a vital role in the way the search engines view a websites authority.

The folks over at Brafton recently put this great infographic together discussing the importance of the two and how they actually go together.

By Maciej Fita, 12 June 2014, 0 comments. Categories: Content, Infographic, SEO.

Even Matt Cutts says backlinks count for something

With all the changes Google has made to the algorithm (Panda and Penguin are just the biggest ones of many) and Webmaster Tools Guidelines in the last two years, many site owners (and more than a few SEOs) are left wondering if link building counts for anything anymore.

In a perfect SEO world, the kind Google wishes we all worked and searched in, no site would actively build links. They would instead focus all their energy on content creation and let links come naturally as people found and shared that...

By Nick Stamoulis, 09 May 2014, 0 comments. Categories: Google, SEO.

Do these 10 skills make up the “perfect” SEO Manager?

Last year I promised to dig more into Bubble’s vast wealth of digital job data to try and pin down the latest digital recruitment trends and identify exactly what employers are looking for when recruiting in the digital space… but as avid readers of this blog will know, I’ve not really produced as many blogs as I’d have liked on the topic.

Today I thought I’d change that and shine the spotlight on what employers are looking for when recruiting for a particular candidate – and with

By Amy Edwards, 24 April 2014, 0 comments. Categories: Industry, SEO.

SEO interview with Screaming Frog's Dan Sharp

Today, I am interviewing a person whose work speaks for him. He might not be a known name to you but if you are going to count the top 10 SEO tools, one of the names would be Screaming Frog.

My guest for today is one of the Directors of Screaming Frog's team, Mr. Dan Sharp.

Without further Ado, here are my questions!

I followed the clichéd route of university, a year out travelling, before...

By Dani Zehra, 22 April 2014, 0 comments. Categories: Industry, Interview, SEO.

How one press release got first page Google love in less than 24 hours

There’s a lot of debate these days about whether online PR can be effective in a world of overhauled search algorithms, social media pushes, and a fast pace that generally pushes big news off the front page almost as soon as it comes about. A Naples, Florida based SEO company has evidence that there is still a place for good PR and online press releases, bringing home some excellent results for a low investment through a news release within a mere 24...

By Maciej Fita, 04 April 2014, 0 comments. Categories: Branding, PR, SEO, SME Tips.

Google penalises guest blog network MyBlogGuest

By Amy@BubbleJobs

It’s no secret that guest blogging has been on shaky ground for a while now. I first blogged about the potential risks of guest blogging back in July last year and since then, Google has only been getting more and more vocal about how careful you have to be when guest blogging – last year urging SEOs to no=follow any backlinks in guest blogs – and more recently, warning that

By Amy Edwards, 21 March 2014, 0 comments. Categories: Blogging, Google, SEO.

Will big brands automatically win the SEO race?

By Shawna Wright

More than one small business owner has lamented over the fact that it takes them months of back and forth with Google to recover from a manual action penalty, yet bigger websites/brands seem to recover in just a matter of weeks. Will larger sites automatically win the SEO race simply because they are too big to fail?

Some SEO experts have pointed out, and I...

By Nick Stamoulis, 20 March 2014, 0 comments. Categories: Brands, SEO.

Why not all B2B content should be gated

An important component of a B2B online marketing campaign is sharing informational content with your target audience. Unlike many B2C products that are fairly straightforward in nature, B2B products and services tend to be more complex and in order for target audience members to understand what it is that you offer and how it will help them perform their jobs better, there needs to be an adequate amount of informational content for them to consume. B2Bs often use their content as a form of lead...

By Nick Stamoulis, 18 February 2014, 0 comments. Categories: B2B, SEO.

Is Halifax the latest brand to be caught out by Google?

By Amy@BubbleJobs

It’s safe to say that in terms of SEO and manual penalties, 2014 is definitely proving to be an interesting year. A few weeks ago I blogged about Expedia’s massive manual penalty from the Big G – and this week it looks like yet another brand has been caught out for using less than white-hat link building techniques. I am of course talking about Halifax.

News first broke of Halifax’s suspected penalty last week (as far...

By Amy Edwards, 12 February 2014, 0 comments. Categories: Brands, Google, Reputation, SEO.