Why Google loves a persona-led approach to content

Google has made it very obvious that in order to succeed at SEO you need to be producing high quality content that is targeted to your audience. One of the best ways to ensure that you are creating this specialist content is to write for a specific persona. Logically speaking, this makes sense as you are writing for a tailored group of people who will be interested in your products and services, but why does Google love it? I’ll explain:

Google’s Affinity Segments

Hang on, what’s this? In plain and...

By Gareth Morgan, 12 September 2014, 0 comments. Categories: Google, SEO.

Google now includes website security as new ranking signal

It is a well-known fact that the Internet is not always the safest place for people looking to keep their computers or information secure. However, Google being one of the most popular websites in the world does its best to keep those who use it safe when browsing the Internet. Of course, Google cannot guarantee the security of the millions of sites it links to, but the search engine is now being updated to make using Google a more secure experience for everyone.

Base security

By Maciej Fita, 29 August 2014, 0 comments. Categories: SEO, SME Tips.

Find the amount of content that’s “just right” for your marketing

We’ve all heard the story of Goldilocks and the Three Bears. She sneaks into the house of three bears and tries their porridge, chairs, and beds only finding one of the three in each instance to be “just right”. The options that were “just wrong” were the extremes. The hot and cold porridge. The small and large chairs. The hard and soft beds. When it comes to content creation we recommend that website owners find the amount that’s “just right”. Unfortunately,...

By Nick Stamoulis, 08 August 2014, 1 comment. Categories: Content, SEO.

How SEO and content marketing go hand in hand

Okay, we all know content is important and we all understand SEO is a must, right? Sounds simple but for many the thought of piecing these two puzzle pieces together can be a daunting task. The truth is that content plays a vital role in the way the search engines view a websites authority.

The folks over at Brafton recently put this great infographic together discussing the importance of the two and how they actually go together.

By Maciej Fita, 12 June 2014, 0 comments. Categories: Content, Infographic, SEO.

Even Matt Cutts says backlinks count for something

With all the changes Google has made to the algorithm (Panda and Penguin are just the biggest ones of many) and Webmaster Tools Guidelines in the last two years, many site owners (and more than a few SEOs) are left wondering if link building counts for anything anymore.

In a perfect SEO world, the kind Google wishes we all worked and searched in, no site would actively build links. They would instead focus all their energy on content creation and let links come naturally as people found and shared that...

By Nick Stamoulis, 09 May 2014, 1 comment. Categories: Google, SEO.

Do these 10 skills make up the “perfect” SEO Manager?

Last year I promised to dig more into Bubble’s vast wealth of digital job data to try and pin down the latest digital recruitment trends and identify exactly what employers are looking for when recruiting in the digital space… but as avid readers of this blog will know, I’ve not really produced as many blogs as I’d have liked on the topic.

Today I thought I’d change that and shine the spotlight on what employers are looking for when recruiting for a particular candidate – and with

By Amy Edwards, 24 April 2014, 0 comments. Categories: Industry, SEO.

SEO interview with Screaming Frog's Dan Sharp

Today, I am interviewing a person whose work speaks for him. He might not be a known name to you but if you are going to count the top 10 SEO tools, one of the names would be Screaming Frog.

My guest for today is one of the Directors of Screaming Frog's team, Mr. Dan Sharp.

Without further Ado, here are my questions!

I followed the clichéd route of university, a year out travelling, before...

By Dani Zehra, 22 April 2014, 0 comments. Categories: Industry, Interview, SEO.

How one press release got first page Google love in less than 24 hours

There’s a lot of debate these days about whether online PR can be effective in a world of overhauled search algorithms, social media pushes, and a fast pace that generally pushes big news off the front page almost as soon as it comes about. A Naples, Florida based SEO company has evidence that there is still a place for good PR and online press releases, bringing home some excellent results for a low investment through a news release within a mere 24...

By Maciej Fita, 04 April 2014, 0 comments. Categories: Branding, PR, SEO, SME Tips.

Google penalises guest blog network MyBlogGuest

By Amy@BubbleJobs

It’s no secret that guest blogging has been on shaky ground for a while now. I first blogged about the potential risks of guest blogging back in July last year and since then, Google has only been getting more and more vocal about how careful you have to be when guest blogging – last year urging SEOs to no=follow any backlinks in guest blogs – and more recently, warning that

By Amy Edwards, 21 March 2014, 1 comment. Categories: Blogging, Google, SEO.