Marketing Tech News

90% of the data in the world today was created in the last 2 years. This proliferation of data poses opportunities and challenges to marketers. Here we examine how Big Data can be integrated into marketing strategies.

Just like hashtagging, most people draw a blank when it comes to creating SEO copy - after all, there are lots of companies out there claiming to be specialists, so how would you be able to do it? It's not actually that tricky - yes, it can be complicated and time-consuming but if you're already a confident writer, it should come pretty naturally to you.

Organic link building is an essential part of any business’s online presence. The process of building links will not only improve a company’s search ranking in browsers like Google, but it can also act as a promotional tool by triggering earned traffic for the company’s website.

Just like any other SEO working in the industry today, my job is pretty varied to say the least - and no two days are ever the same. Now I don't mind things like keyword research, rank tracking and blogging but there is one particular element of SEO that I'm...well, let's say less fond of than others - I am of course talking about link building.

Whether you are optimizing your site alone or getting help from others, staying abreast of recent algorithm changes is a vital measure to take. You should be constantly overhauling your strategies and revising your campaigns to reflect new requirements. This is vital for avoiding costly penalties, but it will also help you to get better returns on your investments of money and time.

So you've read all the SEO and online marketing blogs and you know that building dodgy links is not an option any more. You know these days it's all about creating "quality content" and you know social sharing is pretty important too. With "content is king" ringing in your ear, you set to work...but it's just not happening. Why?

Needless to say, just like any other industry, there are some natural leaders in the SEO industry - people who are at the forefront of the industry and are definitely worth keeping an eye on.

Visual narratives suit our busy lifestyles. Faced with a constant state of information overload, we’ve learned to digest information quickly, so brands are increasingly turning to infographics, videos and slideshows to help rise above the noise and offer their audience a richer media experience.