SEO won’t work unless your product is consistent
When first speaking with a potential SEO client to get a sense of the history of their business and their business website there are certain things that stand out that tell us either 1. This website and company will be great to work with and we will be able to get them SEO results or 2. There are red flags present that could hinder the success of an SEO campaign.
Why blog posts should be lead generation tools
Blog posts serve many purposes for a business or organization. They provide current and prospective clients or customers with information that can assist with their decision making. It’s an avenue to share some brand personality and showcase specific employees within the organization, allowing target audience members to feel more “connected”. From an SEO perspective, blog posts provide an additional opportunity to target keywords, specifically long tail keyword variations that will generate traffic from the search engines.
5 things the best SEO clients understand
Just like there are good and bad SEO firms, there are also good and bad SEO clients. When a prospective client comes running to us complaining about their current or former SEO firm, we always make sure to ask the right questions to determine whether it actually was the SEO firm’s fault that the SEO program wasn’t working or if it in fact might have been the client that was the culprit all along.
Why have brands taken so long to respond to responsive?
This year the world has seen shipment of tablets exceed that of the PC and it was also the year in which the smartphone dominated the US market by taking 64% of the market share (Nielson). So it may come as some surprise that that many of the UK’s leading brands are playing catch up when it comes to optimizing their site! A recent study by Venda showed that just one of the UK’s top visited retail sites (Curry’s) currently hosts a responsive site.
How can video content fly with the Google Hummingbird search?
Fancy a new search algorithm along with your birthday cake? You do if you're Google, which celebrated its 15th in style the other week with a new way of retrieving search queries - the Hummingbird. This change could make a dramatic difference to how many visitors see your content, but don't panic. Read on as we explain ways to keep your videos flying...
Google Hummingbird: What do we know?
Last week came the news that no one had been expecting: Google had completely replaced its existing algorithm with a brand-spanking new one a month ago. The Big G made the announcement a day before its fifteenth birthday and needless to say, the SEO industry has been busy speculating about the change ever since. Nearly a week in, I thought it was about time we looked at what we know so far about the shiny new Hummingbird algorithm – and what it might mean for the industry moving forwards.
Google changes mean even more keyword headaches for SEOs
It’s safe to say that 2013 has been a challenging year for a lot of SEOs. From the Penguin 2.0 update in May to the as yet unconfirmed updates of August and September, Google has been busier than ever and the SERPs have been all over the place for the last nine months or so which means many SEOs have had a lot of sleepless nights to contend with in 2013. Sound familiar? Sorry, but I’ve got some bad news for you – there could be more sleepless nights to come.
Marketing folks, check your SEO ego at the door
The relationship between an SEO firm and a client should be viewed as a partnership. There needs to be ongoing communication and give and take between the two parties. If the SEO firm doesn’t think that the partnership would be a productive one they won’t take you on as a client. A surefire way to turn off an SEO firm is to enter with a huge ego.
Consider the competition in an SEO campaign
An SEO campaign is like any other kind of marketing campaign in that it involves conducting research before getting started. It’s necessary to research the market online which includes target audience behavior as well as a competitive analysis. If your business and/or website is relatively new to the market or at least new to marketing […]
Why SEO writing requires an additional skill set
Not everybody has the skills required to be a good writer. You need to be able to understand what people want to read and convey it in a proper manner. Of course there are different kinds of writing. Formal writing requires citations and research while less formal writing can be written just as if you were speaking to someone.