Yahoo bulks up on video after $640-million Brightroll acquisition
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Programmatic video ad platform Brightroll has been purchased by Yahoo in a $640 million cash deal.
News of the acquisition broke on Yahoo’s Tumblr account where CEO Marissa Meyer talked up the deal by describing video advertising as the next evolution in display marketing technology.
“Video is display 2.0,” she said. “It’s what brand advertisers love. It’s a format that elegantly and easily transitions from broadcast television to PC to mobile...