Yahoo bulks up on video after $640-million Brightroll acquisition

Picture credit: iStockphoto

Programmatic video ad platform Brightroll has been purchased by Yahoo in a $640 million cash deal.

News of the acquisition broke on Yahoo’s Tumblr account where CEO Marissa Meyer talked up the deal by describing video advertising as the next evolution in display marketing technology.

“Video is display 2.0,” she said. “It’s what brand advertisers love. It’s a format that elegantly and easily transitions from broadcast television to PC to mobile...

By Simon Holland, 12 November 2014, 0 comments. Categories: Advertising, Selling, Video & Audio.

Ad fraud targeted by AppNexus-led certification

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Online advertising technology company AppNexus has partnered with a host of industry big hitters to create a new classification standard that the group of businesses hope will eradicate fraud.

DoubleVerify, Integral Ad Science, Microsoft, PubMatic and Xaxis have all joined forces with AppNexus to create a standard that will identify safe and trusted inventory on the internet.

Fraudulent ad impressions mostly stems from bot traffic where computers hijacked by viruses mimic human...

By Simon Holland, 10 November 2014, 0 comments. Categories: Advertising, Campaigns, Selling.

How consumers still believe retailers are dual pricing

The variation between online and offline pricing has long been a bone of contention between retailer and shopper.

In the early days of e-commerce price differentials between online and store was common practise but in today’s omnichannel world it can be extremely harmful to a brand to be seen charging different prices across different shopping channels and it’s a practise many retailers have abandoned as a result.

A new report from Displaydata suggests that more than three quarters of shoppers...

By Liz Morrell, 07 November 2014, 0 comments. Categories: Advertising, Advertising Technology, Consumer, E-Commerce, Selling.

RFU to score another try for mobile commerce at Twickenham this weekend

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Powa Technologies will this weekend launch its mobile commerce solution PowaTag at Twickenham six months after the Rugby Football Union first introduced mobile commerce at the stadium.

Fans attending the QBE International game between England and New Zealand on Saturday November 8 will be able to use the PowaTag service to pre-order and pay for food and drinks as well as merchandise with a tap of their phone.

The move comes after the RFU launched a similar service at the 6 Nations...

By Liz Morrell, 06 November 2014, 0 comments. Categories: Mobile, Selling.

Want to fully understand the customer journey? Get the customer to do it

Picture credit: Journey HQ

Here’s an interesting new mobile app release: Journey HQ is trying to get to the bottom of customer journeys, decision making and buying patterns by getting users to fill in information as they go along.

The USP is simple. Most industry market research never fails to have two ingredients: questions and question-setters. Journey HQ gets rid of both.

Siamack Salari is the creator of Journey HQ, and a long time collaborator on ethnographic testing methods. He firmly believes the...

By James Bourne, 02 October 2014, 0 comments. Categories: Campaigns, Publishing, Selling.

Salesforce announces CRM deal with Omnicom, utilises marketing cloud

Marketing comms provider Omnicom has sealed a deal with cloudy CRM provider Salesforce.com to give Omnicom’s agencies more personalised communications through the ExactTarget Marketing Cloud.

The partnership means companies can ‘connect the dots’ between marketing, sales, communities and customer service, leveraging data from a variety of sources and devices.

“As marketers, you need to be wherever your customers touch your brand,” said Lynn Vojvodich, executive vice president and...

By James Bourne, 23 September 2014, 0 comments. Categories: Advertising Technology, CRM, Publishing, Selling.

Why high street retailers continue to lose out to digital [infographic]

Research from user experience design agency Foolproof has revealed increasing prevalence for the ‘showrooming’ trend, meaning high street retailers continue to lose out to digital competitors.

The survey showed that more than one in four UK shoppers indulged in showrooming – checking the price of a product in a bricks-and-mortar store and using their phones to compare with rival outlets – with a third of these going on to purchase from another brand.

Yet more than half of these...

By James Bourne, 17 January 2014, 0 comments. Categories: Campaigns, Infographic, Selling.

Research claims £10bn online Christmas pot up for grabs for retailers

Retailers are being told to be vigilant over the festive season, with a new survey released today claiming that 65% of people will be online at some point on Christmas Day – with 63% logging in on Boxing Day.

The research, conducted by open cloud provider Rackspace, revealed some interesting findings regarding consumers’ holiday online habits.

One in five polled said they would shop using their tablets – up from 12% this time last year – with 16% saying they would use their smartphones, up from 11%....

By James Bourne, 25 November 2013, 0 comments. Categories: Consumer, JustForFun, Selling.

How big retailers are fighting for Black Friday sales

There’s really only one item that brave Black Friday shoppers need — a mobile device. Whether you’re rocking a phone, a tablet, or one of those new hybrid ‘phablets,’ your device is the perfect tool for plotting your shopping route and letting you know where the best deals are.

This year many stores have created special content especially for social networking fans and device owners. As more and more users sign up for communities like...

By Maciej Fita, 18 November 2013, 0 comments. Categories: Advertising Technology, Campaigns, Selling.