Marketing Tech News

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    Why high street retailers continue to lose out to digital [infographic]

    James Bourne

    Research from user experience design agency Foolproof has revealed increasing prevalence for the ‘showrooming’ trend, meaning high street retailers continue to lose out to digital competitors. The survey showed that more than one in four UK shoppers indulged in showrooming – checking the price of a product in a bricks-and-mortar store and using their phones to compare with rival outlets – with a third of these going on to purchase from another brand.

    About 3 months ago - 0 comments - Categories: Brands, Infographic, Selling
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    Research claims £10bn online Christmas pot up for grabs for retailers

    James Bourne

    Retailers are being told to be vigilant over the festive season, with a new survey released today claiming that 65% of people will be online at some point on Christmas Day – with 63% logging in on Boxing Day. The research, conducted by open cloud provider Rackspace, revealed some interesting findings regarding consumers’ holiday online habits.

    About 4 months, 3 weeks ago - 0 comments - Categories: Consumers, JustForFun, Selling
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    How big retailers are fighting for Black Friday sales

    Maciej Fita

    There’s really only one item that brave Black Friday shoppers need — a mobile device. Whether you’re rocking a phone, a tablet, or one of those new hybrid ‘phablets,’ your device is the perfect tool for plotting your shopping route and letting you know where the best deals are. This year many stores have created special content especially for social networking fans and device owners. As more and more users sign up for communities like Facebook or Pinterest, smart businesses are too.

    About 5 months ago - 0 comments - Categories: Branding, Brands, Selling
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    Are brands overlooking smartphones as a sales channel?

    James Bourne

    New research from ResponseTap has revealed that, for marketers, smartphones offer three times more conversions than previously thought. According to the research, which was an analysis of more than 450,000 on and offline transactions, previous studies looked at buying patterns from users who had only used smartphone browsers.

    About 5 months ago - 0 comments - Categories: Branding, Brands, Mobile, Selling, Strategy
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    Yahoo! starts domain name auction, clearing out lots of real estate

    James Bourne

    Roll up, roll up. Yahoo! is for one week only clearing out over 500 domain names built up over the years – with prices ranging from $100 to $1.5m. The event, dubbed ‘Domainapalooza’, runs until November 21 and according to Kevin Kramer, deputy general counsel, once the company had stumbled upon these URLs, it was only fair to let other companies use them rather than hog the real estate.

    About 5 months ago - 0 comments - Categories: B2B, Brands, Domains, Reputation, Selling
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    'Webrooming' - a new addition to the retail marketing language


    The fourth quarter has always been the biggest time for retailers. This is the time of the year when many will pull out all the stops to get you to buy from them, as they all make their play for their “unfair share” of your wallet. For many retailers, this is the time to go from being in the red to the black – hence the term Black Friday.

    About 5 months, 1 week ago - 0 comments - Categories: e-commerce, Selling, Strategy
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    BlackBerry CEO steps down, Fairfax takeover bid collapses

    James Bourne

    BlackBerry has abandoned its plan to sell up to Fairfax Financial Holdings, the Canadian manufacturer’s biggest shareholder. The “world leader in the mobile communications market”, as described in a press release issued earlier today, announced an investment of $1bn from Fairfax – who have agreed to supply $250m – and other investors.

    About 5 months, 2 weeks ago - 0 comments - Categories: B2B, Branding, Brands, Partnerships, Reputation, Selling
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    Why blog posts should be lead generation tools

    Nick Stamoulis

    Blog posts serve many purposes for a business or organization. They provide current and prospective clients or customers with information that can assist with their decision making. It’s an avenue to share some brand personality and showcase specific employees within the organization, allowing target audience members to feel more “connected”. From an SEO perspective, blog posts provide an additional opportunity to target keywords, specifically long tail keyword variations that will generate traffic from the search engines.

    About 5 months, 3 weeks ago - 0 comments - Categories: Blogging, Selling, SEO, Strategy
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    How retail is hitting the digital nail on the head

    Gareth Crew

    It is always great when digital seamlessly merges with its bricks and mortar counterpart. This weekend I discovered just how great it is when the traditional shopping experience meets it’s digital counterpart.

    About 6 months, 1 week ago - 0 comments - Categories: Branding, Brands, Consumers, Selling
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    Mobile advertising attitudes: The West vs The Rest

    Marco Veremis

    Smartphones and mobile devices have become so pervasive in our daily lives that it’s hard to remember a time without them. As a generation, we have become spoilt for choice when it comes to technology and gadgets. From iPhones to tablets, to Google Glass and the Galaxy Gear smartphone – each device represents a potentially new marketing platform. But the array of devices we own and use in the West has also meant we have been subject to a massive volume of advertising messages from brands hoping to capture our attention across any platform we engage with.

    About 6 months, 2 weeks ago - 0 comments - Categories: Advertising, Branding, Mobile, Selling, Strategy
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