Marketing Tech News

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    How Microsoft’s ‘Bing It On’ campaign could help Google’s brand in the long run

    James Bourne

    Microsoft has today launched, a site which compares the search pages of Bing and Google and asks users to rate the best results. It’s a strange argument. Microsoft launches a campaign to show people the benefits of its Bing search engine, yet if the campaign succeeds, it may be of benefit to both Redmond and its bitter search rival Google. But how?

    About 6 months, 2 weeks ago - 0 comments - Categories: Branding, Brands, Google, Search
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    Yahoo! changes its company logo 30 times in 30 days

    James Bourne

    Tech giant Yahoo! is in the process of changing its long serving company logo, which will be revealed on September 5. But until then, the company is giving the world a new logo every day. The first four days’ worth of logos can be seen below, and seemingly only appeal to hardcore typography fans, as in each case the famous purple colour, exclamation mark and yodel remains the same.

    About 8 months, 2 weeks ago - 1 comment - Categories: Branding, Brands, Design, Search, Social Media, Strategy
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    Is a tweeted link as valuable as a regular link?

    Nick Stamoulis

    While we may not know for certain how much weight a tweeted link carries with it in the search algorithm, there is more than enough evidence to suggest that social signals due influence your organic search presence in one way or another. And in the wake of the Google Penguin updates is link building on the way out?

    About 8 months, 3 weeks ago - 0 comments - Categories: Content, Search, SEO, Social Media, Strategy, Twitter
  • mt’s Rocky Mirza: We’re more of an “anti-social network”

    Ryan Daws

    This week MarketingTech got to speak with Rocky Mirza, the co-founder of an ambitious search engine called “” which can allow you to get your message to anyone – yes, anyone.

    About 9 months, 2 weeks ago - 0 comments - Categories: Consumers, e-commerce, Industry, LinkedIn, Partnerships, Search, Social Media
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    Getting less traffic from Google? Here’s why it may not matter soon

    Jim Connelly

    For years, business owners have relied heavily on Google to generate online sales or inquiries. They danced the Google dance. They did what Google wanted. They invested heavily in SEO, either financially or by pouring their valuable time into making their site the way Google wanted it. And it worked. Consistently. Then something happened!

    About 9 months, 2 weeks ago - 0 comments - Categories: B2B, Google, Search, SEO
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    Bloggers: Social search and the freedom to focus on quality

    Jim Connelly

    Social search is changing the game for business owners who blog and create content. Thankfully, it's changing things in our favour and that's what today's post is all about. Thankfully though, traditional search is becoming less and less relevant, as social search (recommendations from our social networks) soar.

    About 12 months ago - 0 comments - Categories: Blogging, Google, Search, Social Media, Strategy
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    What will Google look like in 10 years?

    Maciej Fita

    Believe it or not, Google is still a very young company when compared to other big brands that commenced in the early 1900s that still thrive today. It is hard to imagine what Google could be ten years from now since they have already grown so much in the short time they have been on this planet.

    About 1 year ago - 0 comments - Categories: Analytics, Google, Search, Social Media
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    55% of mobile search conversions happen within one hour

    Karl Young

    The growth and use of mobile technology around the world is dramatically increasing, therefore it is critical that businesses understand not only why user’s mobile conversions are happening, but also how and where. With this in mind, Google teamed up with Nielsen to analyse over 600 mobile searches and their actions.

    About 1 year, 1 month ago - 0 comments - Categories: Mobile, Search, Strategy
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    Facebook Graph Search: Considerations for advertisers


    Facebook has announced its new search functionality, called Graph Search. Graph Search enables users to expand their searches on Facebook beyond just pages and entities. But what does this mean for advertisers - and is it going to be a Google killer?

    About 1 year, 3 months ago - 0 comments - Categories: Brands, Facebook, Google, Search
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    Will 2013 be a game changer for search engine marketing?

    Maciej Fita

    Over the past few years, traditional forms of search engine marketing have been able to help a website achieve high levels of traffic and sales. However, the game plan looks set to change during 2013 because there are many search marketing trends that used to be popular that are no longer as effective as they used to be.

    About 1 year, 3 months ago - 1 comment - Categories: Search, SEO
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